General Secretary Xi Jinping's proposal，Make the people's life happily is the "big of the country"。Sociology should think about how to based on the overall situation of the great rejuvenation strategy of the Chinese nation and the world's unchanged situation for a century，Those who are in the heart of the country，Service National Strategy，Become an emergency。During this transformation process，Traditional quantitative social research and service countries.，There is a sense of problem、Analysis of the three aspects of analysis object and social impact，To a certain extent, it has weakened the potential of the modernization of national governance capabilities in sociology。and big data provide important opportunities for the cracking of this bottleneck。

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From the perspective of social research methods,The problem behind a study has determined the direction and goal of the research。The development of Chinese sociology has absorbed the traditional theoretical system and research paradigm in the growth stage，This development path of post -developing makes empirical research often use Chinese data to view the theoretical problem orientation in the West。On the one hand，Related classic issues are still accustomed to the basic observation of the issue of Western society，such as social layering、Education returns、Women's power, etc. are all rooted in the experience of western social governance。​​But Western issues cannot meet and adapt to the local theoretical needs of the development of contemporary Chinese society。On the other hand，major problems facing or solved bet365 live casino games Chinese social governance，However, I often do not get enough attention，Integrate development of such as giant urban agglomerations、Massive population urbanization、Education and medical reform、Rural Governance、Precision poverty alleviation, etc.。The reason for it，China's unfamiliar localization theory construction and academic inertia orientation of Western theory，Make researchers designed questionnaires in the preset topic and even design questionnaires、When collecting indicators，Often unknowingly follows the traditional mortar of western quantitative research，Passive settings formed a problem of problem consciousness。

Various forms of big data for re -cultivating quantitative researchers' problem consciousness，Focusing on the process of local social governance provides an important breakthrough。The big data information of the source of many data is reflecting all aspects of the contemporary social governance process，The social governance value contained in these data also drives researchers to jump out of traditional quantitative research methodology、topic settings，Gradually pay attention to the localization of our personal experience，Social concepts that are rooted in the Chinese land、Social indicators and even discourse systems。For example，Big data of the electronic government platform can accurately focus on the people's actual problems and needs; real -time information carried by social self -media platforms can well observe public opinion and social mentality; telecommunications data can dynamically show the population flow and migration Full map scene; consumption or travel data based on the Internet platform can outline the overall lifestyle and consumer structure of the city ... Big data is reflecting social behavior in contemporary Chinese social governance、Social mentality and social structure，Reflecting rooted Bet365 app download in Chinese society、"The Great of the Country" that is closely related to the happiness of the people。

　　Analysis object: Turn from individual to social governance unit

The survey object of contemporary quantitative research is individual。From the perspective of the methodology of sociology，For a long time，Performance methodology tradition advocates the interpretation of social phenomena on individual characteristics。At the same time，In order to avoid the district group fallacy caused by different analysis levels，The explanation of individual variables is mostly limited to the individual level，Macro indicators at the group level are increasingly excluded from outside the analysis framework of social quantitative research。From the perspective of the objective reasons obtained by data，Indexs of the attention of traditional sociology，such as social layering、Social mentality、lifestyle, etc.，Compared with economic indicators，often highly hidden，High cost collecting costs、Difficulty、cycle long。Add individual samples into county、City's group indicators for units，It is difficult to have statistical trust due to the limitation of sparse samples。Even if you want to focus on the researcher of the group unit，It will also be trapped in the dilemma of a clever woman because of the limitations of data gain。

Research on individual levels allows social quantitative analysis to anatomy on human rational actions，But the reference value of national governance, especially the oversized national governance is limited。When analyzing individual samples，It is assumed that the sample is independent，The assembly assembly estimated by the regression model is the overall statistical calculation of the average effect of X to Y。And this regression model analysis is for the governance of the country，can only make preliminary theoretical guidance，The implementation Bet365 lotto review and evaluation of specific social policies cannot be fully competent。This is because of，China Veterans，Whether it is a township、County、City，Still province、Country，The administrative divisions of different units at different levels have highly differentiated social characteristics and local governance mode。Statistics calculated based on the model，To help Chinese social governance more directly，The formulation and implementation unit of social policy should be、City、Sample analysis of the province。

