AIGC empowers the integration of Chinese excellent traditional culture
November 10, 2023 11:05 Source: "Chinese Social Sciences", November 10, 2023, Issue 2770, Issue 2770

With the in -depth development of artificial intelligence technology,Digitalization、The integration of realistic and interactive Chinese excellent traditional culture has become an important promoter for the creative transformation and innovative development of Chinese culture and Chinese civilization。So,What is the inherent logic of the integration and development of AIGC and Chinese excellent traditional culture? What levels will AIGC promote the spread of Chinese excellent traditional culture?,On the basis of this, explore the specific path of AIGC empowering the spread of Chinese excellent traditional culture。

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Chinese excellent traditional culture is the root and soul of the Chinese nation,It is the cultural foundation and spiritual source of contemporary China standing on the world stage,Its development and communication can help shape the national image,Promote the mainstream value。October 8, 2023,Xi Jinping's cultural thought was first proposed at the national propaganda, ideological and cultural work conference。Conference emphasized,Xi Jinping's cultural ideas have both innovation and breakthroughs in cultural theoretical views,There are deployment requirements on cultural work layout。We must closely study and implement Xi Jinping's cultural thought,Around the strategic deployment of the 20th National Congress of the Party,"Focus on continuing Chinese context、Promote the creative transformation and innovative development of the excellent traditional culture of China,Focus on promoting the prosperity and development of cultural undertakings and cultural industries "。To respond and solve this major era proposition,The traditional cultural industry should play artificial intelligence、Digital platform and other Bet365 lotto review emerging technical advantages,Actively promote the creative transformation and innovative development of the excellent traditional culture of China。

AIGC's production relies on massive data and powerful algorithms,With collaboration、continuous、Intelligence characteristics,Provides strong support for the creative transformation and innovative development of the excellent traditional culture of China。On the one hand,Massive data provides content support for cultural production。Data becomes the production and infrastructure of the excellent traditional culture of China,Broaden the creative breadth and depth of cultural products,Effective coupling of the mainstream value,and provide possible to rich diverse digital presentation。On the other hand,The machine algorithm is created by the content creation.。Traditional analysis artificial intelligence can only be analyzed based on existing data、Judgment and prediction,Its typical applications include spam screening and content intelligent recommendation; and relying on the genetic algorithm,Existing generation of artificial intelligence can be trained through data training independent creation content,Complete the subversive upgrade from passive recognition of active creation。Thanks to this,The content of the excellent traditional culture of China breaks through the original single form,Form text with text、Image、Video、Multi -mode fusion and conversion system represented by audio,More in line with the potential cultural needs of the public public,helps improve the efficiency of mainstream value spread and in effect。

  Production empowerment, distribution efficiency and scene reconstruction

Advanced technologies based on massive data and powerful algorithms Lay a solid foundation for the intelligent development of the excellent traditional culture of China,It is expected to explore new paths in cultural communication。

I think,The spread of Chinese excellent traditional culture should give full play to AIGC diversification、Personalization and other characteristics,Grasp bet365 Play online games the development opportunities in the intelligent era,The concept of the mainstream value of the roots,Forms a full -link communication system from production to audience,Main body、distribution method、Scenario experience explores emerging communication paths in three aspects。

First, the main body empowers,Human -machine collaboration promotes the creation of the whole people。Early communication subjects of excellent traditional Chinese culture are museums、Press、Inheritors and other professional producers are mainly,Has a high level of cognitive and strong practical ability。As the algorithm changes and the big language model continues to upgrade,Artificial intelligence has begun to show in the field of cultural production,More and more shows the main characteristics of content production and communicationrs。Although artificial intelligence can not be regarded as completely independent production and communication subjects at this stage,But it has the assistance and collaboration of the subject of "people",It has become the actual assistance that promotes the co -creation of the excellent traditional culture of China。On the one hand, AIGC has good cognitive ability and resolution ability,The text that can be generated based on the user input of the user、Image and other content,Topic planning for human subjects、Plan design and other needs to provide inspiration sources and creative information; on the other hand,AIGC has efficient generating ability and creative ability,Can reduce the threshold for innovation and transformation of the majority of users,Realization of distant thoughts,It can also help professional creators handle some tasks,Improve the quality and completion efficiency of the work。

