time to this day,The development of online literature and art has achieved a leap from quantitative to qualitative change,Towards the center from the edge,From the niche to the public,One of the important parts of the mainstream culture。But,What is not commensurate with its booming momentum is,The construction of online literary and art review seems to be not ahead,Falling into a certain dilemma。On the one hand,Most of the literary and artistic circles recognize the importance of online literature and art comments,Try to study from different angles,Try to find a new evaluation perspective、Position、Method; on the other hand,These comments seem to be limited to "Self -Talking and Self -Turking" in the "small circle",Most staying in the criticism paradigm conversion、Advantages of the construction of the evaluation system,Really influential comment results are relatively limited。The reason for it,There is a little undeniable: Many commentators evaluate online literature and art,Often following the traditional literary concept,Thinking inertia and rules of paper media comments limited the effectiveness of interpretation。Digital era in the media revolution and integration,New literature and art really need to find a new way of observation,Of course there are many options,But "Return to the root",Disadvantage of the media of online literature and art "data" attribute,Then the constructing of the "data" method and evaluation system,Perhaps it is a meaningful way。
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Internet literature and art has natural data attributes。From the moment it was born,It has the characteristics of data production。It takes the author's writing behavior as the data beginning,Data storage on the network platform、Calculation、Show as data entry,Click with readers、Buy、Reading、Share, etc. are data orientation,Try to mark through various types of literary data、mining、Analysis、Use,To realize the aesthetic ideology of literature and art。To some extent,Network literature and art is in a comprehensive data -based network space,It depends on the two most simple 0 and 1 numbers to characterize,It is data entry、Data storage、Comprehensive complex presentation of data calculation and data expression。In essence,It can be regarded as an information coding and architecture with digital "bit" as the symbol body。
Comments online literature and art,Except the author、Work、Phenomenon,Network literary data is a very important aspect that needs to be followed。For online literature and art,User is the data producer,Whether it is UGC (user output content) mode,Or PGC (Output content)、OGC (Occupational Production content) mode,Users are the first power of data。User behavior、Works as data,Various types of works and clicks produced by works、Discussion、Share、Second creation, etc.,Data generation of online literature and art。website platform、APP software, etc.、Storage、Operation、Maintain all data generated by online literary activities,It can be regarded as the manager of the art database、Leader。List from the platform、Recommended、Monthly ticket and other data operations,is a data analysis based on database -based database、Processing Bet365 app download and processing,Data screening under different data algorithms、Sorting and label,etc.。
It can be said,Internet literature and art takes data as the base,Data technology as the skeleton,It is a technology -based literary form based on the data building。So,When any user enters online literature and art,All his behavior、Traces will be converted into numbers "Bit",Then be marked by the background、Operation,Data -based form、Storage、expression。These subtle literary behavior data may not be very noticeable,But when they are associated、Comparison、Apricop,will get data power,Become a platform、Institution Decoding Literature、"Key" of the character code of the audience。This not only makes the data overflowing its own "literary meaning",Cross -media generation of data to promote data、Circulation,Hot spots brought about literary and art、Topics、The "Lift Sinking Live" of the Works,and exacerbated the platform's calculation of various types of data、Use,Promoting the type of network literature and the industrialization of data,Data experience of network literature and art。For example,Analysis method of big data,Digging the reading fun of network users,Determine online novels、Video The subject selection、Plot settings、narrative method、Language rhetoric, etc.; Or data portrait of users,So as precisely put in,Personalized customization; or predict the popular category、Industry development,Make a certain artistic system、policy adjustment, etc.。
It is in this sense,Network literature and art is the generation of data、Data distribution and data consumption。Store because of data,Store because of data,Cut into network literature with data,Not only can you observe the aesthetic bet365 best casino games structure of the details of the network literary and art、narrative techniques、Emotional containers,And can find the regular trajectory,And can find the regular trajectory、Future Development Trends,Data association、Reflection of the problems existing in literature and art in total、Pulse and diagnosis。The question is,The current literary reviews are ignored by data and data attributes of online literature and art,Most of them are traditional qualitative criticisms,and less from the perspective of data analysis。This not only makes criticism lack of data support,and also make these criticisms often "peeping in the pipe,I only see it ",The overall image of the network literature cannot be constructed。
