Movies as an important carrier in China International Communication，Show the country image、Concentration of shaping cultural soft power，is "Let the world understand China，The key way to let China go to the world "。With a major revolutionary history、Hero Model、Reform construction is the main performance content，The core task is based on promoting the mainstream values ​​of the country and showing the national image，The "main theme" movie that adheres to the principles of socialist literary and artistic creation has become an important and unique existence in the international communication of Chinese film。Media that carries the values ​​of the Chinese nation and the ideological system，The quality of its production and promotion is often regarded as one of the standards for evaluating the national soft power，The status in international communication is gradually prominent。

In the past ten years，Chinese Film box office shows a well -spraying growth。The production of China's main theme films in recent years，The main theme film that has entered the new era has no longer limited itself in the stereotype of "one -way publicity"，Instead, you start trying the generality of expanding theme，Creative mode of incorporating a type of film，Inconsistently integrating with business and art elements，Enhance the authenticity bet365 best casino games and appeal of the perception，to better achieve the unity of social and economic benefits。Looking at the domestic film market，"Action of Mekong" (2016)、"War Wolf 2" (2017)、"Red Sea Action" (2018) and other films represented by films represented by films represented by the new era main theme film almost reached the degree of household name。"Action of the Mekong River" for 1.173 billion yuan to be awarded the first ten box office for 2016，Become the first main theme movie to break through the 1 billion box office mark。"War Wolf 2" and "Red Sea Action" for the total box office of 5.639 billion yuan and 3.65 billion yuan，Join 2017、2018 box office champion，"War Wolf 2" won the domestic box office of up to 3.1 billion yuan in just two weeks after its release。

Compared with the previous traditional main theme movie，The main theme film in the new era has made great progress in expression，Watching habits of viewers from different cultural backgrounds in the presentation method，Classic close -up action screen、Wonderful stunt effect grab the audience's attention，This is also the main reason that it can get the box office reputation in the domestic film market。But in sharp contrast to the domestic market's explosive performance is，The main theme film is frequently encountered in overseas markets。Take Wolf 2 as an example，In its box office of 5.639 billion yuan，Overseas box office is only 116 million yuan。The film released simultaneously in North America will only get a box office of $ 1.11 million in the same two weeks，The total box office is only more than 7 million US dollars。Compared with the domestic bet365 live casino games box office，The result is particularly bleak，Low -end reward rates and evaluations of different praises，and regret the campaign in the nomination campaign of the Oscar for Best Foreign Language Film。2018 New Year blockbuster "Red Sea Action" has the same "destiny"，It scanned the total record of 3.6 billion yuan in China while giving a box office of $ 1.54 million in North America，Overseas box office only accounts for 10%of the global total box office。The proportion of the main theme film in the new era in the domestic market has continued to increase，But it is still difficult to get out of the country。These strong contrasts forced us to calmly reflect on the cause of this dilemma。

In cross -cultural communication，We will inevitably encounter the "cultural discount" problem。2080s，Hoskins and Mirus proposed the concept of "cultural discount" for the first time，mainly refers to the difference in cultural background，Cultural products in the international market are not recognized or understood by other regions, causing a decrease in value。Movies shot in China are in line with Chinese viewing preferences，So the local market in China performs well，But due to the cultural background、Language、Value、Belief、History、Cultural differences in various aspects such as the natural environment and behavior mode，As a result, it is difficult for foreign filmmakers to find some details in the film，The accurate connotation of difficulty in the spread of values。Facing cultural discount issues，In the future, the creation of Chinese main theme films to improve bet365 live casino games the following aspects of understanding is imminent。

First，Objectively treat cultural differences。There is a certain gap between the spread and acceptance of different cultural values。Chinese main theme films mostly use the brave performance of a single or multiple heroic image to establish a strong country image，Communication for the big country。Take Wolf 2 as an example，The protagonist Leng Feng, the protagonist of the withdrawal of overseas Chinese in the film, chose to return to the occupied area.，Also help refugees facing danger。At the end of the movie, the emergence of Chinese passports and narration "No matter what danger you encountered overseas，Please remember，There is a powerful motherland behind you "，More vividly shows the powerful Chinese power。And this positive expression is regarded by some Western audiences as "excessive racism"，Disputes in the process of communication。Facing these comments feedback，On the one hand, we should face up to the existence of cultural prejudice，On the other hand, you should also summarize experience from your own。Be alert to the orbit that is too self -centered when creative。General Secretary Xi Jinping once talked about cultural exchanges: "Different countries、The ideological culture of the nation has its own thousand autumn，Only the difference between the bright red，There is no difference in high, low, and disadvantages。Each country、Each nation does not distinguish between strength、No distinction，The ideological and culture should be recognized and Bet365 lotto review respected。"Different cultural cognitive differences cannot be underestimated，We should be more cautious in the future theme film creation，Strengthen tolerance，Clarify the status of the great power，Establish the image of a big country，Reflection of the great power and mind，New elements of the era of showing "cooperation", "unity" and "win -win"。

Next，Future main theme film creation should pay attention to market adaptability，better combines nationality with internationalization。With the deepening of cultural exchanges and communication of various countries，Cultural diversity has become one of the basic characteristics of today's world，Movie works are involved in it without exception。So，The creation of cultural products requires both the intention and thought of the country，It must also consider the acceptance of the scope of communication and the degree of acceptance of the object country。Chinese movies that are internationalized internationally, in addition to fitting the audience's viewing preferences，It is not possible to ignore the accepted taste and habit of overseas markets。Movies carry cultural language，and spread in the world in a tangible form，Whether a foreign audience loves a country movie to a certain extent, whether they accept the country's culture。The process of spreading the Chinese main theme film in the Western market，It is the process of understanding and accepting Chinese culture in Western audiences。But to Chinese cultural customs、Historical background、The unknown of social reality and the disapproval of the value of value bet365 Play online games are important factor that causes the obstacles to watch the movie.。China's main theme movie "Going out" requires both thrust，You also need to pull force。China's main theme movie "Going out" requires both thrust，That is, we must first know what we have; tension comes from the audience's interest in Chinese culture，What do they want to know。Only the combination of localization and internationalization，The path of "going global" in my country's main theme movie will become easier and easier。

Last，The artistic value of the movie itself cannot be ignored。Under the influence of cultural discounts caused by ideological differences，Try to find a balance point between cultural propaganda and art aesthetics，Fight for social benefits、Double harvest of economic benefits。can be foreseeable，With the support of national policy，In the next few years，The outstanding main theme movie that is well -known and appointed in the Chinese film market。but the same，The dilemma of "going global" in Chinese movies still cannot be ignored，How to break through the dilemma，Grasp the opportunity，It is a major topic in the process of production and promotion of the main theme film。The international influence of the main theme film in the new era still has a lot of room for expansion。Improve movie expression ability，Adhere to the content as king，Change marketing strategy，Pay attention to market adaptability，Breaking the cultural barriers，Disadvantages brought about by weakening cultural discounts through multinational cooperation，Establish a positive country image in cross -cultural bet365 Play online games communication，Continuously enhance the international influence of the main theme film in the new era，Remaining for any weight。

(Author Unit: School of International News and Communication, Beijing University of Foreign Languages)