The characteristics of the party's news policy evolution in the new era
December 02, 2021 08:40 Source: "China Social Sciences" December 2, 2021, No. 2300, Issue 2300, 2021

The broad news policy is a series of management regulations and standards formulated by the party and government departments to carry out news communication activities,Reporting news reporting policy、Media Operation and Management Policy、Policy of external communication and exchange、Management Policy of News Practitioners、News education and talent training policy、News Regulations、News propaganda thoughts and leaders' speech。The narrow news policy is mainly used to regulate the content and direction of news reports,Defining the news from the perspective of policy should report what should be reported and how to report the question。Since the 18th National Congress of the Communist Party of China,News policies have achieved large breakthroughs in the overall number and content breadth of content,Entering a new era with socialism with Chinese characteristics、News Propaganda work faces many new challenges social reality for the same step,The party's news policy is also adjusted in time,Entering a new stage of the evolution of news policy。On the basis of maintaining the stability of the existing policy system,The introduction of policy is more targeted、effectiveness、Scientific and forward -looking,From the goal、Mission and path level drawn a new blueprint for the Communist Party of China in the new era。

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Fusion policy formulated by the construction of new mainstream media,Is since my country entered the new era,The most important basic policy of the Communist Party of China for the development of the news and communication of my country,They have established new goals for my country's media transformation。As early as 2013,The requirements of "Promoting the Integration and Development of Traditional Bet365 lotto review Media and Emerging Media" have been written into the "Decision on Several Major Issues on Comprehensive Deepening Reform of the Central Committee of the Communist Party of China"。2014,The Fourth Meeting of the Central Leading Group for Comprehensive Deepening Reform Reform and the "Guiding Opinions on Promoting the Integration of Traditional Media and Emerging Media",Make a top -level design for media integration and development,Provide specific guidance for the construction of new mainstream media。General Secretary Xi Jinping also made important speeches on media integration and development many times。2016,At the party’s news and public opinion work symposium,General Secretary Xi Jinping emphasized that "the key to integration and development is integrated into one、together as one ","From‘ you are you、I am me 'and become ‘you have me、I have you '',and then become ‘you are me,I am you '"。2018,General Secretary Xi Jinping pointed out that it is necessary to "form a county -level meling media center",2019 also requires mainstream media to continuously improve communication capabilities、Guidance、Influence、Trustworthiness。2020,The General Office of the Central Committee of the Communist Party of China、The "Opinions on Accelerating the Deep Integration of Media" jointly issued by the General Office of the State Council further emphasized the importance of media integration and the urgency of the construction of the entire media era,"Full process、High interest、All members、Full Effects "new mainstream media construction has become the latest direction of media integration。

The fusion steering of the development of mainstream media,Have your own logical starting point,This is also a prerequisite for media integration policy。On the one hand,The continuous changes in the media structure in the new period Promote the creation value of mainstream media through technology to empower,Media integration based on the iterative update Bet365 app download of communication technology,The progress of technology gives them the motivation to develop,Become a key variable that affects media fusion。On the other hand,The progressive trend of social elements of society in the new era has impacted the management methods of mainstream media,The old development model is increasingly rigid。Media fusion development creates more possibilities for dialogue and communication between different communication subjects。A series of media integration policies of the party is the change of the environment、The transformation of the media、The urgency of development needs to be introduced in time。

The concentration of media integration policies in the new era is reflected in the following three aspects: First, the integration policy "takes into account","Thirteenth Five -Year Plan" and "Fourteenth Five -Year Plan" and a group of related special policies from the macro and middle view,Jointly guide and promote the development of media integration and development; the second is the integration policy "internal and external cooperation",Inner、Foreign policy echoes the telling of the story of the Chinese story; the third is the "point -and -faceted" of integration policy,Various policies are based on their own development logic,Proposed according to different needs,The main body of promulgation and implementation will also be adjusted,It is ultimately to build a new mainstream media,Forming a new pattern of a modern communication system,So as to serve the overall goal of national development。

  Management Policy: Taking the comprehensive governance capacity of the media as the task

