Witnesses and participants as a social public life，The current news industry presents a significant feature of flow，Production with the help of the Internet and different digital platforms、Digital news of circulation and consumption also faces a new challenge。Under the influence of postmodernist thoughts，Advocate irrational、The atmosphere of advocating the between subjectivity and pursuit of personalization gradually diffuse，The type of news practice becomes rich and diverse，This will promote the better adaptation of the digital journalist to the development of the times。

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Postmodernism advocates the contradiction between irrational and digital news objectivity。From Li Pan's view，irrational is actually the normal state of human society。But，On social media platform，This irrational postmodernist characteristics are particularly obvious，Emotional vent and emotional expression of various forms of emotional releases cover the news facts behind hot events，Report text is mixed with the content of rational and sensual stories，The basic concept of traditional journalism has encountered a new deconstruction。From this，The objectivity of digital news has been severely challenged。Actually，Advocating irrational does not mean completely abandoning intuition、Emotional、Will and other emotional elements，Instead of incorporating an individual experience on the basis of rational facts，Therefore, more adapting to the user -centric information requirements in the mobile internet era，This also makes the "emotional turn" of the digital journalism increasingly prominent。

Postmodernism advocates the contradiction between the inter -subjective Bet365 lotto review and digital news authenticity。The so -called inter -subjectivity，mainly refers to the content features of the relationship between the subject and the subject。From the perspective of media scholars Zeng Qingxiang and others，This inter -subjectivity prominent manifestation is associated，Dialogue、Interactive、understanding and consensus。After the social hot event,，Multi -subject participating in news production，and continue to supplement each other's experience -based experience materials，so that the main position of different producers can be displayed，Then consensus in the process of meaningful understanding。When artificial intelligence、Smart technology such as virtual reality embedded in the news production process，People and machines become actors in the main network of news production，Accelerate the ecological changes of the digital journalist in the process of dialogue collaboration，and affect the final presentation of the authenticity of digital news。

Postmodernism pursues the contradiction between personalization and digital news value。Traditional journalism pays special attention to the value of news facts，It is time -effective、Important、Closeness、Fun and authenticity together; and in the era of digital journalism，The birth of the algorithm brings the process of processing of news production。Peng Lan thinks，The algorithm is an intermediary of a person and awareness object，both manifested as the construction of cognitive，Also manifested as a relationship。In terms of cognition，It has changed people's previous understanding of news; in terms of relationship，It connects the dialogue channel between different individuals and groups。Under the influence of postmodernism，People are eager to get more personalized information，Recommended algorithm make up for bet365 Play online games this urgent demand，However, the disadvantages of traffic are also exposed。From the real level of news practice，The level of traffic is not matched with the level of news value，Especially the list of hot search on Weibo is full of entertainment gossip information，seriously affects the more news value content presentation。It can be said，The algorithm affects the flow distribution of the digital platform，Turn in turn，traffic will affect the value orientation of journal producers，From this，Excessive pursuit of personalization and easy loss of digital news。

　　Three practice types

The first type of practice is emotional news。In recent years，The influence of social platforms gradually deepen，News media also began to use its platform advantages to provide users with a steady stream of news content。At the same time，News users can like it through likes、Personal emotions of specific news content such as reposting and comments，As a result, the practical type of emotional news。Some researchers pointed out，This emotional news production strategy is essentially due to the user -centric Internet concept，Therefore，The prominent feature of this type of digital news type is to point to users to participate。Existing research describes emotional news as a combination of subjective experience、News type formed by concepts and emotions，Its prominent feature is to carry out related reports on news events through the form of "storytelling"，Then deeply reflect or explain the report story，irrational qualities。It can be said，Under the influence of postmodernism，This type of digital news type is trying to use emotional text as a reporter of the report and magnify visibility，Use different narrative angles and writing styles，Show the content and report content that the user cares about。

