Stimulate the value of sharing economy collaboration
August 18, 2021 10:20 Source: "China Social Sciences", August 18, 2021, Issue 2232 Author: Wang Junmei/Compilation

  Bet365 lotto review Current,Extinction of the sharing economy platform is endless,and achieve rapid growth in all walks of life。These platforms operate in the form of a digital market,Platform consumers create value for each other through cooperation。August 13,World Science and Technology Research News Information Network published a research results jointly completed by the University of Melbourne and Royal Melbourne University of Science and Technology,shows the main challenges faced by consumers in the sharing economy,and analyzed how to deal with these challenges and how to create value together。

The research team conducts qualitative research on the shared economic platform of "CouchSurFing",I know the challenges faced by service providers and service users when creating economic value。"Sofa Surfing" is a free mutual aid travel founded by a young American in 2004、Platform exchanging residence,The platform's control level of consumers is lower,Therefore, you need to better understand how consumers overcome bet365 Play online games challenges in the sharing economy。

Researchers discovered,Consumers face four key bet365 Play online games challenges in the sharing economy。First,There is differences in the goals and values ​​of the platform consumers,For example,The homeowner and guests on the homestay platform "AiRBNB" may have different understanding of the definition of comfort or convenience。Next,Platform consumers need to coordinate each other's willingness to social interaction。again,Platform consumers need to manage the risks caused by cooperation with strangers,For example,The owner and guests of "Sofa Surfing" must evaluate whether to live with strangers。Last,Platform consumers favors personalized experience,But this depends on whether strangers are willing to meet this demand。

Bet365 app download Platform company can help consumers better cope with challenges by promoting collaboration,This stimulates consumers' willingness to cooperate in the sharing economy。First is to form "consumer-to-consumer alignment" mechanism,That is to screen、Reminder and other actions,Make platform consumers better get along with strangers with different values ​​and goals。Followed by establishing a "rewiring related" mechanism,Help consumers re -build the relationship in the platform,To better satisfy their personal goals。Once again to create a "Trust Investment" mechanism,is the form of reviews and other forms,Make platform consumers can manage platform resources,Bet365 app download Risk of reducing one -time interaction with strangers in the sharing economy。Finally, the "network experiment" mechanism formed,is through creative resources、improvisation characters and other forms,Make platform consumers can try new resources、characters and targets。These actions increase the potential expectations of partners in the network、Interaction and response field,Added platform consumers to create unique、Possibility of personalized and valuable experience。

 (Wang Junmei/Compilation)

Editor in charge: Zong Yue
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