In recent years，Short video becomes a beautiful landscape that spreads the excellent traditional culture of China，Many of the works of them are derived from the second creation of some popular cultural variety shows。From the heat of long variety shows to the out of the short video，greatly enhanced the propagation and influence of Bet365 app download Chinese excellent traditional culture in young groups，It is also a successful reproduction and transmission of high -quality cultural IP resources and re -communication，The mechanism of its second creation and dissemination is worthy of in -depth discussion。

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Cultural variety show from long video website to the cross -media conversion process of short video app，It is also the process of creating second creation。This secondary creation from long variety shows to short videos has three modes。

First, the core culture highlights in the long variety show。The behavioral inertia to adapt to the fragmented reading of the public，The creative subject is preferred to cut the exciting content and fragments related to the excellent traditional culture of China in the variety show，distributed to a short video account for spread。Ru CCTV's official account of Douyin，​​Directly cutting the experts in the "Chinese Archaeological Conference" explained the paragraphs of the bone needles of the mountains with animal bones，Communication traditional culture。This short video, whether it is the content of the picture、Audio music or lens mob，All match with the original variety show。No modification、Highlighting the highlight of long variety show culture is the main feature of this creative mode。

The second is to re -edit the highlight of the long variety show。To adapt to short video time short、Content fine、The media characteristics with fast rhythm，The creator has a targeted manner of the bet365 Play online games selected cultural long variety show again，Short video text text that re -edits the consumption habits that fit the audience。Where，Add background music and add explanatory subtitles is the main editing method of this secondary creation。If the official account of Douyin in "China in the Classics"，When expressing the dialogue of yin and yang between the two generations of the original variety show,，On the one hand, the content of the picture is completely retained; on the other hand, the popular pop music "The Light Wrapped in the Heart" is added to the sound track，The lyrics of this song echo the persistence of the "Sanjie" in the "Banel"，Make the audience feel the profound cultural heritage of classics such as "Hanshu" in the familiar melody。Another，This account also designed subtitles for the contents of each paragraph，On the one hand, it is convenient for the audience to understand the meaning of short videos，On the other hand, it also has the role of summarizing the core content of this video。

To satisfy the diversification of short video users、Differential consumer demand，Creators need to be within a long time with a limited video，Show as much as possible as possible to come to the same variety show，And these contents are often not connected，So a more complicated editing method was born -a combination -type editing。Such as the short video account of "Chinese Poetry Conference"，Cut the player in the show, wearing a uniform appearance lens，The logic of self -introduction by one person a poem，Combining these fragments in a short video。The opening of the uniform youth's poems are related to the guardian of the guardian，Compiled these fragments after a single short video，Poetry's patriotic spirit is sprayed with thin and out。Compared with directly cutting，This type of editor is more creative，The generated short videos have new connotations and meaning。

Third is the integration editor of multiple hit long variety shows。Each cultural variety show focuses on a specific content and category in Bet365 app download Chinese excellent traditional culture，and excellent traditional culture are universal，Short video creators will expand the scope of the second creation to multiple variety shows，Cut out their common content，Re -integrated editing into a one of you has me、I have your short video。Such as a short video called "Color Flying Flower Order" published by the Douyin account "CCTV Network Quick Watch"，Taking "Yellow", "Green", "White" as the keyword，Cut out the flying flower order fragment containing this word in the variety show，Equipment synthesis in the order of one poem and one place，Both the audience feel the interaction force between different cultural categories，Also giving people the illusion corresponding to poetry and place names，The audience is interacting in the comment area，Message of improvisation of poetry and place names as a supplement to the video。

　　Main content

The short video platform is the creative conversion of the excellent traditional culture of China、Innovative development provides a stage，A large number of cultural treasures enter the short video platform through the second creation of long variety shows，Get the sought after by the young audience。These cultural treasures mainly include three categories。

The first category is the excellent traditional culture of the text category。First，Two -time creation short videos will be aimed at the famous sentences in Chinese classical poetry，Priority to the classic content of Bet365 app download Chinese excellent traditional culture that shows the contemporary spirit and contemporary value from the variety show，To call on young audiences。In the official account of Douyin in "Classic Yong Zhuan"，"Persuasion", "The Book of the Command", "Dengke Hou" and other works，Use "thick accumulation and thin hair", "see Chang'an flower a day" and other verses to inspire college candidates to forge ahead; "Dengcheng Spring Hope", "Fang Soldiers Cao Hu Ma" and "Zhuangyou" and other ancient people of ancient people，Show the guilty of young people，Infectious audiences continue bet365 live casino games to go; the combination of poems such as "Langtao Sand Ling" and "Great Wind Songs" are combined with the popular melody，Heroes of hero soldiers who are gone forward。"The Analects of Confucius", "Historical Records" and other ancient books of Chan Xinghan，It also spreads from the variety show "China in the Classics" to major short video websites。Next，Short video creators perform secondary creation of calligraphy and ancient characters in variety shows。In short video works，They may be engraved in the stele，or jump on paper，Letter of a letter from relatives and friends，There are also research theoretical works，Xiaoyu、Books、Kaishu、Cursive and other font styles，Building the bright and prosperous weather of Chinese calligraphy。Last，The second creation mainly focuses on the masterpiece of painting in long variety shows。In the variety show "China in Painting and Calligraphy"，Chinese painting names have entered the short video platform; "Dunhuang murals", "Huashan Rock painting", "Jinshajiang Rock painting" and other works drawn with natural mineral pigments，It is also the highlight of the short video app。The jumping line in the work spans time and space，Flashing the unique charm of Chinese aesthetics。

