Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping attaches great importance to the construction of my country's international communication capabilities，I made a series of important discussions。May 31, 2021，General Secretary emphasizes it again when presiding over the 30th collective study of the 19th Central Political Bureau，Must strengthen the top -level design and research layout，Construct a strategic communication system with distinctive Chinese characteristics，Focus on improving the influence of international communication、China Cultural Calling、China's image affinity、Chinese discourse persuasion、International public opinion guidance。The important speech of the General Secretary，In order to strengthen the construction of international communication capabilities, the correct direction，Puted specific requirements。

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International communication is foreign publicity，It is an important means of establishing an image and establishing international discourse and participating in international affairs through international communication。Therefore，The state needs to establish a set of international communication system，Unified deployment by the central government，Action of governments at all levels，Joint action by various media，To promote international communication。

General Secretary Xi Jinping repeatedly talked about "exhibition image"。"Exhibition Image" is to improve the soft power bet365 best casino games of national culture and the influence of Chinese culture，Link the image display with international communication capabilities。National communication influence requires cluster institutions that are specially engaged in foreign propaganda。In other words，Propaganda agencies and publishing agencies should strengthen international communication awareness，Improve international communication ability，Focus on international communication effect。For example, the publication of "Greater China Library" is the top -level design、Multi -linkage international communication large project，China Culture's external publicity effect is significant。The previous "Panda Series" is also a glorious results，has a wide and profound influence。Now，Chinese Culture Works of Foreign Translation Publishing Project、Silk Road Book Fragrant Engineering and other organized boutique books have greatly improved the influence of international communication。

Since the establishment of New China，The Party Central Committee has always attached importance to foreign publicity，Established the International News Agency of the Central People's Government News Agency，After renamed the China Foreign Language Publishing and Distribution Bureau，referred to as "China Foreign Literature Bureau"，Published through books、Periodical release、Network and other forms to undertake various foreign propaganda of the party and the country，Make an immortal contribution to China International Communication，Comprehensive reflecting the excellent traditional culture of China，Really showing the new development of contemporary China、New achievements，Constantly establish China's image，It has a great impact。

Today，Pay attention to the construction of new media，Promote media integration，bet365 Play online games Differential development of various media，Concentration with the theme、Story condensed、Comprehensive stereo、Listening and visual、The vivid image is the starting point，Tell the Chinese story、spread out、Deepen the hearts of the audience and the audience，Explore greater international communication influence。

　Demonstration of Chinese cultural appeal

Chinese culture source is far away，It provides the inexhaustible resources for world civilization，It is also our long -term cultural nourishment。The appeal of Chinese culture has appeared as early as the 18th century，Translated by Western missionaries and diplomats to the West，Forms international sinology，Promoting Chinese and Western cultural exchanges and civilization sharing。The display of cultural appeal should be appropriate、International communication path for decent。Translation and publishing of various cultural books、Video production and playback、Film and television output and screening and other popular forms can greatly improve the appeal of Chinese cultural sense。At the same time，It is necessary，Knowing Knowledge，can let Chinese culture "go out" and "go in"，Show the appeal of Chinese culture。

To make Chinese culture more appeal，It should be started from three aspects: First, excellent traditional culture，Second is the advanced culture of contemporary contemporary，Third is moving red culture。General Secretary Xi Jinping pointed out，We must carry out various forms of humanistic exchange activities，Promote the cultural exchanges and people's hearts of my country through various channels。Therefore，We need to take humanistic exchanges as an important measure to improve their appeal。Friendship and academic exchanges between people can promote cultural absorption and people's hearts。Another，Literature and art performance is Bet365 lotto review one of the most intuitive and most affectionate communication methods，quite communication ability。The combination of artistic performances full of positive energy and the combination of foreign propaganda is easier to generate cultural appeal between the people。To better promote Chinese culture "going out"，Cultural people，It is a necessary way to improve the appeal of Chinese culture。

