With the rise of Internet platforms and the advancement of globalization strategies，The internationalization of my country’s platform companies develops rapidly，Open a new way of thinking for international communication，Bringing new ways to enhance cultural soft power。In the process of platform internationalization and international communication platform，Platform companies and the products and service activities they promote will inevitably involve bet365 cricket odds，Especially the issue of cross-border flow of business bet365 cricket odds。bet365 cricket odds ownership、Cross-border movement、Global governance and other topics are gradually becoming research hotspots，Cross-border bet365 cricket odds governance has become a key issue in platform internationalization。

　　Needs for cross-border bet365 cricket odds governance

Entering Europe from WeChat，To TikTok taking the world by storm，Back to Bigo Live、Yalla is popular in Southeast Asia and the Middle East，Tospino has a firm foothold in Africa，my country’s Internet technology application cross-border “going overseas” has set off a boom，Digital platforms play an increasingly important role in international exchanges。It can be said，The process of bet365 cricket odds internationalization is reshaping the international communication pattern，The development of international communication is also gradually showing bet365 cricket odds characteristics。

Dutch scholar José van Dijck thinks，Digital platforms all rely on very similar mechanisms，That is, "platform logic" (such as personalized services and free business models)，To perform the ability to connect bet365 cricket odds flows on the backend across the entire platform ecosystem，Promote all levels of platformization-infrastructure level、Intermediary level、Interrelationships and effects at the industry level，Thus reconstructing social and economic activities，Creating a new platform era。It’s not hard to see，Platform logic has become the basis for the operation of digital platforms，bet365 cricket odds is the key driving force of platform logic。

Although the current academic discussions on international communication platformization are carried out in different dimensions，Includes technical dimensions (infrastructure、Digital Divide、Algorithm, etc.)、Economic dimension (traffic economy、Business management, etc.)、Governance dimension (privacy protection, etc.)、International political dimension (national image、Soft power、Geopolitics, etc.)，But bet365 cricket odds ownership、Cross-border movement、Global governance and other topics are gradually becoming research hotspots。Some scholars pointed out，In view of the current regional differences in international bet365 cricket odds governance，Chinese platform companies are expanding overseas regional user markets、Deployment Server、When building a digital operating model，Pay special attention to local bet365 cricket odds privacy compliance requirements，Avoid touching regulatory “minefields”。Some scholars also talked about the core role of governance，Recognize the importance of content review mechanism and privacy protection to Chinese overseas platforms such as TikTok。Some scholars also proposed，On the basis of coordinating the relationship between development and security，Our country needs to propose and promote the “China Plan” for cross-border bet365 cricket odds flow rules as soon as possible，In response to the bet365 cricket odds governance propositions implemented by the United States and Europe and other countries that reflect their values，Improving the operability and practical guidance of cross-border flow of corporate bet365 cricket odds in my country from the institutional and legislative levels。

　　Problem domain of cross-border bet365 cricket odds flow governance

There is a view in the academic community，“Cross-border bet365 cricket odds flow” refers to relevant entities crossing the borders of sovereign countries through communication systems such as the Internet，Transmit bet365 cricket odds、The phenomenon of storage and processing。With the rapid development of the Internet，Digital economy has become an important force in promoting economic development，Social platform、Travel platform、E-commerce and other new business formats that people rely on for survival、New mode。More and more companies are active in cyberspace in the form of “platforms”，Become an integral part of people’s daily life，Digital platforms have emerged and become the mainstay of cross-border bet365 cricket odds flows。

　For the platform，bet365 cricket odds is a core issue。Van Dijk thinks，Network platform is not a simple technical product。They are supported by hardware infrastructure，Driven by bet365 cricket odds (usually user-generated)，Coordinated by algorithm，Profit through business model。Zhang Zhian, a professor at the School of Journalism at Fudan University and other scholars believe，Internet platforms are not neutral “online content intermediaries”，It is a technical creator and bet365 cricket odds controller that contains specific value preferences and value norms。

Cross-border bet365 cricket odds flow is closely related to the business activities of cross-border platform companies，Is the core of the digital economy，Also the core of digital platform governance。Due to poor handling of issues such as bet365 cricket odds privacy leakage，Cross-border digital platforms will cause a series of contradictions in the process of internationalization，Including platform and host country、Various conflicts between the host country and the home country。From a governance perspective，Cross-border bet365 cricket odds flow involves privacy、Public safety and other aspects。bet365 cricket odds leakage problem means the personal privacy of users、Threat to personal safety and property safety。Meanwhile，bet365 cricket odds security and bet365 cricket odds sovereignty issues become political focus。From a national security perspective，bet365 cricket odds and national security are closely linked。Take the United States as an example，Although it does not form a unified bet365 cricket odds protection law at the federal level，Instead, adopt an industry self-discipline model，Encourage the relaxation of restrictions on cross-border bet365 cricket odds flow，However, important bet365 cricket odds exports are still restricted in key specific areas，Including medical health、Education、Children’s Privacy、bet365 cricket odds in finance and other fields。bet365 cricket odds sovereignty is related to bet365 cricket odds resources and considerations such as public safety and national security in cyberspace，Thus becoming a critical issue。In recent years，European and American scholars have focused their research on bet365 cricket odds sovereignty on issues such as bet365 cricket odds jurisdiction。

