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　　Science and technology report，Reporters need to look at scientific issues from a doubt and critical perspective，Multi -party verification of the source of faith and facts，Not superstitious authority，Do not blindly express support and praise。At the same time，Science is always in innovation and development，The report should grasp the limitations of scientific and technological research，Do not make conclusion。For this，Technology reporters should adhere to the professional spirit，Improve scientific literacy and media literacy，Familiar with the law of communication，To prevent the occurrence of discomfort in science and technology。

Science and technology reports are an important way to obtain the latest developments in science and technology and master scientific knowledge。The rapid development of the new media coincides with the peak period of science and technology change，Although the number of technology reports has increased sharply，But the report lacks persuasion、Pseudo -pseudo -science and even lost phenomenon are becoming increasingly serious。

　　Lack of professional spirit writing with "Outsider" writing

In modern scientific communication，New media timely、Interactive、Convenience and other characteristics determine that it becomes a key factor that leads to the public opinion。But，The difficulty of the complexity of the science itself and the difficulty of research and exploration make the scientific and technological reports objectively and fairly evaluate the scientific and technological achievements、The true and accuracy of grasping scientific information is particularly difficult。Of course, there are many problems and bet365 Play online games errors who are lacking in the professional knowledge of scientific and technological reports、Reporting skills are not strong and professional ethics is caused by。At present, there are some problems in the current technology report。

First, the professional spirit of the news report，The report is manifested as an excessive subjective judgment on the qualitative judgment of scientific and technological achievements，Blindly gives sexual affirmation。In the era of traditional media，Social news compared to grounding，Science and technology reporting is stronger，The content is high cold，The audience is narrow。and now，Everyone is a communicationman。Get the eyeball for the noise、Increase traffic，Affected by the new media，Some media join the "Title Party" team，Usually, a terrible title is made in a disconnection of righteousness，"Pioneer", "Heavy", "Unprecedented", "Amazing", "Equipping Gossip" and so on.，Even if the results of staged experimental results have been excessively praised into a misalignment report that is sufficient to change life。This blind pursuit of communication effect，It will inevitably lead to a biased position，News for entertainment，The tendency is prominent，Causes the public to be sick and misleading for a certain technology，essence is a manifestation of serious lack of journalism，"Advanced Black" phenomenon of scientific and technological reports may occur。For example，Report on the blockchain，The media basically put on a hat of "change pattern"，Let people have equivalent blockchain in a half -knowledge and half -understanding the blockchain，Druts the facts judgment and value judgment of the public。The professional spirit of news reports pursue the objective reason of report，It is also synonymous with scientific exploration，Dual label requirements for technology reports must be objective、Reason、True、Rigidity。

Second, "Outsiders" write foreign drafts，Report the framework routine，Light science and authority。There are relatively few science and technology bet365 live casino games reporters with the background of science and engineering knowledge，During the editing process, it is easy to be due to scientific knowledge and lack of literacy，Only relying on the traditional news framework routine to moderate technology information。Scientific knowledge seems to be effective in the process，But because the writer and editor knows a half solution to science，It can only be used as a superficial expression and dissemination from the perspective of "outsiders"，Therefore, there are often report conclusions and lack of persuasion、Interesting to avoid key issues、Listing the demonstration method improper、Entertainment is more than scientific and other issues。Not to mention，Today's entry threshold for new media industries is low，Most of the main body of the communication does not have the ability to edit and edit technology information，As a result, the farce of scientific and technological reports in the middle of the finger deer is frequently appeared。

Third, the appearance of weakness and pseudo -science appears，Establish viral communication。For example，From November 26, 2018，Some media are scrambling to be afraid of moral ethics.，It is reported as a major breakthrough to highlight the strength of scientific and technological strength。The irrational competition between the media creates a rumor with strong rumors。At the same time，Under the new media environment，Instantish nature、Interactivity and other communication characteristics will enlarge the rumors geometrically，Show the situation of getting out of control。

　　Countermeasures and thoughts reported by rational science and technology

First，Promoting the scientific spirit，Adhere to the reporting objective and true。A technology report，Reporters need to look at scientific issues from a doubt and critical perspective，Multi -party verification of the source of faith and facts，Not superstitious authority，Do not blindly express support and praise。At the same time，Science is always in innovation and development，The report should grasp the limitations of scientific and technological research，Do not make conclusion。Promoting the scientific spirit is not just a slogan，It is a powerful force to promote national progress。For this，Technology reporters should adhere to the professional spirit，Improve scientific literacy and media literacy，Familiar with the law of communication，To prevent the occurrence of discomfort in science and technology。

