Mainstream media in various places are integrated while integrating development，Actively explore theoretical communication methods，Innovative theory spread discourse，Open the party's innovation theory and fly into the "last mile" of the people's house。Current，Party innovation theory spreads new features in the social media ecosystem，It is also closely integrated with social development practice in various places。Although the current theoretical dissemination of the party's innovation and the ecology of the traditional media era，But based on the masses、Serving the masses and guiding the masses is always the starting point and end point of the media。

　　bet365 live casino games

In the social media era，The theory of the party's innovation theory is constantly adapted to the new media ecology，Create a new communication scene。

Local mainstream media on the basis of technical fusion，Actively explore innovative theoretical communication methods。In addition to the traditional H5、short video and other forms，Innovatively combines content with artificial intelligence technology，Comprehensive help theory publicity。At the same time，Integrate virtual reality (VR) and augmented reality (AR) into the spread of innovation theory，Provide users with immersive、Intelligent experience。

Interaction in the Communication bet365 best casino games Scene will inevitably enhance the activity and participation of theoretical propaganda。Live and cargo is one of the hottest media scenes at present，Some local media cleverly use the way of bringing the goods，Interpretation of employment to the audience、Entrepreneurship policy，Social media elements such as barrage and emoticons also used。For many young people like anime、The phenomenon of the game，Some media use AI technology to create virtual two -dimensional hosts to interpret the theory of innovation，Improving the attraction of theoretical propaganda。

The integration of information technology plays an important role in the spread of the party's innovation theory。For example，Use 5G technology、Blockchain technology and artificial intelligence technology，Fusion of mobile phones and broadcast，Create 5G Smart Radio，It can automatically generate news、Information、Weather、Road conditions and other content，At the same time, send the party's voice directly to the field，Open the "last mile" that has spread the theory of innovation to millions of households，Make broadcasting the most traditional media terminals in the broadcast of new vitality。

　Lead the mainstream value

Local mainstream media spread the theory of innovation and traditional culture、Red Culture、Tight combination of local culture，Lead the mainstream value。For example，Make full use of red cultural genes to set up topics。Local mainstream media created a large number of film and television dramas、Documentary、Opera、Dance drama and other works，Continue to promote the popularization of Marxist spread，Digging traditional Bet365 lotto review culture、The mainstream values ​​behind red culture。

At the same time，More and more local cultures are shining in the social media era，It has also become a new scene of the party's innovation theory。For example, the "village BA" and "village super" that has been popular on the entire network since 2022 has a long historical tradition and local cultural accumulation，After its popularity，It even becomes a display of national unity、Build grassroots governance、New demonstration of stimulating rural revitalization，It is known as "Observing a window for modern Chinese -style modernization"。The local propaganda department is actively involved，Plan the topic，Link the major mainstream media and social media，The party's innovative theory propaganda and cultural and creative practice are effectively combined。

　　Connect the grassroots people

In recent years，Local mainstream media accelerate integration，The entire media communication system continues to improve，This has greatly helped the publicity of innovation theory。As far as the media platform is merged，Continuously integrates the PC and mobile clients from the communication terminal，Build a collection of websites、Weibo WeChat cluster、Third -party new media account cluster and other communication platforms，Development and operation online collaborative command and management publicity cultural data system，Construction of a new era of civilized practice integration platform。

Edit reporters from different positions from the department，Embedded Technology R & D staff team，Establishing bet365 live casino games Rong Media Communication Center as the core engine of content production，Coordinating all kinds of innovative theory publicity, etc.。Establishment of the Merge Media Center Breaking the barriers between different departments in the era of traditional media，Implement "Picking、Editor、Broadcast、Hair "and other links of organic integration，Constantly improving the direction and influence of the promotion of innovation theory，Creating a new pattern of innovation theory spread。

At the same time，Local mainstream media strengthen cross -border symbiosis，In addition to the effective collaboration between provincial and cities and counties，Actively seeking with Xinhua News Agency、People's Daily、CCTV and other central media and head business media establish cooperation，Push and send each other、Sharing Resources、Technical exchange and other forms，Propagate local masterpieces created，A win -win for realizing innovation theory and local cultural propaganda。

In recent years，Local mainstream media has always implemented innovation theory publicity "from the masses，Go to the masses "the purpose，Establish a party and mass work department，Enhance the connection of the masses in the melting media to spread the ecology，Exploring the new mode of promoting innovation theory to the grassroots。For example，By in the street、School、Park、Enterprises and other grass -roots media service stations，Cultivate Development Correspondent，Promoting theoretical publicity to the grassroots。

　Innovative youth discourse

Under the new ecology of social media，The circle bet365 live casino games of the audience becomes an important feature。Among them, the youth group is the main active person of social media，It is also an important object of innovation theory spread。According to CNNIC's "Statistics Report of the 51st China Internet Development Status"，10-39 -year -old netizens accounted for 48.1%。Different from the traditional offline circle layer，Young people are based on different cognitions、Attitude forms different network groups。These circle layers present different features in behavior and discourse，Members are often separated from social collective consciousness，Pursuing personalization and new differences，This is the identity and behavior in reality、The discourse may have a large contrast。

But at the same time，Young people need to be emotional、Psychological、Action and other levels to resonate。The algorithm is the technology that accurately analyzes the needs of network user information，Puzzle puzzle through the user's information，can be accurately put in information on network users。In this process，The absence of "information cocoon room" and the mainstream values ​​are prone to appear。Social media such as short video platforms created the scene of information and time fragmentation，But entertainment information、Consumption information is more attractive than theoretical content，How to spread the theory of innovation in this process，Make up for the blank area of ​​ideology in social media scenes，The way of discourse that needs to be continuously innovative。

The Party's Twenty Reports Bet365 lotto review proposed，The whole party must take the work of youth as a strategic work，Armed youth with the party's scientific theory，Use the party's original mission to call youth。Local mainstream media on the one hand innovatively benchmarking youth discourse system，For example, an interview with the melancholy media of the dialogue youth，The theory of Hua is a story，Tell theory with the story，and micro -movies used by teenagers、Anime、Photography、Music、Short video、Public Welfare Advertising、Internet hot words and other forms to spread。On the other hand, build an innovative theoretical preaching position for young groups，Both the theoretical video、Short review、Time Comment and other boutique columns，It also includes micro -party lessons that adapt to fragmented information scenes、Micro lecture、micro -reading, etc.。

In recent years，Local mainstream media closely focusing on the central work of the party and the country，Continuously developing media integration pattern，Create the theoretical content boutique，Form of Innovation theory，New path for the popularization of Marxism and the times。In this process，Local mainstream media constantly facing new problems and new challenges，Innovation theory communication urgently needs to establish a feedback mechanism and evaluation system，It is effectively spread to a greater extent、Gathering Power。These are all local mainstream media in information technology continuing、Projects that need to be continuously explored in the process of continuing innovation of ecology。

　　(Author is an associate researcher at the Institute of Journalism and Communication of the Chinese Academy of Social Sciences)