Suggestions on improving the influence of the influence of the communication power of Xi Jinping
March 03, 2023 09:06 Source: "China Social Sciences" March 3, 2023 Issue 2602 Author: Hu Anjiang

As an international community to understand the authoritative reading of China in the new era and "Golden Key","Xi Jinping bet365 best casino games Talking about the Governance of the country" is the first to four volumes.,Hold the starting formula in 32 countries、Reader Club、Seminar and other international promotion activities,At more than 40 International Book Fair、More than 500 overseas mainstream bookstores、More than 20 global online marketing platforms continue to display and sell,Enter the main library in more than 130 countries and regions,Distribution covers more than 170 countries and regions around the world,The most translated and publishing language since becoming reform and opening up、The maximum circulation、Leaders with the most wide coverage。

"Xi Jinping bet365 best casino games Talking about the Governance of the Country Governance" is published by four volumes before and after the governance of the country,The majority of party members in China、The cadre and the masses have set off a wave of thorough learning and implementing Xi Jinping's new era of socialist thought with Chinese characteristics。The academic community conducted various forms of discussions around relevant topics,Related academic publications are also considerable。On China Zhiwang, "Xi Jinping talks about governing the country and governing the country" as a name search,A total of 2095 research papers,Among them, there are 389 articles in 2017,429 articles in 2020,264 articles in 2022。The research theme mainly involves governing the country、New ideas, new ideas and new strategies、Socialism with Chinese characteristics、Propaganda Bet365 app download translation, etc.。As far as the research field is concerned,The results in the field of political science account for about 70%、Foreign Language and Literature is about 15%,News communication accounting for 1.11%,Publishing field accounts for 0.73%。

Foreign politics、Business community、News media and think tank agencies also show the high enthusiasm and in -depth recognition of "Xi Jinping bet365 best casino games Talking about the Governance of the country"。From former US Secretary of State to the current Prime Minister of Thailand,From Uruguay milk companies to the UAE Tourism Culture Agency,From Russia China Experts to Mainstream Media in South Africa,I am reading these four books to understand and interpret the views of China in the new era、Proficiency and concern。Compared with the "heat" of the above agency,Discussion in foreign academics is relatively cold than "cold"。The reason for this is naturally quite complicated,Not only language、History、Humanities、discourse system、Ideology and other reasons for many aspects,It also has a certain relationship with the "value neutral" Western academic tradition,The latter restricts the attention and discussion of Western researchers who "academic academics" to a certain extent。

We have no intention of interrogating the academic in the academic and "academic agenda" of the Chinese and foreign academic circles.,Instead, try to spread from the perspective of international communication,To improve the influence of leaders' book overseas communication, some suggestions。Of course,How to stimulate the interests and enthusiasm of Chinese leaders such as Chinese leaders in the Western academic community and the public to read and explain the enthusiasm,It may be a permanent topic。Build the whole field、All elements、A new pattern of international communication in all media,Need to jointly create Bet365 app download cooperation and discussion、Resource sharing、Industry co -governance、Exciting Cooperation、Coordinated translation and communication cross -border integration new format。

1. Diverse participation、Cooperative consultation。This is the basis for the ideological theory of promoting the steady development of international communication in the new era。"Xi Jinping bet365 best casino games Talking about the Governance of the country" international communication,Need academic circles、Under the organization and coordination of the foreign language bureau in the industry and society,Breaking the mechanism of the mechanism,Develop cross -domain、Cross -industry、Consultation of interdisciplinary discussions,Coordinated creation of "multiple interaction" working mechanisms、Coordination mechanism and linkage mechanism,Focus on solving the topic settings in the process、Content production、Translation Publishing、circulation communication、Market Operation、Resource allocation、Core issues such as talent training。

2. Media fusion、Resource sharing。Improve the art of communication、Improve communication effect,is the methodological basis for enhancing international communication affinity and effectiveness。Traditional paper media forms have lagged behind the cross -media global communication new format promoted by network digital technology and social network applications。The latter uses non -language symbols such as digital and Internet communication technology and video vision,Time lag and space limitations of traditional media,Breakthrough of the cognitive obstacles and context diaphragm of the language and words,With strong interpretation and penetration,It is easy to generate a polytable communication effect in the international audience,A breakthrough of the number of dissemination effects。So,"Xi Jinping bet365 best casino games Talking about the Governance of the country" was published and spread,First, you can focus on the development of the domestic new media industry,seize the high point of the global communication system; secondly, promote the cross -media integration of traditional media and emerging media,Promote complementary advantages and resource sharing,To better improve international communication efficiency。

