In the history of human civilization，The development of bet365 new customer offer and the advancement of technology complement each other，bet365 new customer offer is not only an expression of human inner emotions，It is also the presentation method of human technological progress。The unearthed bone flute in Jiahu shows the height of bet365 new customer offer and technology mastered by the Chinese ancestors in the Neolithic Age。The continuous development of European orchestral compositions，It is the cultural achievement brought about by the industrial revolution in the 19th century。The wooden flute was replaced by a silver flute、Violin family gut strings are replaced by nylon or metal strings、The trumpet and French horn have new valve keys，The timbre of symphonic works has been greatly enriched，The symphony orchestra can also play as loud as a cannon。The advent of audio and video recording technology，Enables bet365 new customer offer to be copied on a large scale，Breaking the time and space limitations of bet365 new customer offer art，Reshaping the operating mechanism of the entire bet365 new customer offer industry。The integration of digital technology and bet365 new customer offer industry，Profoundly influenced the development of the bet365 new customer offer industry。Technology makes bet365 new customer offer an art product that people can enjoy anytime, anywhere，Spread bet365 new customer offer to every corner of the world。

　　bet365 new customer offer creation and production

The creation of bet365 new customer offer is the crystallization of human wisdom and civilization，It is when people express the emotions and thoughts deep in their hearts that cannot be described in words，by melody、Harmony、Orchestration、Strength、Speed ​​and other sound combinations，The artistic creation passed on to the audience through the performer’s secondary creation。In the history of Chinese and foreign bet365 new customer offer development，bet365 new customer offer creation has always been the driving force behind the continuous advancement of bet365 new customer offer art，It is the core content of bet365 new customer offer art。

bet365 new customer offer creation includes collective improvisation by the masses in folk bet365 new customer offer、A group creation model that is transmitted orally and gradually developed，Also includes an independent creative model in which a single composer combines his own creative inspiration with professional techniques after repeated elaboration。This independent creation model composed by a single composer is also the most important creation method in the history of bet365 new customer offer，The complexity and artistry represent the height of the development of bet365 new customer offer art。For example，The classical period that shines in the history of European bet365 new customer offer，Wolfgang Amadeus Mozart, an outstanding representative of the Viennese School of bet365 new customer offer, created more than 600 musical works in his only 35-year-old life。Including more than 50 concertos、More than 20 operas、41 symphonies、17 piano sonatas、23 String Quartets、35 piano and violin sonatas and other artistic masterpieces，Wide range of work types、The huge volume of creation、Superb artistic level，Become a model of independent bet365 new customer offer creation。Bach、Haydn、Beethoven、Schubert and other bet365 new customer offer masters，Push bet365 new customer offer creation step by step into a complex and professional direction，bet365 new customer offer composition has been considered a profound and highly technical profession。

However，With the emergence of artificial intelligence technology，bet365 new customer offer creation may develop in another direction。French computer scientist、Musician Pierre Barreau invented “artificial intelligence virtual artist”，i.e. AIVA。Informed by the developer team，They will be committed to using artificial intelligence technology to empower everyone，Let people create their own personalized bet365 new customer offer。AIVA developer team applies deep learning technology to bet365 new customer offer creation，Bach、Haydn、Mozart、Tens of thousands of works by composers such as Beethoven are used as materials for deep learning，Convert various bet365 new customer offer creation techniques into mathematical models，Reuse these models to create original bet365 new customer offer with different personalities。2016，AIVA releases its Symphonic Fantasy Gensis in A minor，Work No. 21。2018，At the World Artificial Intelligence Conference，AIVA released its first Chinese bet365 new customer offer album "Ai Wa"，The album contains a total of 8 classical bet365 new customer offer singles: "The Beginning", "Black Dragon", "The Origin of Mankind", "Mending the Sky", "Human Society", "Colorful Divine Stone", "Four Poles of Heaven" and "Heaven and Earth"，Shows the theme of Nuwa patching up the sky in Chinese mythology。Currently，AIVA can create Chinese style、Jazz、Tango、Electronic、Popular、bet365 new customer offer in various styles such as rock and film soundtracks，has become the first non-human member of the "Society of French and Luxembourg Composers" (SACEM)。In addition，Google、Artificial intelligence leaders such as Microsoft have also launched their own artificial intelligence solutions for bet365 new customer offer creation。

Future，Every ordinary person can create his or her own bet365 new customer offer with the help of artificial intelligence。Although these works are still unsatisfactory，But with the development of deep learning technology，bet365 new customer offer creation will usher in huge changes。bet365 new customer offer creation will transform from professionalism to popularization，From professional to entertainment，From technical to conceptual，Human-machine cooperation will become the next dominant mode of bet365 new customer offer creation。

　　Live performance of bet365 new customer offer

bet365 new customer offer creation requires performers to present it through secondary creation。bet365 new customer offer performances need to be performed in a specific space，With the advancement of spatial sound field and amplification technology，The number of people enjoying the performance on site continues to increase。Today，Live performances of bet365 new customer offer can not only take place in physical spaces，You can also broadcast live on the Internet at the same time，Rapidly expanding the number of viewers。

