May 31, 2021，At the Political Bureau of the Central Committee of the Communist Party of China on the 30th collective study of my country's international communication capacity,，General Secretary Xi Jinping pointed out: "Tell Chinese stories,Propagate Chinese Voice，Show the truth、stereo、Comprehensive China，It is an important task for strengthening my country's international communication capabilities。"in the decentralized Internet era，Today, the comprehensive national strength and international status of my country are greatly improved，The international public opinion pattern of "West Qiang Me Weak" still has not been fundamentally changed。Improving my country's international Bet365 app download communication ability is still far away。That's，Who is intended to tell the story from this article、What storytelling、How to tell a story three angles to discuss。

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China and the United States have a completely different political system、Ideological and international communication purpose，Lead on the international public opinion field，The West often uses my country's news events as a battlefield，Spot various public opinion wars on my country。Always，Regardless of passive war，Still take the initiative，The main body of my country's international communication is mainly concentrated in China Daily、China International Broadcasting Station、China International TV、China News Agency、Xinhua News Agency and other professional media and government staff represented by a spokesman for the Ministry of Foreign Affairs。In the era of social media，The situation of this international communication needs to be changed urgently。

On the one hand，"Taxi Trap" effect made the bet365 best casino games information spread by the official media and government personnel in our country、Ignore。On Facebook、Twitter，All professional media in my country are marked as Chinese official or state -owned media，Even the media reporter's personal account is also labeled。The more strange thing is，The account of research institutions with cooperative business with these professional media is also labeled，If the Twitter account of a domestic giant panda research institution in cooperation with CCTV @IPANDACOM，It is also marked as "China State-Affiliated Media"。Similarly，Twitter accounts of Chinese government staff are also indicated that "Chinese government officials"。For this labeling effect，The author has randomly interviewed foreigners in China，They all said that this label will allow them to question their credibility，Even completely ignore。

On the other hand，In the era of digital media，Information distribution is almost controlled by algorithm recommendations，and the content of the account content of the tags such as "China National/Official Media" and "Chinese Government Officials" is restricted and promoted。Therefore，The official account of my country's professional media and government personnel affects the willingness of the audience，It is also limited by the platform recommended，Even often faces the title、Danger of fines，greatly reduced the effect of spreading it。

In the field of international communication，From the media can avoid the above shortcomings of professional media，It has close sex。From the perspective of the relationship between communication motivation and communication effect，We should recruit well -known foreign bloggers in China，Their appearance、Emotional、Language expression and thinking mode can resonate with Western audiences，It is easy to be trusted by Western bet365 Play online games audiences because of no interest in the incident。As of August 27, 2021，It is also published on YouTube short videos about Xinjiang cotton，CGTN at 3 in 2021、The maximum news volume of a series of news taken by myself in April was 46,000 times，Strait Saids on March 24, 2021, only 700 playback。Comparison of comparison，Xinjiang blogger Annie Guli on March 29, 2021 has more than 200,000 playback，and British blogger Barreta's father and son in the short video on March 29, 2021, nearly 350,000 playback，Israeli blogger Gao Yousi, April 8, 2021, the short video on April 8, 2021 is more than 600,000 playback。Obviously，From the perspective of communication effect，Foreign Internet Red ＞ Chinese Internet Red ＞ Chinese Media。It is particularly worth mentioning that，CGTN quotes the short videos of the two foreign bloggers also reached 100,000 respectively、83,000 playback，Video playback volume is far greater than its own shooting。

In the International Public Opinion Field，If the professional media is a regular army，So the media、blogger is a guerrilla team or militia。To strive for international discourse，Improve my country's international Bet365 app download communication ability，Both regular troops are required to push and promote it on the front battlefield，You have to guerrillas again、The militia cooperates with the combat of the wing。

　　International Communication Content: Define yourself and report to other countries and weigh

General Secretary Xi Jinping pointed out，"The atmospheric force is strengthened to strengthen international communication capabilities，Forms an international discourse right to match the comprehensive national strength and international status of my country "。International discourse rights refers to the right to define international events，And being valued，The words have international influence，Is the leader Bet365 app download of international public opinion。

