With the rapid popularity of global mobile Internet，Global bet365 sign up bonus code platforms are reshaping the pattern of international communication，This phenomenon has become a consensus among academic circles。Dutch scholar Van Dijk thinks，Network platform is not a simple technical product，They are supported by hardware infrastructure，Driven by data (usually user-generated)，Coordinated by algorithm。Digital platform as a technical product is embedded in society as a whole，From the perspective of international communication，Digital platforms have become the infrastructure for people to communicate with each other，Being connected and intermediary。With the advent of the self-media era，A number of Chinese stories have emerged on international bet365 sign up bonus code、Chinese internet celebrities who spread Chinese culture。They are funny、The expression close to life shows China’s creativity、Gourmet food、Rich cultural elements such as crafts，Attracted the attention of netizens around the world，Objectively promotes the spread of Chinese culture to the outside world and participates in the shaping of the country’s image。For cross-cultural communication research，This means the update of cross-cultural communication paths，The bet365 sign up bonus code entertainment industry (bet365 sign up bonus code Entertainment) theory provides an observation platform medium、Theoretical Perspective of Internet Celebrity Economy。

　bet365 sign up bonus code Entertainment Industry Theory

The popularization of mobile Internet has transformed the public from recipients to "producers and sellers"，The main body of foreign cultural communication has spread from traditional mass bet365 sign up bonus code to the general public。People are really using their lives to shape culture，Life itself is a story。From the perspective of international communication，China is establishing itself through culture and bet365 sign up bonus code “going global”、Express opinions。In the long history，China is recognized by Western society in different images。These perceptions are not all the same，Or "the great country of China"，Or "The Rising Dragon"。Through a series of activities such as cultural "going out" and "bet365 sign up bonus code going out"，China is also mobilizing various resources，In order to create an image of a country that thrives and coexists with the world。

Communication channels are an important part of international communication capacity building，Among them，Humanistic exchange channels and traditional bet365 sign up bonus code are the traditional channels for international communication。People-to-people exchange channels refer to people-to-people and cultural exchange activities、Events and other events build cultural exchange scenes，Telling Chinese stories through different forms of cultural resources。Our country is committed to building various channels for cultural exchanges，For example, through the Confucius Institute、China Film Festival、Sister-city exchanges and other exchanges to display the image of China，Convey the voice of China。The 2022 Beijing Winter Olympics revolves around the slogan “Together for the Future”，Pass the opening ceremony、Mascot、Music、Visual special effects、Explore Chinese cultural elements in different aspects such as medal design，Express China’s determination to develop together with the world。With policy encouragement，Central key bet365 sign up bonus code accelerate overseas deployment，Expand overseas distribution channels and improve landing rate，The pace of “going global” has accelerated significantly，The ways and means of “going out” are becoming more diverse。

Present，Research on platform economy is gradually emerging，The international digital platform not only provides various communication methods，It also creates a new communication situation for the audience。In this new situation，Digital social platforms provide another path for the spread of Chinese culture。bet365 sign up bonus code has become a new infrastructure for people to publish and obtain information。Stuart Cunningham and David Craig call the industrial form spawned by bet365 sign up bonus code the bet365 sign up bonus code entertainment industry。They think，Global bet365 sign up bonus code platform provides technology、Network and business affordances，Different types from all over the world、Different cultural backgrounds，Creators who create content as amateurs，Rapid professionalization and commercialization relying on the platform。They use these platforms to incubate their own brands，Innovate content，and cultivate transnational and cross-cultural fan communities。

So-called technology、Network and business affordances，refers to these platforms providing players and other facilities，Making information dissemination and production easy。At the same time，The platform provides Internet technology，Making fan gathering easy。Business affordances refer to the various business models (membership models) these platforms provide to bet365 sign up bonus code.、Copyright protection, etc.)，Helping bet365 sign up bonus code earn money。

Michael Keane, an Australian scholar who has long observed China’s digital cultural and creative industries, once analyzed online platforms and the reasons for their success in cross-cultural communication，Also noted the importance of amateur and diverse bet365 sign up bonus code。He thinks，The success of online platforms such as Youku and iQiyi across cultural boundaries demonstrates，The bet365 sign up bonus code of “going global” does not have to be limited to “finished products” with huge budgets。A lot of bet365 sign up bonus code is amateur，And it’s constantly being shared and remixed。For example, YouTube in the United States and Youku in China，The rise of such online platforms is changing the way amateur bet365 sign up bonus code is created、The way of being specialized and disseminated。

