In recent years，With the rapid development of artificial intelligence in the field of international communication，How to do international communication in the intelligent media era is an important issue。General Secretary Xi Jinping emphasized，From the perspective of globally，Media Intelligent Entering the rapid development stage，To explore the application of artificial intelligence in news collection、Production、distribution、Receiving、Feedback; to grasp the movement of the international communication field、Socialization、Trends of visualization，Working on the construction of the foreign spreading system，Perseverance to tell Chinese stories，Form an international discourse right that is compatible with the comprehensive national strength of my country。This provides an important compliance for promoting my country's international communication。We should study the development trend of international communication，Grasp the current situation of my country's international communication，Continuously enhance the international communication of the intelligent media era。

International Communication Power refers to spreading information in the international field，and use this to the person’s behavior、Interest、Concept and other abilities，It mainly includes media coverage capabilities、The production capacity of information、The scale and accuracy of the propagation、Effectiveness, influence ability, etc.。Current，The changes in international communication are not only reflected in technology and form，It is also reflected in the change of international bet365 Play online games communication。where，The most important manifestation is the enhancement of its metaphysics and spillover capabilities。Future，Some countries under the empowerment of intelligent media technology，You can collect data in large quantities，Development of advanced algorithms，Sensitive predictive risk，Efficient production、Accurate distribution information，Even using international communication capabilities affects people's behavior、Shape people’s concepts, etc.，Therefore, impact on other countries and the international community。From this perspective，Compared with the characteristics of international communication in the traditional media era, the characteristics of indirect strength，The international communication of the intelligent media era is reflected as a more direct strength。The overall structure and constituent dimension of international communication、Elements, etc. will change in the intelligent media era，Among them, the following aspects are particularly worthy of attention。

One is data、Algorithm capabilities will reshape the overall structure of international communication。Some scholars have proposed the views of "data is power" and "algorithm is power" in the intelligent media era，Data、The importance of algorithm ability。In the field of international communication，The importance of data and algorithms is also increasingly prominent。With the help of smart media，Data collection can be performed on a large scale in the international field、Analysis，Precise "portrait"，Overall grasping the international situation; with the help of data analysis and advanced algorithms，You can capture the needs of the audience in time、Scared predictive risk、High -efficiency and accurate decision; use smart machines，Can innovate information production method，Improve information bet365 best casino games production efficiency; automatically distribute with the help of algorithms，It can make the communication more accurate、Efficient。Data and algorithms will live in the core position of spreading in the intelligent media era，Revisiting the decision -making of international communication、Content production、Content distribution、audience analysis、Effects and other links，to reshape the overall structure of international communication。

Second, intelligent media will become the main body of international communication coverage capabilities。Volkswagen Media era，International communication coverage is mainly completed by traditional mass media，For example, radio、TV station、Portal website, etc.。Smart Media Age，People get information more from smart terminals。Smart media has become the main force of information coverage，Except for news and entertainment，Also covered consumption、Sports、Social and other multi -dimensional levels。

Third, scene capabilities will become the new dimension of international communication。Scene ability will become an important ability for international communication in the intelligent media era，It is mainly composed of scene perception ability and scene matching ability。Scenario perception ability refers to the use of big data and artificial intelligence technology，Individuals in foreign audiences、Extra -field cultural background、International macro environment and other levels，Go to perceive the geographical space where the propagation object is、Natural and cultural environment、individual and group status, etc.，The ability to form cognitive maps and dissemination variable libraries to form this，It can find the entrance and the aggregation point of the audience for international communication。Scene matching ability refers to on the basis of perception scene，With the help of algorithms、Machine production、Smart content distribution、Multiple Comprehensive Service, bet365 best casino games etc.，"Information Stream that will match the scene、Service Stream、Relations Stream "Import，and gradually fill the scene、Get more audience's ability。To some extent，Scenario ability is a kind of exclusive performance，Perceive the scene in others，and with high -matching information and services to make the scene reach the state。Therefore，The competition of international communication in the future is a scene of scenes in a sense，Scene thinking becomes an important thinking of international communication。

Look objectively，The status of "Western Qiang Me Weak" in the field of international communication still exists。Therefore，We should soberly understand the actual situation of international communication，Try to use the concept of "Super Communication" as the direction，Based on improving coverage capabilities，Building data、The algorithm ability is the core，The path of the development scene ability as the position，Seize the new opportunities and new space provided by the intelligent media era，Continuously enhance my country's international communication。

First，Construct a comprehensive international communication thinking with the concept of "Super Communication"。The communication form of the intelligent media era is a kind of "super communication"，"Super Media" in the transmission space，That is, with the help of smartphones、Smart Home、Internet of Things, etc.，Propaganda overflows the media space to a large extent，is closely integrated with the real community space;，That is to spread more places and exercise、Consumption、Social and other activities combined，is a kind of information flow、Service Stream、Comprehensive service -oriented activity，It is a relationship type that transcends a single information transmission、Comprehensive service -oriented activity。Therefore，International communication should surpass the traditional category，Find entrance bet365 Play online games in a wider field，By providing comprehensive services、Construct a variety of scenes for international communication。

2，Encouragement、Support the intelligent transformation and international development of the media，Improve the coverage ability。In recent years，Some media have begun intelligent communication exploration。Such as "Xinhua Zhiyun" with the "media brain" developed with its development，Use intelligent media technology to automatically generate multi -language news to spread to the world。But overall，The international coverage of our smart media is relatively low，Lack of media that truly achieves general coverage。Therefore，In order to better promote the development of the media's internationalization，On the one hand, it can be in line with international economy、Under the premise of trade and other rules，Planning in the country、The institutional level is given corresponding capital and technical support to relevant media institutions。On the other hand，Related enterprises、The media must formulate an international development strategy，Actively use the international capital market、International Technical Cooperation、International M & A and other methods to vigorously expand the international market。

third，Pay attention to data collection and algorithm development，Improve data、Algorithm ability。Due to insufficient international coverage capacity of intelligent media，Data collection capabilities of international communication in my country still need to be further strengthened。"Feeding" lacking data，The development of international communication algorithms will also be limited。Under such a situation，Traditional media institutions that have developed international communication business，Can change the concept appropriately，Adhere to the content and data of content and data，Relying Bet365 lotto review on its outlets that are distributed in the world, and network crawlers and other technologies, collect data，Construction of international communication database。other，Some intelligent media companies in our country already have quite strong strength，Actively expand international business，Gas Collection Data，Development of algorithms suitable for international communication; strive to use "fine particle" and "high pixel" international audience portrait，High -efficiency and precise insight into the general trend of international communication，Implement algorithm decision、Algorithm recommendation、Automatic distribution、Intelligent international communication characterized by comprehensive services。

Fourth，Scared new scene of international communication，Accurate matching information and services，Improve scene ability。In terms of perception and competition in international communication scenes，We should grasp the geographical space outside the domain、Cultural background、Legal System、User needs, etc.，From News、Social、Sports、Consumption、Payment、Learning and other scenarios to find a communication entrance，Pay attention to the particularity of different regional scenes in international communication、Difference，Based on new data collection and algorithm precision matching information and services，Inject information flow、Service flow and relationship flow，Constantly improving the scenario thinking and ability of international communication。

(Author is an associate professor at the School of Journalism and Communication of Huaqiao University)