The University of Princeton Press in February published a new book "Internet Red Industry: The pursuit of authenticity of social media in the new book" Internet Red Industry: Internet Red Industry: " 》,It tells the process of rising and becoming a global phenomenon in social media (commonly known as "net red")。
Likes in the social media bet365 Play online games world、Topic label、Short videos and other popular trends before appearing,There are already some bloggers,They seem to have the creative passion and authenticity of the lack of traditional media。The new book describes how early such digital content creators work hard to find work during the economic recession,This has given birth to this valuable industry,Culture and re -reshape culture、Information flow and way of getting along with people。
Author through social bet365 best casino games media influence characters、Brand executive、Marketing staff、Talent Manager、Trend predictions and others several interviews,Show the early Internet celebrity industry participants focusing on creating personal digital brands,and in a period of serious economic uncertainty as a profession。Expressing over time,The merger of these people has evolved into an industry,Its influence far exceeds the original idea,Also beyond their control。The bet365 Play online games author explained the creation of the net red industry in the book、How to monetize and marketing social media content is how to penetrate into people's lives,and analyzed the cultural and economic costs brought by it。
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