nj bet365 newspaper comprehensively reports from foreign media A new study shows，nj bet365 may not deter wealthy people from purchasing unsustainable goods，The opposite may rationalize it。

Karen Winterich, professor of sustainable development at Pennsylvania State University, USA, and Saerom Lee, assistant professor of marketing at the University of Guelph, Canada, in "The Price Empowerment Effect: High Prices" When and Why Give Consumers the Right to Purchase Products with High nj bet365 Costs" Proved by 6 Experiments，When unsustainable goods are sold at a higher price，Upper-class consumers are more inclined to buy these products。here，“Upper level” means based on income、Education level、A higher nj bet365 class formed by factors such as occupational status；“Unsustainable goods” are environmentally unfriendly、Products with high nj bet365 costs，For example, individually packaged snacks。

The reason for the above phenomenon is that consumers with higher nj bet365 classes feel that they have paid a higher price，You have the right to enjoy unsustainable products，That is, "price conferring rights effect"。Except for physical consumption，This effect is also seen in other high nj bet365 cost scenarios。However，Consumer acceptance is not unlimited，When the nj bet365 costs are very high (e.g. involving personal injury)，The "price-conferring effect" is not enough to rationalize purchasing behavior。Different from upper-class consumers，Lower-class consumers do not believe that high prices give them the right to purchase unsustainable goods。This difference may be due to life experience: lower-class consumers are more dependent on the community，Therefore a strong sense of community，Weak “trading thinking”，More likely to view nj bet365 costs as harm to the community to which one belongs。

In addition，When researchers emphasize the idea that everyone is equal to experimental participants，The “price-conferring effect” disappears。Wintrich said，“We can use methods to encourage people to think more about the environment、Think more about the communication strategy of equality for all human beings to weaken the ‘price-empowering effect’，Thereby reducing nj bet365 consumption”。

　(Li Yu/Compiler)