Big data with time and space attributes provides a feasible path for analyzing samples from "individual" to social "governance unit"。Social researchers can construct group indicators from massive big data，It is used to analyze the macro society。A large number of social behaviors、Social networks and other big data can accurately locate individuals in the time of time and space where they belong to，Then the macro indicators at the group level。If the big data based on user search behavior can be accurate to the province、City、Demonstrate data in the county; geographical information data can extract the number or infrastructure of each geographical level of stores。The data analysis models of these group -based units can clearly separate the social status under different social backgrounds and governance policies，It helps to find related factors that can be intervened，Help social governance science、Effective。

　　Social impact: from professional term to public discourse

Quantitative research has a set of professional theoretical terms and model terms，Theoretical term is rooted in the Western Social Talking System，Model method The term is rooted in measurement and statistics。On the one hand，Research reality of excessive relying on national social survey second -hand data，often set researchers in limited social issues and theoretical frameworks; on the other Bet365 lotto review hand,，Advanced statistical methods and experiments with increasingly complex and more applicability become the direction of the concentration of quantitative researchers。From description to association，Inference from return to cause and effect，Although it has improved professionalism，But it has also gradually weakened the social attraction and influence of quantitative sociology。Only allowing ordinary people and decision makers can understand or even like to watch，can improve the ability of the "big of the country" to quantitative sociology services。and quantitative researchers compare with theoretical research and even qualitative researchers，Packaging in concept integration、There are also differences in the social communication of concepts: the former focuses more on the publication of the papers for peer review。Therefore，Quantitative sociology research should pay more attention to the construction of public discourse and social influence，Avoid hiding in a small building and immersing in a workshop for model inspection，Instead, learn a new way of public discourse，Put forward to rich Chinese connotation and characteristics of the times，The concept of solid data support、Theory，A lot of participation in the guidance of public discourse。

In this regard，Big data has many unique advantages。For example，It can use description、Structure、Visualization method，Social structural attributes and features that cannot be reflected by traditional methods that cannot be reflected by traditional methods。Analysis of the regression model of the quantitative relationship between describing variables compared to，The analysis of big data can have many new research paradigms。For example，The theme analysis method based on non -supervised learning can make the huge system such as "Complete Works of Marx and Engels" or "The Poems of the Tang Dynasty" approximately Bet365 lotto review the theme that the public can quickly understand，and can directly display the cultural context and the development law of classic theory directly in the historical time span;、The accurate valuation of hidden social indicators such as group events; visualization of space measurement analysis can intuitively give the space geographical distribution of space geographical distribution of different social governance indicators or the form of population flow between different cities，Macro and complex social systems jump on paper。The most vivid obtained through data support、The most convincing results，Is a quantitative researcher to the Chinese public、Global academia and society show the governance of China、Chinese Plan，The best weapon to make a Chinese voice。

Big data is injecting fresh blood into traditional quantitative sociology research。Sociology quantitative researchers should be guided by major issues of contemporary social governance in China，Macro analysis of social governance of service social governance，and targeting social influence，Firmly grasp the historical opportunities of big data to bring to traditional quantitative research。Big Data to the "Great of the Country"，Firmly grasp the historical opportunities of big data to bring to traditional quantitative research，It can also help the governance of China，Based on the whole country，Looking at the world，Forms an ancient and modern today、Global modernization governance capabilities。From the perspective of time dimension，Chinese society is undergoing a big change in a hundred years，and all aspects of social governance are constantly innovating due to time、Modify and deepen。Sociology researchers should make full use of the space -time label of big data，Grasp the operating logic and development experience of social governance in the historical dimension。From the perspective of geographical dimension，The collection of big bet365 best casino games data is no longer limited to Chinese samples，Global data across the country will help researchers to dissect the international community，Reference to the development of global governance to review the development law of all human society，Form theoretical care with localization of China and world influence，Continuous efforts from serving the common welfare of all mankind from serving the "big of the country" to serve all mankind。

　　(Author Unit: Nanjing University Social College)