The network era highlights the value of Internet technology，Showing the significance of network logic。Globalized Economy、Internet Politics、Real virtual culture、Network recognition is a symptom of the networked era。They are not simply networks and economies、Politics、Simple integration of different levels such as culture，But a deep integration with the entire society，It is a brand new social presentation。bet365 voucher，As a tool and way for individuals and groups to continuously adapt to life，Profound changes have also taken place in the Internet era。

　　“Other” bet365 voucherReshaping the objectivity of bet365 voucher

The "deterritorial" significance and link value of Internet technology，Make bet365 voucher, not geography, the master of information。For example，Different countries、Nationality、Society、Cultural experiences can be presented in cyberspace，Many “other” experiences that are traditionally invisible and unimaginable can become more popular、Information that has received more attention，Many happening immediately、The bet365 voucher of “otherness” far away from home can also become an online onlooker、Information about netizens’ carnival。For omnipresence、Information that exists all the time，Custer made an important statement-"the message is the medium"，Indicates that information is organized、Coordination、Promote important values ​​in media production。It needs to be pointed out，This kind of information is no longer limited to traditional regional bet365 voucher，The bet365 voucher of “other” separated from the local area becomes an important part。

Although the "other" bet365 voucher and the regional bet365 voucher that dominates a certain area are in the content、Discourse、Narrative method、Significant differences in living space and other aspects，But the bet365 voucher of the “other” is also the dominant bet365 voucher in the region to which it belongs，And has its own legality。Long time，Due to economic and social development、Restrictions on the improvement of technical level, etc.，The bet365 voucher of “other” is often hidden、Ignored or lacking legitimacy。And entering the Internet era，The restrictions on the bet365 voucher of “others” are broken one by one，And given legitimacy，Thus presented to members of society。This means that the singularity of regional bet365 voucher is severely challenged，There is no longer just one understanding and explanation of specific things，But many kinds；The presentation of bet365 voucher is more or less，Even certain “other” experiences receive more praise on the Internet。Social members are particularly selective in the face of bet365 voucher，Traditionally stable experiences become unstable，The traditionally certain empirical meaning becomes uncertain。The impossibility of empirical objectivity becomes even more striking。The manifestation of "other" bet365 voucher denies this objectivity at a deep level: since bet365 voucher is objective，So why is there such a difference in presentation，And it is difficult to convince each other。In this sense，The subjectivity of bet365 voucher is highlighted，Traditional regional bet365 voucher standards、Principle、Concept、Standards, etc. are subject to many challenges and are in the process of reconstruction。

　　The growing ambiguity of bet365 voucher

Time without time、Flowing space、Networked organizational form、Changes in centers and nodes and other characteristics of the network era，In fact, they all demonstrate the outstanding value of bet365 voucher transfer。The meaning of bet365 voucher lies in its transmission，The importance of bet365 voucher needs to be passed on，Persistence of bet365 voucher depends on delivery。All bet365 voucher can only be better obtained through transmission、Show your own value，Just as Galen said，Things that I only knew through “hearsay” in the past，Today it has been used by the information industry、Newspaper publishing、Broadcast etc. delivered。More importantly，Internet technology creates the essential structure of the bet365 voucher it delivers，This kind of bet365 voucher highlights the transcendence of time and space、A form of bet365 voucher that can flow globally，It is also deterritorialized、Liquidity、Uncertainty、The type of human bet365 voucher without boundaries。

The bet365 voucher conveyed by the Internet has entered the daily life of social members as an important type of bet365 voucher in the networked era，Together with traditional bet365 voucher, it constitutes the overall bet365 voucher。However，There is an ebb and flow relationship between the bet365 voucher conveyed by the Internet and real bet365 voucher: the rise in the status of bet365 voucher conveyed by the Internet is accompanied by the decline in the status of real bet365 voucher；The proliferation of bet365 voucher delivered by the Internet is accompanied by the contraction of real bet365 voucher；Words of bet365 voucher conveyed by the Internet、The popularity of narrative mode is accompanied by the discourse of real bet365 voucher、The decline of narrative mode, etc.。Giddens further emphasized this "one trades off the other" relationship，Proposed a very important concept - the sense of "reality inversion"，That is, "when people encounter real objects and events，Seems like they are more concrete in the media than in reality”。The bet365 voucher conveyed by the Internet becomes more real than the real bet365 voucher、Concrete bet365 voucher，This is similar to what Baudrillard called "hyperreality"。Of course，This does not mean that real-life bet365 voucher no longer plays a role，Instead, it emphasizes the scope of real bet365 voucher、Field、All methods and methods have undergone profound changes。The overall bet365 voucher that integrates the bet365 voucher conveyed by the Internet and the real bet365 voucher，Under the rapid diffusion of passing bet365 voucher，The structure of bet365 voucher is changing，The fuzziness of bet365 voucher itself is obvious。

　　Big data productionLeading to involution of bet365 voucher

Internet technology is widely used in information reading、Dating and chatting、Savings and financial management、Shopping, taxi and other fields，“Internet+” in communication、Finance、Transportation、Education、Medical、Extensive integration at multiple levels including poverty alleviation，Fully demonstrates the powerful functions and vitality of Internet technology。Along with it is，The experiential value of big data knowledge is highlighted。This is related to the network economy、Experiences that functions such as algorithm revolution are closely connected。The rapid development of the network economy requires the help of big data knowledge，The algorithm revolution has paved the way for big data knowledge production，The development of the network economy has further stimulated the emergence of algorithms that are more in line with the actual economic development。Big data knowledge、Internet economy、Algorithmic revolution is a prerequisite for each other，Together we build healthy operation and coordinated development in the network era。

Compared with traditional science，Scientific research based on big data puts more emphasis on data priority、Data integrity and hybridity、Correlation and prediction between data。Big data knowledge is about social phenomena、Social Behavior、New bet365 voucher in social attitudes and other content，It is not complicated in itself，Represents a new interpretation of social order，Is an important part and driving force of social order。This bet365 voucher has penetrated into all aspects of human action and even thinking，Even big data thinking、Personalized recommendations have become the trend of the times，Spreading in all areas of society，Many experiences and even some scientific knowledge have been impacted by the application of big data knowledge、Digestion。The digitization of bet365 voucher and the experientialization of data are the two basic steps in the operation of big data knowledge，Data knowledge has gained strong autonomy，The continuously accumulated data continues to affect the bet365 voucher of social members。However，Big data knowledge does not really liberate bet365 voucher，Various、Rich and comprehensive experiences are marked and guided by data，Not only raises ethical issues，And big data knowledge itself continues to influence existing bet365 voucher、The process of mutual transformation with existing bet365 voucher is becoming more and more involution，More and more divorced from the actual situation，You may end up trapped in an "information cocoon" and be unable to break through。

In the Internet era，The nature of bet365 voucher、Structure、Value principles and other major changes have occurred。This era highlights the bet365 voucher of “otherness”、The important value of bet365 voucher and big data knowledge conveyed by the Internet，Also shows the subjectification of bet365 voucher、Basic characteristics such as fuzziness and involution。For sociology that has been committed to empirical analysis，How to choose、Grasping and interpreting new experiences should also become subject themes。In this way, we can truly grasp the pulse of the times，Constructed to meet the characteristics of the times、Empirical propositions with theoretical or practical value。

　　(This article is a phased result of the National Social Science Fund Youth Project "Research on the Construction Mechanism and Social Governance of Group Identity in the Network Era" (16CSH015)

(Author’s unit: School of Journalism and Media, Shandong Normal University)