　　Internet celebrities become bet365 sign up bonus code cultural communicators

Relying on the affordances of different dimensions provided by bet365 sign up bonus code platforms，Different types of content creators are actively engaging in content creation，And strive to achieve branding and commercialization。In comparison，bet365 sign up bonus code provides more diverse expression spaces for different ethnic groups。For example, from Lebanon、Musicians from Saudi Arabia and other countries、Comedians gain transnational fame on these platforms，Gain a global audience。

Internet creators from China are also using these platforms to publish their works，In order to gain international influence。This includes not only relatively professional content producers，Also includes various bet365 sign up bonus code，Chinese news organizations like CGTN and bet365 sign up bonus code like Li Ziqi。These accounts may show food life、Or show creativity and ingenuity，Representing a colorful image of China with continuous content updating capabilities，Attracting the attention of netizens around the world。

It’s worth noting，China’s rapidly developing Internet platform has given birth to a huge group of Internet celebrities，The rapid development of internet celebrity culture and economy，Is a potential foundation for Chinese culture to go global。These years，From computer to mobile phone，From graphics to multimedia，From selling copyright to e-commerce delivery，Internet celebrity economy in technological infrastructure、Narrative Mode、Profit models and other aspects are undergoing significant changes。The addition of virtual idols，Making the composition of Internet celebrities more diverse。The scale and growth rate of China’s internet celebrity economy are eye-catching。Even though there are many problems，But the creativity of the Chinese、Daily life is also fully explored、Show and share。In this sense，Domestic communication elements、The bet365 sign up bonus code becomes bet365 sign up bonus code that can be viewed and shared internationally。

　Looking forward to cross-cultural bet365 sign up bonus code practice

Expand bet365 sign up bonus code channels，Make good use of the technical features of different media platforms。The development of new media is restricted by the cultural environment，Shaping a new culture again。Relying on bet365 sign up bonus code for cross-cultural communication，It is necessary to consider that different regions have different preferences for new media platforms。Different applications and social platforms have different influences in different regions，For different groups of people，Different meanings。At the same time，Platform control technology、Algorithms and Data，Become the “new dignitary” in global information distribution。The platform establishes an ecological space for cultural exchanges，But the platform has great power to decide digital culture，This will also affect the content bias and flow direction of Chinese culture overseas。Therefore，Also understand the technical characteristics of bet365 sign up bonus code platforms and their use of algorithms、Have a certain understanding of the “technological” ideology expressed by the recommendation mechanism。

Further exploring Chinese themes and stories。Currently，The main topic explored by Chinese bloggers on international bet365 sign up bonus code is food、Chinese stories in creative and other dimensions。These stories are close to everyday life，Close to people’s livelihood，Has affinity。However, the dissemination of Chinese culture to the outside world urgently requires the development of diverse Chinese stories，Especially China’s scientific and technological progress、Developed digital life, etc.，Also worth exploring and sharing。an open、The developing image of China needs to be shaped by self-media。

Give full play to the interest and motivation of multiple subjects in cross-cultural communication。Sometimes，Overseas audiences will have reservations about communication behaviors and information involving government involvement，Thus weakening the effectiveness of “soft power” projects，But when products from the private sector are attractive，The country’s “soft power” tends to be enhanced。The emergence of bet365 sign up bonus code，Making the resonance of discourse in different circles possible。For those who have achieved widespread success in the country、Has huge potential、For video creators without language barriers，Publishing and disseminating your own videos on overseas video platforms will be a brand new opportunity。In which field will the next “Li Ziqi” appear?，People are full of expectations。

Make good use of the power of cultural intermediaries。With the development of the Internet celebrity economy, a large number of intermediaries coordinate the relationship between creators and platforms，These institutions play an important role in allowing content creators to go overseas。Such as multi-channel network (Muti-Channel Network，MCN），Play a role similar to a cultural brokerage agency，Connecting platforms and content creators，Helping content creators achieve commercial gains。Internationally，Some MCN operations are mature，Develop efforts in different vertical fields。in the country，There are also a large number of MCN organizations，On the one hand, they are with Station B、Weibo、Cooperation with Douyin and other platforms，On the other hand, it helps content creators manage their fans、Realize business realization, etc.。The bet365 sign up bonus code entertainment industry is characterized by the transformation of the majority of platform content creators from amateur producers to more professional producers，In this process，Make good use of professional cultural intermediaries，For content creators，Is one of the important ways to improve the influence of communication content。

(Author’s unit: Institute of Journalism and Communication, Chinese Academy of bet365 sign up bonus code Sciences)