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New strategies for the mainstream media of the entire media era

May 15, 2020 02:08 Source: "China Social Sciences", May 15, 2020, No. 1926, author: Zheng Su

　　We are in the unprecedented media transition period。2014 The first year of the Chinese media integration development、The first year of the community economy、2016 online live broadcast、2017 the first year of artificial intelligence、2018 idol first year、2019 E -commerce live broadcast in the first year ignite short video，2020 is expected to be the first year of technology represented by 5G applications。Behind each "first year"，It means a drama change in the media ecology。General Secretary Xi Jinping pointed out: "All media continuous development，A full media media、holographic media、All media media、Full -Effect Media，Information is everywhere、所所、No one does not use。"5G debut，"Four Media" wind rises，live video will become the mainstream media to grasp the tide of the times、Promoting the main attack direction of media integration to deep development。

　　live video will be fully upgraded

　　SNG technology has realized the concept of "live broadcast" from DTD (Day To Day) to NTN (now to now) jump，but high cost、Low motion、Bing Corps Battle，Make the live broadcast objects still limited to big events for a long time，Especially predictable big events。In the face of emergencies and spaces that are not suitable for the travel and equipment of the studio、Satellite signals are not in good areas，Video live broadcast cannot be in place。4G technology has greatly enhanced live broadcast mobility，But there are many signal interference factors，It is inevitable that stuttering and picture quality loss，It is difficult to carry a big job。and 5G network can provide 4G 10-100 times transmission rate，Signals have conditions to penetrate more widely、More complicated space，still keeps stable。This will refresh the definition bet365 live casino games of "fast" from the hardware，Putting higher requirements for the ability of media people to effectively seize the opportunity。

　　5G technology will also promote the great extension of the live broadcast time window。Traditional live video live broadcast is limited to TV program capacity and information channel resources，Duration is strictly scheduled。During the epidemic of new crown pneumonia，Within only one month，CCTV's "Common Battle" Epidemic "" will be broadcast for nearly 800 hours，Simultaneously advance over 300 live broadcasts，Only Vulcan Mountain、Thunder Shenshan built slow live broadcast will attract hundreds of millions of people to watch online，Creation of the History of China Journalism Pioneer。Demand for information demand for special node audience blowouts with sufficient live broadcast duration，In the 5G era, it will gradually normalize。Slow live broadcast and short video constitute a long and short complementary linkage of the TV show，mainstream media is different time、Video on the video of different launch platforms make more three -dimensional layered planning，The prospect can be considerable。

　　Space Mobile's technical barrier for traditional live broadcast will be greatly eliminated。5G network can provide a large capacity provided by the network will support strong anti -interference capabilities，Make protection of live broadcast fluency under high -speed movement，In the staff dense、Moving live broadcasts that are traveling in complex spaces will also be whauded from the heart。More free move、More diverse scenes released creative space，It will greatly enrich the content and form of the live video of the new era，The long tail effect of the live broadcast of the media video will be amplified。Mainstream media should maintain an advantage，You need to take the initiative to attack the conversion idea，Innovative live broadcast form。

　　Of course，5G technology also supports the high bet365 live casino games precision of the live signal restore，"5G+HD" will become the development direction of video medium，Even VR live broadcast can soon become reality。The accuracy of the transmission requires sufficient details of the employees and echo it with instant interaction，Have a more texture expression，It will be an important foothold for the mainstream media to occupy the head resources of the video with high -quality live broadcast。

　　So，5G era will be the era of full upgrade of live video。What needs special attention is，When the mystery and the threshold of the operation of the live video are greatly eliminated by technology，Massive live broadcast material poured into the audio -visual platform，will quickly dilute the public's attention。Video products of mainstream media should emerge from it、Effective effect，Truth and emotion are grasping direction、Free kite line。

　　Real is the core competitiveness of live video broadcast

　　The live broadcast of the 5G era provides a larger container。Timmer transmission、Large time coverage、High Mobile accompany、Multi -production source，Both make the cost of counterfeiting and decoration double，Volkswagen can objectively peep at the truth in more angles，So it is easier to accept the spread of those who first occupy the information highland。So，Mainstream media urgently need to improve the ability of fast response and real -time interaction。Facing big events，Especially public emergencies that are prone to information vortex，The mainstream media needs to be lived with a faithful live broadcast escort、Guide public opinion。

　　To respond quickly，Express real scene。The opportunity for "fast" brought by 5G，With both the ability to appear on the spot and the full media broadcast ability，Observatory host who can independently complete the report will become a popular candidate，and "on -site three -dimensional expression power" will become an important ability bet365 live casino games module。5G era，"On -site" should be upgraded to time、The first scene on the meaning of empty double layer。"S three" not only requires a variety of dimensions that require views，Also needs to be based on actual needs，Complete the short video on demand when the live broadcast、Two micro -ends、Stratification of traditional media platforms，Express real scene，Breeding from a small screen to large screen，Promote from speed to depth guidance。

