Grand military parade and mass march for the 70th anniversary of the founding of the People's Republic of China，It is about China’s experience、A profound story about China’s roads，Internally、Exhibiting strong penetrating power in the process of external bet365 tennis bet。China’s economy、Society、Great achievements in military and other aspects，There is an urgent need to match the appropriate international bet365 tennis bet and external exchange capabilities。current，my country’s external bet365 tennis bet media platform construction has achieved remarkable results，Continuously explore and innovate the content and means of external bet365 tennis bet。Many Chinese stories that transcend cultural and ideological differences are becoming a powerful tool to present China’s image in the new era。

However，The external dissemination of Chinese stories in the new era is also facing the problem of getting half the result with twice the effort，Even misinterpreted、Risk of being exploited。After experiencing the exploration from spontaneous to conscious，The production of Chinese stories、Communication and memory need to be theorized、Specialization、Systematization。Academic research results are at the top of the communication content production chain，bet365 tennis bet can promote theoretical innovation and refinement through international exchange practice，And then help the narrator optimize the story structure，Enhance infection，Helping cross-cultural listeners choose appropriate interpretive frames，Increase sense of identity。It can be said，Strengthen bet365 tennis bet，Especially the bet365 tennis bet of humanities and social sciences，It is the new era to further tell the story of China、The key to improving international communication capabilities。

In-depth study of the changing interests of bet365 tennis bet audiences

Chinese history and culture are profound and profound，The unique development miracle and huge market scale of New China in the past 70 years have added to its powerful charm，Continues to arouse increasing interest from the overseas public。In general，This interest is shifting from the “subjective pursuit of novelty” in the past to “calm examination”。Under the perspective of "subjective curiosity", it is inevitable to be filled with all kinds of bizarre prejudices，But the perspective of "calm examination" will not automatically guarantee comprehensiveness and objectivity。Incomplete information access、Inappropriate interpretive framework and incompatible value orientation，All may lead to deeper prejudice。Faced with this dilemma，We need to fully understand and fully utilize the function of bet365 tennis bet。

The primary task of bet365 tennis bet is not to blindly export academic research results，But analyze and study the current cognitive status of various overseas publics、Deep motivations and multiple layers、Multiple types、Multi-faceted needs。On the one hand, it can provide reference for my country’s external communication decision-making，Providing guidance for Chinese storytellers；On the other hand, it can be used to lay out the content structure of bet365 tennis bet and evaluate the long-term effects of external communication。In addition，bet365 tennis bet needs to be content-centered and have an overall layout covering external communication strategies and internal achievement cultivation。combing、Integrating existing excellent research results，Sound the voice of China，At the same time, avoid making noise or going too far。Cultivation of research results in weak or even blank areas，Avoid "losing your voice" or lack of explanation when faced with demands or misunderstandings。

Directed interest in overseas audiences，bet365 tennis bet should effectively respond to at least three aspects of content needs。The first is to provide more diversity、More research results，Make it the source of overseas popular content production。The second is to provide a new interpretive framework，We must tell China’s story in a way that the other party can understand，We must also guide overseas audiences to understand Chinese stories through a Chinese framework。Exploring China sample again、The general theoretical value and global significance of the China issue，Response to basic and cutting-edge questions about the destiny of mankind and the direction of civilization。

Promoting the upgrade of bet365 tennis bet story

With the support of national strategy，Chinese bet365 tennis bet “going out” in international book publishing、Transnational bet365 tennis bet exchange、International publication of bet365 tennis bet papers、Great progress has been made in the international distribution of bet365 tennis bet journals，Number of publications and papers、Number of citations、The number of scholar visits has increased significantly。However，Specifically when it comes to the two major branches of natural sciences and humanities and social sciences，The situation is completely different。In many disciplines of natural science，my country’s bet365 tennis bet achievements have been well integrated into and even led the international bet365 tennis bet discourse system，The international influence in the field of humanities and social sciences is relatively weak。Building and occupying more media resources is the prerequisite and opportunity for development，But it does not mean having a greater say。

Improving the academic voice in the field of humanities and social sciences，Directly contributes to improving the communication power of Chinese stories in the new era，Acquisition of academic voice also requires telling academic stories。The specifics should be strengthened from the language foundation、Meaning discovery and construction、Start by integrating values ​​into three levels。First，Language proficiency is still a prerequisite for integrating into the international academic discourse system。current，The English monograph writing ability of Chinese scholars、The translation capabilities of publishing organizations are still lacking。However，In recent years，my country’s colleges and universities have increasingly strict requirements for teaching staff to have overseas study or visiting background，The overall strengthening of the language foundation for bet365 tennis bet can be expected in the future。Second，Meanings are easier to perceive and share across cultures。Academic research and storytelling must go beyond simple description of phenomena and processing of symbols，Seeking in-depth exploration and innovative construction methods of meaning。"Kung Fu Panda" and "Mulan" are typical examples of Westerners borrowing Chinese symbols to interpret Western meanings。We also need to study and explore the specific and subtle meaning of China，And try to use innovative narrative structures to tell stories about China and the world。Third，There is no external communication that is completely divorced from values，When there are differences in overall ideologies，Seeking a value orientation that can reach consensus at a deeper level。Acknowledge the existence of value orientations and communicate on the basis of limited consensus，It is possible to encourage both parties to look at it objectively、In-depth understanding of the differences in values ​​between each other。

　Adhering to the concept of dialogue and bet365 tennis bet

Generally speaking，In the new era, bet365 tennis bet and even telling Chinese stories well need to adhere to the concepts of dialogue and branding。Dialogue is about optimizing individual interactions、Guiding ideas and practical principles for group interaction and social operation，Branding is to construct the main image、Typical methods and effective ways to enhance communication effects。Three points need to be clarified in bet365 tennis bet under the concept of dialogue。First, establish a basic consensus。Practical proof，Respect life and humanity、Themes such as building a community with a shared future for mankind can become the basic consensus of international dialogue。The second is to maintain equality、Independence and Difference。Seeking mutual consensus and co-creation，But do not conquer or assimilate each other，Capture in conversation、Perfect、Improve your respective thoughts and theories。Third, bet365 tennis bet is an unfinished dynamic process。Do not fully accept the other party、For the purpose of a unified theory，Instead, we seek our own and common transcendence in the process of gaining more consensus。

Under the guidance of branding concept，There are also three levels of bet365 tennis bet that need to be broken through: First, the branding of publishing institutions and journals，Strive to make it a reliable source of information for overseas academic research and literary and artistic creation related to China；The second is the branding of scholars and academic communities，Cultivate and support Chinese scholars with potential、Scientific research institution、Think tanks become Chinese thought、The authority of Chinese theory；The third is the branding of research results。Includes integration、Nurture、Major issues related to packaging in China、Core Value、Academic achievements at various levels in daily life, etc.，Make it a reference that cannot be ignored in Chinese studies、An important source of popular cultural product creation。

(This article is funded by the Ministry of Education’s Humanities and Social Sciences Research Youth Fund Project “Research on the Collective Memory of the ‘Moderately Prosperous Society’ bet365 tennis bet 40 Years of Reform and Opening Up” (19YJC860050))

(Author’s affiliation: School of Journalism and bet365 tennis bet, South China University of Technology)