During the 2020 epidemic，Berlin Philharmonic Orchestra、China Symphony Orchestra、Shanghai Symphony Orchestra and other famous domestic and foreign symphony orchestras have launched online live concerts，The number of online viewers of the concert has surged from the original maximum of one or two thousand to hundreds of thousands or even nearly one million。As a young orchestra in China——Xi’an Symphony Orchestra，Tried the "National Treasure Concert on the Cloud" live broadcast performance at the Terracotta Warriors and Horses in Qin Shihuang's Mausoleum。It’s summer，They even entered the Niubeiliang National Forest Park located in the hinterland of the Qinling Mountains，Launch of the "Chinese Ancestors·Voice of Qinling" cloud concert series "Niubeiliang Echoes"。Mendelssohn's "Hebridean Overture"、The ethnic-style "Dance of the Yao" and Beethoven's "Symphony No. 6 in F major "Pastoral""，Returning bet365 new customer offer to the beauty of nature，Let viewers in cyberspace experience the wonderful artistic conception of nature while listening to bet365 new customer offer performances。This kind of spanning space emerged due to the innovation of network technology and audio technology、A performance model integrating multi-dimensional experience with bet365 new customer offer tourism，Brings viewers an unprecedented experience。At the same time，This new performance environment also poses new challenges to bet365 new customer offer performers，That is, how to carry out effective artistic communication with the audience in a space where the audience cannot be seen，This is also a scene that performers in Beethoven’s era could not imagine。

On the other hand，bet365 new customer offer performers are also being changed by new technologies。Today，We can see lifeless machines composed of a bunch of electronic components performing on the stage，Maybe not even a machine，It’s just some virtual images performing for us。At the 2020 World Artificial Intelligence Conference，In the MV for "Smart Connected Home" created by Microsoft artificial intelligence Xiaoice，Microsoft Xiaoice and Baidu、Xiaomi and Bilibili’s AI virtual images jointly performed，Being a team can never stop、bet365 new customer offer performer who ensures every movement is exactly the same。Yamaha Group is based on deep learning technology，Created the world’s first artificial intelligence piano playing system Dear Glenn。This piano performance system can play any piece on a real piano in the playing style of the late piano master Glenn Gould，And these performances are so realistic that even Master Gould’s friends during his lifetime could hardly tell the difference。This system can not only play repertoire that the master has never played during his lifetime，You can also interact with human players。Conceivable，Non-human performers on the future stage will become a good antidote for the performing arts industry to solve the "cost disease" proposed by cultural economist Baumol。

　　bet365 new customer offer dissemination and consumption

bet365 new customer offer is the art of sound，Characteristics of intangibility and perishability。Before the advent of imaging technology，People have been unable to store sounds，Violinist Paganini、The live performances of bet365 new customer offer masters such as pianist Liszt and Chopin cannot be reproduced，It can only be recorded in words in a legendary way。With the gradual improvement of imaging technology，Today’s audience can enjoy the pianist Rubinstein across time and space、Violinist Heifetz、Cellist Casals、Musical performances by tenor Caruso and other masters，Become a valuable material for people’s research and study。It is with the help of continuous innovation in imaging technology，bet365 new customer offer art breaks the bottleneck of intangibility and perishability，Make its reproduction and dissemination possible，And affected the changes in the business model of the entire bet365 new customer offer industry。The recording industry was brilliant in the 20th century，Becoming the main mode of bet365 new customer offer reproduction and dissemination，But the emergence of digital technology has once again changed the logic of the entire bet365 new customer offer reproduction and dissemination。The American Napster company established in 1999 provides a software，It allows users to convert bet365 new customer offer CDs to MP3 format，And share and download for free on the website。Although this move infringes upon the rights of the bet365 new customer offer copyright owner，Later this company was also sued by the five major record companies and declared bankrupt，But since then, the digital bet365 new customer offer reproduction and dissemination model in the Internet era has won the hearts of bet365 new customer offer consumers。Afterwards，Jobs, the soul of Apple, built the iPod closed-loop bet365 new customer offer paid download model，bet365 new customer offer consumers no longer buy entire albums but 0.Buy the single for ，Breaking the curse of unprofitable digital bet365 new customer offer，Establish a new bet365 new customer offer communication and business model。

In recent years，New technology brings surprises to the bet365 new customer offer industry again。With the popularity of smartphones and 4G networks，Streaming bet365 new customer offer platforms have rewritten bet365 new customer offer communication and consumption models around the world。On bet365 new customer offer streaming platforms，bet365 new customer offer consumers only need to download an App to listen to massive bet365 new customer offer。According to statistics，The total number of songs legally streamed in the United States in 2019 reached 2 trillion，The spread of bet365 new customer offer is expanding at an alarming rate。Meanwhile，Streaming media is also changing people’s bet365 new customer offer consumption behavior。Streaming media platforms analyze consumer preferences through users’ bet365 new customer offer listening records，And recommend bet365 new customer offer to the consumer that he/she may like，Encourage listeners to share their own playlists and comment on the bet365 new customer offer，Further satisfies bet365 new customer offer consumers’ desire for sharing and expressing opinions。While continuing to meet the needs of bet365 new customer offer consumers，Streaming media platform’s business model through advertising and paid subscriptions，Created 2/3 of the entire bet365 new customer offer industry’s revenue in 2019。Today，Digital technology represented by streaming media is not only changing the bet365 new customer offer communication and consumption model，And adversely affects the development trend of bet365 new customer offer creation，Become the engine that promotes the development of bet365 new customer offer and art in the new century。

The innovation of human technology has always profoundly affected the development of bet365 new customer offer art。The Greeks believed that bet365 new customer offer has the duality of art and technology，It can both bring joy to people，It also makes people think deeply about the nature of the universe。New technology is changing people’s perception and understanding of bet365 new customer offer in its own unique way，Bring people new bet365 new customer offer experience and insights，Introducing the beauty of bet365 new customer offer into a new realm。Although we cannot predict what new changes new technologies will bring to bet365 new customer offer in the future，No matter what form the bet365 new customer offer will take，It will always belong to the reappearance of the deepest emotions in human hearts。

(This article is a phased result of the key project of the Beijing Social Science Fund "Research on the Integration Model of Cultural Tourism Industry and Digital Technology in Beijing" (20YTA004)

(The author is the deputy dean of the School of Arts, Renmin University of China)