Internet consumption has become the "Shengli Army" for economic development，and gradually become the daily habits accepted by the whole people。With the popularity of the mobile Internet terminal equipment，Human beings break through the technical obstacles of time and space and realize the "break -out domain"，It also has essentially changed some traditional lifestyles，If consumption。After experiencing the consumption evolution process from ease of material material to currency exchange，Internet consumption activities represented by "Double Eleven" and "6 · 18" are infecting consumers through this ceremony，and present a unique structure binary。On the one hand，Under the advancement of the collective action of a large number of consumers，Some dates with derivative meaning are injected into consumer elements，Finally developed into a consumer network carnival feast。The online consumption at this time is no longer an individual behavior that meets the needs of life，but a group value system with specific symbolic significance and specifications。On the other hand，The construction of the network consumption system and the value construction has a subtle way to change the traditional concept and behavior of consumers，The new consumer concept and behavior logic penetrate into all corners of the society。The consumption behavior of individuals is affected by these new concepts to varying degrees or even left and right。

Mobile network terminal bet365 live casino games popularization is the basic condition for the spread of network consumption behavior。With the improvement of the Internet technology，New consumption strategies around this technology are also born。But the early internet consumption attempts due to knowledge and technical restrictions，Coupled with warehousing、Logistics、Delivery and other supporting industries are incomplete，The audience of the consumer model mainly focuses on the middle and middle -aged consumer groups at the middle and upper levels of knowledge and income，It has limited impact on the daily consumption behavior of most people at that time at that time。until around 2010，The popularity of smartphones makes online consumption in operation technology、Economic Ability、Regional location and other aspects of entry thresholds have been greatly reduced，The social influence of the online retail platform gradually appears。The popularity of various social software will take the remote rural areas on the edge of the Internet and the low -income groups in the past，Online consumption through unique technical premium and comprehensive supporting service industry construction finally achieved all members participating in design goals。But this change cannot be completed by a certain field，Technical advantage、Marketing strategy and even the national orientation in the formation and prosperity of this online consumption feast, it has played a certain boom。

Technical experience and rational selection compared to traditional consumption，The new experience brought by Internet consumption has prompted consumer groups to replace traditional bet365 Play online games consumption with online consumption，Its rational dimension is mainly manifested in the following aspects。First, the transaction cost is low。Compression of online consumption for venues and labor costs makes the price of goods lower in price，The fundamental original intention of consumer individuals to choose the network is to save money。Second, the consumption space constraint is less。Online consumption breaks the time and space restrictions of traditional consumption: on the one hand，The combination of consumer individuals through the combination of online retail platforms and logistics distribution systems to achieve the national selection of similar products; on the other hand,，The fragmented attributes of online consumption make the occurrence of consumer behavior more random，The ritual of traditional consumption feels impact。Third is psychological comfort。The psychological pleasure brought by online consumption to individuals also makes it difficult for traditional consumption to reach: on the one hand，Non -cash transaction mode slowly releases the psychological pressure of individuals when consumption occurs，It is easy to stimulate blind consumption; on the other hand，The delay of online consumption enhances individual shopping pleasure，Even "disassembling package" has become an important daily pastime for certain consumer groups。The rules and values ​​of online consumption are also gradually constructed and improved。

The important function of specific groups and field rendering network consumption is to achieve cross -time and space gathering with the same preferences，and under the influence of the "Cocoon House Effect", bet365 Play online games it forms a specific consumer group，Complete preliminary organization from "crowd" to "group"。Internal members of the group shared the initial establishment of trust relationships through consumption experience and experience，Gradually formed a consumer group with unified representation。In this group of groups，The physical differences between individuals become blurred due to the stealth of network technology，Daily interactive obstacles can be greatly reduced。Concentration consumer concept makes consumer individuals more willing to take the initiative to integrate self -emotion into the community sensory，and the hints of the community field and group behavior, show low wisdom、Blind、The irrational behavior characteristics of venting attribute。The differences between consumer groups have also made it initially have some traits of social layers。At this time, the individual's rational judgment is gradually drowned by the concept of the group，Group stickiness and the impulsive consumption generated by this often become an important cause of popularity for online consumption feasts，The emergence of a large number of "chopper parties" further stabilizes the base group of online consumption。

Organic marketing and organizational specifications The performance of online consumer groups in the initial formation of consumer concept and behavior preferences is disorder，Under the guidance of marketing strategies for major online retail platforms，This type of group is gradually organized and standardized。First is the precise time selection。The important means of online retail stimulus consumption is bet365 live casino games the choice of marketing timing，The combination of "Double Eleven" and "Singles Day" is to vent through various irrational emotions of single youth through network consumption methods，and so as。The second is a specific acceptance method。Online Consumption as a new thing needs to realize consumer active acceptance through specific means at the beginning。If the marketing method of "grabbing red envelopes" is relieved by consumers' wishes in terms of privacy and security of the financial payment system supported by online consumption。Let them gradually accept the binding service of online retail platforms and consumer financial accounts，The key barrier of the online consumer industry chain will be opened，Form a closed loop。Third is the publicity strategy of innovation。From shopping activities to shopping festivals，This is an important test of the persistence of group consumption desire。To ensure the freshness of consumption，Each network platform is constantly promoting new publicity strategies，Discount has become the lowest -end promotional method。Test from the algorithm from the discount rate，Social promotion to the product link，Then go to the pain point of exclusive brand and private customization。and the live broadcast platform through the demonstration intervention of "Internet celebrity" allows more Internet companies to share this consumption feast。Coupled with the publicity and guidance of the Internet media，The organizational structure and behavioral specifications of online consumption are basically established。

Symbol effects and the preliminary formation of Congzhong imitations with the formation of bet365 best casino games online consumption，This behavior is gradually transformed into an important cultural symbol，and attract a large number of onlookers to join。Especially with the continuous display of differences between online consumption groups，Consumer individuals are more intense for social layering represented by consumer or imitation behaviors.。They either imitate the similarity of the behavior of the worship object，Or cares about the characteristic expression of the characteristics of highlighting through online consumption，Or a deliberate choice of self -presentation for the pressure of the group，The role status between the online consumption itself and the consumer individual is virtually changed。In a specific field of online consumption，The autonomy of consumer individuals is seriously challenged due to specific value and rules of online consumption。The panoramic openness pressure accompanied by it further controls the specific behavior of the consumer individual，The "two -way" features of online consumption gradually clarify。

Current，Internet technology has become an important means for China's "curve overtaking" in China，The country attaches great importance to the Internet -related industry from the top -level design，The Internet economy itself has also become an important part of the socialist market economy system with Chinese characteristics。Country、The three -party game of the market and individuals makes the logic of online consumption behavior clearer，Network consumption functions will also continue to appear with the deepening of Internet technology，and become an important area for boosting the domestic consumer market。

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