International public opinion leaders do not happen overnight，Need to slowly accumulate popularity，until the international incident occurs，The definition is expected by most people、recognized。Although my country's international communication purpose is self -plastic，But to achieve this purpose，Need to be continuously reported to others，That is to speak to the world through constant international events，to accumulate influence。Otherwise，my country's self -plastic will become self -talk，It will become his plastic internationally internationally。Therefore，The right to speak not only comes from the agenda setting of major events of its own country，And in the framework of the framework of major international events。For example，August 14, 2021，CNN's female reporter in Kabul Corra Lisa Ward interviewed Taliban after the US military's evacuation; August 16，This CNN female journalist wears live broadcast on the abandoned U.S. embassy outside the Kabul Embassy。The news of this female reporter's "retrograde" interview has been reprinted by many media around the world，CNN's international discourse right is consolidated and strengthened。Comparison of comparison，I use "Taliban" as a keyword search news on the People's Daily Online，Discover it or from the Palenglasses press conference，or holiday speech and social media release from the leaders of Taliban，or compile other countries report。I am unique，spread throughout my country on the evening of August 15th、The emergency news released by CCTV Finance Channel "Afghan President Gani is about to resign" is also a report from the Russian satellite news agency and the Associated Press。Obviously，major events for Afghanistan，Early compilation practices in our media can not talk about setting the agenda bet365 live casino games for the world，Not to mention international influence。News of the Afghanistan incident，cnn、Associated Press、BBC、Reuters and other foreign media have global rights，Except capital、Technology、In addition to language advantages，It is also closely related to the professionalism of reporters。

To accumulate international influence，Realize the right to discourse when plasticizing，my country needs to speak on a large number of international events，Even if there is a negative event with a deep friendship with my country，Chinese media should also be timely global、Objective、ingenious reports; while repeatedly stigmatized our country，It should be reported clearly。Otherwise，International public opinion war will always be held in my country's "living room"，How to fight is our loss。

　　International communication method: Follow the law of cultural cognition and public opinion

Zeng Friendship and objectively reported that British journalist Ferx Green, Chinese reporter, pointed out，Each author who is engaged in publicity、Translation and editing，Put a signpower on his writing desk，It reads: "Foreigners are not Chinese。”

my country's media generally exist in publicity and internal publicity，Using macro、Official、Reporting news for a rational perspective，The position is relatively significant，Preaching means stronger。Compared with Xinhua News Agency、Reuters、The Associated Press ’s English report on August 5, 2021 at the Tokyo Olympics on August 5, 2021，can find out the dimension of improving international communication。

First, pay attention to analytical thinking mode。Collectivist culture has led to my country's bias thinking，Personalist culture contributed to Western bias analytical thinking。This makes my country and Britain and the United Kingdom a clear comparison: the former view of the former causes the report to report only bet365 live casino games macro narratives，No detail description，Quanhongxuan image is blurred。The analytical thinking of the latter prompted many details: Quanhong's height、Personalized words and competition details，The character image is vivid、Emotional rich。

Second, pay attention to conflict or live sense，Pay attention to news writing skills。American news textbooks point out: "The story consists of action! The story consists of dynamic! The story consists of dynamic!"，British and American reports have on -site action descriptions，There are on -site interviews and citations，Especially the Associated Press report，Insert the story in the story，Both comprehensive，Readability。

Third is to pay attention to the cognitive structure of the other party，Follow the laws of cognitive translation and cognitive bridge。International Communication is by no means a language interpretation，but the translation and bridge of the cognitive structure。If the American media translate my country's "Belt and Road" into their "Marshall Plan"。Similarly，Some media reports in our country reported that Biden used "Lian Po Lao，Shangneng Mean "" Old Fushu "for cognitive conversion。When the media of our country spreads internationally，Be good at cognitive translation and bridge，Especially reported on major events in my country，Be sure to perform accurate cognitive translation and bridge，so as not to leave blank and cause western media to cognitive error translation，The connotation is very different。

Regardless of domestic or international public opinion field，People generally have the psychology of sympathy for the weak。Minority terrorists or hostile people often play the weak to meet this psychology，To win public opinion support。The law of the weakness of public opinion in international communication is worth paying attention to。

In short，Improve international Bet365 app download communication ability is a systematic engineering，Except the above subject、Content、Method，There are channels、Talent training and other aspects。Industry、The academic community should study more to find the solution path in all aspects。

　(Author Unit: Institute of Journalism and Communication of the Chinese Academy of Social Sciences)