Based on bet365 bonus code 2023 animation、Internet Literature、bet365 bonus code 2023 Music、bet365 bonus code 2023 games、bet365 bonus code 2023 movie、bet365 bonus code 2023 Variety Show、Internet literature and art represented by short videos are the most active form of expression in today’s cyberspace。This aspect stems from the network transformation of traditional literature and art in the new technological environment，On the other hand, it is brought about by the large group of young people actively creating a culture of common love as "producers and marketers" in the bet365 bonus code 2023 space。According to statistics from the China Internet Research Center in 2023，The number of Internet users in my country is 10.6.7 billion，Among them，Internet users aged 10-40 account for 48% of the total number of Internet users。According to the seventh national census data in 2020，The number of people aged 10-40 in my country is 5.4.8 billion，Only 38 of the total population.9%。These two sets of data show，Young Internet users account for nearly half of the total number of Internet users in my country，Much higher than the proportion of this group in the total population of our country。This amplifies the values ​​of teenagers throughout the entire cyberspace，It also explains how to do ideological work well under the new situation，We must pay attention to the discourse characteristics and value guidance of youth bet365 bonus code 2023 literature and art。

　　Discourse characteristics of youth bet365 bonus code 2023 literature and art

The development of Internet and mobile terminal technology and the complex refraction of real interests，On the one hand, it diversifies the subjects of cyberspace discourse，The clamor of bet365 bonus code 2023 public opinion has become the new normal；On the other hand, it breaks the sense of space created by traditional mass media in the hearts of the audience，Get information、Entertainment、Commodity consumption、Social communication and other functions that were previously performed by different social mechanisms are integrated together。Ideological narratives can be embedded in the specific situations of people’s daily lives，narrative of life、Entertainment narrative、Emotional narrative intertwined，and via video、animation、Live broadcast and other forms of communication for cross-time and space communication。These words are further intelligently recommended through the platform algorithm、Display traffic sorting and other indicators。

In the practice of bet365 bonus code 2023 literary and artistic creation，The boundaries between teenagers as consumers and producers are gradually blurring，While consuming their favorite bet365 bonus code 2023 media content，Also produces endless new fan texts。These texts have obvious "two-dimensional" characteristics。

In the consumption of bet365 bonus code 2023 literature and art, teenagers not only produce new texts with new aesthetic elements，New communities were also produced。Most of his vital consumption and creation are based on "interesting fate" as a link、An bet365 bonus code 2023 “circle” based on various social platforms。Most "circles" have niches、Closed characteristics，Will use exclusive language and symbols or rules、"Circle building" such as etiquette，Forming barriers to entry and a circular discourse structure shared only among community members。

At the same time，The characteristics of “fan culture” are also clearly present in the production and consumption of bet365 bonus code 2023 literature and art。Platform algorithm logic promotes the transparency of private desires and the flow of emotions，The spontaneous "circle creation" originally based on "interesting relationships" has become even crazier after being promoted by capital，Intensified emotional manipulation and circles on the Internet，Making bet365 bonus code 2023 literary and artistic production complex and chaotic。

　　Mainstream Internet bet365 bonus code 2023 and artistic values ​​lead new ideas

In recent years，bet365 bonus code 2023 and artistic programs maintain integrity and innovate，Actively promote the identity strategy based on the excellent traditional Chinese culture、A discourse strategy that combines traditional culture with the spirit of the times、Presentation strategy supported by virtual technology、A publicity strategy that combines topical and cultural creative marketing with fragmented playback，Strive to tell Chinese stories well，Enrich the supply of high-quality online cultural products，Leading Internet literary and artistic values。

First，Extract the excellent genes of Chinese traditional culture，Attract the attention of young people with the "two-dimensionalization of traditional culture"、Love and recognition，This is an important starting point for bet365 bonus code 2023 and artistic programs under the new situation。such as the beginning of 2023，Shanghai Art Film Studio produces online animation "Chinese Tales"，Draw elements from ancient Chinese classic literary works and legends，Expanding the expression boundaries of Chinese comics；The popular summer animated film "Chang'an 30,000 Miles" brings the graceful and handsome poet of the Tang Dynasty and the poems that have been recited through the ages to the big screen；Many online fantasy novels are created by mixing and matching a large number of ancient classic elements。Among the more than 7,000 cultural circles of Station B, which is based on two-dimensional culture，Traditional culture has become one of the most mainstream circles。

Internet literary and artistic products with strong Chinese style and Chinese style，Combined with modern aesthetic intention，Adapt to modern society，Feeling familiar yet strange at the same time，Showing the vitality of cultural innovation。At the same time，bet365 bonus code 2023 and artistic products make the expression of values ​​more lively due to their “cute” form that is close to teenagers，Various "cute" images full of childlike fun have become an effective communication bridge between historical relics and young audiences。

