Some scholars once borrowed a military term to describe the current new world structure: "This is a VUCA world。”VUCA here refers to volatile、uncertain、complex and ambiguous。Facing the world’s greatest changes unseen in a century，Digital technology represented by the Internet is like the “operating system” of the new era，Reconstructing social life in an all-round way，The resulting social reorganization and empowerment，Various “new normals” in the field of bet365 sign up offer，Brings a series of new opportunities and challenges to all institutions and people。

　The metaverse is a bet365 sign up offer expression of digital civilization

It is in this context，The "Metaverse" was born。The beginning of 2022，The hottest news that hit the screen under the concept of Metaverse is Microsoft’s acquisition of Activision Blizzard。Capital always speaks with real money，This move is undoubtedly an extremely important signal: on the surface，It is the global technology giants that have increased their investment in games；On a deeper level，It is the rapid development of digital economy supported by digital technology，A bet365 sign up offer digital civilization is accelerating its formation。

What is the Metaverse？Essentially，The Metaverse is not a technology、Not a product、Not a scene or even a collection of all technologies，The metaverse is actually a new form of civilization that integrates all technologies developed since the digital revolution with social reality - just like primitive civilization、Farming Civilization、Industrial civilization is the same，Digital civilization is a new stage in the development of human civilization。It allows human beings to enter a more free degree、Higher flexibility、More experience、In a more functional and surreal world。In the final analysis，The Metaverse is the collection of all elements for the development of the Internet，It will be a series of fractures、Social elements of separation、Market elements are reintegrated into a set of orderly operating rule paradigms and organizational systems through technology platforms，Provide aggregation carrying space for future bet365 sign up offer，Also build a series of new development directions for social development。

The evolution of the media landscape is based on technology、Carried out in the interaction between society and people，The evolutionary logic of future media will also reshape the media ecology under the joint action of multiple bet365 sign up offer elements，The transformation of research paradigm is the focus of the changes in the news bet365 sign up offer pattern in the era of digital civilization。5G technology incorporates “things” into the bet365 sign up offer system，Changed people’s basic understanding of media forms，Creating opportunities for the emergence of the “new paradigm” and the transformation of the “old paradigm”，It also provides more possibilities for the interaction between media and people。Meanwhile，5G technology will also introduce a "new scale" into bet365 sign up offer activities，Innovating bet365 sign up offer practices for media、Value judgments and thinking patterns establish basic rules and research paradigms，Established a relatively clear direction and goal for the development of media landscape and paradigm transformation。

　Digital "presence" of future bet365 sign up offer: the human-centered transformation of research objects

For the media industry，The rise of digital civilization is an evolution，Also a revolution，For the individuals living in it，It increases the possibility of acting in another space。AR、New technologies such as artificial intelligence and the Internet of Things are reshaping the relationship and bet365 sign up offer experience between humans and the world from different dimensions。Individuals communicate more than thoughts in multi-dimensional time and space levels，There are also various “sensory data” generated actively or passively。Therefore，The digital presence of people and the datafication of behavior，It is a very important feature in the era of digital civilization。

5G technology can not only encode and transmit information in the current space，You can also give another time and space the function of "co-presence"。If the birth of writing is the first segmentation of the sensory system by bet365 sign up offer technology，Let the visual system break away from the integrity of the senses，Then the development of intelligent bet365 sign up offer reunites the separated bet365 sign up offer，has developed into a human electronic organ to some extent。Remote subjects can pass data over long distances、High-speed transmission，Converted to "body presence" at the terminal level。

The characteristics of “relationship bet365 sign up offer” on the Internet platform are increasingly evident，The dissemination path of media information increasingly relies on the interpersonal network between groups。bet365 sign up offer Research in the Era of Digital Civilization，There is an urgent need to shift the research paradigm from "functionalism" to "humanistic care"。

　　New ecological interaction entrance under high-dimensional bet365 sign up offer model: instantaneous research paradigm、Holographic

Changes in the network bet365 sign up offer system and bet365 sign up offer model，What directly brings about is the emergence of a platform-level "new entrance" for information dissemination。The mobile Internet era has formed major entrances to personal mobile media，The era of digital civilization will also follow this basic law and logic to a certain extent，Form a new ecological entrance for interaction。Especially 5G and artificial intelligence、Internet of Things、Cloud computing、The joint role of VR and other technologies，From network to terminal to service，Changing traditional television media、Broadcast media、Mobile media are doing their own thing、Relatively independent、Existing features that are disconnected from each other。Under the new generation of information technology，The way people interact with the entrance will produce subversive changes，Artificial intelligence technology and sensor technology enable face recognition、Voice recognition、Somatosensory interaction will become an opportunity for the formation of "new entrances"，Human senses and thinking have become the objects of holographic projection by various "sensors"。

Digital Civilization Era，Information dissemination becomes faster、The scene is more fragmented。In instantaneity、Synchronicity、Multi-channel mass bet365 sign up offer and other fields，The research results of bet365 sign up offer studies and their practical application styles have been enriched，The depth and accuracy of bet365 sign up offer effect research at the temporal and spatial levels have been further expanded。Among the existing representative results，Propose a shift in the research framework of "instantaneous effect - mid-term effect - long-term effect"，More suitable for multi-level and multi-stage integrated analysis of bet365 sign up offer effects。Therefore，The audience’s instant bet365 sign up offer effect and feedback status、Instant information processing mechanism，As well as the physiological and psychological characteristics and cognitive laws that "flow" with the presentation of media technology and content，These are all issues that need to be considered when studying audience bet365 sign up offer effects during the transition period。

　Data algorithms have become a new driving force for bet365 sign up offer

The advancement of digital technology has placed ordinary people in a social process of continuous empowerment and empowerment。Application of big data intelligent algorithms，Making great changes in the format and structure of the bet365 sign up offer industry。The relationship between the bet365 sign up offer and the audience has changed，The audience is no longer a passive recipient of information in the mass bet365 sign up offer era，But the role of "receiving" has changed to "using" and "passing"，From "public" to "household"，Transformed from a passive decoder to a user who combines decoding and encoding，Start to actively participate in the dissemination process。

Information socialization accelerates the trend of technological democracy，The voice of ordinary individuals has been activated and demonstrated as never before。Algorithm pushes information based on user’s needs and personality，Users become their own agenda setters to a certain extent，This breaks the media’s monopoly on bet365 sign up offer dominance。Discourse forms as different subjects，A dynamic system formed in the content production process，With the addition of multiple subjects、Changes in the organizational model of social discourse，It also brings about changes in the overall discourse ecology and power structure of society。

In this context，Traditional measurement models and survey methods are more difficult to integrate such a complex social ecology，There is an urgent need to introduce computational science、Social network analysis、bet365 sign up offer research methods such as complex network modeling。Research on micronization、Structural characteristics and discourse expression of distributed virtual space，will provide solutions to cyberspace governance and social problems。

(Author’s affiliation: School of Journalism and bet365 sign up offer, Beijing Normal University)