The second category is the excellent traditional culture of the utensils。"National Treasure", "City of Museum", "Similar to the old people", "Chinese Archaeological Conference" and other variety shows，provides a large number of Bet365 app download Chinese excellent traditional cultural materials for the second creation of short videos。"Four Sheep Bronze Fangzun" and "Asian Chang Niu Zun" and other bronze wares active in long variety shows，Through second creation came to the short video，Makes more vast viewers witness the birth and occurrence of Chinese culture in the Stone Age。Ancient daily necessities such as "Bai Tao", "Black Pottery Gao Fa Cup", "Dance Pot Pot" displayed in variety shows，It also harvested the admiration of short video users。other，Qu 裾 Deep Clothing worn by the actor on a variety bet365 live casino games show、Wide -sleeved Liuxian skirt、Song Dynasty 褙 褙、Song Dynasty 褙 褙、Different dynasties such as the Qing Dynasty cheongsam，It is also subdivided under the reflection of short video small screen aesthetics.，Has the sought after by the young audience now。

The third category is the excellent traditional culture of Chinese Chinese。Short video secondary creation focusing technology、Quyi and crafts three aspects。In the Douyin account of "Central Video"，A series of non -heritage techniques for the secondary creative variety show "China"，Total playback volume exceeds 100 million times。The opera singing lyrics performed in the "Chinese Opera Conference"，Becoming a short video user to follow the object of learning。"Stepping on the stitch", "Futpoar", "Dwarf Gong" and other song art，Make the short video audience full of eyes。other，Multi -based on the variety show "The" Tide of Cultural Relics ", I Watch" "The debut! Beijing Middle Axis "Craft Short Video，China Wisdom, which shows the amazing creativity and ingeniousness of the excellent traditional culture of China。

　　Propaganda effect

Short videos that are transformed through the secondary innovation and creation of long variety shows are the creative transformation of excellent traditional culture of Chinese traditional culture、Innovative development opened a brand new window，Form a variety of communication effects。

First, strengthen national identity and cultural identity。Short video creation leads the audience to evaluate painting and calligraphy、Channel、Poetry、Appreciation skills，We hear the piano、zheng、flute、Xiao、Pipa and other ethnic instrument music sounded quietly; we see idioms、Gujian、Shadow、Embroidery and other Chinese elements came to us。The art door category of Qianzhong has a unique national culture on the one hand，On the other hand, the cultural memory of the Chinese nation is identified。Henan Satellite TV "China Holiday" series programs、Variety show "Dance Thousand Years" performed the dance paragraphs of traditional Bet365 lotto review Chinese festivals and rituals，Two -time creation as a short video，The actor records the endless cultural gene for thousands of years with a graceful dancing posture，The audience has experienced the strong vitality of traditional culture in the emotional resonance。

Second is to stimulate multi -dimensional aesthetic emotions。Short video is an important part of online literature and art，It has the common characteristics of all literary programs -to meet the aesthetic needs of the audience，Aesthetic activity itself can inspire different types of aesthetic emotions。From long variety shows to short video，The highlights of the excellent traditional culture of China are amplified in a few seconds。In these two -created short video，Some wonderful scenes that surpass the experience of audience life，Stimulate their vision、Hearing，Stimulate strong emotion。Another viewers shared their own aesthetic experience through comment，Also actively interact with other audiences，Applause for excellent traditional culture，Emotion in the exchange you come and me。More important thing is，The short video of the second creation is compared with other pan -entertainment short videos，Its timeless cultural meaning has aesthetic features that inspire the emotion of the audience。Audiences enjoy this type of short video for a long time，Not only can increase traditional cultural knowledge，Can also purify the mind，Good for physical and mental health。

Third is to evoke strong home feelings。Lu Yu, which is reproduced by the second time of short video、Fusheng、Li Shizhen、Sun Wu、Song Yingxing、Sima Qian and other outstanding traditional culture creators' life story，Make the audience look back at ancient and modern with their eyes，Sighing that the people of the people are committed to the great cause of the national rejuvenation，Beginning and succession、After death, it has been，Contributions to the inheritance and development of the excellent traditional culture of China。"Wang Shibei Ding Central Plains Day，Family Festival has Bet365 app download no forgetfulness Nai Weng "" Who has no death since ancient times，Leave Dan Xin Zhaoyuan "," Only the Sand Farm is the death of the country，How to pay back the corpse "，This patriotic quatrack crossing the Time Corridor，Reflecting the shocking power of the feelings of monks again。

　(This article is the National Social Science Fund Art Project "Mobile Short Video Status、Research on Question and Innovation Development "(21BC045) phase results)

(The author is a professor at the School of Drama and Television of the Communication University of China; a special researcher at the Institute of Internet Audiovisual Research Institute of Drama and Television College of Communication University of China)