Generating AI technology has achieved huge breakthroughs，It will expand a wider range of application scenarios，Relations of transformation human -machine，and have a huge impact on the theory and practice of communication。At the time of increasing the era of digital civilization，How to interpret the upcoming ecological transformation of the generation AI is an important proposition of news communication。

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Generation AI will penetrate social network barriers，Realize the connection integration and collaborative use of public and private resources。From the date of birth of the Internet，Most of the Internet resources that people can contact are public domain resources。But in fact, there is a considerable proportion of resources in the Internet (or even exceeding the volume of public domain resources).。and a prominent feature of the generating formula AI is，It can capture public domain resources，You can also pass through a dialogue with users，Professional integration and utilization of its private domain resources。Training collection of huge data through constructing a huge data that aggregates public private domain resources，It helps to aggregate human civilization to a more extensive and profound extent，Then form a "omnipotent" intelligent center。

Generation AI may become "the next generation of Internet entrance"，Even becoming a "super media"。Genetic AI is a collection of information acquisition (information support)、Smart Service (Service Support)、Chat robot (emotional support)、Creative tools (production support) and other functions of social "infrastructure"，This makes it possible to become the entrance to the next generation of the Internet。and，Generation AI further jumped into an unprecedented "super media" based on this。Specifically，Genesis AI is fully integrated into all links and areas of human practice in an unbounded manner，In -depth learning is constantly injecting the relationship and value element of "people -oriented" in the formation of related texts，Then improve the structural value of text expression，It makes users more "willing to watch" than other media Bet365 app download in the more sense.，and "I can understand" and "ACable"。other，Generate AI "better understand" user in the form of continuous dialogue，The cognitive process of continuously constructing users through "dialogue"，Become a force that can profoundly affect user cognition，This will obviously surpass the communication effect of the previous communication medium。

The media industry will transform from a labor -intensive industry in the traditional sense to technology -intensive and capital -intensive industries。The rise of intelligent media represented by the generation AI has greatly changed the traditional information collection in the media field、Edit、Efficiency and quality of distribution and other processes，Its new format is a quality leap。Under the new format，Full elements in the field of communication、All links are tightly "wrapped" by new technologies，And this kind of head technology is under the jurisdiction、The huge communication product released by intelligent technology will inevitably become a new "oligopoly exclusive" -the iterative upgrade of this type of head technology is based on huge capital support。This means，The ability to control the social oligarchs for the lymph and technology oligarchs is greatly enhanced。In other words，As the generation formula AI gradually becomes a common "enhanced tool" for human intelligence，The institution that creates this technology may become the core node that connects many social resources in the social structure，The overall duration of the social structure、operation and maintenance and change。This will inevitably bring some major social anxiety -whether it will lead to capital's hegemony with social politics。

　Generation AI is a "enhancement" technology of human intelligence，The great closer of such people and people in terms of ability gap is essentially another major empowerment of the general public、Empowerment。

Generation AI caused by people -the iteration of the agency department: from "the extension of the machine is the extension of the human" to "human -machine collaboration and mutual structure"。Human -dominated people -the institutional revolution is transformed from "the machine is an extension of human beings" to the relationship between "people -machine collaboration and mutual structure"。Accompanied by the format AI gradually becomes another subjective intelligence other than human beings，It has become a key node bet365 best casino games for people to associate with the outside world。Based on this，Most of the users of the user will be completed together with the generation formula AI，The interaction and collaboration of the human department will also become more closely，Generation AI will become more and more key intermediaries that are indispensable for human practice and external connection。So，Human -machine collaborative ability will become a key ability in the human world。Communication with an individual through the generation AI，Can learn new knowledge faster、Experience and Ability，Can complete the various tasks in social practice more efficiently。At that time，The value of skill operation and knowledge education will be higher -dimensional、The ability to deal with the big model is replaced，Human -machine collaborative capabilities will become more and more important in the full capacity structure of human beings，The key to the evolution of post -human civilization。

The biggest subversion of the generation AI for human society is to enhance the equality of human beings in terms of intelligence capabilities，Pulling the ability gap between people and people to a fair extent，Make those ordinary people who are technical "Xiaobai" and layman to achieve great enhancement (such as translation ability、programming ability, etc.)，Obstacles to cross the "Ditch"，It can effectively activate and mobilize a large amount of external resources in accordance with your own wishes，Forming powerful、Rich social expression and value creation ability。This is the society in digitalization、Another major enlightenment under intelligent blessing，It is also a restart for social vitality。It makes the social governance and collaborative characteristics of digital civilization more significant。

Generation AI has greatly improved and expanded the boundary and structural cognition of human individuals with its omnipotent knowledge structure。Wish to know，People usually need new information as an intermediary to enter the new circle or connect to new things，The generating AI provides knowledge and experience beyond its original cognitive range with its omnipotent knowledge structure and continuous dialogue，enables people to break through cognitive limitations and broader things to generate connection and multi -level cognitive grasp，This is a deep empowerment in the sense of perception and connection。So，Under bet365 Play online games the blessing of the generation AI，Volkswagen is in content innovation、Communication expression and participating in the dialogue with more equal opportunities and rights，This is matched with the "distributed society" in the era of digital civilization，It is also the first step for the right to spread as the "first right"。

