With the development of communication technology and the popularity of smartphones，The Internet integrates people's life with unprecedented scale，Social media has become people's communication information、The main channel for obtaining news。But the double -edged sword effect of social media has gradually become highlighted，Social media has made good use of the benefit of the country and the people，If it is not used well, it may bring unpredictable hazards。Facing the chaos of the network information fish dragon mixed，my country has initially established a comprehensive network regulatory system and laws and regulations，And self -management of Internet companies including social media companies、Main responsibility puts forward higher requirements。But due to the complexity of the network spread itself，Urcense is still endless，Network governance facing difficulties。

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2016，The results of the American election and Brexit shake the world，In this big background，The use rate of the word "post -truth" rises sharply。"Oxford Dictionary" selected the term "post -truth" as an annual vocabulary in the same year。From this，"After the truth" enters the public vision and is seen as an important concept of describing the current narrative of the current network。The so -called "post -truth"，means "the influence of statement on the objective facts on public opinion is weaker than the situation of resorting to emotion and personal beliefs"。For Western countries such as Britain and the United States，"After the truth" is the characteristics of the political and cultural phenomena of the Internet era，Including fake news Bet365 lotto review flood、Conspiracy Theory prevails、Politicians lies for a lot of consecutive chapters.。China's network environment is obviously not the "post -truth"，But some chaos exist，News events such as netizens have repeatedly staged "reversal"，Some online narratives are not necessarily "objective facts"，But provoke the emotions of netizens，Treatment of major public opinion，Harmly social stability。Some chaos in the network。The composition of the real narrative of the Internet，Related to the spread of network information，Also closely related to people’s cognitive psychology。

First，Social media era，The Internet "Truth narrative" is more complicated，No longer by traditional media or authoritative agencies "one hammer"。Due to the reduction of information dissemination technology, the threshold for information release，More ordinary people according to their own position、Emotional and Belief, etc.，Fast online、Production of information in real time、Communication、Consumption and transformation，Available information for fragmentation，Added the truth narrative version of the public discourse，Uncertainty of the result of the construction of the truth。Actually，The truth of sociological significance is the result of the truth provider and the public，It is a social consensus and social consent，closely related to trust，It only reflects that the fact is not enough，Also let the audience understand、Accept。So，Traditional News、Expert Viewpoint, etc., facing a crisis of trust，The information spread by the online community "interpersonal circle" has been more trustworthy。Especially the visual content represented by "short video" presentation is even more prominent，Its power of communication is even far beyond text narrative，It should be bet365 Play online games attracted high attention。

Next，The cluster effect of social media has intensified social differences，Leading the point of view polarization。On the one hand，The characteristics of social media make emotions、Simplified expression is easier to spread，Erand the negative emotions of society; on the other hand，The network cluster effect caused the phenomenon of "echo room" and "filtering bubble"，Make most people stubbornly see，Added information brought by new Internet technologies such as "algorithm"，It is difficult to communicate between people with different views and reach a consensus。Once there is an event that detonates the network，Individual in the Internet community，Emotional vent is more than rational participation，Makes the truth further sinking in the emotional stroke。

again，"The truth" phenomenon is not exactly equivalent to rumors and fake news，Its special thing is that it is neither, objective, nor completely fictional，but a kind of specious, not、Status that is difficult to distinguish between true and false。In reality, it is blocked due to normal expression channels，The interests of the disadvantaged groups are often presented in non -institutionalized ways，Among them, there are many false、Exaggerated and emotional content。But social media, after all, provides a convenience for the public in the public、Cheap platform，The position of people reflected by the information that is difficult to discern、Emotion and belief is true。

　　Difficulties in information governance

The network ecology of the social media era is extremely complicated，Not only the participants are many，Information spread quickly，And the way of information is interpreted、Social impact caused by，There are huge uncertainty。Relatively speaking，Social media company involves Bet365 app download ideology、The information of current and political content is relatively sensitive，and the content of other aspects of the information is often not responded in time。When an emergency occurs，The control measures often adopted by the platform company include deleting posts、Title, etc.，Although this can calm public opinion，But there are certain limitations，Some measures even bring side effects。