Data -basedNetwork Literature and Art Evaluation System
In addition to traditional review research,It should be advocated for "data" online literature and art comments,Constructing a data -based network literary evaluation system,It should include at least the following levels。
First,Power -based criticism view。It will consider many media literary phenomena with data and vision,Data positioning of literature and art,Pay attention to the macro literary data measurement、Silica、Fashion、Trends、Spectrum grasp,Writer in literary activities with micro -view、Work、World、Reader、Data generation of medium。Perform traditional literary and artistic reviews unilaterally emphasizing literary literature、Aesthetic,Data nature and data expanded to literature,Therefore, the special significance of data on literary review and research,Proliferation of traditional literary reviews with data -based methods with data -based methods。
Next,The influence of data and its literature and art remains highly sensitive。Under the context Bet365 app download of digital media,Various types of data directly or indirectly impact the "productivity" of literature and art,Save of literary data、Use、Management,It is a prerequisite for carrying out literary criticism research,Because "today's artists depend more on technology than ever before,","Technology and art are re -integrating,Return to their original identity ",The core of the technology is data and data production。other,Due to the deletion of the data itself、Easy to flew,If the real -time data is not well preserved,or no relevant data historical materials,So it is bound to make your criticism lack the foundation of reality,Lost the timeliness and pertinence of criticism。
again,Follow the literary data in the book、Game、Film and Television、Anime and other multi -platform circulation,Pay attention to data extension of cross -media arts。The revolution and integration of the media,Make literary cross -media、All media develops into possible,Cross -border data、Breaking circle、Hot becomes an important criterion for measuring literary success.,This brings the industry's emphasis on various literary data and the prosperity of the literary data industry。But the problem lies in,How are these data circulating on each platform? What are the changes from source data to terminal data?、Calculation、How does the analysis affect creation、distributed? Types of network literature、Industrialization,even homogeneity is related to the calculation behind the data and the data catering? What is the algorithm recommendation to us?,Only converting thinking,Through different categories、Climbing combing of data text between platforms、Comparison to decoding。
Last,Methods using digital bet365 best casino games humanities to criticize,Pay attention to the construction of subject cross and new review subject。Digital Media Age,Various types of literary and artistic data show explosive growth,Traditional reading、Watch、Product Review and other methods,Can not match "Big Data" in quantity and energy,This requires traditional humanities and social sciences and calculations、Digital technology combines,Data and digital construction with quantitative and computing,So as to network analysis、Algorithm criticism、Digital humanistic methods such as visual presentation。For example,Overseas Communication of Li Ziyi Short Video,It is in YouTube、Facebook、Twitter and other websites have a lot of click、Watch、Comment data。So,What are the similarity and different nature of these websites? These problems are unsolvable of literary reviews and research,Must depend on certain data science and analysis。So,Data -oriented literary reviews will focus on the integration of subject cross,The integration of humanities and technology that pays attention to review and research,It will be used with WordSeer、citespace、Data tool software such as one leaf story gang,Absorb data science and big data technology、Communication、Statistics and other multi -disciplinary methods,The final constructing is a multidisciplinary new comment subject。
2021,Five departments such as the Central Propaganda Department and other five departments jointly issued the "Guiding Opinions on Strengthening the Literature and Art Review of New Era",Driven,"Guided by Xi Jinping's new era of socialism with Chinese characteristics as the guidance","Scientific、Comprehensive literary review,Drawing value guidance、Spiritual Leading、Aesthetic bet365 Play online games Enlightenment ",To "improve and perfect big data -based evaluation methods,Strengthening network algorithm research and guidance,Comprehensive governance of network algorithm recommendation,Do not provide communication channels for the wrong content "。This is a network literary review、Research work provides an important guide,Direction to the construction of literary reviews in the new era。In this context,The overall requirements of strengthening the work of art and art in the new era,Research the "data" attribute of online literature and art,Reflection in the industry's possibility of "data" abuse,Construction of new literary comments for "data",Perhaps it will bring the "innovative development" of online literary reviews to a certain extent。
(Author Unit: School of Literature and Art of Southwest University of Science and Technology、Sichuan Network Literature Development Research Center)
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