As a witness and participant in social public life，The current journalism industry shows a remarkable characteristic of fluidity，Production with the help of the Internet and its different digital platforms、Digital bet365 sportsbook review circulation and consumption are also facing new challenges。Under the influence of postmodernism，Advocating irrationality、The atmosphere of advocating intersubjectivity and pursuing individuality is gradually spreading，Journalistic practice types become rich and diverse，This will promote digital journalism to better adapt to the development of the times。

　　Contradiction between irrationality and objectivity

The contradiction between postmodernism’s advocating irrationality and the objectivity of digital bet365 sportsbook review。In Lippmann’s view，Irrationality is actually the normal state of human society。However，On social media platforms，This irrational feature of postmodernism is particularly obvious，Various forms of emotional catharsis and emotional expression obscure the bet365 sportsbook review facts behind hot events，The report text mixes rational and emotional story content，The basic concept of traditional journalism encounters a new deconstruction。From this，The objectivity of digital bet365 sportsbook review has been severely challenged。Actually，Advocating irrationality does not mean completely abandoning intuition、Emotion、Perceptual elements such as will，It is an individual experience that incorporates emotions based on rational facts，So as to better adapt to the user-centered information needs in the mobile Internet era，This also makes the “emotional turn” of digital journalism increasingly prominent。

Postmodernism advocates the contradiction between intersubjectivity and the authenticity of digital bet365 sportsbook review。So-called intersubjectivity，Mainly refers to the content characteristics of the relationship between subjects。In the opinion of media scholar Zeng Qingxiang and others，This intersubjectivity is highlighted as communication，i.e. conversation、Interaction、Understanding and consensus。After the occurrence of hot social events，Multiple subjects participate in bet365 sportsbook review production，And continue to supplement each other’s empirical materials based on bet365 sportsbook review facts，Enables the subject status of different producers to be displayed，And then reach a consensus in the process of meaning understanding。Being an artificial intelligence、Intelligent technologies such as virtual reality are embedded in the bet365 sportsbook review production process，Humans and machines become actors in the main network of bet365 sportsbook review production，Accelerate the ecological change of digital journalism in the process of dialogue and collaboration，And affects the final presentation of the authenticity of digital bet365 sportsbook review。

The contradiction between postmodernism’s pursuit of personalization and the value of digital bet365 sportsbook review。Traditional journalism pays special attention to the value of bet365 sportsbook review facts，It is due to timeliness、Importance、Proximity、Interesting and authenticity are composed together；And in the age of digital journalism，The birth of algorithms has brought about the reengineering of bet365 sportsbook review production processes。Peng Lan thinks，Algorithm is an intermediary between people and cognitive objects，Both manifested as cognitive construction，Also manifested as the construction of relationships。In terms of cognition，It changed people’s previous understanding of bet365 sportsbook review；In terms of relationships，It connects dialogue channels between different individuals and groups。Under the influence of postmodernism，People desire more personalized information，Recommendation algorithms fill this urgent need，However, it also exposes the disadvantages of traffic。From the practical level of journalism practice，The level of traffic does not match the level of bet365 sportsbook review value，Especially the hot search list on Weibo is filled with a lot of entertainment gossip information，Seriously affecting the presentation of more newsworthy content。It can be said，Algorithms affect the traffic distribution of digital platforms，In reverse，Traffic will affect the value orientation of bet365 sportsbook review producers，From this，Excessive pursuit of personalization can easily lose the value of digital bet365 sportsbook review。

　　Three types of practice

The first type of practice is emotional journalism。In recent years，The influence of social platforms is gradually deepening，bet365 sportsbook review media have also begun to take advantage of their platforms to provide users with a steady stream of bet365 sportsbook review content。At the same time，bet365 sportsbook review users like it、Convenient operations such as forwarding and commenting to express personal feelings about specific bet365 sportsbook review content，This forms the practical type of emotional journalism。Some researchers pointed out，This emotion-based bet365 sportsbook review production strategy is essentially derived from the user-centered Internet concept，Therefore，The salient feature of this digital bet365 sportsbook review genre is its focus on user engagement。Existing research describes emotional bet365 sportsbook review as a blend of subjective experiences、bet365 sportsbook review type formed by concepts and emotions，The outstanding feature is that it reports on bet365 sportsbook review events in the form of "storytelling"，And then profoundly reflect or explain the reported story，Having irrational qualities。It can be said，Under the influence of postmodernism，This digital bet365 sportsbook review type attempts to use emotional text as a reporting carrier and amplify the visibility of topical controversies，Use different narrative angles and writing styles，Present bet365 sportsbook review stories and reporting content that users care about。

