In recent years,bet365 sign up bonus code videos have become a beautiful scenery to spread the excellent traditional Chinese culture,Many of the works that are out of the circle are derived from secondary creations of some popular cultural variety shows。From the popularity of long variety shows to the popularity of bet365 sign up bonus code videos,Greatly enhances the spread and influence of China’s excellent traditional culture among young people,It is also a successful reproduction and cross-media re-dissemination of high-quality cultural IP resources,The mechanism of its secondary creation and dissemination deserves in-depth discussion。
Basic mode
The cross-media conversion process of cultural variety shows from long video websites to bet365 sign up bonus code APPs,It is also the process of secondary creation by the creator。There are three main modes of secondary creation from long variety shows to short videos。
First, directly intercept the core cultural highlights of popular long variety shows。In order to adapt to the behavioral inertia of fragmented reading among the public,The creative subject gives priority to cutting the exciting content and clips related to China’s excellent traditional culture in variety shows,Distribute to bet365 sign up bonus code accounts for dissemination。Such as CCTV’s Douyin official account,Directly cut the paragraph in the "Chinese Archeology Conference" where experts explain how the cavemen used animal bones to make bone needles,Spread traditional culture。No matter the screen content of this bet365 sign up bonus code、Sound music or camera adjustment,They are all consistent with the original variety show paragraphs。Unmodified、Highlighting the cultural highlights of long variety shows is the main feature of this creative model。
The second is to re-edit the highlights of the long variety show。To adapt to the bet365 sign up bonus code duration、Excellent content、Fast-paced media characteristics,Creators reprocess selected cultural long variety show passages in a targeted manner,Re-edit the bet365 sign up bonus code text to suit the audience’s consumption habits。Among them,Adding background music and adding explanatory subtitles are the main editing methods for this secondary creation。Such as "China in Classics" Douyin official account,When showing the dialogue clip between the yin and yang of the two generations of Banshi in the original variety show,On the one hand, the content of the screen is completely preserved;On the other hand, the popular pop music "Light Wrapped in the Heart" was added to the audio track,The lyrics and melody of this song echo the persistent spirit of the "Three Heroes of Banshi" who never forget their original aspirations,Let the audience feel the profound cultural heritage of "Hanshu" and other classics in familiar melodies。Also,This account also designed subtitles for each excerpt,On the one hand, it is convenient for the audience to understand the meaning of the bet365 sign up bonus code,On the other hand, it also has the function of summarizing the core content of this video。
To meet the diversity of bet365 sign up bonus code users、Differentiated consumer demand,Creators need to limit the duration of short videos,Show as many outstanding passages from the same variety show as possible,And these contents are often not connected,This gave rise to a more complex editing method - combined editing。bet365 sign up bonus code account such as "Chinese Poetry Conference",Cut out the footage of the contestants appearing in uniforms on the show,According to the logic of self-introduction by one person and one poem,Combine these clips into a bet365 sign up bonus code。The opening lines of poems written by young men in uniform are all related to defending the home and the country,Compile these clips into a single bet365 sign up bonus code,The patriotic spirit reflected in the poems bursts out。Compared with direct cutting,This type of editing is more creative,The generated bet365 sign up bonus code already has new connotation and meaning。
The third is to integrate and edit multiple popular long-form variety shows。Each cultural variety show focuses on a specific content and category of China’s excellent traditional culture,And excellent traditional culture is universal,bet365 sign up bonus code creators expand the scope of secondary creation to multiple variety shows,Cut out their common content,Reconsolidate and edit it into one sentence: You have me、I have your bet365 sign up bonus code。For example, the bet365 sign up bonus code titled "Color Flying Flower Order" released by Douyin account "CCTV Net Kuaikan",Using "yellow", "green" and "white" as keywords,Cut out the clips of Feihua Ling that contain this word in the variety show,Cut and synthesize in the order of one poem and one place name,Even if the audience feels the interaction between different cultural categories,It also gives people the illusion that poems correspond to place names,Viewers interact in the comment area,They improvised poems and place names to supplement the video。
Main bet365 sign up bonus code
The bet365 sign up bonus code platform creatively transforms China’s excellent traditional culture、Innovative development provides a stage,A large number of cultural treasures have entered the bet365 sign up bonus code platform through the secondary creation of long variety shows,Acquire popularity among young audiences。These cultural treasures mainly include three categories。
The first category is text-based Chinese excellent traditional culture。First,The second creation bet365 sign up bonus code focuses on the famous lines in Chinese classical poetry,Priority is given to intercepting classic content from variety shows that highlight the contemporary spirit and contemporary value of China’s excellent traditional culture,To inspire young audiences。In the official Douyin account of "Classic Chant and Spread","Encouragement to Study", "Book of Commandments", "After Admission" and other works,Use poems such as "Thick accumulation leads to thin hair" and "Seeing all the flowers in Chang'an in one day" to encourage college entrance examination students to work hard;"The Spring Look at the City", "The Soldier Cao Huma", "The Grand Tour" and other youth works of the ancients,Shows youthful spirit,Infecting the audience will carry forward the past and open up the future;Combining poems such as "Lang Tao Sha Ling" and "Great Wind Song" with popular melodies,Exudes the heroic spirit of heroic warriors moving forward。"The Analects of Confucius", "Historical Records" and other splendid ancient books,Also spread from the variety show "China in Classics" to major bet365 sign up bonus code websites。Secondly,bet365 sign up bonus code creators re-create the ancient calligraphy characters in variety shows。In bet365 sign up bonus code works,They may be engraved on the stele,Or vividly on the paper,Existing letters from relatives and friends,There are also research theoretical works,Xiao Zhuan、running script、regular script、Various font styles such as cursive script,Together we build a bright and prosperous atmosphere for Chinese calligraphy。Finally,The second creation mainly focuses on the masterpieces of paintings in long variety shows。In the variety show "China in Painting and Calligraphy",All famous Chinese paintings have entered the bet365 sign up bonus code platform;"Dunhuang Murals", "Huashan Rock Paintings", "Jinshajiang Rock Paintings" and other works painted with natural mineral pigments,It is also the highlight of the bet365 sign up bonus code APP。The leaping lines in the work span time and space,Sparkling with the unique charm of Chinese aesthetics。