Whenever there is a major public opinion incident,，All need to rely on traditional media、Authoritative agencies or experts provide facts to calmly calm public opinion、persuade the masses，This is undoubtedly effective and necessary。But，In today's complex public opinion field，The role of factual verification is limited。The so -called "post -truth"，It means that factual evidence is not the only important factor in people's identification of the authenticity of information，It is not even the most important factor。"Relax" does not mean that the individual does not understand the facts，Cognitive failure，but has a more complex social background，Including the division of the rich and the poor、Gender inequality and regional discrimination、Social dissatisfaction and individual psychological imbalance brought by environmental problems，This may be an anti -elite on the Internet、Deep reasons for anti -authority and the proliferation of extreme speech。

The facts released by traditional media and authoritative agencies must be convinced by people，Support for credibility behind it，Insufficient credibility is one of the important reasons for the current public opinion guidance of public opinion。In reality，When the audience is receiving information，I always want to choose those content that has the same position as my own，Avoiding the content of conflict with this。When news events occur，Ordinary people are unable to understand bet365 Play online games the truth，You can only rely on news media and authoritative agencies。This trust is not only a trust in the professionalism of mainstream media，It also includes trust in its good willingness，that is, they have the ability、Will report the truth。

Research indicates，Lack of trust in mainstream media and public institutions，It may be a false information that people believe in interpersonal communication、Important reasons for fake news。For mainstream media and professional institutions，Avoiding losing credibility is always a difficult task。For the news media，Only upholds objective、Real stance，Drives useful information，Only get credibility，Get people's trust。

Social media platform is an important carrier for public opinion。Although not all sounds can be responded，But social media is still expressed demand for disadvantaged groups、An important platform for the public to discuss the public，Speaking of which，Network is an extension and amplification of social reality。For this，Under the premise of strengthening management and governance，How to find guidance and adapt to public opinion。

　　Improve the Internet Public Opinion Environment

Social Media Age，To build a healthy network ecology，Give play to the important role of the Internet to guide public opinion and express public opinion，It is necessary to control the various information of fish and dragons on the Internet。Especially social media platforms need to attack、Abuse、Hate remarks and other governance，Can't simply condon the spread of false news and hatred for pursuing the click rate、Discrimination and other extreme speech epidemic。

When an emergency occurs，The first task is to restore the truth，persuade the masses with facts。In recent years，For emergencies，Relevant departments often issue facts clarification announcements in the first Bet365 app download time，This is undoubtedly necessary。However, compared to timely release，The content and details of the announcement are also worthy of attention，In particular, there is no content that cannot appear unknown or even false，Otherwise，can only be counterproductive。

The role of news media in guiding public opinion cannot be ignored。To obtain public trust，In addition to the news attitude of "objective and true" when reporting, the media is，Pay attention to transparency，Show the source of information transparent、Show your own point of view，To gain public trust。

Social Media Age，The "post -truth" mixed with subjective factors such as emotion is not the truth，But it is not completely negative，The emotion and position it conveyed is true，Need to be treated seriously。So，For emergencies，It is not enough to clarify only a simple fact，Public opinion guidance subjects must pay special attention to expression and expression words，In the word line, you must stand on the standpoint and look at the problem，Insight the public's demands and dissatisfaction，Use consideration and care、True and sincerity to repair the damaged trust relationship。A single position and discourse expression may cause public dislikes。Of course，Reshape the public trust，Not enough words，Actual action is more sincere。Information publisher discloses the governance details of an event，Eliminate speculation and mystery，Construct an effective social emotional pressure decompression valve，Alerting people's negative emotions，It is very necessary。

Network information governance only depends on online companies、News media and government agencies are not enough，The improvement of the information environment is inseparable from public participation。Information truth in the Internet era，Not just a simple fact，More social consensus，bet365 best casino games Need to participate in the construction，instead of one party's passive acceptance of the other，So，Pay attention to the role of the public in the construction of truth。The key to the problem is，To break the barriers of trust between the public and the elite，Promote the healthy interaction and equal dialogue of the two in a more open and effective form。

　　(Author Unit: Institute of Political Science, Chinese Academy of Social Sciences)