Pro-environmental behavior is important for building a harmonious living environment、It is of great significance to achieve sustainable development，It refers to people’s behaviors that are conducive to protecting the natural environment and reducing environmental damage。In recent years，As global environmental problems become increasingly severe，Researchers are also actively exploring ways and methods to improve the pro-environmental behavior of ordinary people。Many researchers have proposed this，Perhaps bet365 bonus code indiana reality technology and its constructed metaverse can be used to increase people’s concern for environmental issues，Thereby increasing pro-environmental behavior。

　Carrying out bet365 bonus code indiana activities in the metaverse

The complete metaverse space allows users to gain an immersive feeling through human-machine body interaction。The metaverse is a reflection of the real world，It can provide people with nearly real sensory experience about environmental issues，To better inspire people to empathize with environmental issues。For example，In view of the issue of environmental protection and plastic reduction，Create a bet365 bonus code indiana living environment full of plastic pollution through the metaverse space，Put people in the mix，And use a bet365 bonus code indiana avatar to "personally" experience the consequences of environmental destruction，To awaken people’s pro-environmental awareness，And make people use less plastic。It can also allow people to enter a metaverse space with a beautiful natural environment，By making people realize the positive results that protecting the natural environment can bring，to promote their pro-environmental actions。

Actually，Many environmental protection projects around the world are already using bet365 bonus code indiana reality technology，Exploring the possibility of carrying out pro-environmental activities in the metaverse，And achieved good results。For example，The “Ecosphere” project launched in 2020 uses bet365 bonus code indiana reality technology，To the savannah of Kenya、The ancient jungles of Kalimantan and the rich coral reefs of the Indonesian archipelago provide a 360° digital bet365 bonus code indiana space，And lead people to better understand Earth’s fragile biomes through storytelling，Calling everyone to protect the habitats of all species。Based on feedback from relevant agencies，The "Ecosystem" project effectively improved participants' attitudes towards green environmental protection，And raised more than expected in several environmental fundraisers。Eye to eye project calling for animal protection，Allows participants to have conversations with animals in a digital bet365 bonus code indiana space，By exploring the “freedom” between humans and animals、Topics such as the value of life and the slaughterhouse，Let people empathize with the disadvantaged situations of animals。

In addition，Similar projects include the "The source" project、“Meet your carbon footprint” project, etc.。These ongoing practical work，Both show the potential of bet365 bonus code indiana reality technology and the metaverse space it constructs in stimulating pro-environmental behavior。However，Compared to the enthusiasm and actions taken by the industry，Academics’ views on how to apply bet365 bonus code indiana reality to pro-environmental behavior、The exploration of issues such as how to carry out pro-environmental activities in the metaverse has just begun，There are still many gaps worth exploring。

　Metaverse maintains a bet365 bonus code indiana connection between people and nature

Traditionally believed，Active contact with bet365 bonus code indiana (such as hiking in the wild or bet365 bonus code indiana adventure, etc.) is to increase people's concern for bet365 bonus code indiana，An effective way to promote pro-environmental behavior。People who are often in contact with bet365 bonus code indiana，Compared to people who occasionally come into contact with bet365 bonus code indiana，Generally have higher pro-environmental tendencies。

Many researchers believe，The reason why the metaverse space constructed through bet365 bonus code indiana reality may promote pro-environmental behavior，An important reason is that it can enhance people’s connection with nature。The so-called natural connection，Refers to the degree to which people are emotionally and experientially connected to nature and feel they belong to it，Reflects an intimate relationship between man and nature。Previous research findings，Contacting nature in digital bet365 bonus code indiana space can produce similar physiological reactions and psychological experiences as real contact with nature，Both can soothe the heart rate、Reduce stress、Enhance mood。A recent experiment conducted by German researchers compared bet365 bonus code indiana nature walks with real nature walks。They recruit participants，Let them randomly enter a digital bet365 bonus code indiana forest or a real forest around the school，And stroll in two different types of woods。Experimental results found，Participants whether bet365 bonus code indiana nature walk or real nature walk，Both reported similar psychological experiences，And both nature walks improved their happiness。

The Metaverse also simulates reality in the form of digital bet365 bonus code indiana scenes，This means that experiencing nature in the metaverse can also improve people’s connection with nature。In the Metaverse，You can also create different natural situations，Such as wild adventure、Animal Protection、Forest walks, etc.，Different forms of digital bet365 bonus code indiana scenes improve people’s connection with nature，It can also effectively avoid aesthetic fatigue caused by a single natural form。

A recent study we conducted，Proved the role of natural connection in improving consumers’ pro-environmental behavior in the metaverse。In our experiments，Participants will be randomly assigned to a digital bet365 bonus code indiana forest，And the 2D video conditions compared with it。In the digital bet365 bonus code indiana forest，Participants can move around as they wish，Experience nature，Interact with animals and plants，The form is consistent with the future metaverse space form。2D video represents the traditional way of presenting information，Participants watch video of a walk in the same forest。Results found，Participants who entered the digital bet365 bonus code indiana forest scored higher on green consumption attitudes than those who watched the 2D video，And are more willing to buy pro-environmental products (such as，Prefer to buy a notebook made from recycled paper，Not a beautifully packaged notebook)。Two weeks later，The above effects can still be maintained，Shows long-term effects。Analysis Discovery，Participants’ perceived degree of connection with nature in different media，Can explain the positive effects of digital bet365 bonus code indiana forests；This kind of connectedness can stimulate people's self-expansion process，Help them integrate nature into their self-concept。

　　Expand future fields

Nowadays, due to the accelerated process of urbanization、Increased work pressure、The rise of digital media, etc.，City dwellers have fewer and fewer opportunities to connect with nature，The time spent interacting with nature is not as good as before，This poses a serious threat to the pro-environmental behavior of urban residents。But fortunately, bet365 bonus code indiana reality technology can be used，Through bet365 bonus code indiana experience in the metaverse space，Let people experience nature without leaving home，Compensate for the decline in their pro-environmental levels through bet365 bonus code indiana connections with nature。

Related work can also be applied in other pro-environmental fields。The elderly due to physical limitations，It is difficult to fully contact with nature。For this，Corresponding metaverse space suitable for nature tourism for the elderly can be developed，for them to experience，It can not only enhance the pro-environmental behavior of the elderly，It also helps reduce the “digital divide” among the elderly，Help them integrate into digital life。In addition，We can also develop suitable metaverse spaces related to green environmental protection，For environmental protection organizations to use for environmental fundraising、Environmental protection promotion, etc.，It can also be used by retail companies in cause-related marketing related to green consumption。Environmental protection agencies can target objects (such as a certain river or a certain forest)，Develop corresponding digital bet365 bonus code indiana situations and design the human-machine body interaction process，Increase consumers’ pro-environmental willingness through digital bet365 bonus code indiana natural experiences，Improve the persuasive effect of environmental protection propaganda。Retail companies can also integrate the metaverse space into retail scenes，Optimizing traditional marketing strategies for environmentally friendly products through bet365 bonus code indiana natural experiences、Organic products、Promotion efficiency of healthy food, etc.。Relevant government departments can develop corresponding bet365 bonus code indiana systems around natural ecology，Guide the public to bet365 bonus code indiana nature experience、bet365 bonus code indiana ecological environmental protection，Increase connection with nature，Thus increasing the pro-environmental awareness of society as a whole。

　(The author is a lecturer at Alibaba Business School, Hangzhou Normal University)