Improving the guidance of the "circle" of the youth online public opinion
January 20, 2022 09:03 Source: "China Social Sciences" January 20, 2022 Total 2334 Author: Ning Wei Huang Tianyou Wang Xuechun

With the development of social media,Circularization becomes an important way for youth groups to socialize。Under the influence of "homogeneity attraction",Young groups are more interested、Emotional、Culture and other "interesting fate" to gather together,Get value recognition in the interaction of a specific circle、Mental satisfaction and emotional comfort。but,Funity of the spread of circles、Closure and unity makes it easier for young people to accept and identify the internal interests and value concepts of the internal layers of the belonging,Involuntarily rejection or even resist the cultural and information point of view of "outside the circle"。Social media era,Youth group identity and value consensus are easily subjective emotion、Personal values ​​wrapped。Circle layer as the current social state and existence of the youth group in the network space,Promotion of the expression of online public opinion of the youth group、The role of amplification and integration,presents a distinctive network sub -cultural characteristics。If the governance and guidance are improper,It may cause the deviation of public opinion and mainstream public opinion on the network circle of youth groups。

Under the media ecology that accelerates the deep integration of the media,New mainstream media should realize the breaking and breakouts of mainstream public opinion in the transmission environment of the youth group circle,You can build a circle of public opinion dissemination matrix from the platform、bet365 Play online games Grasp the psychology of the audience to form circle public opinion resonance、Guidance Opinions Leaders Promote the Circle Public Opinion Breaking Wall、Adjust the guidance strategy four aspects,Improve the Bet365 app download guidance of public opinion on the youth network。

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Because of hobbies、Behavior mode、Value orientation is similar,The youth group has high acceptance and support for the internal information of the circle。but,Objective information narrowing in the network circle、closed loop effect、Information barriers and other phenomena,Let the members of the circle have strong vigilance for foreign information、Independent and exclusive。This blocks the penetration and guidance of mainstream public opinion,As a result, the mainstream media frequently occurred the phenomenon of "bumping" when guiding the public opinion of youth groups。

For this,Mainstream media must first actively enter various social platforms,Create "omnipotent、Nothing "three -dimensional communication platform pattern,Form your own account communication forces,Effectively occupying the public opinion position where the youth group is located。Next,On a single platform,To actively publish information with other media,Build a good public opinion communication ecology in the form of a public opinion consortium,For example, the video "The Wave",It is from "Guangming Daily", "China Youth Daily", "Global Times", "Beijing News"、Surging News and Observer Network 6 mainstream media joint B Station,Just 8 hours,Video playback volume exceeds 11 million,Reading of related Weibo topics exceeds 325 million,The effect of communication is significant。Last,To build a circular communication matrix,Improve the ability of the mainstream media "cross -circle communication"。The empowerment of communication technology makes the traditional mass communication pattern fission into a personal -centric node communication mode。In the information dissemination of the circle,Node acts as a character that shifted information from one circle to another,Information interaction between circle groups Bet365 app download also presents the structure of "nested communication"。Due to the complex and diverse personal social relationship,Each young individual is swimming in multiple fun circles。So,The mainstream media only has platform linkage,Concentrated detonation of the implementation matrix and linkage with cross -circle layers,can effectively carry out news and public opinion guidance for young groups。

  Forms the resonance of public opinion in the circle

Circle layer is a network ecological organization with culture or values ​​as the kernel,Media products that do not meet the cultural characteristics of the circle are difficult to spread in the circle。Mainstream media should start from user thinking,Grasp the emotional needs and self -expression of the young and middle -aged groups in the circle,For targeted、Differentiated public opinion guidance and communication,Finally obtained the rational identity of the youth group、Emotional identity and value identity。

Respect circle culture,Meet the demand for the audience。The youth group accompanies the Internet fan culture、Growth of game culture and anime culture,Under the influence of circles,Their explanation of online public opinion and behavior logic presents a distinctive network subculture characteristics。If in the form of public opinion,,Preference Emoticon Pack、Comics、Short video and other image expressive and visual rhetoric; in terms of public opinion expression,More fragmented、Emotional、Opinion expression; prefer to play with the style of public opinion、Non -mainstream methods of ridicule or spoof。The mainstream media must take the mentality of respect and tolerance,Objectively and rationally analyzes the advantages and disadvantages of youth group culture,Learning、Use the form of words that the youth group is easy to accept,Ensure that the full propagation and effective radiation of mainstream public opinion in the youth network circle layer。

bet365 Play online games Grasp the psychology of the audience,Resonance with emotional resonance with emotional resonance。Public opinion world is the world of love that is better than reason,Under the limit of the cognitive framework of the circle,Emotional sharing is easier to generate interaction than the sharing of facts。Young people perceive public events with their own "emotional experience",Also involved in the expression of public opinion in the form of emotional resonance and discourse。So,When guiding the public opinion of the youth group network,,The mainstream media should do a good job of emotional agenda,Emotional to the middle and middle -aged groups of the circle group、Emotional resonance with the same frequency,Resonance caused by emotional resonance,Finally successfully guided the fixed tone and wind direction of public opinion in the circle。

