In the cognition of the public，"Yuan Universe" is more presented in the image of a virtual world described in a science fiction novel，The real society is far away from the current real society。But any social change is not happened overnight，The Yuan Universe era will not suddenly come one day。Scholar Yu Guoming regards the Yuan universe as a medium -based new social form。In this sense，It can be considered that the Yuan universe era is coming。The process of accelerating the acceleration of real society to digitalization and medium，That is, the process of gradually becoming a reality of the Yuan universe。Individuals in the era of media are facing a new problem that will not face in traditional society，Therefore, exploring the advent of the era of medium is of great significance on the impact of individual spiritual life。

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Yuan Universe represents a digital and medium society，All aspects of society rely on various digital media connections。Actually，Volkswagen can feel this change in the current life。Direct interaction of people in traditional social production methods、Direct interaction between people and machinery，Has been passed by people and various information transmission software、Interaction of control software。The online meeting replaced face -to -face communication，The applet replaces the filling of various reports，All kinds of engineering control software replaced people's direct operation of machinery。Volkswagen interaction with various digital media。

Bet365 app download The premise of the media is that all information can be converted into numbers。All aspects of social life can be transformed according to a certain standard into data for transmission、Finishing and calculation。Even all the words of people、Thoughts and behaviors will be digitized，To facilitate communication and social management。What's more，Even people's physical health and mental conditions can be digitized by various standards.，As if everything can be measured by simple data。In this sense，The data generated by the person has formed a "external body"，The outside body is the way we exist in the digital world。

The era of the universe is essentially a high digital medium era。With the development of software and hardware technology、maturity and popularity，The Yuan Universe era is coming。All aspects of popular life are moving towards this new era。In this sense，Yuan Universe as a medium -based era，greatly changing people's existing life，Bring people a new challenge。

　Digital Medicine era The passive existence of individuals in the era of digital media 

Human individuals in the era of digital media live in a new way。The famous scholar of Frankfurt School Hartmut Rosa now calls the era of acceleration: all aspects of social life are accelerating，Digitalization is one of the main drivers of acceleration。Digital medium means that everything can be data，Pursuing data growth or stability，Efficiency becomes all indicators for everything。

People rarely understand the world through books or face -to -face exchanges，Instead, choose to turn on the phone，Use a search engine to query; or in various media platforms，Relying on fragmented short videos and short text to contact this world。In this era，Push algorithm determines the information that an ordinary individual Bet365 lotto review can contact，People live in information cocoon rooms。But such an era is also an excessive era。Excess information is constantly rushing into people's vision every day，Only receiving this information is already overwhelming，Few people have the opportunity to calm down to precipitate to reflect on the information they receive，Everything is running fast -paced，It is difficult to keep up with this rhythm。Passive information instill information instead of active internal province and reflection。Shopping software and advertising push jointly construct the desire to consume，replaced people's pursuit of self -realization。Digital medium is also easy to passively chase the rhythm of the digital medium in the world of constant acceleration and the perception and pursuit that imposed on them。The birth of the subject outside the data also means that the human spiritual subject gradually loses its existence of existence，The spiritual world of a person towards shallow and exhaustion，People passively exist in such a digital era。

　　Digital Medicine Acts of individuals in the era of digital media 

The core of the crisis of the digital medium era is not manifested in the relationship between people and the external world，Because many problems above are restricted and guided with the purpose of the algorithm, they can be improved，but manifested in people and others、The relationship between people and themselves。Digital medium means that everything can be measured by a unified standard。Digital Medicine era pursues homogeneous and efficiency，All heterogeneous objects are excluded。Digital media society Pursue speed and efficiency，Personality、Habit、Hobbies, etc. The unique features of a person are classified into labels，bet365 best casino games The uniqueness and richness of a person are alienated into a string of simple data。Not just people，This is the case for all existing things，Dataized and involved in this trend。and most of the seemingly trendy things，It's just a collection of existing elements。In the era of digital media，Everything becomes homogeneous。

