Since the reform and opening up，Personnel flow accelerate between urban and rural areas，Farmers from rural to urban workers are one of the more stable mobile groups，If retirees、Rural Cisaver、Tourists and other cities that flow towards rural flows are relatively scattered。In the flow of contemporary urban and rural society in China，The communication factors in the broad sense also play an important role。From the face to the face to the use of diversified media means to communicate，Propaganda is in the process of making society form，Volume the macro、Middle viewing and micro sense, between urban and rural areas、Changes in the relationship between urban and rural residents and the country。

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From a macro meaning，During the national information communication process，The communication has gained strength。Published through public information，Social members have obtained a cognition of the country as a concept and a media image。The spread and spread as a means of public information release，Under the dimension of urban and rural social dimensions、Change of three levels of geographical information and time information。In terms of governance information，Public information from a face -to -face meeting form to file form，Two forms of two forms run through the information communication field under bet365 live casino games the administrative system。In time information，The gradual obtained by the information in different communication areas，Express through the "isolation" form of time，This time "isolation" means that the arrival of information is spread in different levels。For geographical information,，Display the era of face -to -face，Geographical location is the core element of information diffusion。At the end of the 20th century，TV penetration rate of television in rural society is more than 95%，The state as a medium as a medium is shown on TV at the same time。From this，For a long time between the country and society、Long -distance distant imagination association，Enter the community imagination association with the help of the media。Community imagination through the community in the media world，The media construction of macro social relations in urban and rural significance。

From the meaning of the view，The characteristics of the flow from crowd to information flow between the city and the rural society。Cities are not only regarded as a path from traditional society to modern society，It is also regarded as a "advanced" development direction by rural society。In the late 1970s，When my country moves from urban and rural dual society to urban society，Exchange between rural society and urban society is limited to related fields such as the service industry。The late 1980s to the early 21st century，The change of the China Radio and Television System indicates that the production and communication of TV programs bet365 best casino games break through the binary structure of the media organization，But the programs played by television stations in different regions are mainly to present local cultural life。Some programs of CCTV are openly open in urban and rural society。Enter the first ten years of the 21st century，Early Internet content was the copy and reproduction of the content of the TV show，After 2010, the mobile transmission terminal brings the communication revolution while，It also means that the relationship between cities and rural society has produced new changes。

In a micro sense,，The flow of urban and rural individuals starts to farmers who enter the city workers，They opened a new urban and rural relationship in the form of physical communication。The author’s research display，After farmers enter the city，In addition to face -to -face communication，TV has become the main medium for them to understand urban life。They via TV，Understand the city person who represents the "advanced lifestyle" in imagination。Enter the world of mobile communication，Especially after the short video world，They open their own lifestyle by publishing the rural and their own life information，In another form of present，Shape self and rural society、The relationship between urban society and a larger world。It can be said，When the information is "acquired"，Individual flow from the countryside to the city and the individual flow between the city to the countryside，The motivation and nature have changed。

　Urban and rural relations with information flow as a carrier change

A variety of propaganda bet365 Play online games in the above three levels，The relationship between a new communication and society is highlighted。In this new relationship，Urban and rural relations take social flow as a carrier。So，Propaganda in the carrier of social flow，What changes did the urban -rural relations be promoted?

First，Propaganda makes the society flow more diversified。After the Industrial Revolution，With the continuous change of transportation，People、The flow of things can be achieved in a larger range。For urban and rural relations in China，Its power part comes from a medium as a broad sense -means of transportation，More from localized organization or non -organizational communication。As mentioned earlier，The relationship between netizens and the country from the original concept cognition、Image cognition extension to network participation、Public information disclosure、Live broadcast in the form。So，The concept and imagination dimension of social flows have changed。From cognition,，The flow and risk are associated together，Social flow not only means opportunities，It also means facing risks。Becker's risk society has become the background of the flow of new society; from imagination，Urban and rural residents turned from the onlookers in the media to the present，Constantly changing the way of action embedding in information immersion，The actor also changes the society of information immersion。

Next，Propaganda has changed the time and space dimension of social flow。Farmers who work out to the outside world，The witness of the time they become urban Bet365 lotto review life，It has also become a live broadcast participant in comprehensive production and life in rural society。So，In terms of time and space dimension，The concept of social flow produces new meaning。This new meaning makes social flow present new features。First，The flow has instant geomorphism that is performed anytime and anywhere，This kind of instant geomorphosis makes the residents between urban and rural areas facing the place as a city and a place in the countryside，Free and spontaneously produce local culture -based local culture。This kind of local culture is associated with nostalgia，Extended the "historical sense" of real -time, place,，Time cognition of the merger of local sense and local culture。In this cognition，Time is not only engraved at this moment，It is also derived from a certain moment in the future。Next，The flow is no longer just the geographical location itself。Location means a logo，The flowing group takes action towards this logo。Continuously updated and innovated in the means of communication，Geographical location becomes a position that moves，The flowing crowd is stumbling between the movement of the actor and the movement of the move，A new feature of a flow of flow。Logistics and flow of people become a link in the mobile position，They or them as the flowing link，Become a driving force for flowing in flow。The sense of space is no longer the attribute generated by the location，Instead of becoming the inherent perception of people and things itself。

Based on the above attribute，spreading itself to become bet365 Play online games a dynamic field of social flow。With the hook between this field and the real world, dailyization，Social flows in spreading have prompted society to become a society of communication，The spread of social flow has also become a communication in society，Society can form in the spread，Propaganda can be presented in society。The new relationship between communication and society means that the communication has changed or is changing the internal production and consumption methods，It is also shaping the new culture of society。

Therefore，It can be said，Propaganda has promoted changes in social flow attributes。Chinese society is entering the process of entering urban and rural China from urban and rural duals，Accompanied by urban and rural residents in multi -dimensional communication，The flow between the city and the countryside also obtain practice and change in the actions of different actors。Although statistics are concerned，Communication methods are still disadvantaged in the spread and popularity of the countryside，But the practice of mobile phone functions in rural residents，For example, aspect of short video use，Dance of the countryside、Singing、Football and Basketball，All become the core of rural cultural activities。The above factors are all promoting changes in social flow attributes，Communication not only promotes this change，It also shaped the flow attributes of urban and rural China。

　　(This article is the key project of the National Social Science Foundation "New Media's role Research in Rural Governance" (21AZD144) phased results)

(The author is a professor at the School of Humanities and Development of Chinese University of Agricultural University)