Experience media trigger a change in journalism
November 06, 2019 09:12 Source: "China Social Sciences" November 6, 2019, Total No. 1809 Author: Reporter Wang Youran

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With the Internet、Mobile devices、Popularization of wearable devices,Augmented reality and virtual reality technology is changing the way of news production and communication。Professor John V. Pavlik of John V. Pavlik, Professor of Journalism and Media Research at Rogers University in the United States, Discuss a new media form: experience media。Experience media refers to data and artificial intelligence,Using natural user interface design,With immersive、Multi -sensitivity、Interactive、First person -name perspective、Emerging media with non -linear narrative features。It not only presents news reports,also provided a news experience,Let the public be immersed、Multi -sensitivity、In the interactive narrative environment, as a participant or virtual witness experience news。

The book describes and analyzes the emerging media technical means beyond traditional text and pictures,Ru Ten Feedback Technology、Interactive documentary、Drone Media,And introduced how to use these technical design and build news reports。Pavlik said,Although experiential news can improve the audience's news participation、Strengthen the understanding of content,But it may also lead to the generation of false messages,Strict news ethics and information accuracy standards must be set up,Only to establish public trust in the journalist in the virtual reality of the times。

  News consumption presents a mobile trend

bet365 best casino games Pavlik talked about,The news in history has experienced three major development stages。For a long time,News emphasizes storytelling,Most of them use text expressions。19-20th century,With photography、Movie、The rise of wired and wireless communication technology,News narrative forms began to change。Radio Communication continues the linear news narrative mode,The visual -oriented media will start to occupy the dominant position.。21st Century,High -speed network、The development of digital technologies such as mobile communication into experiential media and experiential news shops.。

Although most of the forefronts that are walking at augmented reality and virtual reality are game developers,But many film companies、News institutions are also developing a variety of immersive media content,Microsoft、Facebook、Google and other large technology companies also participate in it。VR movie is a application field with high immersive content,Its narrative grammar and the startup effect of the audience can promote the development of experiential news。

In today's media environment,Almost all types of content including news are more interactive。Interactive interaction mainly has two implementation forms。The first is the user and content narrator、Interaction between reporters,Second, the interaction between the user and the content itself。Studies show,Interactivity helps to enhance the contact between the audience and the news story,and make users enter the spread more deeply、Discussion、Public domain of understanding news and issues。Advances of network communication facilities make the high Bet365 app download -speed transmission of content become possible,Promoting the growth of citizens' media content subscription and custom consumption,The popularity and prosperity of subscription services,shows the trend of moving news consumption。

The tools used by news workers play a core role in the content and form of news reports。News source and communication methods of 21st century。Many studies have shown that the Internet of Things may develop in the direction of "all things interconnection",This will bring new opportunities for the creation of experiential content。There are predictive names,In the future may be used in small,、The digital sensor of the network to monitor vibration and noise,To identify the most popular songs in the concert、The biggest field in sports events,or measure the impact of building construction on surrounding residents and merchants、Use of public transport facilities, etc.。Many VR platforms currently provide sound、Image、sensory experience combined with tactile sensation,Some experimental VR system developers have developed a more complex multi -sensory environment。But this type of product has not been tried on news reports,News institutions are likely to enter this field in the future。

News reports usually use a third person,and more and more media content now uses the first person,The purpose is to give the audience the opportunity to experience the perspective of the characters center characters,Imagine yourself at a specific place、Personally experience a specific event。Most mainstream news reports tend to present from a limited range、Especially the facts of the source bet365 best casino games of authoritative information,Therefore, there is insufficient sources of information and perspective,The sound of a minority group is often not fully expressed。Experience news adopted by the first -person narrative can make the edge people in a more open environment,Tell your own story in a non -fictional form、Post your own opinion。Multiple perspectives、The creative skills of multiple narrative structures will be more and more applied to experiential news,To better show the truth or conflict in complex situations。

As the first -person participation narrative is more common,The structural elements of the media story are also changing。Complex narrative channels and structures have become increasingly increasingly part of the experiential content,Users can choose the narrative path by themselves and conduct a variety of interactions with "Story"。For example,The New York Times made a special report using AR technology in 2018,Users can pass the Application of the New York Times on mobile devices,Watch the interactive three -dimensional display of the works of many clothing designers in the British artist David Bowie (David Bowie),The viewer does not need to follow a specific narrative path,You can choose。

 Experience Media can help the journalist

Pavlik told reporters,Many media agencies are developing experiential media and experiential news,But the market in this area is still in the formation,The target audience is not clear。Experience media content using AR technology is mostly applied to handheld equipment,Ordinary public can be regarded as the target audience。Experience media market for wearable devices is relatively limited,Mainly gamers bet365 best casino games and specific professionals,But in the future, ordinary public will also get involved in this field more。As far as the moment is concerned,The mainstream media regards experiential media as a better "storytelling"、Opportunities for strengthening citizen media participation,But the production of experiential media content is still restricted by economic costs and technology。

Although the experience media develops rapidly,But the development prospect of the future journalism is still unknown。Experience media and its impact on the change of journalism depends on the following aspects。First,Economic conditions,Especially production、Distribution、The cost of obtaining news and the input required for making high -quality experience news。2,Domestic and international legal and regulatory frameworks,Especially other potential risks of privacy and experiential media。Third,The increasingly fierce competition for the public and the balance between the public's demand for accurate news and information。fourth,It is used to support digitalization、Movement、Strong network infrastructure of the global media ecosystem。

Pavlik said,News media is towards immersion、Interactive、The future forward of the senses,The public will get more and more contact with experiential news,Active participants who become news instead of passive receivers。Theoretically speaking,Experience media is suitable for mobilizing the public's emotions、Triggering thinking and not subject to time、Limited to the location。If you want to judge the advantages and disadvantages of experiential Bet365 lotto review news,You can follow the following points。First,Whether there is a solid basic element foundation,Including extensive research、High -quality writing or display、Effective design or structure; second,Mastering the degree of mastery of digital media environmental characteristics; third,Accurate presentation of substantive information。Whether these three points and experiential news can successfully attract today's movement、Participation、Multi -task processing public attention is closely related。Public participation is important for the healthy operation of the journalist and other forms of media,but it is not easy to achieve。Preliminary research shows,Experience news has the potential to enable the audience to participate and establish a compassion with the characters in the "story"。

Pavlik said,Experience news audience and market potential huge potential,AR technology is widely used in news reports;,Experience news grows rapidly。In this data, the digital interconnection era of various real estate and flowing in the world,The production of experiential news must follow the highest ethical standard,Freedom of preventing the news of the news、credibility、Independent。The questions that related practitioners need to think carefully include: whether the experiential content will blur the boundary between the truth and the virtual,Will the experience media become everywhere,What kind of risks can the experience content bring,What kind of economic value will it be created,How to use experiential content to improve the true accuracy of news reports。No matter how the news industry develops in the future,bet365 live casino games News practitioners must adhere to the facts,Responsible for reporting,Pay attention to public participation,Guide members of the society to pursue the truth。

Editor in charge: Wang Ning
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