Since the epidemic in 2020，Digital "House Home Survival" becomes the norm，Various online literature and art compete for martial arts，The phenomenon of art "breaking" is endless，Among them, the emergence of the "cloud" literary form is particularly worthy of attention。New business in the development of digital art，"Cloud" literature and art is the work of the scene，Still unlimited scenery，worthy of our in -depth inquiry。

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The so -called "cloud" literature，It is based on cloud technology and other digital technology creations、Digital art works that spread and acceptable。New crown pneumonia's epidemic allows "cloud" literature and art to be born，Wei is a big view。Review from its basic form of morphology，"Cloud" literature and art has three main forms so far。

"Cloud" viewing。Sitting in the theater to watch movies is the first choice of many fans，But due to the impact of the epidemic，The major cinemas in the country have been suspended。In order to meet the demand for film art in the "House" family，Major video platforms have successively launched "cloud" movie viewing activities。The audience is watching the movie，You can communicate with audiences from various places。More related directors、Actor、Film Critics and professional fans online synchronize to explain the background knowledge related to the film，It facilitates the audience's understanding of the film，Give the audience a new movie viewing experience。In this respect，Originally scheduled films "Mom", "Fat Dragon Crossing the River", "Big Winning", which were originally scheduled to be released in the Spring Festival bet365 Play online games of 2020, quickly withdrew the files and played on the online video platform，Open the precedent of "cloud" viewing。Subsequent，iQiyi、Youku、Tao Tickets jointly held the theme activity of "Cloud View"，Videos such as "Badbies" and "Benjamin Barton" for the audience。During the "March 8" Women's Day in 2020，Several video platforms also jointly played "My Little Wool", "Personal Life Polina", and "Hungarian Fantastic" three women's themes。"Cloud" movie viewing activity not only allows the audience to enjoy the fun of watching the movie without leaving home，It also reduces the audience's expenditure in the movie ticket，So once it was launched, it was welcomed by the audience。

"Cloud" variety show。Different from traditional variety shows，"Cloud" variety shows have no common stage design，No live audience，It mainly focuses on conversation，Through online ways, the host of the show and many star guests realize online communication，Show the status of celebrity home life。Now，It is no strange to see such a picture: many small areas are divided on a screen，One guest in each area is participating in the recording or live broadcast of the program，and the picture keeps switching according to the content of the program，Everyone publishes their own opinions on questions from the host。Although the show is very different，But the form is similar，A variety shows such as "Everyday Up", "Singer · The Year of the Singer", "The Voice of God", "Ace to Ace 5" are all launched in this form。

"Cloud" performance。"Cloud" performance is mainly the drama、Concerts or literary programs, etc.，Audiences can express their views on the show in the barrage comment area。"Cloud" performance breaks through the restrictions on the venue for various performance resources and audiences，You can call the cloud's art resource bet365 Play online games database at any time with live performance，The audience does not have to stare at the ticket sales page "Fighting Speed"，In this way, more people have the opportunity to enjoy art。If February 29, 2020，The Ullenos Contemporary Art Center jointly held the theme of Liangle online concert，Invite music artists from all over the world to bring online performances，Music performances with different styles of various styles actually attracted 4.9 million viewers to watch online。

　　"Cloud" literary creative characteristics

First，"Cloud" literary creation is achieved through cloud technology。Digital technologies rely on traditional online literature and art，"Cloud" literary creation is achieved through cloud technology，It can accommodate a large amount of art resources，Including all the existing digital traditional art resources，also includes all the existing traditional online literary resources。These online resources can be users with potential network clients，Collection through a specific authorization method、Call、Edit and re -creation，So as to integrate into a new art work，The so -called "cloud" literature。Obviously，As a typical big data technology，Its online collection、Calling and editing require 5G technology strong support，Especially the online use of a large number of medium -length video materials must be transmitted smoothly in the 5G environment。"Cloud" literary technical creative features，It's completely different from online literature、Internet drama、Online game、Internet big movie、Online variety show、live broadcast、Network short video and other traditional network literature creation mechanisms，The latter almost does not require the support of cloud technology。

