Globalization process has exacerbated the frequency of different cultural interactions，Forms a grand situation of contact and communication between different cultures。Two or more cultural elements that appear in the same time in the same time have been seen everywhere，Ru Coca -Cola's Year of the Monkey Zodiac Packaging、Starbucks Mooncake、KFC's rice set meal、The movie "Kung Fu Panda" and so on are all the embodiment of cultural mixing。Culture mix and match refers、Systems and other carriers are presented in front of people，It has two important connotations: one，The academic community is generally considered，Culture mix and match is an external environment phenomenon，or is a form of cultural expression，instead of cultural fusion inside the individual; the second，Culture mixing and matching is a phenomenon that is all -encompassing，Only two or more cultures are presented at the same time，instead of its form、How about the range。Cultural Psychology has developed to three stages today，Cross -cultural psychology、Cultural Psychology and Multiple Cultural Psychology，The focus of the past is to compare the differences between different cultures，Explore the relationship between culture and individual psychology and behavior，exaggerated the single nature of culture，Ignoring the interactive process between culture; from the similarities and differences bet365 best casino games between research to exploring cultural exchanges in different cultural exchanges，It is an important trend in today's cultural psychology research。Cultural mix and match research seize the opportunity of the times，People do not leave home，Through the Internet、Electronic media can understand the various information of foreign culture。So，Cultural mixing and inquiry objects are richer、Category more、The concept is wider，At the same time, it will also have more impact on all aspects of people's lives。

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Culture mixes as an external environment phenomenon，It will subtly affect people's psychology and behavior。First，Culture mix and match will improve people's innovation ability。Individuals in a single cultural environment for a long time，It will form a conventional thinking mode，Restricting the angle of the problem，Cultural mix and match will bring a new cognitive mode，Let people re -examine the previous knowledge and experience and behavior mode，It will help improve the ability of innovation。Next，Cultural mixing will increase people's cultural sensitivity。When two different cultures are presented at the same time，People may perceive the different points between them，It may increase the sense of distance between different cultures，strengthened the concept of cultural comparison; but，This comparison can also make people better feel the difference between culture，to better understand foreign culture，Improve the ability to adapt to the environment。Last，Culture mix and match will affect people's multicultural bet365 Play online games ability。Multi -cultural ability refers。Early research provides evidence for multicultural capabilities，These studies indicate，Individual creativity with two or more cultural backgrounds is stronger、The idea of ​​expression is also more diverse; and the tension and anxiety brought by the cultural mixing and match，Can promote people to think more deeply about cultural differences，This can effectively improve the flexibility of cognitive flexibility。

　　Cultural mix and match promotes inter -group help behavior and group psychological fusion

Culture refers to a psychological needs that can meet the individual or group，The traditional knowledge tradition shared and continued in a group of people，It can be used as a basis for dividing social groups，At the same time, it is also a bond that maintains the mental health in the group。

Cultural mix and match promotes inter -group help behavior。People mainly have two very different reactions to rejecting and accepting cultural mixes，Among them, the rejection response is mainly caused by the sensory cultural threat，and the response needs to be slowly formed after people think deeply，It is mainly driven by psychological energy pursuit of innovation and tolerance。From the perspective of real life and existing research，The most common response is active acceptance。This acceptance will promote people's favor to external groups，Then generate inter -group help behavior，Pull closer group distance。Interpersonal help behavior mainly refers to the help behavior of the members of the group members of the foreign group，The basis of this helping Bet365 lotto review behavior is the identity of the identity of the foreign group members and the culture of foreign group culture。Bao Yan and others selected Yi junior high school students as trials in one study，Pictures of mixing and matching with Yi culture and Dai culture are used as experimental materials，The purpose is to examine the impact of internal and external group culture mixing and match on inter -group help behavior。Research results show，The test that accepted the cultural mix and match learning got a higher score in the inter -group help measurement，That is to say，They will make more inter -group help behavior。So，We can mix and match through the culture of different groups，Promote the indirect contact between members of the group，to increase the understanding and help behavior of mutual mutual，Pull the distance between the group，Finally promote social harmony。

Cultural mix and match promotes psychological fusion between groups。Psychological fusion means that individuals or groups accept each other、A mental preparation state willing to associate with the other party。The higher the psychological fusion of the group，The more people like people like a group，The more willing to associate with members in the group。Group psychological fusion can also be regarded as a group attitude，One of the factors that affect this group attitude are the recognition of the concept and culture held by the internal group members。At the same time，Cultural symbols can also be used as a symbol of a group，Mix and match through culture，Different group members can be in Bet365 app download contact indirectly，Understand the culture of the external group and the same thing as its internal group culture，Then effectively improve the level of psychological integration between groups，Promote mutual understanding between groups、Communicate with each other，This is more conducive to building a harmonious society。

　　Culture mix and match affects consumer behavior

In order to make your brand better move towards the international market，More and more brands of natives will integrate the cultural elements of the host country in their own product design，To better adapt to localization，More and more cultural mix and match products appeared with it。Consumers' response to cultural mixing products mainly have two types of rejection and acceptance，So，When will consumers react? Peng Luyu proposed the theory of cultural division，Divided cultural mixing and matching into three areas for the first time: material field、symbolic field、Sacred domain。where，Consumers are relatively easy to accept for mixing and matching in the material field，I believe it is innovative and happy to try，Therefore, there is usually a acceptance response; and the mixing and matching in the sacred field is the most unacceptable，Because this mix and match invaded the cultural belief of consumer groups，It will bring a sense of cultural threat and tension，even hate、Angry and other negative emotions，Rejection reactions usually occur; symbolic areas are between the two。Comparison of the strength and status of both sides of the culture will also affect consumers' attitude towards culture bet365 live casino games mix and match。Generally speaking，During a certain development stage，Chinese people are easier to accept cultural mixing products; but，In recent years, with the rise of China's international status，Consumers who are sensitive to this ascending perception will make more active evaluations of cultural mix and match products。At the same time，The attitude of cultural output countries will also affect consumers' reactions。If the cultural exporting country can be modest、A friendly attitude towards the culture of the host country，Recognize local culture、Value, etc.，Emphasize its important status，It will help enhance the recognition of consumers in the host country。If the cultural mix and match product notice the above factors，can better open the international market，Get widely recognized，This is conducive to the harmony and stability of the entire society。

To sum up，We can make full use of the large -scale cultural mix and match test field brought by globalization to promote the communication of different cultures，Widely adopting cultural mixing strategies in various fields，Help people view and solve problems from different perspectives，Use culture to mix and match to promote people's acceptance of new things，And various influence of individual mental health and behavior、Learn from the factors that affect group relationships and consumer attitudes，So as a profit avoiding harm，Let the new fashion of cultural mix and match provides motivation for the healthy development of the whole society。

　　(Author Unit: School of Psychology, Northwest Normal University)