General Secretary Xi Jinping proposed，Making people's lives happy is "the great one of the country"。Sociology should think about how to base itself on the overall strategic situation of the great rejuvenation of the Chinese nation and the major changes in the world that have not been seen in a century，Those who care about the country，Serving national strategy，Become a top priority。In this transformation process，Between traditional quantitative bet365 apuestas research and those who serve the country，Awareness of existential problems、The phenomenon of incomplete matching between analysis objects and bet365 apuestas impact，To a certain extent, it weakens the potential of sociology to serve the modernization of national governance capabilities。Big data provides important opportunities for cracking this bottleneck。

　　Problem awareness: bet365 apuestas traditional theory dominance to major issue orientation

From the perspective of bet365 apuestas research methods,The problem awareness behind a research has determined the direction and goals of the research。The development of Chinese sociology absorbed a large number of traditional Western theoretical systems and research paradigms during its growth stage，This late development path makes empirical research often form a problem orientation of using Chinese data to examine existing Western theories。On the one hand，Relevant classic issues are still based on the problem awareness of Western society，such as bet365 apuestas stratification、Education Return、Female power and so on are rooted in the experience of Western bet365 apuestas governance。But Western issues cannot meet and adapt to the local theoretical needs of contemporary Chinese bet365 apuestas development。On the other hand，Major problems faced or solved in China’s bet365 apuestas governance，But it often doesn’t get enough attention，Such as the integrated development of giant urban agglomerations、Massive urbanization of population、Education and Healthcare Reform、Rural Governance、Targeted poverty alleviation, etc.。Find out the reason，China’s immature localized theoretical construction and academic inertia oriented to Western theory，Enable researchers to select topics and even design questionnaires、When collecting metrics，Often unknowingly follow the traditional stereotypes of Western quantitative research，Passive setting to form problem awareness。

Various forms of big data can re-cultivate the problem awareness of quantitative researchers，Focusing on the local bet365 apuestas governance process provides an important breakthrough。Big data information from multiple data sources is reflecting all aspects of the contemporary bet365 apuestas governance process，The bet365 apuestas governance value contained in these data also drives researchers to jump out of the methodological paradigm of traditional quantitative research、Topic setting，Gradually pay attention to the localization issues we have experienced，And form a bet365 apuestas concept rooted in the land of China、bet365 apuestas indicators and even discourse system。For example，The big data of the e-government platform can accurately focus on the real problems and needs of the people；The real-time information carried by bet365 apuestas self-media platforms can provide a good insight into public opinion and bet365 apuestas mentality；Telecom data can dynamically show a complete picture of population mobility and migration；Consumption or travel data based on the Internet platform can outline the overall lifestyle and consumption structure of the city...Big data is reflecting bet365 apuestas behavior in contemporary Chinese bet365 apuestas governance、bet365 apuestas mentality and bet365 apuestas structure，Reflecting roots in Chinese local society、The "greatest man of the country" who is closely related to the happiness of the people。

　　Analysis object: from individual people to bet365 apuestas governance units

The object of investigation in contemporary quantitative research is individual people。From the perspective of sociological methodological principles，Long time，The individualistic methodological tradition advocates that the explanation of bet365 apuestas phenomena should be based on individual characteristics。At the same time，In order to avoid the fallacy of grouping caused by different levels of analysis，The explanation of individual variables is mostly limited to the individual level，Group-level macro indicators are increasingly excluded from the analytical framework of quantitative sociological research。From the objective reasons for data acquisition，Indicators that traditional sociology focuses on，such as bet365 apuestas stratification、bet365 apuestas mentality、Lifestyle, etc.，Compared with economic indicators，Often highly hidden，High cost to collect、High difficulty、Long cycle。Sum individual samples into counties、City-based group indicators，It is difficult to have statistical reliability due to the limitation of sparse samples。Even researchers who want to focus on group units，It will also fall into the dilemma of a clever woman unable to make a meal without rice due to the limitation of data availability。

Individual-level research allows sociological quantitative analysis to dissect theories based on rational human action，But the reference value for national governance, especially for super-large countries, is limited。When analyzing individual samples，It has been assumed that the samples are independent，The coefficient estimated by the regression model is the overall statistical inference of the average effect of x on y。And such regression model analysis is very important for the governance of major countries，Only preliminary theoretical guidance can be given，Not fully competent in the implementation and evaluation of specific bet365 apuestas policies。This is because，China has a vast territory，Whether it is rural、County、City，Still a province、Country，Administrative divisions of different units at different levels have highly differentiated bet365 apuestas characteristics and local governance models。Statistics derived from the model，To more directly support China’s bet365 apuestas governance，bet365 apuestas policy formulation and implementation units should be based on counties、City、Province-based sample analysis。

