Intelligent Media Times provides new opportunities for improving Chinese discourse
September 08, 2022 09:02 Source: "China Social Sciences" September 8, 2022 Total Issue 2488 Author: Gao Huimin

The essence of the Chinese discourse system is the theoretical expression and discourse presentation of the Chinese road。and the improvement of Chinese discourse persuasive is the process of "the descendants are raised by their intentions and the people are reasonable",That is to pursue the consistency of Chinese narrative and the cognition of international audiences,What kind of discourse logic is used to explain the meaning of China to the world。

The arrival of the era of the intelligent media provides new opportunities for improving Chinese discourse persuasive,Especially the integration of "body" thinking breaks through the restrictions of a single culture and politics,and more advocate the diverse subject in the process of communication and cognitive、Unspeckedness of technology and the world。This is conducive to finding the discourse between China and other countries.。

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The development of Internet technology has accelerated the integration between different circles,The field of international communication is also the same,That is the fusion of the multi -main discourse circle,Especially under the blessing of intelligent technology,"Breaking the circle" features are also more prominent。

The first is the same frequency resonance of the multi -discourse circle。The construction of the Chinese discourse system is official、Elite、The process of interpreting and interpreting Chinese ideas and experience together,This also accelerates the integration of the multi -main discourse circle。One,Official media should become the backbone of my country's international communication,Telling the solution -oriented describing the big love of China,to enhance the authenticity of Chinese bet365 Play online games discourse,At the same time, it should also be strongly responded and counterattacked in the contest of public opinion,To maintain my country's national image。Its two,The subject of the knowledge elite should become the sharp force of international communication。Always,囿 Many factors,Chinese experts and scholars cannot give full play to the advantages of their knowledge subjects in international communication。So,It should comprehensively integrate resources in my country's philosophy and social sciences,Mobilization of intellectual elites and experts and scholars to participate in international communication enthusiasm and energy,Encourage them to become an opinion leader on external communication and international public opinion field。Three,Civil power has become the new main force of international communication。In the environment of media fusion,5G network technology、The self -media platform is empowerment to netizens,The power of folk discourse has also become an important channel to tell Chinese stories and spread Chinese voice。For this,It should make full use of the network celebrity effects in social media to give play to the concentration and diffusion advantage of social media platforms。

Second, the human -machine cooperation constructs intelligent Chinese discourse system。The application of artificial intelligence technology in international communication has also become a new trend,Intelligent machines as the subject of heterogeneous discourse "embedded",It provides new opportunities for enhancing Chinese discourse persuasion。On the one hand,The machine is committed to enhancing the breadth and accuracy of Chinese discourse communication。Smart machines driven by data and algorithm can vigorously improve information production and distribution efficiency,Add the density of information Bet365 lotto review flow,Especially in major international events reports,The first Chinese voice is made; at the same time,Intelligent machines can more accurately grasp the needs of the audience,and efficiently predict the risk,to provide more reasonable decisions,This played an important role in the global public health emergencies during the epidemic period。On the other hand,Intelligent technology liberated international discourse productive forces,Stimulated the potential of the journalist's excavation of international communication creativity,This is a beneficial supplement for the programming production model under data drive,Temperature that helps to improve Chinese discourse。

  Resonance: Gathering of the words of human destiny

In international communication,The correct discourse and persuasiveness may not show positive correlation,Especially social system、Cultural value、Variables such as the economic system diluted the correlation of the two。Mix the internal and external propaganda if it is not distinguished,So the dilemma of "self -talk" and "chicken and duck" will frequently occur。So,Under the context of human survival in the world,Not only should I tell the world "Chinese Story",It is necessary to tell the "World Story" related to the fate of human beings,To achieve the maximum "common depository difference" and "gathering the same difference"。and a direct result of the fusion of "breaking" is the characteristics of homologous characteristics of discourse,"The Community of Human Destiny" is a fit point。

Practicing the concept of community of human destiny,Make new requirements for Chinese discourse。China cannot be "lost" for human survival and development,Should shift from "China Consciousness" to "World Consciousness",Re -aggregate Chinese discourse。

