Since the outbreak of the epidemic in 2020，Digital “survival at home” becomes the norm，Various online literature and bet365 casino bonus competitions，The phenomenon of bet365 casino bonus “breaking the circle” emerges in endlessly，The emergence of the "cloud" literary and artistic form is particularly worthy of attention。As a new business format in the development of digital bet365 casino bonus，Is "Cloud" literature and bet365 casino bonus a work that responds to the situation?，Still beautiful，Worth our in-depth exploration。

　The main forms of "cloud" literature and bet365 casino bonus

The so-called "cloud" literature and bet365 casino bonus，Creation based on cloud technology and other digital technologies、Digital artworks for dissemination and reception。The COVID-19 epidemic has given rise to “cloud” literature and bet365 casino bonus，Awesome view。Viewed from the perspective of its basic form，There are mainly three forms of "cloud" literature and bet365 casino bonus so far。

“Cloud” movie viewing。Sitting in the theater and watching movies is the first choice of many movie fans，But due to the impact of the epidemic，All major movie theaters across the country are temporarily closed。In order to meet the needs of the "homebound" public for film bet365 casino bonus，All major video platforms have launched “cloud” movie viewing activities。The audience is watching the movie，Can conduct real-time barrage communication with viewers from all over the world。More related directors、Actor、Film critics and professional movie fans simultaneously explain background knowledge related to the film to the audience，Facilitates the audience’s understanding of the film，Brings the audience a new movie-watching experience。In this regard，The films "囧Mom", "Fat Dragon Crossing the River" and "The Big Winner" that were originally scheduled to be released during the Spring Festival in 2020 were quickly withdrawn due to the impact of the epidemic and are now broadcast on online video platforms，Opened the precedent of "cloud" movie viewing。Later，iQiyi、Youku、Taopiaopiao jointly held a "Cloud Movie Watching" themed event，Played films such as "Go ahead" and "The Curious Case of Benjamin Button" for the audience。During the 2020 Women’s Day，Several major video platforms also jointly broadcast three female-themed films, "My Little Wool", "Polina" and "Hungarian Rhapsody"。“Cloud” movie viewing activities not only allow audiences to enjoy the fun of watching movies without leaving home，It also reduces the audience’s expenditure on movie tickets，So it was welcomed by the audience as soon as it was launched。

"bet365 casino bonus" Variety Show。Different from traditional variety shows，“bet365 casino bonus” variety shows do not have common stage designs，There is no live audience either，It is mainly about conversation，Enable online communication between the program host and numerous celebrity guests，Showing the status of celebrities’ home life。Now，We are no longer surprised to see such a picture: a screen is divided into many small areas，There is a guest in each area who is participating in the recording or live broadcast of the program，And the screen keeps switching according to the program content，Everyone expresses his/her opinions on the host’s questions。Although the programs are quite different，But the forms are similar，Variety shows such as "Tian Tian Shang Shang", "Singer: The Year of Play", "Godsend Voice", "Ace Vs Ace 5" and other well-known by the audience are all developed in this form。

“Cloud” performance。"Cloud" performances mainly include dramas、Concerts or cultural programs are held online through live broadcast，Viewers can express their opinions about the program in the barrage comment area。“Cloud” performances break through the venue’s restrictions on various performance resources and audiences，The cloud-based bet365 casino bonus resource database can be called at any time to coordinate with live performances，Viewers don’t have to stare at the ticket sales page to compete with their hand speed，In this way, more people will have the opportunity to enjoy bet365 casino bonus。As of February 29, 2020，The Ullens Center for Contemporary bet365 casino bonus and Kuaishou Short Video held an online concert with the theme of good music，Invite music artists from all over the world to perform online for the audience，Various music performances of different styles attracted 4.9 million viewers to watch online。

　　The creative characteristics of "cloud" literature and bet365 casino bonus

First，The creation of "cloud" literature and bet365 casino bonus is realized through cloud technology。Compared with the digital technology that traditional online literature and bet365 casino bonus relies on，Cloud technology is more like a huge remote online database，It can accommodate massive bet365 casino bonus resources，Including all existing digital traditional bet365 casino bonus resources，Also includes all existing traditional online literary and artistic resources。These online resources can be potentially used by any web client，Collected through specific authorization methods、Call、Editing and Recreation，Thus integrated into a new work of bet365 casino bonus，The so-called "cloud" literature and bet365 casino bonus。Obviously，As a typical big data technology，Its online collection、Both calling and editing require the strong support of 5G technology，Especially the online utilization of a large number of medium and long video materials must be successfully transmitted in a 5G environment。This technical creation characteristic of "cloud" literature and bet365 casino bonus，Completely different from online literature、Online drama、Online games、Online Movie、Online Variety Show、Webcast、The creation mechanism of traditional online literature and bet365 casino bonus such as online short videos，The latter almost does not require the support of cloud technology。

