Algorithm Recommendation Platform "Interest Leader" theoretical direction and practice mechanism
May 18, 2023 09:55 Source: "China Social Sciences" May 18, 2023 Issue 2652 Author: Xu Xiang

Artificial intelligence in news collection、Production、distribution、Receiving、Applications in feedback are becoming more and more extensive,Mainly the mainstream value -oriented "algorithm" is particularly necessary。Today Headline、Douyin、The recommendation algorithm in platforms such as Xiaohongshu is based on the user's existing interests to "invest in the good" to distribute and push the content,Users seem to have some kind of interest autonomy。But what needs attention is: whether the user's interest and how to be affected by other users in the recommendation algorithm system,Then the user interest evolution of the user on the platform。Based on this dimension,Need to clearly clear the theoretical direction and role of the "interest leader" in the theoretical conscious recommendation algorithm platform、Function。The interests of some intermediary users bet365 live casino games in the algorithm platform,The algorithm push for the algorithm of "investing" made by the algorithm system,and gradually change the interest of pushing "active",Therefore, the role function of "influential" and "active" character function。The push interest of the algorithm bias is influenced by the key "interest leaders" in the platform and radiates to bet365 best casino games other users in the platform。This means,Platform "Interest Leader" through the special mechanism and system operation of the algorithm,Affecting other users in the platform to generate and develop interests。

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The role and function of the "interest leader" of the algorithm push platform mainly have the following connotation。

One,Intermediary rather than direct。Algorithm interest Leaders are not ordinary network interest leaders,They influence the algorithm through the relationship with the algorithm to exert the method and direction of the individual,This makes the user appear to be pushed to cater to your own interests,In fact, it is transmitted through the algorithm platform with a specific tendency、Interest of direction,to pass the interest of key users、Shaping platform interest。

Its two,Leading instead of following。Others and intermediary users who work above do not focus on the follower and the active party of interest,Instead of emphasizing the leadership and acting party of interest。They are "interest leaders",instead of "Interest Being Leader"。

Its three,Platerality instead of locality。Interested leaders emphasize,What do people like、The influence of the overall "interest status" or "interest vector" that I don't like,Not an opinion or an impact on a certain attitude of a public incident,Reflected the individual's "interest spectrum" or "user cause",Emphasize "Opinions" instead of "Opinion Leaders" direction。Overall,Interested leaders have a spread of interest on the algorithm platform,This leader is realized with algorithm as an intermediary social relationship.,Through the interaction with the algorithm, pass the interest model of interest to other users。

The fundamental,Recommended Bet365 lotto review algorithm is not just a calculation technology that guess "preference",Instead, the social relationship that spreads interest between users and users with algorithms。In this relationship,Show who has dominance、How to have dominance,Who involved and how to influence the algorithm through this platform to "invest in the good" of other users and practice。

  Algorithm Push Platform "Interest Leader" role and mechanism

Algorithm experts and interest leaders。Some specific user teaching、Guide the algorithm recommendation rules of other content producers platform,Combining its commercialization,These users can be called "algorithmic experts"。This will guide platform users to produce content production that meets specific interest bias,The interest characteristics of the platform also shaped the platform。The user of the "algorithm expert" claims to know how the algorithm is "actual work",How to calculate the content of the content producer and format it according to the platform indicators,Encourage users as users to establish and manage audiences。Foreign scholars through digital anthropology analysis of the case,Proposal on Facebook、The concept of "algorithm activist" in platforms such as Twitter,"Algorithm Expert" uses algorithms on the media platform as an agent for human judgment to make a programmatic choice,to achieve their political goals,Help them spread information and improve the popularity of popularity。From "Opinion Leaders" to "Algorithm Expert",It reflects the major differences of "influential people" in traditional medium and algorithm medium。

bet365 best casino games Visible users and interest leaders。The degree of "visibleness" of the user in the algorithm,It is related to the extent that its interest conveys to the algorithm,This is also related to the effect of the user or the user's intermediary to other users through the algorithm。Some scholars abroad pointed out,Video in You Rabbit has different visibility levels in the algorithm,Algorithms prefer the middle class、Action actor who meets the main advertisement,Its very successful video blogger will also benefit from the visibleness of Youbutu。A small part with high visibility users,It may even affect the algorithm's interest recommendation method and recommendation preference for the entire platform。User with high visible visible algorithms,Become a kind of popular type,Make users follow their output content。This prompted users to gradually understand the culture and participation rules of the online platform,and start to predict the general popular type and modify your content release。

Leader of High Connection and Interest。In the recommendation system,Users and friends are more likely to have the same interest,The recommendation system uses the filtering and recommendation of this social relationship; and this mechanism in turn also acts on the evolution of the user's interest。Experiments on a movie rating data set indicate,A dominant group will contribute more neighbors in collaborative filtering recommendations,And with its prediction of influencing algorithms in these groups,Recommended algorithm preferential consideration of the preferences of Bet365 lotto review the leading group,It also enlarged the prejudice of all users to the leading group。Have a stronger social connection、Social homogeneous individual,It is easier to get recommended to other users under the action of the algorithm,Generate more connections bet365 live casino games in the algorithm platform,The interests and preferences are easier to radiate to other users。Interest filter brought by social filter、interest preferences of special groups in the platform,will be transmitted to other users。This reflects the user of high connection、How important node individuals have the possibility of becoming an interested leader of algorithm platform。

Active feedback and interest leaders。Platform recommendation will enlarge the interest of "algorithm feedback" active users。Analyze the Twitter Data set and confirm it,The performance of each algorithm depends on active users; when active users change,The recommended hit rate will show a high deviation。After studying the political reviews of German users and the posts of political parties,,Excessive active users will strongly affect the recommendation system; because excessive active users are not symmetrically influencing the popularity of political content,The recommendation algorithm may also copy this asymmetry。Those who have less feedback on the algorithm system are more likely to be forced to be similar to the "active users" in the algorithm system。Excessive active users will also form an iterative cycle in the algorithm system,Continuing the influence and diffusion of the interest of active users on the interests of bet365 best casino games other users in the platform。

"Interested Leaders" bet365 live casino games in the algorithm platform bring algorithm push,From investing from what it is good to pseudo -vote for it、From personalized interests to non -individualized interests、From intermediary agencies to intermediary individuals、The theoretical mode and dissemination characteristics of the two -way cycle from the one -way action of the algorithm to the two -way cycle。The action mechanism of interest leaders in the algorithm platform,From algorithm category、Algorithm visible、Social filtration、User similarity、Feedback activity and other main dimensions。They generate non -precise data alienation and paradox logic after accurate calculation of the algorithm,Constrained by the accuracy of the recommendation of the algorithm,Dynamics and contradictions in recommended satisfaction,Make users become interesting in the recommendation relationship、Interest discount、False interests and other consequences。Users seem to have "freedom of interest",However, the freedom of interest is "pseudo -freedom" under the multiple two -way cycle of "algorithm ← → intermediary user ← → user"。Interested leaders of the Opinion Leaders and Algorithm Media Age of Traditional Media Age,Fundamental differences in physical theory and methodology,Can't examine the mode of future platform users in the "rearview mirror" in the era of the previous algorithm。Identification of interest leaders、Adjustment of the guidance of applied to the age of algorithm and network culture、Management and Development,It is an important issue with theoretical potential and practical value。

(Author Unit: School bet365 live casino games of Art and Media of Tongji University)

Editor in charge: Cui Cen
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