　　Instally interact，Real experience of preservation。Based on "5G+HD" and even close VR live broadcast，The host travels freely on a diversified site，The real sense of the real "face -to -face" interaction with the audience will be more attractive。"Real" transmitted at this time，Not only a clear video at the scene、Sound，More delicate and sensible people、Interactive process。This interaction is also an important foothold for competition with AI anchors。Can it be designed by appropriate behavior，Interactive transmission of on -site information in dynamics，Complete cross -domain depth experience reports and live video interaction with the audience，It should be a new focus of judging professionalism。

　　Top long tracking，approximation of real essence。With the improvement of technical means、High -rise of public consciousness，The role of slow live broadcast in process transparency and the supervision of the whole people will be even more prominent。Mainstream media can live through the slow live broadcast of credibility，Tracking of the focus of the focus event in the whole process、Investigation、Supervision and service advancement。Macro agenda settings and long -lasting tracking records，It will promote infinite approximation of the true essence。and real，It will also be presented due to the whole process，Become more powerful。

　　Emotional is the timesImportant mission to give live video

　　The popularity of the current two types of video live broadcast makes people caught off guard，One is Bet365 app download a seemingly boring monitoring scene to share live broadcast，Another category is e -commerce live broadcast。Volkswagen's increasingly enhanced virtual world emotional needs are important pushing hands behind。During the prevention and control of the new crown pneumonia，Chinese netizens have averaged the daily online duration that has been approaching 8 hours of virtual reality division line，and the maturity of 5G networks may further increase the proportion of the public in the virtual world life in the post -epidemic era。Video with the real core as the core as a bridge that opens up the virtual world，It will become the carrier of the emotional life of the audience。Not only that，5G era AI anchor will be added as a tiger，and the stronger and precise services provided by big data and algorithms, the stronger，The psychological difference between the interpersonal emotional interaction service composed of the public is greater。So，Provide good emotional services、Enhance the personalized color of live product，Not only can help mainstream media open up a new blue ocean，It is also an important mission given by the times。

　　Social companionship slow live broadcast，Alert the anxiety of the audience。The live broadcast of some boring life scenes can continue to attract attention，To a large extent derived from the sense of substitution inspired by the real sense of the scene，Let the audience get social companion，to eliminate the anxiety of real life。Valley Mountain、Lei Shenshan Cloud Supervisor、The popularity of the "New Crown Baby" cloud protection，It is because the imagination community created by slow live broadcast helps to eliminate negative emotions in time，Then condense strong positive energy。The observation of the emotional needs of the mainstream media should be shifted from spontaneous to consciousness，live video not only fills the audience's anxiety depression with the display of emotion and emotional bet365 Play online games experience，Should also give full play to platform advantages，Create a common spiritual support，Guide positive emotional energy。

　　Social interactive live broadcast，Credit value for emotional economy。live video with emotional service，Can create amazing benefits，E -commerce live broadcast has been drawn first。2019 "Double Eleven" starts Taobao live broadcast，Internet Red Wei Ya guides the turnover over 200 million in two hours。Triggering gene mutations，Not only is it rising from graphic to video promotion mode，It is more in the redeem of emotional added value。Good sharing initiated by e -commerce anchors，In the virtual world, it has contributed to real -time social interaction of huge people。Buyers enter the group carnival borrowing shopping，While chasing the benefits，Enjoy extra emotional venting pleasure。E -commerce anchor's bargaining ability、The sensitivity of the product has played a significant role，But the more important thing is to pay the scarce emotional labor。Budding from the e -commerce social interactive live broadcast method，Economic added value of emotion，The mainstream media should have a lot to do。

　　Optimization of the live flow flow pool，aggregate emotional social value。5G technology will accelerate the popularization and specifications of live video，The myth created should not stop at Taobao live selling rockets，It should be optimized to optimize the traffic pool with live video，Advanced the emotion of the individual into a considerable social value。April，CCTV News has joined Taobao one after another、Kuaishou launched "Thank you for fighting for the order for Hubei" public bet365 live casino games welfare live broadcast，News Anchor's "Xiao Zhu Biqi" and "No one can ancestor Blue My Xia Dan" sold a total of more than 100 million yuan in two live broadcasts，Promote Hubei economy and morale with a sensational effect。Following Emotional Resonance，Bold as a public welfare live broadcast from mature e -commerce drainage，Central media has been successful。During the May Day, Kanghui led "CCTV BOYS" to join hands with Gome's live sales of 500 million yuan。live broadcast of the 5G era，Not only different live broadcast platforms can be connected，It should be a crowd with very different resources but strong resonance。The mainstream media is closely connected by the planned planning of life，Cultivation live video live broadcast，Create a top -level flow pool with user sinking consciousness，The new world that will activate the value of social value with emotion。

　　(Author Unit: School of Communication, Fujian Normal University)

Editor in charge: Changchang