Some scholars used to use a military term to describe the current new world pattern: "This is the world of VUCA。"The VUCA here refers to the unstable (volatile)、UNCERTAIN、complex (Complex) and Ambiguous。Facing a big change in the world for a century，Digital technologies represented by the Internet are like "operating systems in the new era"，Social life is being restructured in all directions，The social reorganization and empowerment brought by it，All kinds of "new normal" in the field of communication，Give all new opportunities and challenges to all institutions and people。

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It is in such a background，"Yuan Universe" was born in the sky。From the beginning of 2022，The hottest news that was brushed under the concept of the Yuan universe was Microsoft's acquisition of Activision Blizzard。Capital has always spoken with real gold and silver，This move is undoubtedly an extremely important signal: on the surface，It is the global technology giant increased the investment in the game;，The rapid development of the digital economy supported by digital technology，A new digital civilization is accelerating the formation。

What is the universe? Essentially，Yuan Universe is not a technology、Not a product、Not a scene or even a collection of all technologies，The Yuan bet365 best casino games universe is actually a new civilization form that has developed all the technical and social reality since the digital revolution. Like the original civilization、Farming civilization、The same industrial civilization，Digital civilization is a new stage of the development of human civilization。It enables humans to enter a more freedom、higher flexibility、More experience、Surreal world with stronger effect。Speaking of which，​​Yuan Universe is a collection of all -elements of the Internet，It will break a series of breaks、Social elements of separation、Market elements re -integrate market elements into a set of orderly running rules and organizational systems，Provide concentrated loading space for future media，It also builds a series of new development directions for social development。

The evolution of the media pattern is in technology、The interaction between society，Evolution logic of future medium will also reshape the media ecology under the common role of various communication elements，The transformation of the research paradigm is the focus of the change of news communication pattern in the era of digital civilization。5G technology incorporates "things" into the communication system，Change people's basic cognition of media form，Create an opportunity for the emergence of the "new paradigm" and the transformation of "old paradigm"，It also provides more possibilities for the interaction between the media and the person。Bet365 lotto review At the same time，5G technology also introduced a "new scale" into the communication activity，Practice for Media Innovation and Communication、Value judgment and thinking mode set up basic rules and research paradigms，Establish a relatively clear direction and goal for the development of the media pattern and the transformation of the paradigm。

　Digitalization of future dissemination "present": Research target people -oriented transformation

For the media industry，The rise of digital civilization is both an evolution，It is also a revolution，For the individual in it，The possibility of action in another space。AR、New technologies such as artificial intelligence and the Internet of Things are reshaping the mode and exchange experience of humans and the world from different dimensions。The individual communicates in the multi -dimensional space -time level.，There are also various active or passive "sensory data"。So，Digitalization of people's digitalization and behavior of behavior，is a very important feature of the era of digital civilization。

5G technology can not only transmit information in the current space，You can also give another "common" function of time and space。If the birth of text is the first division of the media technology on the sensory system，Let the visual system be separated from the overallness of the sensory，So the development of intelligent media restarted the separated media，To some extent, it has developed into human electronic organs。Far -distant subjects can pass through the long bet365 best casino games distance of data、High -speed transmission，"The body is present" converted into the terminal level。

The characteristics of "relationship spread" on the Internet platform are increasingly highlighting，The spread of media information is increasingly relying on interpersonal relationship networks between groups。Research on Communication in the era of digital civilization，Research paradigm from "functional" to "humanistic care" urgently。

　　New ecological interactive entrance in high -dimensional communication mode: Research paradigm instantiacization、hologram

Changes in the network communication system and communication mode，Directly bring about the "new entrance" of information dissemination。The era of mobile Internet has formed major entrances for personal mobile media，The era of digital civilization will also follow this basic law and logic to a certain extent，New ecological entrance to form interactive interaction。Especially 5G and artificial intelligence、IoT、Cloud computing、VR and other technologies common effects，From the network to the terminal to the service，Change the traditional TV media、Broadcast media、Mobile media each is political、Relatively independent、Existing features that are separated from each other。Under the conditions of new generation information，The way people interact with the entrance will cause disruptive changes，Artificial intelligence technology and sensor technology make the face Bet365 app download face recognition、voice recognition、Skinth interaction will become an opportunity formed by the "new entrance"，Human sensory and thinking has become the object of various "sensors" holographic projection。

Digital civilization era，Information communication is even more rapid、The scene is more fragmented。In instantaneous、Synchronous、Multi -channel Volkswagen Communication and other fields，Research results and practical application styles of communication are rich，The depth and accuracy of the dissemination effect at the time and space levels are further expanded。In existing representative results，Research framework for "instantaneous effect -mid -term effect -long -term effect"，It is more suitable to conduct a multi -level and multi -stage integration analysis of the communication effect。So，The instantaneous communication effect and feedback status of the audience、Instant information processing mechanism，and the physiological psychological characteristics and cognitive laws of "flowing" with the presentation of media technology and content，All problems that require observation of audiences during the transition period。

　Data algorithm becomes new kinetic energy

The advancement of digital technology puts ordinary people in a social process that is constantly empowerment and empowerment。Application of Big Data Smart Algorithm，Make the media formats and patterns a huge change。The relationship between the media and the audience has changed，The audience bet365 best casino games is no longer a passive receiver of the information of the public media era，Instead from "receiving" to the character of "use" and "passing"，from "Zhong" to "House"，From passive decoders to users who set decoding and encoding in one body，Start the proactive participation in the communication process。

Information socialization has accelerated the trend of technological democracy，The right to speak of ordinary individuals has been activated and highlighted by unprecedented activation。The algorithm push information according to the user's needs and personality，Users become their own agenda setter to a certain extent，This breaks the media of the media's dominance of communication。Dialogue as different subjects，A dynamic system formed in the content production process，With the addition of multiple subjects、Social discourse organization mode changes，It also brings changes in the overall discourse ecology and power structure。

In this background，Traditional measurement mode and survey methods are more difficult to integrate such a complicated social ecology，Unexpected need to introduce computing science、Social Network Analysis、New research methods such as complex network modeling。Research particulateization、Structural characteristics and discourse expression of distributed virtual space，It will provide a solution for network space governance and social issues。

(Author Unit: School of Journalism and Communication of Beijing Normal University)