The second is to distribute efficiency,Algorithm recommendation to achieve precision communication。Chinese Excellent Traditional Culture Chan Ruoshan,User's needs and preferences are not enough。With the bet365 best casino games rapid development of the mobile Internet,The younger generation becomes the main body of cultural interpretation and consumption。The spread of Chinese excellent traditional culture must accurately grasp the movement trend of consumers mainly based on young groups,Improve user volume and touch rate。From the perspective of user needs,AIGC based on algorithm model can judge the tendency and preferences of cultural products according to the user's habits,Provide a high degree of matching for the target audience、Cultural products with strong correlation,Then overcome the contradiction between information overload and personality needs。

Whether it is the opera enthusiast who loves the sang and sing,Still users who have a lot of kung fu on China,Can meet your own needs in the interesting content built by the algorithm,Feeling cultural charm。From the perspective of industrial development,The excellent Chinese traditional cultural industry should be based on the AIGC algorithm to understand the needs of user cultural needs,Reasonably establish and adjust the optimized cultural development strategy,Maximize the effectiveness of communication。other,Related companies can use algorithm to strengthen content verification in practice,While promoting the mainstream value,For vulgar、The cultural content of infringement "zero tolerance",Then reduce "noise" interference,Improve the effect of the high -lasting value of the hearts and body of the audience。

Third is the scene reconstruction,Space fusion "body is present"。For a long time,The academic and the industry faces a big problem,How to open the space -time field of the abstract cultural value,Overcoming the "body absence" in value circulation,Realize effective communication of the audience。Now,The rapid development of AIGC promotes online and offline、Fusion of each other in virtual and real space,Construction through digital Bet365 app download narrative and scene,subverted the presence of Chinese excellent traditional culture,Innovative symbol expression of cultural connotation,Created multi -dimensional、immersive sensory experience,and then realize "the return of the body"。

Scenes around the excellent traditional culture of Chinese Chinese mainly include two dimensions。First is the protection and display of existing resources。Cultural Relics Classics、Humanities' ruins are an important part of the excellent traditional culture of China,This kind of items have a long history and are not easy to save,Unable to withstand the wear caused by close contact or long -distance transportation。AIGC technology can be used by digital storage and innovation protection for the real objects,Simulation display through modeling and other means,Promoting extensive communication of cultural resources。Followed by the enrichment and reconstruction of excellent culture。The healthy development of the excellent traditional culture of China needs to be the same as the time requirements of the times,Following the aesthetic purpose of contemporary people。AIGC can connect the excellent Chinese traditional cultural symbols and the inner emotions of the audience,Combined with cross -media narratives to create a sensory feast of "body is present"。

The "Qingming Shanghe Tu 3.0" art exhibition conducted by the Palace Museum and Phoenix Satellite TV as an example,This high -tech interactive art exhibition breaks the limits of time and space,Activated preservation and vitality reconstruction of the original work。Thanks to artificial intelligence technology,8K ultra -high -definition array wall generate 3D dynamic multimedia long volume,Reserved the emotional tension and artistic beauty of the original work; immersed the dynamic holographic projection in the theater combined with real people,All aspects of the life of the people of the Northern Song Dynasty; VR Hongqiao Cinema leads the audience to travel to Luohe,A glance at the city of the capital of the Northern Song Dynasty。bet365 live casino games The exhibited audience was able to enjoy the grand weather of "Qingming Shanghe Tu" in the immersive digital performance,Entering the magnificent history of Taiping's prosperous age。The vivid practice of "body is present",The characteristics of "touch", "perception" and "experience" of the excellent traditional culture of China,Improving the dissemination efficiency of the excellent traditional culture of China。and the development iteration of technologies such as AIGC and 5G,The future scene paradigm of excellent traditional Chinese culture is more likely to change from "body" to "number present"。Passing through the high data of huge data,Users can control the terminal body of another space without leaving home,Further expansion of the possibility of the experience of the excellent traditional cultural scene of China。

Agc's booming,Provide feasibility schemes for the spread of excellent Chinese traditional culture,Deep inner logic of "cross -border marriage" deeply embedded in advanced technology and mainstream value,The main body of communication, including enterprises, has already launched active exploration in the field of "AIGC+Traditional Culture",Get preliminary results。Future,This field can be produced in the production subject、distribution method、Scenario experience three aspects continue to work,Formation of mainstream value leaders、The Chinese Excellent Traditional Cultural Cultural Science Communication System supported by emerging technology。In the practice process,AIGC users must avoid falling into the technical supremacy,Let the imagination of fame let the return of faith,Strive to create a new paradigm of cultural communication on the basis of ensuring the core value of the excellent traditional culture of China。

 (Author is Deputy Director of the Department of International Communication at the University of Foreign Economic and Trade; Scientific Research Assistant at the University of Foreign Economics and Trade University)

Editor in charge: Zhang Jing
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