With the development of social media，Circleization has become an important way for young people to socialize online。Under the influence of “similar attraction”，Youth groups are more interested in、Emotion、Cultural and other "interesting relationships" serve as ties to gather together，Obtain value recognition in interactions with specific circles、Spiritual satisfaction and emotional comfort。But，The interesting nature of circle communication、Closeness and unity make it easier for young people to accept and identify with the interests and values ​​within their circle，Involuntarily reject or even resist “outside the circle” cultural and information perspectives。Social media era，The group identity and value consensus of young people are easily affected by subjective emotions、Wrapped in personal values。Circleization as the current social status and way of existence of young people in cyberspace，Promotes the expression of online public opinions among young people、The role of amplification and integration，Showing distinctive characteristics of Internet subculture。If governance and guidance are improper，It may cause the public bet365 bonus code indiana in the youth group’s online circles to deviate or even contradict the mainstream public bet365 bonus code indiana。

Under the media ecology that accelerates the development of deep media integration，The new mainstream media must achieve the breakthrough of mainstream public bet365 bonus code indiana in the communication environment of youth groups，You can build a circle public bet365 bonus code indiana communication matrix from the platform、Grasp the psychology of the audience to form a consensus of public bet365 bonus code indiana、Guide bet365 bonus code indiana leaders to promote public bet365 bonus code indiana in the circle to break out of the circle、Adjust four aspects of guidance strategy，Improve the online public bet365 bonus code indiana guidance of youth groups。

　　The platform builds a circle public bet365 bonus code indiana communication matrix

Because of hobbies、Behavior Pattern、Similar value orientation，The youth group has a high degree of acceptance and support for internal information in the circle。But，Narrowing of objectively existing information in network circles、Closed loop effect、Information barriers and other phenomena，Let circle members be more alert to external information、Independence and exclusivity。This blocks the penetration and guidance of mainstream public bet365 bonus code indiana，As a result, the phenomenon of "bounce back" frequently occurs in mainstream media when guiding young people's online public bet365 bonus code indiana。

　For this purpose，Mainstream media must first actively enter various social platforms，Building "everywhere、The three-dimensional communication platform pattern that exists all the time，Form your own account communication power，Effectively occupy the public bet365 bonus code indiana position where the youth group is located。Secondly，On a single platform，We must actively cooperate with other media to release information，Construct a good public bet365 bonus code indiana communication ecology in the form of a public bet365 bonus code indiana coalition，For example, the video "Back Wave"，That is, from "Guangming Daily", "China Youth Daily", "Global Times" and "Beijing News"、Published by 6 mainstream media outlets of The Paper and Observer Network jointly with Station B，Just 8 hours，Video views exceed 11 million，The number of reads of related Weibo topics exceeds 3.2.5 billion，Remarkable communication effect。Finally，To build a circle communication matrix，Improve the ability of mainstream media to “communicate across circles”。The empowerment of communication technology has caused the traditional mass communication pattern to split into an individual-centered node communication model。In the dissemination of information across circles，Nodes play the role of transferring information from one circle group to another，The information interaction between circle groups also presents a "nested communication" structure。Due to the complex and diverse personal social relationships，Every young individual wanders in multiple circles of interest。So，Mainstream media only have platform linkage，Realizing centralized detonation and cross-circle linkage of the communication matrix，In order to effectively carry out news and public bet365 bonus code indiana guidance for young people。

　　Form a consensus of public bet365 bonus code indiana in the circle

A circle is a network ecological organization with culture or values ​​as its core，Media products that do not conform to the cultural characteristics of the circle are difficult to spread within the circle。Mainstream media should start from the perspective of users，Understand the emotional needs and self-expression of young people in the circle，Targeted、Differentiated public bet365 bonus code indiana guidance and dissemination，Finally gained the rational recognition of the youth group、Emotional identification and value identification。

Respect the circle culture，Meet the different needs of the audience。Youth groups are accompanied by online fan culture、The growth of game culture and animation culture，Under the influence of stratification，Their expression of online public opinions and behavioral logic show distinct characteristics of Internet subculture。As in the form of public bet365 bonus code indiana and discourse，Preferred emoticons、Comics、Ideology and visual rhetoric of short videos and other images；In terms of expression of public bet365 bonus code indiana，More fragmentation、Emotional、Simple expression of opinions；Prefers joking in public bet365 bonus code indiana style、Non-mainstream methods of ridicule or prank, etc.。Mainstream media must be respectful and inclusive，Objectively and rationally analyze the advantages and disadvantages of youth group Internet culture，Learning、Use a discourse form that is easily accepted by young people，Ensure the full dissemination and effective radiation of mainstream public bet365 bonus code indiana in the youth network circle。

Grasp the psychology of the audience，Bringing resonance to public bet365 bonus code indiana through emotional resonance。The world of public bet365 bonus code indiana is a communication world where emotion trumps reason，Under the constraints of the circle cognitive framework，Sharing emotions is more likely to create interactions than sharing facts。Youth perceive public events with their own “emotional experience”，Also participate in the expression of public opinions in the form of emotional resonance and discourse synergy。Therefore，When guiding public bet365 bonus code indiana among youth groups on the Internet，Mainstream media should set the emotional agenda，Strive to connect with the emotions of the young people in the circle、Emotions resonate at the same frequency，Arouse public bet365 bonus code indiana resonance with emotional resonance，Finally successfully guided the tone and direction of public bet365 bonus code indiana in the circle。

