Art Management is artistic as the core，Taking management as a tool，To ensure smooth art institutions、Patient operation as the purpose。Art Management Education as an emerging professional field in New Literature，It aims to cultivate strategic planning for art institutions、Organization Implementation、Evaluation control and other talents。Art Management Education starts from the mid -1960s，Appears in different teaching institutions in different categories of Europe and the United States。It can be said，Art Management Education has formed a certain scale now，Different project characteristics in different disciplines。At the same time，Looking at the status quo of the education management education of Chinese and foreign art management，Art Management Education in essence reflects the two major features of interdisciplinary and practicality。

 

The development of art management education in Europe and America is divided into two stages，From 1966 to 1980, it was a slow growth stage，After 1980, it is the rapid growth stage。From the frequency of the term "art management" in Google Million Books Database，The changes after 1960 are clearly visible。Studies show，60%of the projects in American Art Management Graduate Course are located at the School of Art，Its course is by the business school of the interdisciplinary school、Provided by the School of Public Management。Ru Kaiki Meilong University's advantage in the interdisciplinary interdisciplinary，Open application economics analysis、Public Policy and Management Empiricals and other courses focusing on management skills，Pay attention to the use of information technology in art management。Unlike the United States，European art management contains bet365 live casino games a wider range of "cultural management" category，Many art management courses in the UK will apply management theory to cultural and creative industries。other，British art management courses attach great importance to the training of practical ability。During the teaching process，Many colleges have adopted a series of methods，From course settings to student practice to course evaluation，It aims to improve students' practice and employment ability。Taking two comprehensive universities of the University of Langcast and the University of Manchester as an example，The art management project of the University of Langcarster uses the core of the art management and creative industry as the core。On the basis of theoretical learning，Organize students to participate in the application research on cultural and creative organizations，Make students a practical understanding of the operating environment and behavior of cultural and creative organizations，Thesis also requires focusing on in -depth discussions on major issues of specific industries。The Art Museum and Museum Research Course of the University of Manchester has more than 40 years of history，Course with the help of urban geographical advantages and cultural resources，hire experienced professionals in teaching to provide teaching and training，Seminar、Lecture、Museum and gallery field inspections and other forms of lectures。other，Student and Museum、Gallery and related cultural organization cooperation，Carry out a specific project practice for at least 20 days -such as exhibition development、Collection Management、Education project design, etc.。This practical activity can be used as part of the core compulsory course "collection and exhibition management" and "professional practice project".，and submit a personal and group report as a closed loop for course evaluation。This can be seen，European and American Art Management Education has its own Bet365 app download focus in comprehensive universities，But with the characteristics of cross -disciplinary and project practice。

 

In China，Discipline of Art Management has also gained great development in recent years。Take Tsinghua University as an example，Art Management Project Starting in 2012，In 2013, the core course of the Department of Art History's History Theory in 2013、Forms of the Public Class of the Academy of Fine Arts，Open "Art Management" and "Overview of Art Market" and other courses。After that，Gradually open a major for students such as "Special Research on Art Management"。Starting in 2014，Art Management Project Relying on the Academy of Fine Arts Master of Art Projects to recruit students。Starting from 2015，The School of Fine Arts of Tsinghua University and the School of Economics Management of Tsinghua University，United to recruit graduate students for art business management for the Sotheby's School of Art, New York, United States。

 

The formation of art management disciplines is industrialization in the field of art、Socialized and social results，This allows it to span the general professional door category and has the "cross" attribute。The characteristics of the non -standard art non -standard make it have the complexity that other industries "products" cannot compare。To ensure complication、Different art works、Project、The activity is implemented smoothly，Art managers must both be on the art ecology、Macro cognition of multiple perspectives in laws，It also needs to have practical experience in managing different art projects、Multi -level strain ability and creative thinking。So，In the training of art management talents，You need to pay attention to the teaching of interdisciplinary knowledge。

 

Tsinghua University has a large number of high -quality education and teaching platforms，Provides unlimited possibilities for cross -disciplinary education teaching for art management。

 

First，The Academy of Fine Arts has design、Art、Three first -level disciplines Bet365 lotto review of art theory。In this strong professional background，Students can follow their own experience and professional interests，In design management、Fashion Management、Exhibition Management、Show Design Study、Interactive design、Data visualization and other aspects，Further expand your professional interest。"Management" teaching part closely related to art management，、Tsinghua University School of Public Management Completion。In the course settings of the Master of Art Management，There are basic courses of management of management from teachers from the School of Economics Management，There are also courses related to public management for students。At the same time，Course of other humanities and social sciences in Tsinghua University also provides a broader discipline vision for students of art management。