Big data with time and space attributes provides a feasible path for analyzing samples from "individual people" to bet365 apuestas "governance units"。bet365 apuestas researchers can construct group indicators from massive big data，Used to analyze macro-society。A large number of bet365 apuestas behaviors、Big data such as bet365 apuestas networks can accurately locate individuals in their respective time and geographical space，Then aggregated into group-level macro indicators。If big data based on user search behavior can be accurate to the province、City、County specific data；Geographic information data can extract the number of stores or infrastructure at each geographical level。These group-based data analysis models can clearly distinguish bet365 apuestas states under different bet365 apuestas backgrounds and governance policies，Helps identify relevant factors for intervention，Promote scientific bet365 apuestas governance、Validate。

　　bet365 apuestas Impact: From Professional Terms to Public Discourse

Quantitative research has a set of professional theoretical terms and model terms，Theoretical terms are rooted in the Western sociological discourse system，Model method terminology is rooted in econometrics and statistics。On the one hand，Research reality of over-reliance on secondary data from national bet365 apuestas surveys，Researchers are often framed within limited bet365 apuestas issues and theoretical frameworks；On the other hand，Advanced statistical methods and experiments that are increasingly complex and have increasingly limited applicability have become the direction in which quantitative researchers are focusing their efforts。From description to association，From regression to causal inference，Although professionalism has been improved，But it is also increasingly weakening the bet365 apuestas appeal and influence of quantitative sociology。Only if the common people and decision-makers can understand and even like to read，In order to improve the ability of quantitative sociology to serve the "big country" in managing the world。Compared with quantitative researchers and those engaged in theoretical research or even qualitative research，Integrated packaging in concept、There are also differences in the bet365 apuestas dissemination of ideas: the former focuses more on the publication of peer-reviewed papers。Therefore，Quantitative sociological research should pay more attention to the construction of public discourse and bet365 apuestas influence，Avoid hiding in the small building and immerse yourself in the model testing workshop，But to learn a new way of public discourse，Proposed with rich Chinese connotation and characteristics of the times，Concept supported by solid data、Theory，Participate in the guidance of public discourse。

In this regard，Big data has many unique advantages。For example，It can be described、Structured、Visual way，Easy to understand and demonstrate the attributes and characteristics of bet365 apuestas structure that traditional methods cannot reflect。Compared with the original regression model analysis that focuses on describing the quantitative relationship between variables，The analysis of big data can have many new research paradigms。For example，The topic analysis method based on unsupervised learning can reduce masterpieces such as "The Complete Works of Marx and Engels" or "The Complete Poems of the Tang Dynasty" into topics that the public can quickly understand，And can directly display the cultural context and the development rules of classic theories over a large historical time span；Algorithmic prediction based on large amounts of data and supervised learning can directly give the incidence rate of domestic violence、Accurate valuation of hidden bet365 apuestas indicators such as the incidence of group incidents；The visualization of spatial econometric analysis can intuitively give the spatial geographical distribution of different bet365 apuestas governance indicators or the form of population mobility between different cities based on maps，The macro-complex bet365 apuestas system is vividly displayed on the paper。The most vivid obtained through data support、The most convincing result，Is a quantitative researcher to the Chinese public、Global academic circles and society demonstrate China’s governance、China plan，The best weapon to make China’s voice heard。

Big data is injecting fresh blood into traditional quantitative sociological research。Quantitative researchers in sociology should be oriented towards major issues in contemporary bet365 apuestas governance in China，Expand the new territory of macro analysis that serves bet365 apuestas governance，And aim to improve bet365 apuestas influence，Firmly grasp the historical opportunities that big data brings to traditional quantitative research。What big data means to “the most powerful country”，Not limited to an accurate grasp of major local bet365 apuestas issues at that time，It can also help China’s governance take root in local areas，Based on the whole country，Look at the world，Formation from ancient times to the present、A global view of modern governance capabilities。From the time dimension，Chinese society is undergoing major changes unseen in a century，Every aspect of bet365 apuestas governance is constantly innovating according to time and place、Modify and deepen。Sociological researchers should make full use of the spatiotemporal tags of big data，Grasp the operational logic and development experience of bet365 apuestas governance in the historical dimension。From a geographical perspective，Big data collection is no longer limited to Chinese samples，Global data across countries will help researchers dissect international society，Examining the development laws of all human societies in the cross-reference of global governance，Form a theoretical concern with Chinese localization and global influence，Continuous efforts from serving the "greatest country" to serving the common welfare of all mankind。

　　(Author’s affiliation: School of bet365 apuestas Sciences, Nanjing University)