The report of the 19th National Congress of the Communist Party of China pointed out，Socialism with Chinese characteristics has entered a new era，The main contradictions in our society have transformed into a contradiction between the people's growing good life needs and inadequate development。In the era of focusing on the development of the economy，Traveling due to less resources、Environmental pollution is light and is called "smoke -free industry"，I made important contributions to the transformation of the national economy。With my country's new era with the goal of pursuing a better life，Tourism will develop into a comprehensive "happy industry"，Play a more comprehensive role in promoting the healthy development of society。In the new era，Sociology should re -examine the essence of tourism，Explore the social meaning of tourism，Looking for new perspectives and paths for tourism academic research and application research。

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Tourism is a human activity with a long history，"Reading 10,000 books，Wanli Road "is the consensus of the world。Before the birth of modern society，Chinese and Western all have the tradition of "pilgrimage" and "studying"，These two activities are also regarded as the prototype of modern tourism。Pilgrimage is a journey with a great spirit and belief that bet365 live casino games religious believers go to the Holy Land，The difficulty of the journey highlights the sacred color of the journey。Study study is more secular，Emphasize to understand the local customs of foreign countries in the destination，to expand the field of vision，Realize self -growth。So，Human flow has never been always for life，Also with rich spiritual life、Close related factors such as knowledge cognition and leisure and entertainment。

The arrival of modern society has spawned the public tourism，Tourism has achieved scale and industrialization。The emergence of mass transportation such as trains has reduced tourism costs，The development of the media has further stimulated the people's longing for the distance，More and more ordinary people are purchased by buying bags for travel products，Go to different places for sightseeing and leisure，Get aesthetic and pleasant experience。So，Tourism is no longer the privilege of a few elites or exclusive to religious believers。Facing the increasing prosperity of the public tourism，Cultural elite represented by Boostin is distressed。They criticize Volkswagen only pursuing fun，"False incident" created by travel agencies or attractions，It is superficial and vulgar。But，Sociologist Mac Cannell has proposed the opposite view。He thinks，Modern tourists can be compared with ancient pilgrims，The latter pursues religious truth，and the former seek "authenticity"。McKenne pointed out，Modernity while bringing material bet365 Play online games wealth growth to human society，also caused a mental crisis，This mental crisis is manifested as alienation between people、People realize alienation sensor in labor、The tension between people and nature。So，The motivation of modern people's travel implies the pursuit of freedom，This is the attempt that people escape from the pressure of modern industrial life and tension，is a resistance to depression and mechanized life。Humanologist Graburn, therefore proposed the "tourism ceremony theory"，It is pointed out that tourism can be understood as a ritual，It is a strong contrast with daily home life and work、Special rituals that integrate leisure travel。

But，With the further development of society，Especially in Chinese society, consumption transformation，Travel has changed from non -budget consumption to budget consumption，People have gradually developed from a ritual to a lifestyle。Except for the frequency of modern people's travel, it is getting higher and higher，There are also various lifestyles that integrate tourism into the usual environment，The most typical are the following three categories。The first category is a lifestyle tourism immigration。in Dali、Lijiang、Yangshuo and other places have such a group of residents，They used to be the first line of Beishangguang、White -collar workers in second -tier cities，To get a more satisfied、More free lifestyle and leave the bustling city，Go to the climate mild、Fresh air、Fresh air、Quiet Bet365 app download and quaint "tourist destinations"，From passenger to guests。The second category is seasonal tourism immigration。Many from the Northeast、The elderly in the northwest go to Sanya、Zhuhai waited for warm remote urban vacation over winter。The third category can be called the second home tourism immigration，Both Tibet、Residents in the plateau regions such as Qinghai regularly go to Chengdu、Chongqing and other low -altitude cities vacation，There are also urban people who purchase real estate in the surrounding areas for leisure time。The current tourism has both sacred ritual and daily life，As a result, it is linked to all aspects of social development。Modern Travel，It has become a way of life for modern people，Is a secular ritual。

　　Travel as a social form

Sociologist Zimeier pointed out，Research on sociology must not only target content，More to target forms，Social form is "the fundamental form of various behaviors abstracted from the interaction of many individuals and individuals"。With the symbol of travel becoming a "mobile society"，We can further regard it as an ideal type of social form。This requires researchers to break the thinking fixed formula of only regarding tourism activities as economic phenomena，Re -understand travel from the perspective of society as a whole。

In terms of research content，We should regard travel as a window for understanding the current society，This analyzes the behavior of tourists and its social significance。For example，During the normalization of tourism bet365 Play online games flow，Method -type immigrants flowing to the countryside with existing urban flows，There are new residents flowing to the city in rural areas。The Bai people of Heqing in Yunnan are famous for making silver jewelry in history。The 1980s，Driven by reform and opening up，Some craftsmen go from Heqing to Lhasa to seek new development，The arrival of the Internet era and the development of Lhasa's tourism completely changed their lives。In the past ten years，The rapid development of the tourism and urban business economy of Lhasa，Travel souvenirs、Tibetan jewelry and other needs are strong，Heqing artists not only poured into Lhasa，and where to take root there，formed a national economic gathering area。Whether it is the white -collar workers move from the north, the width to Dali、Lijiang，Still rural handicrafts from Heqing to Lhasa，The flow under the influence of tourism has reorganized people’s social life、Reconstructing the local economic and cultural is an indisputable fact，and this constitutes the content basis of tourism as a social form research。

In terms of research methods，Understanding travel as a social form lays the foundation for cross -disciplinary cooperation。Under the background of a mobile society，Each discipline starts from its own perspective，Discussion on the phenomenon of flow。For example，Geography changes from the time and space structure to study the meaning of space flow and its meaning to the individual or society，Sociology begins to pay attention to the relationship bet365 Play online games between vertical flow and geographical space flow，Anthropology attaches importance to the interaction of the group and the main and guests after the flow of the group。Travel flow as a social form，Breaking the barriers for each discipline，Establishing effective cooperation around common social problems and scientific issues provides conditions。

New era with the goal of pursuing a better life，Tourism from the cognition and practice of the simple sacred ritual，Developed into a way of life of modern people，Therefore, it becomes a symbol of a mobile society and entered the central stage of the social life of Chinese people。The establishment of the Ministry of Culture and Tourism，Not only sign a structural change of tourism supply，It also shows that tourism has an increasingly important impact on society，Tourism research also requires a new theoretical perspective and methodology。Touring tourism as a social form，helps to explore how tourism flows to reorganize social life and place，More cross -disciplinary cooperation has opened up possible。Travel research in the new era should maximize the excavation of tourism in the development of local economy、Protect local culture、Promoting the potential of the improvement of people's livelihood，Provide support for the construction of a better life。

　　(This article is the National Social Science Foundation's major project "Research on Protection and Utilization of Traditional Villages in Southwest China" (15zdb118) phased achievement)

(Author Unit: School of Tourism, Sun Yat -sen University)