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mobile internet era，The Internet platform has become the main field of public expression。Actually，The main entrance to obtain information and services as a user，The Internet platform is based on the structural monopoly advantages of both athletes and referees，To a certain extent, control the information dominance of the information of the network space。Under the direction of business value，Platforms non -properly collect user privacy data，Weaving information cocoon room through algorithm、Make big data killing, etc.，Treating a series of social phenomena and problems。With the "Personal Information Protection Law of the People's Republic of China", "Recommended and Management of Internet Information Service Algorithms (Draft for Opinions)", "Forbidden Network Procedure to Quickly Competitive Behavior (Public Solicitation Draft)"，It shows that the state's strengthening platform supervision、Promoting the signal of effective development of platform governance continuously release。

　　"Value Balance" in platform governance

Value is the guidance of action。Internet platforms gradually penetrate and dominate social public basic services，Should assume the responsibility and mission of realizing social value。But，The current Internet platform is excessive to business value under "capital logic"，seriously affects the realization of the social value of the platform，Restricted the effective advancement of platform governance。On the one hand，Internet platform over -chasing business value，and evolved the "traffic -centric" business mode，Leading irrational flood、Social problems such as lack of moral consciousness。On the other hand，The awareness and actions of the social value of the platform are still very lacking。At the Wushen Summit of the World Internet bet365 Play online games Conference in 2021，Sheng Ronghua, deputy director of the National Internet Information Office, pointed out，Internet companies must adhere to value leaders，Grasp the correct orientation，Responsible for society、Attitude to the people，Always placing social benefits in prominent positions，Realize the combination of developing enterprises and giving back to the society、Unification of social benefits and business benefits。This can be seen，Balanced social value and business value is the era requirements for the sustainable development of the Internet platform，It is also the "new motivation" and "strong heart agent" for promoting platform governance。

Value is the satisfaction of the needs of related interests，"Value" in "Value Balance" covers the business value demand of enterprises on Internet platforms and the social value requirements of the country and the public for the Internet platform。Commercial value is mainly manifested as the economic value pursuit of information，It is the satisfaction of the internal profitability and development needs of platform enterprises，That is, the platform currently obtains profitability and potential profit opportunities.。Social value refers to other values ​​that are beneficial to the country and society through the performance bet365 Play online games of social responsibility，It is the needs of the healthy development of society as a whole，It is manifested as reasonable development and utilization of social resources、User behavior that advocates justice and peace、Maintain a good network environment and promote social development。

Specifically，"Value Balance" contains the following dimensions。First is a balanced。Internet platform enterprises and other participants shall place economic and social goals in a platform -based business decision -making decision -based business decision -making，The choice balance of the platform in the pursuit of business value and the realization of social value。The second is the balance in dynamics。Promoting the dynamic Bet365 app download mutual promotion of the commercial value and social value of the platform，Form a benign circular ring。Social value and business value are not the relationship between the same age，From the long term，There is a unity in the two。On the one hand，Social value creation can enhance the social influence of the platform，Improve competitors into barriers，It is conducive to the development of platform economic business。On the other hand，The realization of commercial value is the ability condition for the platform to achieve social value creation，Platform with high market competitiveness can better promote the promotion of social projects，Thus realizing each other，Dynamic balance。Third is the balance in the structure。Internet platform as a public space，The value distribution of their information resources should reach the relative balance of structure，Especially the information space that cannot be prosecuted to social value due to one -sided pursuit of commercial interests is squeezed，Content resources are marginalized。Internet platform governance should be returned with a benign platform information ecology。

　　New topics of platform governance

With the rise of the super Internet platform and the expansion of social influence，How to restrict the unfairness in the business logic of the platform、Manipulating behavior，Promoting the performance of the social responsibility of the platform，Become a new topic of platform governance。Innovation of platform governance mechanism must be strengthened，Create a clear and orderly network space，Cultivate more platform companies with social responsibility。