Genesis AI will revolutionize the popularization of algorithm preparation，Deeply empowering digital survival of human society。Before the generation AI，Algorithm preparation is the "patent" of the exclusive professionals，Generation AI has popularized this "patent right" -it can write valid computer code according to user needs，This is a new dimension of the content of the machine intelligent generating。In the web2.0 era，Revolutionary social platforms give the spread to the general public，Every user involved in the spread on the social platform has the right to speak; and today's web3.0 era，The code writing function of the generation AI will empower the algorithm technology to everyone，Any user can mobilize resources with the help of generating AI，The ability to create digital creation，and then develop more freedom human practice activities in digital space。Notice，As an intermediary tool for all human practice，The popularization of algorithms means that each user has the opportunity to use algorithms to access the digital civilized society and get the corresponding income，This is a huge empowerment of digital survival of human society。

　　Generation AI will become the connection center of the next generation of Internet，Therefore, from "information interconnection" to "relationship interconnection" to "intelligent interconnection" upgrade iteration。

Generating formula AI as the center of smart connection，It will greatly shorten the level and improvement efficiency of human society spread。The core ability of the media is the media，"Intermediary" theory indicates，The centrality of a person in the Internet depends on how much he participates in the information chain of Internet information transmission。Genesis AI aggregate information from countless nodes source in the social network，Evaluate and push for the information of each node for the information of each node。Generate AI based on massive user data、content data and dissemination chain data，It is bound to become the core hub with strong intermediary in the next generation of the Internet。When the number of users reaches a certain degree，bet365 best casino games Communication network will transform from the "onion" structure that has spread to the "starfish" structure that most nodes directly connect to the hub。The new structure will greatly compress the level of information dissemination，Improve the efficiency of its communication，Then greatly enhance the diffusion efficiency of innovative information，Reduce the damage caused by information in various communication links，Therefore, it has a strong impact on the overall nature and efficiency of the Internet connection。

Genesis AI transforms the form of social interconnection from the "relationship connection" of mobile interconnection to a more thin -grained intelligent interconnection "value connection"。Based on the size of the connection particle size, the media can be roughly divided into three stages。

First is the PC interconnection era。The social connection constructed in the era of PC interconnection is a fairly extensive connection，The specific manifestation is to treat the individual as a static overall，instead of exercise、People with various needs in the scene stacking，It can only achieve simple connection with thick particle size，The problem of "whether access" is solved。

Second is the era of mobile internet。Smartphone as a representative medium and connection entrance，Greatly amplifying the mobility of the media，can be carried、Can be obtained、Positionable、Compatible。The media can identify the scene，Take people as a complex for various scenarios practice，and can connect to the main needs based on the main scene based on the main scene，Initially constructing external relationships with people -oriented body。But its relationship value is limited，That is, it cannot form a more delicate and personalized solution，It can not achieve more accurate value matching and higher levels of value realization。In the era of mobile internet, the connection problem of "mainstream features and mainstream values"。

Third is the era of intelligent interconnection。Generation AI as the connection entrance and the connection center solves two extremely important problems: First, the genetic formula AI personalized users to personalized，and the marginal cost that meets the long -tail demand to infinite small，Then create a wider connection contribution; the second is to generate AI with unprecedented personality element recognition、Human cognitive simulation、Targeted Bet365 lotto review output ability completes the external value connection of the individual's more detailed endogenous needs。In mobile internet，Both ends of the essential connection are still regarded as "black box"，That is, all connections are identified and connected through the mainstream features of both ends，but cannot recognize the symbolic structure and internal mechanism of connecting the two parties。The large model of the generation AI revolutionaryly opens the "black box" with its human cognitive simulation mechanism，Breaking the barriers to break the internal and external relationships，and deconstruct and reorganize the more complicated structural elements、Restart、Re -connect。In the era of intelligent interconnection, the "connection of subtle features and subtle value"。

Under the formula AI wave，The role of the mainstream media has been transferred。The mainstream media is the "four or two pounds" type value leaders，The future "distributed society" is essentially a self -organized society，The mainstream media as the organizer of the "emergence" phenomenon of society，To make full use of the association classmates under the structure、mutation theory、Super Cycle Theory、Ding type theory and other principles for new social communication "re -organization"。

The function and character positioning of the mainstream media further shift to the mode of "to B"。Traditional mainstream media has always been the "to C" mode that is directly for social production content。In the new stage of development，It will turn into the role of the "Soul" character for pre -trained the rules and logic of large models and logic and the role of "prompt engineer" standing between the big model and the user，Supporters of the large model output value logic and professional rules of the large model AI、Blazers of Innovation Creation、The balanced correction of the discourse field and other "To B" mode，Become the "cockpit stone" and "fixed Panxing" in the field of communication in the whole society。

Focus on the creation and operation and maintenance of the smart algorithm model to the good mechanism。Socialization of any technology，The essence is the result of "mutual structure" between technical logic and social selection，Future media workers can construct through the selection of corpus and the value of training model，Make the intelligent algorithm develop and iterate in the direction of "people -oriented"。

bet365 Play online games Social supplements that construct "algorithm failure" and intervention mechanism of "algorithm derailment"。The algorithm is not universal，Insufficient computing power、Fields where the algorithm has no solution and data is missing，We should make a good layout of manpower and material resources，Forms a good match and complementarity with the smart society。When the logic of the intelligent algorithm cross the "Asimov Three Laws" and other human lines，We should have enough effective means and mechanism for intervention and prevention。

　　(The author is a professor at the School of Journalism and Communication of Beijing Normal University、Director of the Communication Innovation and Future Media Experimental Platform of Beijing Normal University; Ph.D. Student at the School of Journalism and Communication of Beijing Normal University)