Second，Find the best balance point for scientific and technological reports。Science and technology news usually involves the objective facts or scientific laws that are not transferred by people's will.。Scientific issues bet365 Play online games If a simple balance method is adopted during reporting, it will cause the audience to be fog。If the report is controversially genetically modified food，If you express the position of the positive and negative position at the same time or give the two parties the same expression space，It will make the audience have a confusion that the genetically modified food can be eaten。Scientific and technological reports find the best balance point，On the one hand, reporters need to have in -depth expression ability，Avoid terminology。On the other hand, we need to enhance the accumulation of professional knowledge，Deepen the interactive cooperation with science and technology workers，Forming the ability to judge the topic facing controversy。

third，Add experiential interview，Try personalized report。Now，Information fragmentation phenomenon is becoming more serious，Most of the new media pursue "short flat"，Leading a family report in science and technology reports，Wanjia's false phenomenon。How to tap the news behind the news with innovative ideas seems precious。"People's Daily" "I am on the front line of technology" has launched six reports based on experiential interviews。Experience reports give the cold science temperature、Emotional，Make it value that does not be overwhelmed by massive information。，In the mobile Internet era，Focusing technology reports are the trend of development。"China Popular Science Internet Data Report" shows，Male follows new knowledge of technology，Women pay attention to health and safety，18 years old and below group prefer video reports，and groups over 18 years old favored graphic reports。Many professional scientific websites and segments of many European and American countries have been developed and mature，A technology report will derive the technology games and animations provided by young people，Links provided to educators related to educators。Continuous innovation of reporting bet365 best casino games means，Only to truly be effectively conveyed the scientific connotation。

Fourth，Grasp the timing of reasonable "hot spots"，Combination of press release and scientific communication。Many times，Hot News will include scientific principles or cutting -edge technology，Such as the Nobel Prize in Physics and found that the solar star running around the solar system outside the solar system、Ke Jie fight Alpha Dog, etc.。Generally, the general public will have a strong popular science demand for the knowledge covered in two or three days after such news reports。Scarce grasping social focus，Reasonable selection of scientific and technological report themes，can we get the favor of the audience。，Many daily news releases when released separately，But if you dig out the scientific knowledge，presents in a fun way，It will increase the acceptance of the public。For example，The propaganda draft of the movie "China Captain" is similar，But the Weibo number "Dr. Lilac" combined with the plot popular science the visual impact of the bumps of the aircraft and the real feeling of the glass drop，It can stimulate the reader's desire to watch the movie。This "hotspot" method is the direction for future technology reports。

Fifth，In -depth cooperation between traditional media and new media，Forms complementary and resonance and win -win，Science and effectively spread good technology news。Under the context of the new media，The audience's media use habits have changed huge。We can also strengthen the in -depth cooperation of traditional media and new media，Dongfeng borrowed from the media fusion，A batch of science and technology public account、Popular Science Weibo、Scientific knowledge paid platform, etc.，They try to get technology reports to get new students。"Gene Editing Baby" incident began in unanimous praise of traditional media，And the first question that questioned was "Lilac Garden" and "Fruit Shell" and other self -media。These new media platforms rely on a highly professional Bet365 lotto review operation team，Actively obtain a source of multi -party faith after the event fermentation and issue evidence in a timely manner，Become the main force of the science popularization of this incident。Therefore，Traditional media and new media may wish to try cooperation，Avoiding the strengths and avoiding weaknesses。Professional self -media can be popularized in scientific and technological common sense、Specialized analysis of scientific research cooperates with traditional media and helps them adapt to the trend of information dissemination。At the same time，Traditional media can also provide more communication platforms for self -media to increase its popularity。Complement of the advantages of the two，Coordinated healthy development，Purifying the overall environment of science。

Do a good job of scientific and technological reports in the new media era，my country can learn from the mature cases of some countries in Europe and the United States，Exploring the new type of communication mode of "Internet+Science"。such as，Government agency represented by NASA，Through Facebook、Youtube and other third -party online media platforms，Display more popular science short videos about the latest results。The U.S. Special Establishment of the Scientific Media Center website，Provide digital evidence for science and technology reporters when writing reports、Background Information、Scientific Early Warning and other services。Scientific community and government agencies, such as helping the media，Not only does it provide convenience and resource for the communicator，At the same time, it subtly enhanced the scientific literacy of the audience in a vivid and interesting way，It is conducive to scientific and technological reports on the road of standardized development。

　　(Author Unit: School of Journalism and Communication of Nanjing Normal University)