The second category is the excellent traditional Chinese culture of utensils。Variety shows such as "National Treasure", "City of Museums", "Like an Old Friend Is Coming", "Chinese Archaeological Conference",Provides a large amount of excellent Chinese traditional cultural materials for the secondary creation of short videos。"Siyang Bronze Square Zun", "Yachang Niu Zun" and other bronzes active in the Chang Variety Show,Come to bet365 sign up bonus code through secondary creation,Let a wider audience witness the gestation and occurrence of Chinese culture in the Stone Age。The "white pottery saucer", "black pottery goblet", "dance pattern painted pottery basin" and other ancient daily necessities shown in the variety show,Also received praise from bet365 sign up bonus code users。In addition,The dark clothes worn by actors in variety shows、Wide sleeve flowing fairy skirt、Diamond dress、Song Dynasty's eldest son、Qing Dynasty cheongsam and other characteristic costumes of different dynasties,It is also presented in detail under the small screen aesthetics of short videos,Sought after by today’s young audiences。
The third category is the excellent traditional Chinese culture of craftsmanship。bet365 sign up bonus code secondary creation focuses on technology、Three aspects of folk art and crafts。In the "Central Video" Douyin account,A series of intangible cultural heritage techniques for the second creation of the variety show "China in Intangible Cultural Heritage",Total views exceed 100 million times。Library of opera performed in "Chinese Opera Conference",Become a model for bet365 sign up bonus code users to imitate and learn from。"Stilt-walking", "Fork-throwing", "Dwarf Kung Fu" and other unique folk skills,Feast the eyes of bet365 sign up bonus code viewers。In addition,Multiple sources are drawn from the variety show "I Watch the Trend of Cultural Relics" "Appearance!Beijing Central Axis” craft bet365 sign up bonus code,Highlights the amazing creativity and ingenious Chinese wisdom of China’s excellent traditional culture。
Propagation effect
The bet365 sign up bonus code transformed from the secondary innovative creation of long variety shows is a creative transformation of China’s excellent traditional culture、Innovative development opens a new window,Formation of various communication effects。
First, strengthen national identity and cultural identity。bet365 sign up bonus code creation leads the audience to comment on calligraphy and painting、View cultural relics、Poetry、Appreciating skills,We hear the piano、Zheng、Flute、Xiao、Pipa and other national instrumental music played quietly;We see idioms、Ancient building、Shadow puppets、Embroidery and other Chinese elements are coming to us。The various art categories show the unique national culture on the one hand,On the other hand, it marks the cultural memory of the Chinese nation。Henan TV "Chinese Festival" series、The dance passage of the allusions and rituals of traditional Chinese festivals performed in the variety show "Dance for a Thousand Years",Recreated into short videos,The actors record the cultural genes that have been growing for thousands of years with their graceful dance movements,The audience can experience the strong vitality of traditional culture that flows to this day in the emotional resonance。
The second is to stimulate multi-dimensional aesthetic emotions。bet365 sign up bonus code videos are an important part of online literature and art,It has the common characteristics of all literary and artistic programs - meeting the aesthetic needs of the audience,Aesthetic activities themselves can inspire different types of aesthetic emotions。From long variety shows to bet365 sign up bonus code videos,The highlights of China’s excellent traditional culture are magnified to the extreme in just a few seconds。In these secondary creation bet365 sign up bonus code videos,Some spectacle scenes that transcend the audience’s life experience,stimulating their vision、Hearing,Inspire strong emotions。Some viewers also shared their own aesthetic experiences through comments,actively interacted with other viewers,Applause for excellent traditional culture,Emotions are generated in the communication between you and me。More importantly,Comparing secondary creation bet365 sign up bonus code videos with other pan-entertainment bet365 sign up bonus code videos,Its timeless cultural connotation has the aesthetic function of stimulating the audience's emotions。Audiences appreciate this kind of bet365 sign up bonus code videos for a long time,Not only can it increase traditional cultural knowledge,It can also purify the soul,Good for physical and mental health。
The third is to evoke strong feelings of family and country。Lu Yu reproduced by the secondary creation of bet365 sign up bonus code、Fu Sheng、Li Shizhen、Sun Wu、Song Yingxing、The life stories of Sima Qian and other outstanding founders of traditional culture,Enable the audience to look back at the past and present through their eyes,Sighing that people with lofty ideals are committed to the great cause of national rejuvenation,Succession、After death,Contribute to the inheritance and development of China’s excellent traditional culture。"Wang Shibei Ding Zhongyuan Day,Don’t forget to report family sacrifices to Nai Weng” “Since ancient times, no one has died”,Leave a loyal heart to reflect history" "Only defend the country on the battlefield,Why return a corpse wrapped in horse leather”,Such patriotic quatrains travel through the corridors of time,Once again reflects the shocking power of family and country feelings。
(This article is part of the National Social Science Fund Art Project “Current Status of Mobile bet365 sign up bonus code Videos、Problems and Innovation Development Research” (21BC045) phased results)
(The author is a professor at the School of Drama, Film and Television, Communication University of bet365 sign up bonus code;Distinguished researcher at the Network Audiovisual Research Institute, School of Drama, Film and Television, Communication University of bet365 sign up bonus code)
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