bet365 Play online games The second practice type is human -machine collaboration news。The so -called human -machine collaboration news refers to the combination of human intelligence and artificial intelligence，Apply intelligent machines in human news production and communication work，Press type that optimizes the working mode and improves work efficiency。In essence，It is the working state where humans and machines cooperate together。Postmodernism advocates inter -subjectivity，Oppose human centerism，embedding intelligent machines and technology into human news production activities，Not only get rid of human -centered operational thinking，It also enriched the subjectivity between humans and machines，Constantly promoting digital news into the era of intelligent technology。Research pointing to point out，The main features of human -machine collaboration news are manifested in two aspects: one is the complementary human machine，That is, human and machines play their respective advantages，Make up the old is not enough to form a greater synergy; the second is the human -machine homogeneous，That is, humans and machines embedded with each other，Become a overall evolution of each other。In recent years，Smart Robot、Virtual reality、Application of new technologies such as expansion reality reshaped the human -machine collaboration mode of digital news。

The third practice type is personalized recommendation news。Because the user has different personalized needs，This type of algorithm technology、Personal recommendation and collaborative filtering to push the news content to the target user news type，Recommended recommendation news。As a media infrastructure，Internet platform plays an important role in daily life，It can accommodate a large amount of information resources，connecting online bet365 Play online games communication and real -time interaction between people。Under the influence of postmodernism，People start to reject the same nature and integrity of traditional concepts，Instead of pursuing differences and personalization，The content recommendation mechanism can just alleviate user information fatigue to a certain extent。Platform media screening through smart algorithms、Multiple links such as high -quality content control，Integrate high -quality news content in the form of curatorial and accurately push it to the target user，Not only does it meet the personalized information requirements of news users，It also prompts the content of the news to further deepen development to vertical and refined。

　　Practical development of digital news

First，Advocating irrational means that rationality is limited，If necessary, it can be properly integrated into irrational elements to guide the circulation and consumption of digital news.。In recent years，Constructive journalism has become an important topic of hot discussion among the academic and industry。The so -called constructive news，It mainly refers to the use of positive psychological strategies on the process of news production and circulation，So as to stimulate the practical type of news participation subject emotions。This digital news practice through proficient reporting skills and moderate positive emotions，Provide users with a series of high -quality news content，Then strengthen the close connection between news media and users。What needs to be noticed is，Although postmodernism advocates irrational，But you still need to grasp the update rhythm of such digital news，The balance between the time limit and the timing of the time limit and the timing，Form the media matrix of constructive news at the right time，to better play the innovative Bet365 lotto review effect of digital news。

Next，Promoting the nature of the subject means the symbiotic symbiosis of people and machines。As a social structural force，The Internet activates the enthusiasm for participation in different individual information sharing，Make it form a consensus group wisdom in the process of cooperation with each other。other，The inter -subjectivity of people and machines is reflected as the fusion of collaboration and homogeneous，Different participants pass through sharing、Verification and correction and other links，Continuously adjust the deviation in the production process of digital news，to optimize the circulation effect of digital news content。Therefore，Innovative practice of digital news cannot rely on human single forces，It also needs to participate in it with non -human power such as technology and machines，This can show the sensitivity and judgment ability of human beings for news topics，can also give full play to the provisions and efficiency advantages of technology，Jointly promoting the development of postmodernist practice of digital news。

Last，Pursuit of personalization means that digital news is not satisfied with the narrative logic of fixed mode，but actively adapt to the needs of the times，Digging more innovative products with potential potential。Fang Hui once proposed a news product based on data society，It transforms data relationships into perceptual relationships in sound signals，so that the data relationship can be understood。This narrative logic has changed the traditional visualization mode，Realizing the innovation and reconstruction of digital news products。At the same time，Postmodernism views，The authority can be eliminated，The grand narrative of blind pursuit of elite people does not necessarily attract users' bet365 Play online games attention，Digital news can focus on the daily life of ordinary characters，Telling and expressing empathy through the story of grounding，It will also accumulate platform traffic contributed by news users，to enrich the postmodernist practice of digital news。

　　(Author Unit: School of Journalism, Renmin University of China)