A pro -environmental behavior for building a harmonious living environment、Mastering Sustainable Development is of great significance，It refers。In recent years，As the global environmental problems are becoming increasingly severe，Researchers are also actively exploring the ways and methods that can improve the environmental behavior of ordinary people。Many researchers put forward this，Maybe you can use virtual reality technology and its structure to improve people's concerns about environmental problems，Then improve the environmental behavior。

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Complete Yuan Universe Space Through Human — Molester Interaction allows users to gain an immersive feeling。Yuan Universe is a mapping of the real world，Through it can provide people with almost real sensory experience with environmental problems，Then better stimulates people's sense of environmental problems。For example，Problems for environmental protection reduction，Create a virtual living environment full of plastic pollution through the Yuan universe space，Let people be in it，and use the virtual into the "personal" experience environment to experience the consequences of being destroyed，To awaken people's environmental consciousness，and let people reduce plastic use。It can also allow people to enter a Yuan cosmic space with Bet365 lotto review a beautiful natural environment，By allowing people to experience the positive results that the natural environment may bring，to promote their pro -environmental action。

Actually，Many environmental protection projects are using virtual reality technology，The possibility of exploring environmental activities in the universe space，and achieved a good effect。For example，The Ecosphere project launched in 2020 uses virtual reality technology，For the Prairie of Kenya、The ancient jungle on the island of Kaliman and the rich coral reefs on the Indonesian Islands provided 360 ° full -noodle virtual space，and guide people to better understand the fragile biological communities on the earth through telling stories，Call for everyone to protect the habitat of all species。Feedback according to relevant agencies，The "Ecological Circle" project effectively improves the attitude of participants to green environmental protection，and raised the amount beyond the expected amount in several environmental protection fundraising activities。Call for the protection of animals' "Eye to Eye" project，Talk to the animals in digital virtual space，By exploring the "freedom between people and animals、The value of life and slaughterhouse "and other topics，Let people have a sense of disadvantage to animals。

other，Similar items also include the "The Source" project、"Meet Your Carbon Footprint) project。These are ongoing practical work，All shows the potential of virtual reality technology and its construction space Bet365 app download in stimulating environmental behavior。But，Compared to the enthusiasm of the industry and the action that has been put into money，The academic community applies virtual reality to pro -environmental behavior、How to carry out the exploration of issues such as pro -environmental activities in the Yuan universe space just started，There are many white white worth exploring。

　Yuan Universe allows people to maintain virtual connection with nature 

Traditionally thinking，Active contact with nature (such as wild hiking or natural adventure, etc.) is to enhance people's concern for nature，Then promote an effective way to promote environmental behavior。People who often contact nature，Compared to people who occasionally contact nature，Generally there is a higher environmental tendency。

Many researchers think，The reason why the Yuan cosmic space built through virtual reality may promote the environmental behavior，An important reason is that it can enhance people's connection with nature。The so -called natural connection，refers to the degree of people who are associated with nature in emotion and experience and belong to nature，Reflects a intimate relationship between man and nature。Discovery of previous studies，In the digital virtual space, contacting nature can produce physiological reactions and psychological experiences similar to nature in nature，Both can soothe the heart rate、Reduce pressure、Enhanced emotion。The recent experiment conducted by German researchers compared the difference between virtual natural stroll and real and natural Bet365 app download stroll。They recruit participants，Let them randomly enter a digital virtual wood or the real real wooden forest around the school，and walk in two different types of woods, respectively。Experimental results found，Participants Whether it is virtual and natural strolling or real and natural strolling，All reported similar psychological experiences，And both natural strolling activities have improved their happiness。

The Yuan Universe also simulates reality in the form of digital virtual scenes，This means that the natural experience in the Yuan universe can also improve the connection between people and nature。In the Yuan Universe，Can also create different natural situations，For example, field adventure、Animal Protection、Forest Walking, etc.，Digital virtual scenes in different forms of digital virtual scenes are increasing people with nature，It can also effectively avoid aesthetic fatigue caused by a single natural form。

A recent study we carried out，A proof of the role of nature connecting in the Yuan cosmic space to improve consumers' pro -environmental behavior。In our experiments，Participants will be randomly assigned into a digital virtual forest，and 2D video conditions in contrast。In digital virtual forests，Participants can walk around at will，Experience Nature，Interaction with animals and plants，Its form is consistent with the future of the Yuan universe space。and 2D videos represent the traditional information presentation method，Participants watch the picture strolling Bet365 lotto review in the same forest through video。As a result, I found，Participants who enter the digital virtual forest are higher than the green consumption attitude score of the participants who watch 2D videos，And more willing to buy pro -environmental products (such as，I am more willing to buy a notebook made of renewable paper，instead of a delicate packaging notebook)。two weeks later，The above effect can still be maintained，Show long -term effect。Analysis found，The degree of connection with nature perceived by the participants in different media，It can explain the positive effects brought by digital virtual forests; this connection can stimulate people's self -expansion process，Help them integrate nature into the concept of self。

　　Expand future areas 

Now the urbanization process is accelerated、Work pressure increases、The rise of digital media, etc.，The opportunity for urban residents to contact nature has become less and less，Time to interact with nature is not as good as before，This constitutes a serious threat to the pro -environmental behavior of urban residents。But fortunately you can use virtual reality technology，Virtual experience through the space of the universe，Let people experience nature without leaving home，Make up for the decline of their pro -environmental level through the virtual connection with nature。

Related work can also be applied in other pro -environmental fields。Elderly people are limited by physical function，It is difficult to fully contact with nature。For Bet365 lotto review this，You can develop the corresponding Yuan cosmic space suitable for the elderly naturally travel，For them to experience，It can improve the pro -environmental behavior of the elderly group，also helps reduce the "digital gap" of the elderly，Help them integrate digital life。other，You can also develop suitable Yuan cosmic space related to green environmental protection，For environmental protection institutions for environmental fundraising、Environmental Propaganda, etc.，It can also be used for retail enterprises for green consumption -related good causes in marketing。Environmental protection agencies can be based on target objects (such as a river or a forest)，Develop the corresponding digital virtual situation and design people — the interactive process of the machine，Natural experience through digital virtual virtual experience to improve consumers' environmental will，The persuasive effect of improving environmental propaganda。Retail enterprises can also integrate the space universe space into the retail scenario，Optimize traditional marketing strategies through virtual natural experience for environmental protection products、Organic products、Promotional efficiency of healthy food。Government departments can develop corresponding virtual systems around natural ecology，Guide the public to conduct virtual natural experience、Virtual Ecological Environmental Protection，Adaptability to Nature，So as to improve the overall environmental consciousness of society。

　(The author is a lecturer at the Alibaba Business School of Hangzhou Normal University)