Getting rid of poverty has been the common value pursuit of mankind for thousands of years。After continuous struggle，China has won the largest battle against poverty in human history，Historically solved the problem of absolute poverty，Making significant contributions to global poverty reduction。However，On a global scale，Poverty problem still plagues mankind，bet365 sports on Poverty Issues，Always a hot issue of concern to the international academic community。Poverty issue bet365 sports is a typical interdisciplinary bet365 sports，It cannot be solved by any single science。Recently，Chris Blocker, associate professor of marketing at Colorado State University in the United States, and Caroline Roux, associate professor of marketing at Concordia University in Canada, wrote in an article，Alleviating poverty and alleviating resource shortages are important economic and social development goals，Exchanges and mutual learning between poverty bet365 sports and resource shortage bet365 sports should be strengthened。The article is titled "Rethinking Scarcity and Poverty: Building Bridges for Shared Insights and Impact"，Recently included in the "Journal of Consumer Psychology" owned by Wiley Publishing Company of the United States。Related issues，Our reporter interviewed Caroline Roux, one of the authors of the article。

　　Poverty bet365 sports and resource shortage bet365 sports can learn from each other

Discovered by Blocker and Roux，Although poverty and resource scarcity are closely related on a daily level，But they are often explored as two relatively independent fields in academic bet365 sports。Blocker and Roux et al. noted，bet365 sports on under-resourced populations is generally based on the academic tradition of psychology，And develop cognitive models using different theories and perspectives，To understand how people think when they lack resources, objectively or subjectively、Decision-making and consumption。In comparison，bet365 sports on poor people builds on the academic tradition of sociology，Discuss people’s life experience when living with very few resources，And try to provide insights for policy intervention and market intervention。Poverty studies often focus on a specific context (e.g. homelessness、Trailer park, etc.) is the entry point，and analyze its cultural implications using theories that help illuminate macro constructs。For the same case，Resource scarcity researchers rarely explain the differences in thinking and behavior between poor and wealthy consumers from a sociological perspective，Poverty researchers may ignore the psychological mechanisms behind the poor。Although researchers in both fields are concerned about the phenomenon of insufficient resources，But in a different way，There is also little exchange and cooperation，Blocker and Roux and others call this state "bet365 sports island"。Most of the objects of bet365 sports on resource shortages have food、Clothing、Basic resources such as shelter，Shortages are often temporary。The subjects of poverty bet365 sports usually only have resources that are significantly lower than those required for a normal quality of life or can barely obtain a small number of products and services，And this situation is continuous。Therefore，The researchers hope to build a bridge of knowledge between these two bet365 sports directions，While expanding their respective theoretical categories，Try to integrate the two into a holistic framework，To inspire new insights，Improve the applicability of bet365 sports，Better understand and help people with relatively low socioeconomic levels，Coping with global challenges。

On the one hand，Resource scarcity bet365 sports needs insights from poverty bet365 sports。One，Researchers think，In the bet365 sports literature on resource scarcity，About what resources are composed of、The expression of how to promote well-being is vague、Broad，The definition of resources often points to a universal value，If more background considerations could be added，Focus on resources for different people、For different purposes、Specific and differentiated values ​​in different situations，Maybe make it conceptually clearer，It also allows researchers to rethink a series of basic assumptions。Part 2，Resource shortage bet365 sports needs to be further enriched。Rooks told reporters，bet365 sports resources have been in short supply for the past ten years，She discovered，Whether a person is relatively poor or relatively rich，All are likely to experience resource shortages，That is, feeling that one does not have enough resources。Proposed by researchers，Observe consumption behavior in poor environments and explore resources that are difficult to quantify，It helps to expand the space for theoretical development of resource shortage bet365 sports。A growing number of researchers are working to understand resource shortages in poverty contexts，Study its impact on income、Social class、The impact of people with lower socioeconomic status，And this kind of inquiry needs to further delve into people with lower economic and consumption levels and living below the typical "poverty line"，Especially what bet365 sports has found，There is a difference between the poorest people in the study and those at the bottom of the consumption pyramid。

Difficult to quantify resources may be critical under conditions of poverty，Some measures aimed at solving the problem of resource shortages are difficult to implement due to various interferences。For example，Even if living in the same family unit，The differences in status among family members will also lead to differences in their control over resources。bet365 sports on resource shortages focuses on time points，Like before and after harvest、After receiving an unexpected bill；Pay attention to the assessment of temporary effects，For example, if the bet365 sports subjects were asked to recall past resource shortage experiences before completing the shopping experiment。This approach fails to fully understand the experience of an individual with low consumption adequacy and the vulnerability and uncertainty it brings。The changes in resource gains and losses have not been fully understood。The adequacy of the total resources a person possesses will affect his or her overall happiness level。Traditional resource shortage bet365 sports is based on the assumption that “basic resources are sufficient”，Lack of strong correspondence with the realistic demands of the poor，bet365 sports on classifying different types of resources ignores people who lack multiple resources at the same time。

