Give full play to the functions of new media in urban community governance
September 08, 2022 09:01 Source: "China Social Sciences" September 8, 2022 Total Issue 2488 Author: Yu Miao

Multi -subject participating in community governance is a form of social governance that has actively advocated in China in recent years,Encourage residents to actively participate in community public affairs,It is an important path to promote urban community governance。In recent years,With the rapid development of new media technology,Various community new media continue to appear,To promote urban residents' participation、Strengthening and innovating urban community governance brings new opportunities。The functions of new media in urban community governance are reflected in multiple aspects。

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The main function of the grassroots community is government communication and community public services,The development of new media in the community helps grass -roots governments to further meet the information needs of the majority of residents,Establish a two -way interactive public service demand expression mechanism。Community new media participate in community governance,Both the party and the country's policy of the party and the country must be transmitted from the macro level,It is also necessary to convey from the micro -、Interpretation of the specific implementation of grassroots party committees and governments based on local conditions。Therefore,Community new media sponsored by the grassroots government as an information platform for community governance,Mainly release government information and life service information,Such as grass -roots party building、Online Government Affairs、Civilization creation、Resident demand、Resident demand、Education Medical、job job employment、Community public welfare、Cultural Entertainment、Leisure shopping and other content,Bet365 lotto review Various forms of publicity,Frequent combination with social hotspots and the actual situation of the community。Many community new media at the beginning of the founding,Establish a website in accordance with the grid or the "circle" style mode、Forum、Weibo、WeChat public account、QQ group、WeChat group, etc.,Consultation questions for residents through these new media in the community、Receive notification。

Except for the information platform,Grassroots communities can also use new media to provide public services,Further play its role in urban community governance。Make full use of new media means to carry out community public services,The timely nature of the service information transmission、Sharingability、Interactivity and broad nature,Actively serve people's livelihood,Realize more scientific management and services。Provide personalized community services with the help of new media technology,Relying on the information platform to gather all kinds of service subjects in the area,Integrated service resources,Provide differentiated services to residents。Give full play to the service functions of various social organizations,Care with the elderly day、Entrepreneurship training、Youth Classroom and other professional community service items are carriers,Provide high -quality services,Constantly improving resident satisfaction。Relying on new media to promote the convenience of residents to handle related affairs,Give full play to the technical advantage of the new media platform,Encourage community residents to pass multiple ways,Make your own appeal at any time,Appointment to handle related matters。Grass -roots government and community staff can also use the new media to give the residents in this community、Enterprise and unit "Send" service,Realize the transformation from "waiting for service" to "active service"。

  Provide a communication platform to attract residents to participate

As the most basic public bet365 live casino games space in society,The community assumes residents to understand and participate in public affairs、Opinions、Problem solution and other responsibilities。Socialist Zheng Hangsheng has proposed,At present, my country's community governance model is generally facing the "dilemma of the neighborhood committee" and "community dilemma",The reason for this dual dilemma is that the community governance mechanism has not been raw,Diverse and co -governance situations that are jointly participated in governance need to be further advanced。Community new media can create a platform for the expression of public opinion,Provide possible for negotiation for interests,Can promote the public、Enterprise、Social Organization、Government departments, etc. form an interactive relationship in public affairs,To achieve "good rule",Promoting the well -being of community residents with a more efficient communication mechanism。In the community field,Community party organization、neighborhood committee、Resident、The unit unit、Owners' Committee、Property companies and other subjects can use new media to negotiate around community public affairs、Interactive and cooperation,Forming a pattern of mutual coalous governance of the country and society。This pattern is conducive to the formation of multiple subjects、Interactive formula、Open governance structure and "one -core diversity" governance mode,Then promote the good governance of grass -roots communities。

Grassroots communities far away from the National Political Center,Public spaces with new community new media as the carrier provide the possibility of community residents that affect public affairs decision -making,This is also an indispensable factors for the practice of grass -roots democracy。Number of quantities、Community new media with a wide coverage provides residents with institutionalization、Normal expression channel,Provides dialogue for grassroots governments bet365 live casino games and residents、Communicate public platform,Further participation for residents of the community、Conditions for the creation of public affairs。In this era of "Everyone is a microphone",Community residents are not only consumers of community news and information,Is still the producer of community news information,Their enthusiasm for participation in community media is not available in other media forms。other,Due to the "face" culture of the Chinese people,The booming community new media provides residents with the field of private problems to solve public problems,The offline corresponds to the community of interests and interpersonal relationships, so that residents' expression in the new media of the community is relatively peaceful,so that the public discussion in the community is developing in a gentle and rational direction。