The second type of practice is human-machine collaborative bet365 sportsbook review。The so-called human-machine collaboration bet365 sportsbook review refers to the combination of human wisdom and artificial intelligence，Applying intelligent machines to human bet365 sportsbook review production and dissemination work，bet365 sportsbook review types that optimize work patterns and improve work efficiency。In essence，It is a working state in which humans and machines work together。Postmodernism advocates intersubjectivity，Oppose Anthropocentrism，Embedding intelligent machines and technologies into human bet365 sportsbook review production activities，Get rid of human-centered operational thinking，It also enriches the intersubjectivity between humans and machines，Continuously promote digital bet365 sportsbook review into the era of smart technology。Some research points out，The main characteristics of human-machine collaboration bet365 sportsbook review are shown in two aspects: First, human-machine complementarity，That is, humans and machines give full play to their respective advantages，Make up for old deficiencies to form greater synergy；The second is the isomorphism of man and machine，That is, humans and machines are embedded in each other，Become a co-evolving whole with each other。In recent years，Intelligent robot、Virtual Reality、The application of new technologies such as extended reality has reshaped the human-machine collaboration model of digital bet365 sportsbook review。

The third practice type is personalized bet365 sportsbook review recommendation。Because users have different personalized needs，This algorithm technology、bet365 sportsbook review types that push bet365 sportsbook review content to target users through personalized recommendations and collaborative filtering，Known as personalized recommended bet365 sportsbook review。As a media infrastructure，Internet platforms play an important role in daily life，It can accommodate massive information resources，Connecting online communication and real-time interaction between people。Under the influence of postmodernism，People began to reject the identity and integrity of traditional concepts，Turn towards differentiation and personalization，The content recommendation mechanism can alleviate users’ information fatigue to a certain extent。Platform media is filtered through intelligent algorithms、High-quality content control and other aspects，Integrate high-quality bet365 sportsbook review content in the form of curation and accurately push it to target users，Not only meets the personalized information needs of bet365 sportsbook review users，It also promotes the further development of vertical and refined bet365 sportsbook review content。

　　Promote the practical development of bet365 sportsbook review journalism

First，Advocating irrationality means that rationality is limited，If necessary, irrational elements can be appropriately incorporated to reasonably guide the circulation and consumption of digital bet365 sportsbook review。In recent years，Constructive journalism has become an important topic of heated discussion in academia and industry。So-called constructive bet365 sportsbook review，Mainly refers to the application of positive psychology strategies to the bet365 sportsbook review production and circulation process，The type of practice that stimulates the emotions of bet365 sportsbook review participants。This digital journalism practice is achieved through skilled reporting skills and a healthy dose of positive emotion，Provide users with a range of high-quality bet365 sportsbook review content，Thus strengthening the close connection between bet365 sportsbook review media and users。What needs to be noted is，Although postmodernism advocates irrationality，But we still need to grasp the update rhythm of such digital bet365 sportsbook review，Deal with the balance between timeliness and timing，Media matrix to form constructive bet365 sportsbook review at the right time，To better leverage the innovative effects of digital bet365 sportsbook review。

Secondly，Promoting intersubjectivity means the collaborative symbiosis of humans and machines。As a social structural force，The Internet activates the enthusiasm of different individuals to participate in information sharing，Enable them to form group wisdom with consensus significance in the process of mutual collaboration。In addition，The intersubjectivity between humans and machines is reflected in the fusion of collaboration and isomorphism，Different participants share through sharing、Verification and correction, etc.，Continuously adjust deviations in the digital bet365 sportsbook review production process，Thus optimizing the circulation effect of digital bet365 sportsbook review content。Therefore，The innovative practice of digital bet365 sportsbook review cannot rely solely on human power，You also need to use inhuman power such as technology and machines to participate，This can not only show the sensitivity and judgment ability of human beings towards bet365 sportsbook review topics，At the same time, it can give full play to the affordances and performance advantages of technology，Jointly promote the development of postmodernist practices in digital journalism。

Finally，The pursuit of personalization means that digital bet365 sportsbook review is not satisfied with the narrative logic of fixed patterns，Instead, we actively adapt to the needs of the times，Explore more innovative products with potential。Fang Huizeng proposed a bet365 sportsbook review product based on data sonification，It converts data relationships into perceptual relationships in sound signals，So that data relationships can be understood。This narrative logic changes the traditional visualization model，Realized the innovation and reinvention of digital bet365 sportsbook review products。At the same time，Postmodernism view，Authority can be dispelled，Blindly pursuing grand narratives of elite figures does not necessarily attract users’ attention，If digital bet365 sportsbook review can focus on the daily life of ordinary people，Through down-to-earth storytelling and expression of empathy，It will also accumulate platform traffic contributed by bet365 sportsbook review users，Thus enriching the postmodern practice aspect of digital journalism。

　　(Author’s affiliation: School of bet365 sportsbook review, Renmin University of China)