The result of homogeneity is finally reflected as the mental crisis of contemporary subjects，A kind of autism unique to the present。On the one hand，Others with heterogeneity are erased，Digital medium is difficult to show the real heterosexual，People are facing the illusion of homogenization，People have become an isolated individual。On the other hand，With the arrival of the Yuan universe era，Whether it is obsessed with the virtual game world，Still on various online social platforms，People replaced real self with digital virtual images，Efforts to dress yourself in the world of Caibo，It's just that it is like Nakisos to get fascinated by my own image。The difference is，Now it is no longer a flat water that reflects people's image，Instead, all kinds of medium that beautifies all digitizations while。In the virtual world，People no longer really care about others，In fact, they just point the narcissistic driving force to the digital body，Full -hearted that fantasy and exquisite self -，To satisfy the narcissistic projection。narcissism replaced thinking，People have become lonely and narcissistic fragile individuals。

While people lose contact with others，People have lost their own。This is a more profound manifestation of autism。The era of digital media means high -speed operation，It is difficult for people to stop and truly think and experience，A lot of information replaced Bet365 lotto review the past province and reflection，People’s thinking lacks its own depth。As Japanese philosopher Dong Haoji said in his work，Contemporary people become "animalization"。A person's self -cognition、Even desire，Even desire、The ideals are homogeneous by digitalization。It is difficult for people to have independent thinking、Deep self -cognition，No longer has a unique goal -even the desire is replaced by digital products that are mass -produced。

High -speed development -based artificial intelligence (AIGC) technology has exacerbated this problem。pictures and text generated through AI，People simply satisfy their desires，Lost the desire to explore the outside world; communication with AI is more comfortable than communication with others，Because AI will try its best to meet people's needs。Digital mass production content may replace people's creative communication，People close themselves in the media prison，No longer thinking、No longer communicate、No longer created，Only the simple satisfaction of desire and a meaningless emptiness and nothingness。In the era of digital media，People gradually become lonely individuals，It is difficult to establish organic contact with everything around。

　Back to the Media: The Road to Development of the Yuan Cosmic Age 

The purpose of this article is not to predict that a humans lose autonomy，Human civilization goes to collapse in the future of the Cyber ​​Punk。The main body of the digital medium era may face the mental crisis，The same technical trend as the digital media itself，It also contains a new future。bet365 live casino games Yuan Universe is the future of the current media development。So，Think about this phenomenon from a media perspective，It has important significance。

bet365 live casino games Yuan Universe is the result of the common development of various digital media，The media needs to take the initiative to pay attention to this trend，and actively think about your development method。Actually，The development of the pursuit of Yuan cosmicization has become the goal of major media companies，If you diverse the development of cross -platform media business、Actively build a new digital media platform, etc.。But，It is the disorderly and uneven development of the digital medium，As a result of the problem described above。For this question，The media needs to adhere to the open source、Open Development，The process that allows the public to supervise and participate in the joint construction。The media should also improve compatibility and unity，Realize effective docking and interaction，instead of occupying traffic and data，Division of user groups。Different media achieve multi -platform barrier -free interconnection，It should be a common goal for the development of the media。Only common participation、Common Development，can build a diversity、Rich、Unified Yuan Universe，instead of becoming an exquisite cage with an isolated individual。Yuan Universe is not equal to a simple collection of digital medium，but the organic connection between the media。The real implementation of the Yuan universe，Need the joint efforts of all mediums with active participation of the entire society。The universe of the Yuan Dynasty should give humans a possibility of new self -realization，The joint cooperation and development of the media will show important forces in this process。

　(the author is a master's degree in the Department of Science and Technology Communication of the School of Humanities and Social Sciences of the University of Science and Technology of China; Associate Professor of the Department of Science and Technology Communication at the School of Humanities and Social Science and Technology of China University of Science and Technology)