Secondly，“Cloud” literature and bet365 casino bonus has created a composite mechanism of “independent creation” and “integrated communication”。The so-called "independent creation" refers to all the creators involved in a "cloud" literary and artistic program or work，They all complete their creative tasks independently of each other online。Independence here not only means that these individual bet365 casino bonus creators are isolated from each other in real physical space，It also means that each of them is completing their own creative tasks，Also completed online in my own way，Basically does not rely on the existence of a third party。The so-called "integrated communication" refers to all the creators of the "cloud" literary and artistic works，Unified online choreography instructions based on the on-site director，Presenting their artistic creations online at a specific time in real time，The creation and dissemination task of composing and completing a complete work of bet365 casino bonus in this way。It is not difficult to see from this，"Cloud" literature and bet365 casino bonus are more dependent on network technology than traditional Internet literature and bet365 casino bonus、Tougher stickiness。Because the creation of many online literary and artistic works is basically completed independently offline，That is to say, the creation and dissemination process of many traditional online literature and arts are separated or carried out independently，This is one of them。Part 2，Also a more important point，Most of the creation of online literature and bet365 casino bonus is completed offline or online through the collective creation of artists，This is completely different from the "cloud" literature and bet365 casino bonus。

In addition，The technical advantages of "cloud" literature and bet365 casino bonus provide convenience for program production、Conditions that save time and effort。“Cloud” recording reduces the need for venues for programs、Expenditures for shooting machines and other equipment and employees，Reduced program production costs。Also，Shortened the program production cycle，It only takes a few days for a program to be filmed and presented to the audience，Traditional online literature and bet365 casino bonus go from project establishment to review and approval to program recording，It usually takes a long time to finally form a complete program。

Despite this，Compared with the traditional online literature and bet365 casino bonus that has already taken shape，There are also some obvious problems in "cloud" literature and bet365 casino bonus: First，Many uncontrollable factors may occur during program recording，For example, the screen is stuck and not smooth、The picture is blurry and unclear、Noisy sound, etc.。Part 2，“Cloud” has a single literary and artistic content，Most works still only stay in the simple mode of chatting and interacting with Lianmai。Third，The economic benefits are not high，Lack of mature profit model。Fourth，Shorter birth time，Uncertain development prospects。

　　Prospects for the Development Strategy of “Cloud” Literature and bet365 casino bonus

Targeting existing problems and combining their creative characteristics，“Cloud” literature and bet365 casino bonus must achieve sustainable and healthy development，Three main problems should be solved。

First，We need to increase 5G technology、Big data、Cloud computing、Artificial Intelligence、The deep integration of 3R technology and “cloud” literature and bet365 casino bonus。On the one hand, it is to speed up the construction of cloud literature and bet365 casino bonus database，Resolve the property rights issue of the database，So that people can choose their favorite works to appreciate or recreate in the vast ocean of bet365 casino bonus。On the other hand, we must speed up the development of 5G technology。The development of “cloud” literature and bet365 casino bonus is inevitably inseparable from the support of 5G technology，Increase the penetration rate of 5G technology，Accelerate the construction of 5G base stations，Providing 5G technology to every corner of rural towns is an important technical guarantee for the sustainable development of "cloud" literature and bet365 casino bonus。At the same time, artificial intelligence technology must be promoted、3R technology、The deep integration of cloud computing technology and "cloud" literature and bet365 casino bonus，Discover and create more、More colorful "cloud" literary and artistic forms and types。

Secondly，Strive to realize "cloud" literary and artistic creation、Seamless connection between communication and appreciation，Maximize the unique charm of digital bet365 casino bonus。Unique interactivity and participation are the greatest charms of digital bet365 casino bonus。It is precisely because of "cloud" literary and artistic creation、Propagation and appreciation are carried out at the same time，The audience can have the opportunity to have direct communication and interaction with "cloud" literary and artistic creators，You can also send your own views and opinions in the form of barrages，Thus obtaining an immersive cultural experience。In Digital bet365 casino bonus，The audience’s right to speak is respected to the greatest extent，This is something that traditional digital bet365 casino bonus cannot accomplish，So “cloud” literature and bet365 casino bonus can learn from the advantages of traditional digital bet365 casino bonus，We must give full play to our own unique characteristics。

Finally，Create more、Better quality、"Cloud" literary and artistic works with more contemporary characteristics。At present, we must prioritize the exploration and expression of images that highlight contemporary China、Chinese spirit、Story material of China’s power and China’s wisdom，Prioritize the fact that the Chinese people are united as one in the present、The story of unity in fighting the epidemic，The touching stories of anti-epidemic heroes saving lives and helping the wounded、Deeds of self-sacrifice and saving others are vivid materials worthy of expression and reproduction。Also，Comprehensive deepening of reform practice in the new era、Comprehensively promote targeted poverty alleviation、Comprehensively implement various typical figures who have emerged during the resumption of work and production in various places，Role models from all walks of life are the best materials for "cloud" literature and bet365 casino bonus，Worth being explored first。Such "cloud" literature and bet365 casino bonus is so shocking、The great artistic charm that cultivates emotions and enlightens thoughts，Only in order to be close to mainstream values、Mainstream public and mainstream life，Only then can we be welcomed and favored by the public for a long time，Only with lasting and eternal aesthetic value。

(Author’s affiliation: Shanghai bet365 casino bonus Academy, Shanghai University)