 

other，cutting -edge research on big data and artificial intelligence in Tsinghua University has also become a valuable resource in the course。Tsinghua University has opened a computer for teachers and students for the school in recent years、Artificial Intelligence、Big data special courses composed of professional teachers such as humanities and disciplines。Students with related professional backgrounds in art management also participated in related learning，and apply the new research method to the art market research。

 

Art Management Education also needs to be "doing" middle school，Practical teaching that needs to be made through different forms and demands enables students to obtain multi -view angle of the art ecosystem、Multi -level cognition。The art management project of the Tsinghua Academy of Fine Arts is effectively connected with the subjectized art management and practice through different levels of curriculum practice。transition from "receiving" practice to "output" practice，Through cutting -edge expert lectures、Course Practice Project，enable students to digest the practice knowledge、absorption，to cultivate bet365 Play online games students' practical ability。

 

In the course，College with a front line、Senior、Frontier、Innovation as a guidelines Invite industry experts，Practitioners who are invited to explore the new trend of industrial development，Cultivate students' cutting -edge industrial outlook in the form of a series of lectures，Make students need to understand the art industry in the macro composition and micro operation。While the student does project practice，Arrange a series of lectures，​​The lecture is open to the public。In the lecture activities over the years，Not only invited teachers from different departments of the Academy of Fine Arts and other college teachers，also invited cultural economy、Art Finance、Art Law、Art Organization、Art Museum、Gallery、Important experts in the field of art auction。other，series of lectures also invites artists who continue to try new forms and new concepts in artistic practice to teach international vision。Lectures are not restricted to "lecture"，Instead, diverse means such as "visit", "forum", "conversation" and other means。For example, a lecture on the operation of art business institutions，Mode of the expert round table meeting，Invite to auction house、Gallery、Professionals of the work of art brokerage work introduced their respective working models and experiences in the form of discussion。Lectures on the operation of gallery and exhibition projects are directly carried out in the gallery and art museum，Relevant experts shared a variety of experiences from planning concepts to design of showcases。Through a few years of exploration，The course has formed a relatively fixed and effective characteristic practice teaching mode，Combination online and offline。

 

Curriculum practice project is a way for specific art management practice experience。In order to enable students with different professional backgrounds to participate in and harvest in the practice of a semester，Topics for curriculum projects、The Bet365 app download control of scale and difficulty is particularly important。The overall requirements of the course practice project are art -related projects，But encourage students to try different forms of art projects。For students at the Academy of Fine Arts，Art Exhibition is their most familiar art project form，It is also the most convenient practice form that is most convenient for the specialties of the School of Fine Arts。other，Course also guides students to try other forms of art projects。For example，Seminar、Charity Auction、Online Interactive Project。In the project selection stage，Teachers and students share their favorite art projects，After the students propose the art project that they want to implement most。During the discussion process，Teachers guide students to summarize the elements of successful art projects，At the same time, we should use this as a reference to propose your own creativity，Guide students to determine it difficult and moderate、Projects with operable。For example，In 2015, there is a group of original plans to organize a auction activity with the theme of the New Year's Eve.。Later, the attributes of the auction were discussed by teachers and students、Application of different auction modes、Forms of Public Welfare Art Activity and other problems，Finally, the selection of the event was determined as a form of a quiet charity auction，Funding for "Star Rain" autistic children's public welfare organization，Get a total of more than 10,000 yuan in good money。Another，As a student course practice project，Control of the complexity of practical projects is very important。Professor guide students to avoid setting too many steps and repeated links during the planning project stage，Make the project content plump and not exceed the difficulty that students can control。Especially after the discussion of divergent thinking in the early stage，You need to guide students to do subtraction in the implementation link -how Bet365 app download to closely carry out projects on the theme of the project，Avoid too complicated links，Difficulties in the implementation of the project under the condition of limited project personnel and budget。

 

Art Management Teaching of the Academy of Fine Arts of Tsinghua University Give full play to the advantages of the university，Docking with top resources in the art industry at the same time，The two major features that reflect the interdisciplinary and practicality。

 

(The author is an associate professor hired by the School of Fine Arts of Tsinghua University、The person in charge of the art management project of Tsinghua Academy of Fine Arts)