On the other hand，Poverty bet365 sports also needs insights from resource scarcity bet365 sports。First，In the opinion of researchers，If the study of resource shortage is “too general”，Poverty bet365 sports is “too specific”，bet365 sports topics and output results are relatively fragmented。Empirical poverty bet365 sports tends to describe concretely，Highlighting the experiences of specific poor people，Illustrate what makes them special from wealthy people and other poor groups，It is therefore more difficult to reveal the systemic “variation” of poverty，Because we are more concerned about the impact on people who live in extremely resource-scarce environments for a long time，Ignores the contrast between short-term and long-term experiences of resource scarcity。Secondly，Poverty bet365 sports mainly conducts qualitative bet365 sports through in-depth interviews and ethnography，This method has many advantages，But it is unlikely to lead to group comparison、Programmatic insights or commensurable concepts to make poverty bet365 sports an integrated synthesis，Generalization of bet365 sports results、Relatively low applicability，There is a lack of bet365 sports on resource scarcity like how people allocate resources to themselves and others、General insights such as exploring the underlying causes of changes in priorities。At the same time，Poverty bet365 sports characterized by the sociological bet365 sports paradigm can also pay more attention to subjective responses，To understand when and how “scarcity-related mindsets” come into play in the context of poverty。

　　Constructing a comprehensive theoretical framework on bet365 sports shortage

Researchers said，Although there are many differences，But both bet365 sports directions focus on the lack of resources，We all want to know how people define it、Get、Nurture and maintain your own resources，Through insights into the hardships humans face, their responses and recovery，To translate into effective interventions and transformative development outcomes。In order to promote exchanges and mutual learning between poverty bet365 sports and resource shortage bet365 sports and provide support for relevant policy measures，Researchers build a comprehensive theoretical framework on resource shortage bet365 sports。Rukes said in an interview with this reporter，One of the important conclusions of the bet365 sports team is，There are also internal differences in resource shortages，Different types of resource shortages have different causes and consequences。Therefore，Researchers and related practitioners interested in resource shortage issues，Be careful to avoid treating them as exactly the same。

Based on the severity of the shortage and the duration of the shortage，Blocker, Roux and others divided bet365 sports shortages into four categories in the framework: First, sporadic shortages，The shortage is mild and of short duration，Routine shortages manifesting as isolated incidents，If the variety of products purchased is not rich enough、My favorite store is closed、Shortage revealed by competing with other consumers or upward comparison with those who are better off；The second is conditional shortage，Minor but longer shortage，Reflected in persistent adverse living conditions，such as long-term debt、Seasonal diseases、Layoff with compensation、Long-term physical injury with adequate medical insurance；The third is intermittent shortage，Severe shortage but shorter duration，It is a kind of deprivation that is more intense in experience but shorter in duration，At work、Food、Housing、Safety and other basic needs swing between guaranteed and unprotected；Fourth is chronic shortage，The shortage is higher and lasts longer，Can be reflected as continuous consumption restrictions，Due to homelessness、Serious health problems and other conditions，Basic needs have not been met for a long time。

Roux told reporters，Another important conclusion of the bet365 sports team is that supply-related shortages such as insufficient supply of fresh produce，The impact is similar for everyone，And access-related shortages such as living in a “food desert” (an area without access to affordable, healthy diets) are associated with discrimination、Marginalization and other issues are closely related，Has a more significant impact on some groups of people。This is also the reason for the differences in resource shortage experiences。In her opinion，Poverty is a multi-dimensional issue，Requires expertise from different perspectives and backgrounds，Poverty eradication cannot be achieved by taking action on only one aspect。For example，If the money provided to people cannot be used to get them into housing、Educational or nutritional food，It doesn’t make much sense。Experts and scholars with different professional backgrounds need to join hands，Connecting each other’s “islands of knowledge”，Working together to tackle complex challenges。

Rooks said，She hopes this paper will help create a common language for poverty studies and resource scarcity studies。Researcher said，Traditionally considered by different bet365 sports paradigms、Method orientation、Scholars separated by target journals and academic networks，Now we can strengthen exchanges and cooperation，Build a partnership，Looking for commonalities and differences，Building a theoretical bridge，Integration method path，Exploring the boundaries of bet365 sports fields、Goals and ambiguity，And then comprehensively、Realistically interpret the dynamics of resource shortages，Re-examining the issues of poverty and resource shortages from various perspectives，for stability、Innovation、Sustainable policy measures provide support。