bet365 best casino games A new study display，High prices may not curb the willingness of wealthy people to buy unsustainable goods，On the contrary, it may be rationalized。

Karen Winterich, a Professor of Sustainable Development of Pennsylvania, Pennsylvania, and Saerom Lee, assistant professor of marketing sciences at the University of Guilff University in Canada, at the "price given by the price: high price effect: high price Bet365 lotto review When and why the right to give consumers to buy high social cost products "passed 6 experiments to prove，When the price of unsustainable goods is relatively high，Upper -level consumers are more inclined to buy these products。Here，"Upper layer" refers to income -based、Education level、Vocational status and other factors formed a higher social class; "unsustainable commodity" refers to the unfriendly environment、Products with high social costs，For example, a separate packaging snack。

The reason for the above phenomenon is that consumers with higher social classes feel that since they have paid a higher price，I bet365 Play online games have the right to enjoy unsustainable products，"Price gives the right effect"。In addition to physical consumption，This effect is also found in the scene of other high social costs。but but，Consumers' acceptance is not infinite，When social costs are very high (such as personal injury)，"Price Effect Effect" is not enough to make it rational to the purchase behavior。Different from the upper -level consumers，The lower -level consumers do not think that the high price gives themselves the right to buy unsustainable goods。This difference may originate from life experience: lower consumers rely more bet365 live casino games on the community，Therefore, the community has a strong sense of community，"Trading Thinking" is weaker，More inclined to regard social costs as harm to your own community。

other，When researchers emphasize the concept of equality of everyone to experimental participants，"Price gives the right effect" disappeared。Winteric said，"We can use encouraging people to think more about the environment、Think about the communication strategy of equality of all mankind to weaken ‘price given right effect’，to reduce unsustainable consumption "。

　(Li Yu/Compilation)