Cross-border bet365 cricket odds flow governance still lacks a global governance framework，The current relevant multilateral frameworks include the Cross-Border Privacy Rules (CBPR) system and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), etc.。Digital economy requires efficient bet365 cricket odds circulation to realize value，But there is a lack of mutual trust、When values ​​are different，There are also some countries that rely on restricting bet365 cricket odds flows to achieve policy goals。Some countries adopt bet365 cricket odds localization measures from the perspective of bet365 cricket odds security and national security。For example，According to Russian regulations，Technology companies are obliged to store databases containing personal bet365 cricket odds of Russian users in Russia。Meanwhile，Russia also asks Google、Foreign technology companies such as Twitter and TikTok set up offices in the country，Otherwise, you will face restrictions or a total ban。India also emphasizes bet365 cricket odds security，Require sensitive bet365 cricket odds to be stored locally，Enforce strict regulations on overseas bet365 cricket odds transmission。2020，The Ministry of Electronics and Information Technology of India is based on Section 69A of the Information Technology Act，Announced ban on 59 apps from China，Allegations that some apps are "stealing and secretly transmitting" user bet365 cricket odds in an unauthorized manner to servers outside India。2022，India once again cited “security threat” as the reason，Banned 54 Chinese apps。The existing governance framework represented by the "Cross-border Privacy Rules System" and others solves some problems of cross-border bet365 cricket odds flow，Also facing the positions of various countries、The reality of different values ​​and bet365 cricket odds rules lagging behind the rapid development of digital technology and economy。

　　Governing cross-border flow bet365 cricket odds is key

In the governance of cross-border bet365 cricket odds flows，The platform has not only become an important entry point to break through governance problems，And it is already a key node in the complex system of global governance。In transnational business activities，Platforms need to carefully evaluate their bet365 cricket odds collection、Cross-border movement、Whether storage and other activities comply with corresponding legal regulations，Because digital platforms hold a large amount of bet365 cricket odds，Involving personal privacy、National security and other information。In view of the potential conflicts between the commercial expansion of the platform and the public and society，Strengthening the platform’s own governance has become an important theme。Meta announces the list of “Independent Oversight Committee” in 2020，Expert members come from all over the world、Various backgrounds，Protecting consumer interests、Review whether the content is compliant、Plays a certain role in handling disputes。For Chinese platforms，Content review and privacy protection have become important challenges facing the internationalization of Chinese overseas platforms such as Tik Tok。Multi-language multimedia content relative to text，Increased the difficulty of review，Algorithms trained on socially generated bet365 cricket odds sets，Potentially learning and exhibiting human biases inherent in bet365 cricket odds labels，Easy to cause controversy such as racial and gender discrimination。The platform and the public caused by personal bet365 cricket odds leakage、Sharp conflicts between governments, etc.，It also shows that the road to internationalization of the platform is not smooth。

Internet platforms should improve platform content review through the formulation of platform rules、Algorithm recommendation and bet365 cricket odds privacy protection issues。For platform governance，Currently, academic circles believe that its technical core involves two levels，First, bet365 cricket odds mining，The second is the algorithm。Accordingly，From the governance level，It also involves the bet365 cricket odds level and algorithm level。In accordance with the General bet365 cricket odds Protection Regulation (GDPR)，When processing of personal bet365 cricket odds may give rise to discrimination、Identity theft or fraud、Economic losses、Reputational damage，may be used to reveal race or national origin、Political opinions、Religious or philosophical beliefs，and used to evaluate job performance、Economic status、Health status、Personal preferences or interests、In case of location or action，Such bet365 cricket odds collection and profiling will bring risks to the rights and freedoms of natural persons，Need legal regulation。In bet365 cricket odds，Digital platforms must fully inform users and obtain their consent，Comply with the country’s cross-border bet365 cricket odds laws and improve advertising rules。At the algorithm level，It is necessary to regulate the possible infringements caused by the lack of moral constraints of the algorithm。For example，TikTok has announced that it will disclose the code that drives its content moderation algorithm，So that experts can observe its execution in real time，This is an important measure to proactively implement algorithm regulation responsibilities。

bet365 cricket odds self-governance is not only beneficial to the sustainable development of the bet365 cricket odds，It also helps to discuss the global bet365 cricket odds governance plan。The Internet bet365 cricket odds governance path practiced in our country is different from that in the West，And hope to find a more pragmatic bet365 cricket odds governance solution。Therefore，bet365 cricket odds governance plans should have an international perspective，Taking into account cultural diversity and local adaptability，Contribute to building an open and inclusive global digital governance system。

　 (This article is part of the National Social Science Fund’s major project “Strategy to Accelerate International Communication Capacity Building、Process、Effectiveness Research” (22ZDA088) phased results)

　 (The author is an associate researcher at the Institute of Journalism and Communication, Chinese Academy of Social Sciences；Associate researcher at Zhijiang Laboratory Intelligent Social bet365 cricket odds Research Center)