General Secretary Xi Jinping pointed out，Literature and art business is an important cause of the party and the people，The literary front is an important front for the party and the people。Red music carries the soul of red culture，It is an important part of socialist advanced culture。Now，The development of red music is facing opportunities and challenges，How to fully stimulate red music vitality，Innovation Red Music Communication Method，Realize mainstream ideological leadership，It has become an important proposition for the development of red music in the new era。Follow and implement the "people -centered" literary thought，It is the core essential of the development of Chinese red music in the new era。

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People's nature is an important concept that belongs to aesthetics and historical categories in Marxist literary theory，It is also the core proposition of contemporary literary creation and criticism。Mao Zedong proposed "Speech at the Yan'an Literature and Art Symposium" "Literary and Arts first serves workers, peasants and soldiers"。October 15, 2014，General Secretary Xi Jinping's speech at the Symposium on Literature and Art Emphasis，"Persist in the people -centered creative orientation"，and in -depth interpretation of the essence of "people's nature" literature and art，Emphasizing "the people need literature and art", "literature and art need the people", "literature and art must love the people"。December 14, 2021，General Secretary Xi Jinping at the 11th National Congress of the China Literature Federation、Published important speeches at the opening ceremony of the Top Ten of the China Writing Association，It is proposed again that literature and art originated Bet365 app download from the people，For the people，belonging to the people。General Secretary Xi Jinping's speech is to understand and grasp the essential attributes and value position of the "people's nature" in the new era，The huge energy of activating the "people's nature" literary creation provides a fundamental follow and value guidance。

Literature and art love the people，The development of red music in the new era is inseparable from the practice of "people's nature"。"People's" as a major coordinate of red music creation and review，is an important standard for testing and judging the value of red music。It can be said，The red music that has sang so far in the tide of history all reflects the "people's nature" literary thought。For example，After the founding of New China，The majority of literary and art workers fully absorb historical and realistic literary materials，Created a large number of literary and artistic products that people like to see。Red movie music born during this period，Classic classic of becoming eternal。"My Motherland", "Heroes of the Heroes", "Yan'an Song", "Singing the Motherland" and other familiar classic tracks are from the people，Also serving the people，They can express the music expression by being close to the people's aesthetic habits，Expressing the achievements of the people's establishment and the sense of pride of the nation of the people after the masters of the people，It has a positive effect on revitalizing the spirit of the nation，I made an excellent contribution to the development of socialist literature and art，The aesthetic trait of "people's nature" literary thoughts in the era of the people -centered era。

Red music carries a magnificent history，The sincere emotion of the Chinese children to the beautiful motherland，It is the emotional sustenance and common memory of several generations of Chinese people。However, it is worth noting that，With the change of reform and opening up and marketization Bet365 app download of music，The rapid development of popular music gradually squeezed the development space of red music。Different cultural influences，Different age groups have different understanding and understanding of red music。Studies indicate，Some audiences, especially young people, expressed their lack of understanding of red music and their red cultural connotation。Therefore，Standing in the new era of new history，Understand and grasp the relationship between red music and "people"，Follow and implement music creation based on the concept of "people"，It has great significance for knowing and solving various problems in the current development of red music。Literature and art serves the people，Praise the era，It is the tireless pursuit of the New Chinese art world，Inheritance and development of red music containing "people's nature" is our common mission。

　Literature and Art needs the people: Red music creation is centered on the people

General Secretary Xi Jinping pointed out，"Minerals of literary and artistic raw materials in the lives of people's lives，People's life is all the endless literary and art、The inexhaustible creative source "。Adhere to the people as the center，It is necessary to use the people as the subject of literary performance，Always go deep into life、Together people。Red music creation must "get the scriptures" to classic works，Avoid "fake、Big、empty "，Together people、Root life，Excellent creative tradition of inheriting the combination of realism spirit and romantic feelings。At the same time，Under the contemporary multicultural background，People’s aesthetic standards are different，Red music is to meet people's diverse emotional needs，The mainstream thoughts of the current society should be combined with the forms of the people's love，Diversified development of advocating aesthetic form and social and cultural functions，Constantly enrich the form of text，Make it in line with the people's different aesthetic demands。

bet365 live casino games On the stage of the CCTV Spring Festival Gala in 2021，Zhang Ye and Zhou Shen's new red song "China in the Light"，left a deep impression on the audience。One of the two singers is a popular singing method，The other is a folk singing method，Mixed -match style is refreshing。"China in the Light" is guided by the Propaganda Department of the Shenzhen Municipal Party Committee、Original songs created by Organization of Dapeng New District，The theme of the era of "Chinese Dream" is closely linked，Singing the beautiful life of thousands of households in the new era，It also shows people's good blessings for the motherland and my happy yearning for the future，It is close to reality、Life、The artistic model of the masses，With distinctive characteristics and strong spiritual appeal。