　　Promote public bet365 bonus code indiana in the circle to break out of the circle

Circle layer has both meanings of “circle group” and “level”。Youth groups share common beliefs and value identities，Form a "circle group"，But inside the circle group，There is also objective order、Status、The concept of “layers” such as mechanisms。This difference in hierarchical and vertical levels allows the core members who occupy the super center of the circle group members’ relationship network to have information rights、Voice and influence，Become an bet365 bonus code indiana leader within the circle。Ordinary members and edge members in the circle rely on them to obtain news、Interpretation of opinions，In value orientation、Emotional appeals and feedback behaviors are also deeply influenced by bet365 bonus code indiana leaders。This kind of identity affiliation causes the public bet365 bonus code indiana expressions of core members or bet365 bonus code indiana leaders in the circle to dominate or even shape the direction of public bet365 bonus code indiana within a circle to a considerable extent。

　For this purpose，First，Mainstream media should carefully identify the roles and functions of various bet365 bonus code indiana leaders in the youth group circle，To mislead young people about their values、bet365 bonus code indiana leaders who undermine the public bet365 bonus code indiana atmosphere and even violate the "Cybersecurity Law"，We must resolutely expose and criticize，And use correct public bet365 bonus code indiana to regulate and restrict it。Second，Establish a long-term and stable communication mechanism with bet365 bonus code indiana leaders in the circle，Accurate perception through them、Understand the ideological trends and latest public bet365 bonus code indiana trends of young people in the circle。Third，We must further strengthen the value guidance of bet365 bonus code indiana leaders，Increase their awareness and responsibility as the "gatekeepers" of public bet365 bonus code indiana in the circle，Guide them to monitor public bet365 bonus code indiana within the circle、Organization、Screening and filtering work，Thus effectively bridging the public bet365 bonus code indiana disputes within the circle，Avoid polarizing public bet365 bonus code indiana in circles。Fourth，Mainstream media should take the initiative，More actively guide the formation and development of public bet365 bonus code indiana among youth groups。On the one hand，Mainstream media must play its bridging and cultivating role within and outside the circle，Establish a dialogue and trust system between different circles，Actively shape bet365 bonus code indiana leaders，Encouragement、Driving the "back wave" in the circle to get out of the "comfort zone" and "safety zone"，Have healthy conversations with other circles、Interactive communication，Promote the "breaking of the wall" and "exiting the circle" of public bet365 bonus code indiana in the circle。On the other hand，While respecting and meeting the needs of young people to express their opinions online，We also need to be in a high position，Continuously innovate topic setting strategies，Reconstructing the Youth Discourse Interpretation System，Effectively guide the public bet365 bonus code indiana among youth groups to stir up the turbulent and clear up the turmoil、Healthy Development。

　　Adjusting the circle public bet365 bonus code indiana guidance strategy

In artificial intelligence、Under the influence of algorithm recommendation technology and people’s own “self-preference” psychology，Public bet365 bonus code indiana in youth groups’ online circles will be stimulated and amplified by the “ripple effect”，Quickly forming a single but extremely unified community of opinions and group emotions，Public bet365 bonus code indiana within the circle is constantly promoted as a result、Amplification and integration，Even out of the circle，The diffusion and superposition of public bet365 bonus code indiana effectiveness。This requires mainstream media to observe for a long time and quickly follow up on the expression of public bet365 bonus code indiana in the circle，Provide flexible guidance in a timely manner，Firmly grasp the right to speak in public bet365 bonus code indiana、Right of interpretation。

To build a media team with circle awareness and cross-circle capabilities。Media training focusing on circles can be carried out in a targeted manner，Helping mainstream media practitioners familiar with the characteristics of various subcultures and the unique discourse systems and emotional expressions of young people in subcultural circles，Familiar with the rules and uniqueness of various media operations，Increase the sensitivity of public bet365 bonus code indiana。We need to use big data and other technical means，Real-time monitoring、The effectiveness of collecting public opinions across youth groups’ online circles、The rebound and existing risks，And conduct public bet365 bonus code indiana analysis on this basis，Provide data basis for timely guidance and correction of public bet365 bonus code indiana in circles。To form a summary of experience，Establishing a circle public bet365 bonus code indiana database and case library。Use big data public bet365 bonus code indiana monitoring technology to collect relevant public bet365 bonus code indiana dynamics and feedback within the circle，Summary and form a set of youth circle public bet365 bonus code indiana response system，Finally establish a public bet365 bonus code indiana database and case library。When similar public opinions appear again in the youth network circles，This system can help mainstream media quickly detect corresponding nodes in the database，Provide reference for the next guidance of public bet365 bonus code indiana，Effectively reduce the risk of out-of-control public bet365 bonus code indiana in youth groups’ online circles。

　(This article is a phased result bet365 bonus code indiana Humanities and Social Sciences Planning Fund Project bet365 bonus code indiana Ministry of Education "Research on the Formation Mechanism and Guidance of Internet Emotional Spread in Hot Events" (18YJA860009)

(Author’s unit: College of Art and bet365 bonus code indiana, China University of Geosciences (Wuhan))