　　The charm of China's image affinity

Publicity will show the image，International communication will spread the image of a great Chinese culture country。General Secretary Xi Jinping pointed out，We have to build it、Show the world to the world's national image，"Deep historical heritage、Diversity of nations、Various and harmonious civilized country image，Politics Qingming、Economic Development、Cultural prosperity、People's unity、People's unity、The image of the beautiful oriental power of the mountains and rivers，Persist in peaceful development、Promoting common development、Maintain international fairness and justice、Responsible country image contributed to human beings，More open to the outside、More affinity、full of hope、A vibrant socialist image "。Let the image of China be credible、Cute、respectable、Colorful、Vivid stereo，This can generate affinity，Show the charm of China's image affinity。

To use vivid and diverse expressions，Practical methods to enhance cultural communication affinity。In creating a Chinese image affinity，Pay attention to the method of telling the story，The story should be truthfully told，Emotional transmission，It is easy to accept，To study the habit of listening to the story in different regions，Learn to use their vocabulary and skills to tell stories，Make them understand、willing to listen，To make them feel kind、It sounds natural。

　　Construction of convincing Chinese discourse

The right to speak is the right to speak、Speaking、Speaking Qualification，is the power to control public opinion。The right to speak determines the direction of public opinion，Affects the direction of social development。Therefore，The discourse must be persuasive。Improve international discourse right，Improve international discourse ability and communication efficiency，Need to work hard to improve the country's ability to participate in international affairs and control、The country's leading ability to international public opinion。During the international communication process，Mastering the right to speak can correctly guide international public opinion、Strictly prevent all the forces that do not have intention to make false reports on China，Ensure to safeguard national interests，Conform to the times in peace development，Guide and organize the construction of a community of human destiny。

Construction of persuasive Chinese discourse，To grasp the discourse orientation，The banner should be clear，The object should be clear，Different words to different audiences，We must have communication，Speaking of speaking art，Vivid image，Delivery，Simple understanding，Clear facts，Empathy。For Chinese Stories，We are not just about，Instead of talking。So，We must dig the connotation and expression form of Chinese stories。Tell Chinese Stories，Not only the practice form of international communication，Still the results of the achievement of Chinese discourse persuasive。Chinese story must reflect Chinese value，Dare to talk about Chinese characteristics，Listen to the story of others when telling Chinese stories，and integrate it to achieve mutual learning and sharing of civilization。

　Enhancement of international public opinion guidance

bet365 best casino games Different ideology of countries around the world，Diverse political views，Mixed sounds are different。Therefore，International public opinion looks particularly important，Whether it can realize people's heart communication is the key element of peaceful development and build a community of human destiny。We must improve international public opinion guidance，Active report、Early voice，Highlands of occupying international public opinion。Since the 18th National Congress of the Communist Party of China，my country vigorously promotes international communication guarding innovation，Stimulate the internal and external propaganda system，Establish multi -subject、stereo foreign propaganda pattern。Future，We will further build an influential new media，Actively promoting China's claims、Wisdom、Scheme，Incorporate international communication capabilities into ideological construction。

International Communication "Five Power" related to each other，Support each other，Joint force construction can work。We think，International Communication Capability Construction，Can't just at the national level，It is necessary to strengthen the international communication at the local level，Only all places have improved international communication capabilities，The country's international communication capabilities can be improved as a whole。During the construction of international communication capabilities，Talent training of higher education must have the spirit of responsibility，Work hard to adjust the training direction，Increase the knowledge of the country's regional region，Strengthening foreign language teaching and communication ability teaching，Cultivate foreign language for the country、Familiar with international affairs、I will tell the qualified talents of Chinese stories。

(This article is the bet365 best casino games "Research on the Protection and Disposal of Cultural Heritage Protection and External Communication" (HB21-YB008) in Hebei Provincial Cultural and Art Science Planning and Tourism Research Project)

(Author Unit: School of Foreign Languages ​​from Hebei Normal University)