First, the topic of discourse should be extended from "Chinese governance" to "global governance"。Always,Bet365 app download The concept and experience of national governance are the main issues of my country's external communication,But only the vision of the discourse constructed in China,It is difficult to cause global resonance。With the improvement of my country's international status,China's role in global governance is increasingly prominent,Therefore, Chinese discourse should be adjusted with this,It should be focused on the global governance level。President Xi Jinping proposed the "Global Development initiative" in the general debate of the 76th UN General Assembly on September 21, 2021,and emphasize four "must",This point for us to build a global governance discourse。We should observe issues such as international relations and global governance order from multiple aspects,Pulse of the era of global development。

Second, the discourse from the inside to the interior to the external solution discourse。For a long time,my country's explanation and persuasion of the discourse of foreign publicity,Especially for Chinese experience involved in international issues, "lost speech",In the final analysis, cultural differences are restricted by the communication cognition,The media ecological changes driven by intelligent technology have expanded the spread of communication cognitive gap。So,The fundamental change of the promotional voice has become an inevitable。But this is not to give up China's position,Instead, we must focus on the international perspective to highlight Chinese characteristics and convey the concept of Chinese。When explaining and interpreting the discourse issue of "global governance",Should use constructive thinking,Guide to provide China Plan with "Problem -Plan",The purpose of building a beautiful world,Treat Chinese experience as an important part of the global governance plan。

 Repulse: Chinese discourse in the expansion of human emotional interaction dimensions

Current,my country is facing complex、Diverse international public opinion environment,We must not only spread Chinese discourse,You should also pay attention to the acceptance of the audience,and the production of intelligent technology spilling effects further highlights human value。For this,Chinese discourse should be expanded to human bet365 live casino games emotional interaction dimensions,to stimulate international group emphasis。empathy is the ability and talent of a person to experience the same sense of experience and understand their emotions,Realization of empathy is the key to improving Chinese discourse,The process of emphasizing human rationality and perceptual interaction should be emphasized。

On the one hand,With the help of intelligent technology to rationally judge the changes in the perception of audience perception。Intelligent media comprehensively stimulate human neural sensory,Extending human perception and cognitive ability,Know the intention of the audience and mental state in international communication。The "people" characteristics of artificial intelligence technology accelerate the transformation of "human -machine interaction" to "human -machine communication"。So,Smart machine tracking the perception experience of the user's body and the emotional level is important,Breaking through the traditional international communication path。One,Based on big data and algorithms to calculate the cognitive situation of foreign users for Chinese discourse,To identify the media contact habits of foreign users、Content interest points and follow points,For it precise "portrait",Then adjust the content in a targeted manner,to shorten the cognitive distance with foreign audiences;,Application of neurop awareness technology in the media,Quantitatively perceived the deep perception Bet365 lotto review of foreign users、Emotion and Cognition。This "physical quantification" has a linkage effect on content production and user consumption,When the media content is embedded in some users' perception flow,It will cause other users to produce convergence,Ru Xinhua.com "Blue Planet" video intelligent evaluation system,It uses some users to adjust the physiological feedback of the video,to cause the formation of group empathy。

On the other hand,Establish empathy issues from the common value and emotion of human beings。"Repulse" emphasizes self -"objectiveization",Observe from the third perspective、Monitor and regulate the relationship between "ours" and "others",Therefore, the narrative perspective should be changed when constructing Chinese discourse。First, we must send out the story of the "Our" story from the perspective of "Others"。For this,The cultural differences and media contact of the audience at home and abroad should be accurately grasped,Using the narrative form that he likes to hear,If you adopt humorous and humorous narrative style and use audiovisual forms such as short videos,Guide international communication with attention。The second is from "grand narrative" to "small narrative",Incorporate the daily life experience of the Chinese people into the Chinese narrative,With the help of new media forms,Interpretation of Chinese stories and Chinese images in the eyes of ordinary people in Chinese people from a micro perspective,Stimulate humanity resonance with warm narrative methods。Ru Yunnan Wild Elephant "Northern" migration caused heated discussions for international public opinion,Warm scenes such as "Wild Elephant Group Sleeping" continued to resonate with foreign people。This international communication practice conveys the Chinese plan to build a "community of life" to the world,Interpretation of truth、Bet365 app download China's image of self -confidence and warmth,Enhanced the explanation of Chinese discourse、persuasiveness and empathy。

 (This article is a phased achievement of the China Postdoctoral Science Fund Funding Project (2022M712022))

(Author Unit: School of Journalism and Communication of Shanghai University)

Editor in charge: Chen Jing
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