Current，Big Data、Cloud computing、Artificial Intelligence、Digital technologies such as the Internet of Things are incorporated into various industries，greatly activated the development space and empowerment mechanism of the digital economy。"Digital Economy" appeared in the government work report for the first time in 2017，As of 2023, it has been written into a government work report many times;，Promote the deep integration of the digital economy and the real economy，Create a digital industry cluster with international competitiveness "。In this background，The application of digital technology and network technology in the media industry is gradually deepened，Continuous advancement with the media deep integration strategy，The construction of the whole media communication system of the new mainstream media has gradually formed the matrix mode of "self -built platform+settlement of third -party platforms"，Together with the Internet emerging media platform constitutes a basic digital media market structure。Current，Digital media in digitalization、Network、The intelligent road is constantly iterating upgrade，presents unique development logic and features。

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During the evolution of the media，Each era has its typical "energy power+media+transportation" combination，Lile the basic trajectory and space of media development。In agricultural society，The main energy power is hydropower and wind，The media form is mainly oral communication and handwriting，The long -distance communication of information needs to be used by horses、Carriage、bet365 Play online games Ship and other means of transportation auxiliary implementation，The space development of the media has been greatly restricted。The first industrial revolution brought steam power，Steam printing machine and steam locomotive increase the production capacity and communication space of the media，The newspaper becomes a medium with obvious space bias。The second industrial revolution brought electricity，Tele report、Phone、The emergence of electronic media such as radio and television refresh the space bias of the media，Car、Airplane、cables and other transportation tools to boost the speed of information dissemination and spatial expansion。The information science and technology brought by the third industrial revolution makes computers and the Internet leading the lead，The transmission of information is no longer realized by another transportation tool，Media form and information transmission have achieved high coordination and unity，This refreshes people's cognition of the media, both in time and space。The artificial intelligence technology that is regarded as the fourth industrial revolution is realizing the interconnection of information with its super computing power and connection capabilities and even interacting with virtual space，It is also constantly innovating in content intelligent production。

So，Media development is closely related to the improvement of social productivity。In the process of continuous change in productivity，The media starts from the original support system of the economy，Gradually enrich yourself and drive upstream and downstream development and gradually become an independent industrial form，The production of the medium has also begun to be professional、Organization、scale，The prosperity of Bet365 lotto review the public spread。Current，Digitalization、Network、Intelligence and other technological innovations are promoting further evolution of media forms with their different technical capabilities，Make the digital media market compound、Diversity、From reality to virtual and other multiple features。

　Time and Space Logic: Shape the value space of digital media production

Different media have different time and space bias，Internet communication gives digital media a strong but relatively balanced space -time bias，Big data brought about by technical changes、Computing power、Algorithm and other advantages shaped the new productive forces and production relationships of digital media。

24 hours of digital media stop without stop、Non -linear arrangement of multiple sections、The efficiency features updated at any time, etc., all make the production space of production surpassing the traditional media era、Frequency、The space limited to the layout。In terms of production method，outside PGC，UGC、PUGC、AIGC becomes an important content provider，This distributed production structure has contributed to the continuous decline in production costs，In the future, with the increase of artificial intelligence computing power，Content production efficiency will be further improved。In terms of production factors，Dynamic mass data brought by technologies such as the Internet is analyzed to varying degrees、mining、Processing and application，In the production activities of digital media。

In terms of value space increase，Internet communication has largely liberated the constraints of regional factors such as administrative divisions that traditional media have received in the past，Breaking the framework of the hierarchical market，The media ecology of online and offline integration is providing a vast market space for Bet365 lotto review digital media。On the connection between consumption，Algorithm becomes an important mechanism for matching people and information，Social、Experience、Platform has become an important factor affecting the connection with users。

In the era of digital economy，Digital media production presents a distributed formula、Intelligent、Interactive and other multiple features，The profound changes in productivity and production relationships are reflected behind it，You can see that data becomes new production，Computing power represents new productivity，You can see that data becomes new production。But the inevitable is，The production of digital media faces unprecedented difficult problems，Data dispute、The difficulties of the algorithm and the guidance of public opinion are very prominent。

　　Social logic: The value transmission and implementation method of change digital media

Paul Lenneson mentioned in its media research，The media will present the "humanization trend" that can better meet human needs and facilitate human communication during the evolution process。The enhancement of socially is an important manifestation，You can see，On Weibo、WeChat、Short video、Webcast and other media forms，The connection and interaction between the user and the user is fully stimulated，This brings a strong network effect of digital media。It can be said，Digital media has evolved into a platform for creation and sharing，No longer just stays on the role of consumer content。

Thanks to the social attributes of digital media，Digital media spreads value more than the meaning of content，More important to present relationship meaning。Delivery、Movement、Interactive digital communication，Digital media platform relies on big data and powerful algorithms，You can connect users with a strong relationship，Bet365 app download You can also closely linked the people who were impossible to touch in the past in the past，Forms a group with interesting fate。and the consumption of users in digital space、Share and create and further strengthen the fun bond，Forms a relationship network and gradually precipitates into social capital。In the distribution practice of digital media，It has already incorporated social factors。For example，In the algorithm of short videos，The "friend" mode of the WeChat video number is started based on the social relationship of the friend circle，Social startup content If it can reach a certain heat，Platform algorithm follow -up will be accelerated。"Social Priority、Algorithm follow -up "value transmission mode，The value of the content is not only the consumption itself，It can also be transmitted and shared as social capital。

Visible，In the value transfer and implementation link of digital media，Market force and social forces together affect the allocation of digital content、exchange and consumption。The value of market power is profit -oriented，aims to achieve transactions; social relations bring users interaction、A sense of belonging、Respect and other emotional satisfaction，It contains great social value。In terms of value realization，What reflects value can not only be real currency，also virtual currency and social currency; social currency can be converted into a certain market value，Itself also carries the measurement of social value。Therefore，The relationship between social value and market value is getting closer。

　　Institutional logic: Fragment of the possibility of digital media production

In the development and evolution of media，Technology and System、There is a dynamic game and balance between the market and the system。For digital bet365 live casino games media，It is digitalization、Network、Upgrade and integration development in the intelligent direction，Greatly optimized technical ability、Combination of resource capabilities and market tension，Promoting content production is continuously deepened to the border of production possibly。In this process，Institutional arrangement in production space、Production content、Value transfer mechanism and other aspects will be carried out accordingly，For example, "Regulations for Ecological Governance of Network Information Contents", "Regulations on the Management of Internet Audiovisual Program Service", "Regulations on the Classification of Internet Audiovisual Program Contents", "Recommended Management Regulations for Internet Information Service Algorithm" are constantly optimizing the ecological environment and production orientation of digital media。Communication market，Although "Earth Village" has long been realized，But different countries still have different regulations and measures for the development of foreign media platforms。Visible，The possibility of production of digital media is finally technology、Market、The results of balance between systems and games。

To sum up，Technical logic developed from digital media、time and space logic、Social logic and institutional logic view，The essence of the digital media economy has undergone profound changes。From media production，The "content+advertising" dual production model in the traditional media era has inevitably incorporated social factors，Forms the ternary production of "content+advertising+relationship"。From the perspective of value transmission，The algorithm realizes the efficient matching of information with people; from the perspective of value realization，The bet365 Play online games social economy has already been with the attention economy、Payment economy together constitutes a basic income model。From the perspective of media organization structure，Closed type of traditional media、The institutionalization model is gradually transformed into an open platform -type organization，The platform economy becomes the core of digital media。

　(The author is a professor at the School of Economics and Management of Communication University of China)