Since entering the new era,A series of policies on the party's journalism are related to the guiding role of strengthening mainstream ideology,Policy rational and ideological leadership complement each other。First,Because the communication activity is an important part of the construction of an ideological building,The media naturally blame bet365 live casino games to participate in it。Facing a more complicated situation,The Communist Party took the lead in establishing a leading position from policy in terms of policy,Implementation through specific policies,Promote the media as the main force to comprehensively advance into the main battlefield。Next,The ideological leadership of scientific rationality and ideology respected by public policy leads organic combination,Concentrated in the content of the news policy in the new era,The functional positioning of the media has transformed from a single position dedicated to the dissemination to the comprehensive positioning of participating social governance,Modernization serving social governance has become an important task for media reform and development。

1 is to gradually promote Internet governance work,Progressive policies and "policy patch" are constantly emerging。Policy formulation subjects are the first to refine the division of labor through institutional reforms,Precise control of the Internet; live broadcast for network live broadcast、Internet performance、Internet short video and other Internet spread new samples,Related management and guidance methods have been introduced one after another; facing the continuous growth of platform media,Its main responsibility and action boundary are also clarified by policies; information security issues are increasingly prominent,The new national security pattern can be promoted through policy,"Network Security Law" to ensure network space sovereignty and national security from the overall level,Other departmental rules and regulations、Policy Regulations and Normative Documents,Then from personal information security、Internet emergencies security、Specific guidance and management of global communication security。

Second is to deeply involve social governance work,Related policies help the reform of the system。Modernization of advancing the governance system and governance capacity Bet365 lotto review is the general goal of the national comprehensive deepening reform,The news policy of the new era provides corresponding support from two aspects: concept guidance and system construction。People's Daily with "Business、Technology and Space Platform "is the starting point,"Open、Cooperation、Win -win "as the idea,To better give play to the public attributes of the central media platform。County -level Rong Media Center must play the role and value of the media itself,The heavy responsibility of social governance must be responsible,Use the media platform to integrate grass -roots social elements,Promote convenient communication of members,Provide comprehensive social services,Improve the efficiency of grassroots management,To achieve the smooth operation and orderly development of society in order to achieve。

Third, actively participate in global governance work,Demonstrate the value of the concept of the community of human destiny。Related policies help Chinese media to participate in the game of global governance international rules,spreading words from the outside to the outside world to spread global communication,Expand the pattern and ideas of communication activities。By participating in international Internet governance,convey Chinese experience,Concentrated in the consensus of all parties in global governance,Seeking common development between the country。

  Support Policy: Taking the innovation of technology service content as a path

The launch of a series of scientific and technological innovation policies,opened a new path for the development of my country's news communication。

First,Focus on the overall information service。News Communication Division In -depth involvement in national informatization,Realize self -optimization in participation、Self -upgrade。First, facilities information。Many innovative technologies have been included in the issue of "National New Infrastructure Construction",From "Information、bet365 live casino games Fusion、Innovation "three construction directions are associated with communication activities。Second is industrial informationization。The promulgation of the "Internet+" policy has promoted the deep integration of Internet technology and traditional industries,Stimulated the vitality of traditional industries,The combination of government affairs work has promoted government services to be more active、Precise and convenient,Represents the information of the industry。Third is the digitalization of society。News communication business must complete its own digital transformation,It is also necessary to enter from multiple incisions and the digital iteration process that acts on the entire society,Construction of participating in the new picture of digital life。

Next,Based on specific business innovation。The development of the current news communication activities and the depth of technological progress,The innovation at the technical level brings the reinforcement of the entire process of news and communication activities。With 5g、IoT、Artificial Intelligence、Cloud computing、The cutting -edge technology represented by the blockchain is constantly emerging,More advantageous independent innovation technologies empower the news dissemination; ensure the richness of the content and means of communication,Improve the efficiency of the communication link and process,Strengthen the security of information production and dissemination,Promoting the media to the innovative development idea of ​​the media towards the innovative development of "technology+platform+content"。Policy represented by the "Regulations on the Management of Blockchain Information Service" and "Guiding Opinions on Promoting the Development of Smart Radio, Television",Reflect that the policy is creating a broad development prospect for technology,It has also promoted the innovation of scientific and technological services and the construction of "digital China",Therefore, bet365 live casino games it laid a solid foundation for the stable and healthy development of my country's journalism and communication in the era of intelligent communication。

The party's news policy in the new era is matched with the characteristics and requirements of human society development,Active innovation and seeking change,Work hard to improve and improve,Policy content multi -dimensional and deeper,Open the new journey of the reform and development of my country's journalism and communication。

  (Author Unit: School of Literature and News of Sichuan University)

Editor in charge: Zhang Yueying
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