  Promote the circle of public opinion to break the wall

Circle layers have both the meaning of "circle group" and "level"。The youth group has a common belief and value identity,Form the "circle group",But in the circle in the circle,Also objective order、status、Mechanism and other "layers" concepts。The differences between the layers and vertical levels make the core members who occupy the group of members of the circle group membership network.、Talk rights and influence,Become an opinion leader in the circle。Ordinary members and marginal members in the circle rely on them to get the message、Interpretation view,In value orientation、Emotional appeal and feedback behavior are also deeply affected by opinion leaders。The belonging relationship in this identity leads to the public opinion expression of the core members of the circle or the opinion of opinion leaders.。

For this,First,The mainstream media should carefully identify the role performance and role of various opinion leaders in the youth group circle,For the misleading young group value concept、Destroy the circle of public opinion at the circle and even violate bet365 live casino games the Opinion Leader of the Network Security Law,To resolutely expose and attack,and use the correct public opinion to regulate and restrict it。2,To establish a long -term and stable communication mechanism with opinion leaders in the circle,Passing accurate perception、Master the ideological dynamics of the young and middle -aged groups and the latest public opinion trend of the young and middle -aged groups。third,To further strengthen the value leadership of the leaders of the opinion,Promoting their consciousness and responsibility as a consciousness and responsibility for "holding people" as the circle of public opinion,Guide them to do a good job of checking the internal public opinion of the circle、Organization、Screening and filtering work,to effectively bridge the internal public opinion disputes,Avoid the polarization of public opinion on the circle。Fourth,The mainstream media should take the initiative,A more active guidance of the formation and development of public opinion in the circle of youth groups。On the one hand,The mainstream media should use its bridge grafting and cultivation effects in the circle,Establish a dialogue and trust system between different circles,Active shaping opinion leaders,Encouragement、Driven the "back waves" in the circle to step out of the "comfort circle" and "security zone",A benign dialogue with other circles、Interactive interoperability,Promote the "broken wall" and "out of the circle" of public opinion in the circle。On the other hand,While respecting and meeting the demand for public opinion expression of youth groups,It is also necessary to build a high house,Constantly innovate topic setting strategies,Reconstruction Youth Dialogue Interpretation System,Effectively guide the public opinion of the youth group circle to stimulate the turbidity、Healthy Development。

  Adjust the circle of public opinion guidance strategies

In artificial intelligence、Algorithm recommendation technology and human own "self -preference" psychological Bet365 lotto review influence,Public Opinion of the Youth Group Circle Circle Public Opinion Association because of the "ripple effect "'s spontaneous and magnifying effect,Quickly form a single but extremely unified opinion community and group emotions,Public opinion in the circle is constantly being promoted、Zoom and integration,Even out of the circle,Form the diffusion and superposition of public opinion efficiency。This requires long -term observation of mainstream media and can quickly follow up public opinion expression in the circle,Timely flexible guidance,Grasp the right to speak of public opinion、Explanation。

To create a media team with circle awareness and cross -circle ability。It can carry out a targeted media training with the circle as the topic,Help mainstream media practitioners familiarize with the unique words system and emotional expression of the young and middle -aged groups of all kinds of sub -cultural characteristics and the sub -cultural circle,Familiar with the laws and uniqueness of various media operations,Improve the sensitivity of public opinion。To use big data and other technical means,Real -time monitoring、Collect the effectiveness of public opinion cross -circle of youth group cyber circle、The rebound and risk caused by existing,Analysis of public opinion on this basis,Provide data basis for timely guidance and correction of public opinion in the circle。To form experience summary,Establish a circle of public opinion database and case library。Use big data public opinion monitoring technology to collect related public opinion dynamics and feedback in the circle,Summary to form a set of public opinion response system for the youth circle,Finally establish a public opinion database and case library。When the youth group circles appear again similar to public opinion,This system can help mainstream media quickly detect the corresponding nodes in the database,Provide reference for the next public opinion bet365 Play online games guidance,Effectively reduce the risk of public opinion out of public opinion in the network circle of youth groups。

 (This article is the Humanities and Social Science Planning Fund Project of the Ministry of Education of the Ministry of Education.

(Author Unit: Chinese University of Geosciences (Wuhan) Academy of Art and Media)

Editor in charge: Chen Jing
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