One，Improve the main synergy mechanism of platform governance，Strengthen social forces participation，Promote the realization of the social value of the platform。The 19th National Congress of the Communist Party of China is proposed，To establish a comprehensive governance system for network space，Promote the coordinated governance of diversified subjects。Current，Platform governance is still based on government supervision bet365 live casino games and platform passive response，Internet users、Social forces such as social organizations are not enough，Platform sustainability governance power insufficient power。In fact，Social power has the huge potential to promote platform social value mining。"Baby Home" pushed from the early major platforms caused the entire network to relay，To the new crown pneumonia's epidemic, Weibo’s love mutual assistance super talk，Then go to the online "life -saving document" for millions of netizens during the heavy rain in Zhengzhou, Henan Province，The activation of social power can effectively release digital vitality、Promote the positive energy of the platform，Promote the realization of "technology to good"。other，Social power can effectively play the role of supervision，Public opinion and complaint feedback mechanism，Improper behavior of the business logic of the platform forms "restraint"，Provide public opinion environment for the balance of business value and social value。So，It should be further improved by government departments、Platform Enterprise、Social Organization and other common governance systems，Through strengthening laws and regulations、Empowerment mechanism、Resource allocation mechanism、Social organization cultivation mechanism, etc.，Promote the in -depth participation of platforms and social organizations to participate in platform governance。

Its two，Strengthening technical governance mechanism，Realize the correction and restrictions of the non -correct behavior of the platform's business logic，Inhibit the excessive grabbing of commercial value。The technical logic of platform governance should be absorbed、Dual paths that integrate "platform constraints" and "individual empowerment"。"Platform restrictions" refers to the government regulatory department to strengthen big data、Application of technical means such as artificial intelligence，Realize discrimination against the platform algorithm、Forecast of traffic hijacking bet365 best casino games and other behaviors、Supervision and correction。For example，Through the establishment of preventive supervision of platform pricing algorithms，Using an artificial intelligence technology monitoring platform price fluctuations，Killing of big data prevention and control platforms; intelligent identification and warning of illegal collection of user privacy data illegal collection of user privacy，Employment of post -regulatory steering technology -driven precautions。"Individual empowerment" emphasizes policy regulations or initiatives，Driving platform to adjust the information architecture、Auxiliary tools provided technical environment optimization，The right to know and choose to give users specific scenes，Cultivate user rational thinking、The ability to select and act with the manipulation behavior of the "confrontation" platform business logic。If the platform's posts on the online community display sorting standards and corresponding values，Allows users to adjust the weight to "boost" the user's rational behavior; display the original source of the information on the platform and the path of passing through，Provide simple decision -making trees to guide users to verify the source and background of information，to improve the ability of users to identify manipulation and critical thinking。

Its three，Deepen the construction of platform autonomy mechanism，Improve the social responsibility awareness of the platform，Promote the platform for the platform to promote business value and social value balance。Platform autonomy is the fundamental to the sustainable development of platform governance，It is also an important mechanism to balance business value and social value。Platform enterprise realizes value balance，helps to obtain a wider range of user resources and other social resources，and achieve sustainable development and virtuous resources。Platform companies can deepen the realization of their social value through multiple paths: First, establish a common responsibility vision，Bet365 lotto review Shape new platform culture。Leading through the value of the head platform，Pursuing social value as a common pursuit，Remake the vision of platform enterprises，Interactive response performed through the responsibility of the platform，Realize the recognition of the vision of the common social responsibility of the platform ecosystem，Forming a platform for active responsibilities。Second, the programmatic specifications that improve the platform autonomous rules。Rules are the internalization expression of the vision of responsibility，It is the constraint and guidance of autonomy。The platform should actively respond to the relevant policies of national governance、Regulations，Improve your own management rules，and the participation of the stakeholders in the formulation and execution of the rules、Protection rules formulate procedures and ruling procedures to be disclosed，A balanced allocation of value between public and private。Third, the accountability of enhanced the value orientation behavior of the grassroots level。The Internet platform can be set up by setting up a special post、A perfect way to harm network security for grassroots managers、Acting and tracking the behavior of public interests，Construct a clear -oriented reward and punishment measure，The communication channels of unblocked with the government regulatory authorities，Make the platform autonomy always in the government's continuous guidance and supervision。

Four，Build a platform for social value evaluation mechanisms，Enhanced information disclosure of the performance of platform social responsibility，Effective monitoring of the balance of business value and social value of the platform。Value Evaluation is capable，Can reveal the deep value relationship behind the phenomenon，Guide the social value realization of the Internet platform and the in -depth governance of the Internet platform。Information disclosure system is the basis of value evaluation。The platform shall promptly publicize the relevant information bet365 Play online games of social responsibility，Monitoring of social responsibility to achieve social value to achieve social value。When building a platform social value assessment index system，Type platform type should be comprehensively considered、Public interest correlation、User composition and other factors，Build a platform social value evaluation index，Real -time monitoring and regular assessment of the platform of the platform takes into account the situation of business and social value。other，Regularly publicize the evaluation results，Implement an open and transparent accountability system，Further effectively promote the structural balance of platform business and social value。

　(Author Unit: School of Public Management of Sichuan University)