Second，"Cloud" literature and art created a composite mechanism for "independent creation" and "integrated Bet365 app download communication"。The so -called "independent creation" is a "cloud" literary program or all the creators involved in the work，All are independent of each other to complete their creative tasks。Independence here not only means that the individual of these art creators is isolated from each other in the real physical space of these art creators，At the same time, it means that each of them is when they complete their creative tasks，It is also completed online，Basically not rely on the existence of a third party。The so -called "integrated communication" is all the creators of the "cloud" literary works，According to the unified online director instructions based on the on -site director，Real -time display of their own artistic creation online at a specific time，In this way, it constitutes and completes the creation and communication task of a complete art work。It is not difficult to see，"Cloud" literature is more dependent on network technology than traditional network literature and art、Stronger stickiness。Because the creation of many online literary works is basically completed offline，That is to say, many traditional online literature and art creation and communication process is separated or independent，This is one of them。Its two，It is also a more important point，The creation of most online literature and art is completed offline or online with the collective creation of artists，This is very different from "Yun" literature and art。

Another，"Cloud" literary technical advantages provide convenience for the production of the program、Time -saving and labor -saving conditions。"Cloud" recording reduces the show for the venue、Shooting machines and other equipment and the expenditure of employees，Reduced the production cost of the program。Another，shortened the production bet365 best casino games cycle of the program，A program from shooting to the eyes of the audience only takes just a few days，and traditional online literature and art from the project to review to the recording of the program，Last formation of a complete program usually takes a long time。

Despite this，Compared with the traditional online literature and art that has long been formed，"Cloud" literature and art also have some obvious problems: one，Many uncontrollable factors will occur during the recording of the program，For example, the screen stuck is not smooth、Blurred picture is unclear、Sound noisy, etc.。Its two，"Cloud" literary content single，Most works are only on the simple mode of Lian Mai chat interaction。Its three，Economic benefits are not high，Lack of mature profit model。Four，Birth time is short，Uncertain development prospects。

　　"Yun" literary development strategy outlook

For existing problems and combine its creative characteristics，"Cloud" literature and art must achieve sustainable and healthy development，Should focus on solving three main problems。

First，To increase 5G technology、Big Data、Cloud computing、Artificial Intelligence、3R technology and "cloud" literature and art deep fusion。On the one hand, to speed up the construction of Yunwen Art database，Solve the property rights of the database，In this way, people can choose their favorite works in the vast art ocean for appreciation or re -creation。On the other hand, to speed up the development of 5G technology。"Cloud" literary development must be inseparable from the support of 5G technology，Increase 5G technology penetration rate，Accelerate the construction of 5G base station，Each corner of 5G technology spreads in every corner of rural towns is an important technical guarantee for "cloud" literary sustainable development。At the same Bet365 app download time, it is necessary to promote artificial intelligence technology、3R technology、Cloud computing technology, such as the in -depth fusion of "cloud" literature and art，Digging and creating more、The colorful "cloud" literary form and type。

Second，Focus on achieving "cloud" literary creation、Seamless connection of communication and appreciation，Maximize the unique charm of digital art。Unique interaction and participation is the biggest charm of digital art。It is because of "Yun" literary creation、Communication and appreciation are all performed at the same time，The audience can have the opportunity to have a direct communication and interaction with the "Yun" literary creator，You can also send your own opinions and opinions in the form of a barrage，to get a immersive cultural experience。In digital art，The voice of the audience has won the greatest respect，This is the cannot be completed by traditional digital art，So "Yun" literature and art can not only learn from the advantages of traditional digital art，It is necessary to give play to its own unique characteristics。

Last，Create more、High -quality、"Cloud" literary works with more characteristics of the times。At present, it is necessary to prefer and perform performance to show the image of contemporary China、Chinese spirit、Story material for Chinese power and Chinese wisdom，Preferring to talk about the current people of the Chinese People's Congress、A unity resistance story，Anti -epidemic heroes who are touching and deeply save the wounds、Destructability of self -saving people is a vivid material that is particularly worthy of expression and reproduction。Another，The practice of comprehensively deepening reform in the new era、Comprehensively promote precision poverty alleviation、Various typical characters bet365 live casino games emerging from the re -production and re -production of various places，Example characters in all walks of life are the best performance materials for "cloud" literature and art，It is worth preferred。This "cloud" literature is shocking、The huge artistic charm of cultivating emotions and inspiration，can be close to the mainstream value、mainstream Volkswagen and mainstream life，Only long welcomed and favored by the public，Only with a long -lasting eternal aesthetic value。

(Author Unit: Shanghai University Shanghai Film Academy)