  Performing the supervision function to improve decision -making efficiency

Community new media as a platform for community residents to discuss public affairs,The functions of grass -roots social integration and group identity,Provide social resources and power for democratic political construction,The basis of expanding political power operation and its regulations and policies。Mainstream media mostly propose public problems from macro,This is difficult to expose public problems at the community level,It is even impossible to track this problem for a long time until it is solved。and the new media of the community face a smaller area,Can bear the responsibilities of informing the people around them and around them,Inspiring community residents' attention related to vital interests,Once discussion focuses on a certain topic,It is easier to attract the attention of the grassroots government,and is conducive to continuously tracking community public problems from emerging、Development until the whole process of solution。Not only that,Residents speak freely for public issues that Bet365 lotto review are concerned about、Post opinion and suggestions,These opinions and suggestions can be quickly condensed,This process makes individuals condense into the public,It is conducive to promoting residents' self -management and self -service,Improve the community governance pattern of the common participation of diverse subjects。

Community new media as a platform to supervise the grassroots government,It is conducive to community public issues and can get attention when germination.。With the community new media as an intermediary,The possibility of presentation of residents' opinions gradually increases,The government's feedback to residents also shorten,It may also be possible to correct and adjust the governance plan in time in accordance with the procedure,Prevent decision -making errors,Avoid passive supervision afterwards。And once residents participate in community affairs, they can see the effect,will greatly stimulate its subsequent participation activities,The subjectivity of community residents is stimulated,Community autonomy can it be implemented。The supervision function of the new media of the community is actually a relatively mild social change method,This bottom -up change is a buffer for social contradictions,It has initially established a rational dialogue on political power at the micro level,Avoid fierce social conflicts。

  Build a narrative network to enhance community consciousness

Social association is one of the core elements formed by the formation of community communities,If the association between residents in the community is not high,It is easy to fall into the dilemma of lack of publicity,Multi -subject participating in community governance cannot be achieved。At present, the residents of urban communities in our country generally exist in the reality of "strangers society",Social associations gradually decrease,Therefore, the foundation of the publicity of traditional communities。Sandra Ball Rockch launched a large -scale empirical study of "Media Transformation: Bet365 app download Change the Community Stretching Bond" around the communication system and community's sense of belonging,Based on this, "The theory of spreading the infrastructure",Prove that residents are interesting anecdotes、The story tells the system to promote the sense of identity and belonging of community members,and the role of maintaining the duration of the community。The emergence of new community new media provides conditions for the revival of residents' association,Community new media with dual value of information and emotion,It not only provides localized information for community residents,It is also conducive to building a neighborhood narrative network,For promoting the sense of belonging of residents、Enhance the awareness of the community to play an important role。

Public discussion of new community new media involves multiple issues,It mainly includes politics、Economy、Culture、Environmental safety、Education Medical、Ethics、Community life and other aspects,Among them, education and medical treatment、Environmental safety、Sports Activity、Community life, etc., which are closely related to residents' daily life, live in the dominant position。Most of these issues have nothing to do with public power,Most topics are issues related to the daily life and communities where residents are residents,These discussions for shaping group identity、Promoting the formation of community communities、Cultivating the community consciousness of residents has produced positive effects。The virtual space based on the regional community seems to have weakened the "local" feature of the community,But the corresponding interest community and interpersonal network corresponding to the offline make the connection between community residents more closely,Actually promoted the communication and communication of residents of the same community,In promoting community information flow、Enhance the community bet365 Play online games identity and sense of belonging to play an important role。

 (This article is the "Research on the Influence Mechanism and Improvement Path of Community New Media on the participation of urban residential communities" (20yjczh216) in the Humanities and Social Sciences Project of the Ministry of Education (20yjczh216)

(Author Unit: School of Humanities and Foreign Languages ​​of Qingdao University of Technology)

Editor in charge: Chen Jing
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