3. User -oriented、Industry co -governance。The purpose of the translation is to spread,The purpose of spreading is to promote exchanges and mutual learning and dialogue cooperation。So,To achieve the ultimate purpose of international communication,The concept of meeting user needs should be established,Strengthen cooperation operations with overseas media,Create the content of the content of the user's demand -oriented ecological distribution channel and communication path,Expand online and offline publishing and distribution channels,Use website、Foreign Language APP、Mobile terminal, etc.,Help three -dimensional full copyright operation and all -media communication matrix。Simultaneous implementation of overseas localization development strategies,Vigorously expand overseas communication positions,Gradually realize the localization of the organization、Localization、Localization of content,Realization of translation and publishing、Edit production、Printing and distribution、Product marketing and other localized operation modes,Continuously improve the arrival rate of overseas communication overseas in "Xi Jinping bet365 best casino games Talking about the Governance of the Country"、Reading rate、Comment rate and likes。

4. Precise policy、Exciting Cooperation。Differentiated Cognition and Focus Expressive Expressions,It is the practical theory that avoids channel misplace in international communication。Bet365 app download On the one hand,Through discussion、Research、Book Fair and other forms,Active manufacturing opportunity,Invite members of the International Think Tank、Industry experts、Academic elites and other professionals come to China to exchange access,On the basis of improving understanding and inspiring empathy,Dialogue interview with it、Theoretical Discussion、Book review writing and other aspects of exchanges and cooperation,Make full use of its social radiation and public opinion influence and the flexibility of personal narrative、Affinity and directability,Affects the knowledge graphics and cognitive framework of the Western people for the Chinese plan。On the other hand,Visual production of content morphology becomes the mainstream mobile Internet era,Weibo、Shooting in seconds、Quick Hand、Short video platform represented by today's headlines,has become published information、A response to the important carrier of public opinion and promoting the national image,It has also become an important source of the public to acquire knowledge and information。So,Should make full use of the short video platform and Facebook、Twitter、Youbutu and other mobile social platform visualization、Emotional、Time、Production Jane and other communication advantages,Actively set core topics,Promote interactive sharing of overseas people,Give play to the "secondary communication" potential of international mainstream media and overseas social media platforms,"Exquisite Communication" for achieving the works of leaders。

5. Talent training、Coordinated co -construction。Current,Establishing the motherland of the mind、Politics firm、Square business、Fusion Chinese and foreign、Gan Yu Dedication、Adapt to the high -end Chinese translation foreign talent team that adapts to the bet365 best casino games needs of international communication in the new era is imminent。Foreign Language Scholars、The academic community needs to be in the Central Propaganda Department、Under the guidance and coordination of the Ministry of Education and the Ministry of Foreign Affairs,Breaking the disciplinary segment,Carry out joint training; at the same time, steadily expands the multi -language version of "Xi Jinping bet365 best casino games Talking about the Governance of the country" organized by the Ministry of Xuanshi、Entry textbook、Pilot work in the classroom。From long -term plan,It should be led by the Ministry of Education,Actively explore the integrated training path of translation talents in middle school and university,Fully implement overseas translation and immersive training of Chinese translations,In the end, the international consensus of Chinese discourse translation standards,Basis of value theory of international communication。

In short,"Xi Jinping bet365 best casino games Talking about the Governance of the country" translation and spread,First of all, you need to clarify its role positioning and value orientation,Reach concept consensus。Based on this,Respect the laws of the market,Promoting cross -border integration、Technology sharing and industry co -governance,Digitalization of text、Book Imagement、Reading network、Overseas localization communication strategy,Really formed the "Next Online、New Ecology of International Communication for Books of Internal and Outside of Promotion and Outside。At the same time,Use big data、Smart algorithm technology and new media platform,Carefully developed user portrait publishing and communication planning schemes and information resources of target audience,Enhance the viscosity of the audience,Continuously improve the ability to monitor the effect of communication and resource allocation,Let the audience form path dependence,Realizing fission -type communication,Let the leaders' works Bet365 app download get more widely read and accept,Therefore, a credible、Cute、Dear China image。

(This article is the major project of Xi Jinping's new era of Chinese characteristics in the new era of Chinese characteristics "(Sisuzd202103) in the Sichuan University of Foreign Languages ​​University of Foreign Languages ​​and Social Sciences.

(Author Unit: Chongqing Socialist Theoretical System Research Center Sichuan Foreign Language University Branch Center)

Editor in charge: Changchang
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