The grand parade and the masses of the 70th anniversary of the National Day，Telling Chinese experience、A heavy story on the Chinese road，、A strong penetrating power appears during the spread of external communication。China is in the economy、Society、great achievements made in military and other aspects，Urgently need to match international communication and external communication capabilities。Current，Make significant results in the construction of my country's foreign communication media platform，Contents and means of external communication continuously explore innovation。Many Chinese stories that span cultural and ideological differences are becoming a strong grabbing point that shows the image of Chinese image in the new era。

But，The spread of Chinese stories in the new era is also facing more than half the effort，Even being solved、Risks used。After experienced to conscious exploration，Production of Chinese Stories、Communication and memory need to go to theoreticalization、Professional、Systematic。The results of academic research are at the top of the production chain of the content production chain，Academic external communication can promote theoretical innovation and refining through international exchanges and practice，Then help the teller to optimize the story structure，bet365 best casino games Enhanced appeal，Help cross -cultural listeners choose the proper interpretation framework，Enhance recognition。It can be said，Strengthen academic external communication，Especially the academic transmission of humanities and social sciences，It is a new era to further tell the Chinese story、The key part of improving international communication capabilities。

Bet365 app download

Chinese history and culture is extensive and profound，The unique development miracle and huge market size of the 70 years of New China have added strong charm，Continue to stimulate the increasing interest of overseas public。In general，This interest is shifting from the past "subjective hunting" to "calm review"。Under the perspective of "subjective hunting", it will inevitably be full of all kinds of bizarre prejudices，But the perspective of "calm review" will not naturally guarantee comprehensive and objective。Not comprehensive information contact、Inappropriate interpretation framework and incompatible value orientation，It may cause deeper prejudice。Facing this dilemma，We need to fully understand and fully play the function of academic external communication。

The primary task of academic external communication is not blind output academic research results，Instead, analyze and study the cognitive status of various types of overseas public、Deep motivation and multi -level、Multi -type、Multi -position requirements。On the one hand, it can provide a reference for my country's external communication decision，Provide guidance for the tellers of Chinese stories; on the other hand, it Bet365 app download can be used to lay out the content structure of academic external communication and evaluate the long -term effect of external communication。other，Academic external communication requires the overall layout that covers external communication strategies and internal achievements。Sorting、Integrated existing excellent research results，Effect Chinese Voice，At the same time, you must avoid setting your own noise or too late。Cultivation of research results in weak and even blank fields，Avoid the "loss" or lack of interpretation in the face of demand or misunderstanding。

Turn on interests for overseas audiences，Academic communication should at least effectively respond to three aspects of content requirements。First of all, provide more diversion、Rich research results，Make it the source of the production of overseas popular content。Followed by providing a new interpretation framework，We must tell the Chinese story in a way that the other party understands，It is also necessary to guide the overseas audience to understand the Chinese story with the Chinese framework。Explore Chinese sample again、The general theoretical value and the universal significance of the world in China，A response to the basic issues of human destiny and the direction of civilization and cutting -edge issues。

Promote the upgrade of Chinese stories

With national strategic support，Chinese academic "going global" published in the book international、Transnational academic exchanges、Academic Papers International Published、International release of academic journals has made great progress，Number of publications and papers、bet365 best casino games Quantity quantity、The number of scholars' visits has increased significantly。But，Specific to the two branches of natural sciences and humanities and social sciences，The situation is very different。In many fields of natural sciences，my country's academic achievements have been well integrated into or even leading the international academic discourse system，and the international influence in the humanities and social sciences is relatively weak。Building and occupying more communication media resources is the prerequisite and opportunity for development，But it does not mean that there is a greater right to speak。

Improve the right to speak in the field of humanities and social sciences，directly helps enhance the spread of Chinese stories in the new era，The acquisition of the right to academic discourse also needs to use the academic story。Specifies should be strengthened from a language foundation、Significant excavation and construction、Value integrates into three levels to start with。First，Language ability is still a prerequisite for integrating into the international academic discourse system。Current，English monograph writing ability of Chinese scholars、The translation ability of the publishing agency is still very lacking。Second，In recent years，my country's universities are increasingly strictly required to have overseas study or access background，Academic External Communication Language Basics Integrity Enhancement Future Expire。Second，Significance is easier to cross -cultural perception and sharing。bet365 Play online games Academic Research and Story Telling Beyond Simple Phenomenon Description and Symbol Processing，In -depth excavation and innovative construction method of seeking meaning。"Kung Fu Panda" and "Mulan" are typical typical examples of Westerners borrowing Chinese symbols to interpret Western meaning。We also need to study and explore the specific and slight Chinese meaning，Try to use the innovative narrative structure to tell the story of China and the world。third，There is no existence that does not completely separate from values，In the case of differences in the overall ideology，Value orientation of seeking consensus at a deeper level。Acknowledge the existence of value orientation and stand on the basis of limited consensus，Only can it promote the objective view of both parties、Different from understanding the value differences between each other。

　Adhering to the concept of dialogue and branding

Overall，The academic communication of the new era and even telling the concept of Chinese stories need to adhere to the concept of dialogue and branding。Dialogue is optimized individual communication、Guiding ideas and practical principles of group interaction and social operation，and branding is the main image of the main body、Typical methods and effective ways to enhance the effect of communication。Academic communication under the concept of dialogue needs to be clear three points。First, establish basic consensus。Practice proof，Respect life and humanity、Building the themes such as the community of human destiny can become the basic consensus of international dialogue。Second is to Bet365 lotto review keep equal、Independence and Difference。Seek consensus and create together，But do not conquer each other or assimilation，Grasp in the dialogue、Perfect、Improve your own thoughts and theories。Third, academic external communication is an unfinished dynamic process。Do not fully accept the other party、The theory of Daichong is the purpose，Instead, seeking yourself and common transcendence in the process of more consensus acquisition。

Under the guidance of brandization，Academic communication also requires three levels of key breakthroughs: First, the branding of publishing agencies and journals，Efforts to make it the source of information about Chinese bet365 Play online games Academic Research and literary and artistic creation in overseas; second, the brand of scholars and academic communities，Cultivate Chinese scholars with potential for support、Scientific research institutions、Think tanks become Chinese thought、The authority of China theory; the third is the branding of research results。Including integration、Cultivation、Packaging is related to major issues in China、Core value、academic achievements of all levels of daily life，Make it a reference material that cannot be ignored in Chinese research、An important source of the creation of mass cultural products。

(This article is supported by the Humanities and Social Sciences Research of the Ministry of Education's Humanities and Social Sciences Project "40 Years of Reform and Opening up," 19yjc860050) funding

(Author Unit: School of Journalism and Communication, South China University of Technology)