other，It is by the Propaganda Department of the Central Committee of the Communist Youth League、China Opera and Dance Theater jointly launched，Li Yugang's new red song "Wanjiang" invited to sing the national style elements and opera vocals，Successfully combines traditional culture and popular elements。This song not only enthusiastically sang the spirit and belief of the Chinese nation，Also entrusts the beautiful wish of the future of the motherland。Except the creation of the original author，The TV series edited by netizens "Awakening" version "Wanjiang"、National Style Gesture Dance Edition "Wanjiang"、Special Police Souting Version "Wanjiang" and other versions of various versions have sprung up like rain。The re -creation of these different versions can get rid of the rigid mode of rigidity，Reflected the subjectivity of the people，It has enriched the connotation of the music itself，Also the spread of red music culture to a new height。

This can be seen，The red music of the new era is only on the theme thought、Style form and other aspects closely contact the people，Create it really for the people，can expand the audience，So as to lead Bet365 app download the public’s aesthetics and spiritual needs，evokes the general public’s general patriotic feelings and cultural identity。

　People need literature and art: Diversified communication for red music

Back to History，Most of the traditional red music is passed down through mouth，or with the help of broadcast、Movie、TV and other traditional media spread，Highly mature modern society in music digitalization is strong。Interpretation and reconstruction of modern media、The demand for audiences in the same day，It has already prompted the expression of music culture to spread more diverse。"People need literature and art"，Red music development should adhere to the value orientation of "people's nature"，Combining the discovery and use of diversified technical means of red music history and culture，Comprehensive expansion of communication channels，Adapt to the new communication ecology，Continuously meet the people's longing for a better life and diversified spiritual needs，Create a new landscape of contemporary red music culture。

Now，Short video has become a new type of online audiovisual mode that is loved by the people。According to the 49th "China Internet Development Status Statistics Statistics Report" released by the China Internet Information Center，As of December 2021，Short video user scale reached 934 million，Usage rate reaches 90.5%，The huge user group and the high usage rate reflect the huge changes in the media usage habits and information receiving needs。Regardless of the radio and television system、Traditional Paper Media，Still official government new media，Actively extend to short video platforms。For example, the "People's Daily" "" Bird's Nest "" Ten Thousands of Birds Sing "Singing" No Communist Party without the New China "video，Like the number of likes nearly 3 million times，Video "The National Flag Guard Singing" The Motherland will not forget "" likes nearly one million times，Short videos with the Bet365 app download theme of red songs have caused strong emotional resonance among netizens，The social benefits of red music have maximized。

Red music spread should also actively explore the potential of offline activities and online activities，Realize the "double -wheel drive" online and offline。"Singing a century of glory in the organization organized by the Ministry of Education，In the "Music Party History" series of activities with the theme，Participate in universities through online live broadcast、Network relay and other forms held a cloud concert、Cloud singing and other activities，"Cloud Platform" is empowering red music，Bring a steady stream of spiritual encouragement to young students。launched by the Literary and Art Program Center of the Central Radio and Television Station，46 top musicians at home and abroad gathered in the cloud，An unprecedented cross -screen performance carried out through the mobile phone -in the symphony cloud ensemble "Red Flag Song"，The performance of the musician's performance leaping through the space，The moving melody aroused the power of struggle in the hearts of countless audiences，Give people true、sincere encouragement and support，Realized energy transmission that spans time and space。

Yiyun Concert、New communication channels represented by short videos，opened a new path for the spread of red music。Use new technology、New channels Promote red music to break through the barriers，It will greatly broaden its audience，attract more young people to understand and love red music，Create a new weather for the development of red music，Enhance the consciousness and self -confidence of the Chinese nation's culture，Fived in the new glory of Chinese culture。

No matter how the environment changes，The most basic creative law of literature and art、Aesthetic requirements、kernel pointing、Ideological consciousness, etc. will not change。The aesthetic characteristics of "People'bet365 live casino games s" literary thought will always be used as the banner of red music，Guide the majority of literary and art workers to continue writing the spirituality system passed down from generation to generation，The strongest sound of the play that belongs to the new era，Show the magnificent weather of the new journey。

(This article is the "Seventeen -year -old Red Movie Music Creation '" Research on the Creation of Music Creation "(22yja760050) in the general project of the Humanities and Social Science Research and Planning Fund of the Ministry of Education.

(Author Unit: School of Art of Renmin University of China)