Second，Focus on exploring the value connotation of China’s excellent traditional bet365 bonus code 2023，Actively promote the creative transformation and innovative development of traditional bet365 bonus code 2023，Also use individualized storytelling as a strategy，Gain emotional resonance among young people。CCTV cultural and museum variety show "National Treasure" first tells the "past life legend" of each cultural relic through the dramatic interpretation of stars，Arouse young people’s empathy for the mighty years and intergenerational accumulation of Chinese bet365 bonus code 2023；The “life story” of discovering national treasures is told through contemporary guardians，Use the small details of personal life to connect with the great era of the nation and the country，Let young people truly understand that Chinese bet365 bonus code 2023 has the same origin、Contemporary inheritance of handicrafts、The transformation of ancient technology in the research and development of modern national weapons、The meaning of the ordinary and hard work of ordinary people to the country，Thus realizing the connection between the traditional value of cultural relics and the core values ​​of socialism。This kind of discourse and narrative strategy is also reflected in a series of programs such as "The Reader" and "The Legend of Classics"，Achieve excellent results in the recognition of values。

　Third，Blessed by virtual technology，Using multimedia audio-visual media as the carrier，Present a media field with a "sense of substitution"。For example，"National Treasure" uses 360-degree holographic imaging technology、The giant ring-shaped screen composed of LED curtain walls creates a highly technological stage effect，Realistically displays the details of each cultural relic，Bring the audience visual shock。At the same time，Multiple grand Chinese-style background music composed by Guan Dazhou creates a sense of ritual for the program，A costume drama well known to the two-dimensional community、bet365 bonus code 2023 game music serves as background music to bring people closer to teenagers。2021，Henan Satellite TV Spring Festival Gala dance program "Tang Palace Night Banquet" uses the makeup of the actors、The modeling and the combination of virtual scenes and real stages put singing and dancing into the museum scene，Comprehensively reproduces the image of “Tang Dynasty Warriors” and the style of the prosperous Tang Dynasty，Complete the ancient and modern dialogue across time and space。This scene presentation strategy integrating high technology，Can effectively make excellent traditional culture come alive、"Fire"，Let young people feel the charm of Chinese culture in an immersive experience。

　Fourth，Network and channel linkage，Full network coverage，And adapt to mobile media for playback，Topic marketing、Cultural and creative design together form a continuous influence。This attempt began with the film "I Repair Cultural Relics in the Forbidden City" dedicated to the 90th anniversary of the Palace Museum，The film was first broadcast on CCTV Documentary Channel prime time in 2016，Soon to be posted to Station B，Rave reviews。2017，The program "National Treasure" begins to be broadcast simultaneously on CCTV and Bilibili platforms，At the same time, use various audio-visual social media that gather a large number of young people as designated broadcast promotion channels，This has also become the "standard configuration" of "hot-selling" bet365 bonus code 2023 cultural products in the future。After these “phenomenal” cultural programs are broadcast on various platforms，The highlights of the program will be further edited into fragments，Complete a closed content and present it on social media platforms within 10 minutes。2018，CCTV even launched a 100-episode documentary "If National Treasure Could Talk" with only 5 minutes each episode，Telling the little-known legend of the national treasure in an exquisite and short narrative way。These short clips achieve “screen-splashing” dissemination on various video platforms and social media channels，Calling youth groups by forwarding、Comments、Like、Actively participate in secondary editing and other methods。

In addition，Mainstream bet365 bonus code 2023 cultural programs in traditional culture also try to use social marketing methods，Create hot topics on social media around the program content，Start a discussion and interact with fans；Or try cultural creation，Use cultural relic elements to create cultural and creative products that meet the aesthetic appeal of today’s young people。These publicity methods are unconventional，It can not only make cultural relics glow with new charm in the new era，It can also effectively help the program "break the circle"，Let China’s excellent traditional culture better nourish the spiritual life of young people。

　　Traditional culture leads a new trend in the development of bet365 bonus code 2023 literature and art

In recent years，bet365 bonus code 2023 and artistic products combine the excellent traditional Chinese culture with the core socialist values，And strive to fit the aesthetics of young user groups，Leading a new trend in the development of online literature and art。This idea and attempt，While highlighting the historical value and contemporary value of China’s excellent traditional culture，It also makes young people appreciate the excellent traditional Chinese culture、Revolutionary Culture、Advanced socialist culture has a deeper cognitive and emotional identity。

In practice，Can bet365 bonus code 2023 and artistic products effectively achieve “two combinations”，Is to improve the ability to guide online public opinion、Promote the creative transformation and innovative development of China’s excellent traditional culture、The key to fully stimulating the cultural innovation and creativity of the entire nation。For this，After the successful "breaking out of the circle" of mainstream online cultural programs in traditional culture，It should also be noted that different social circles have different attention logic and usage methods for these literary and artistic products，In particular, it is necessary to conduct in-depth observation of the consumption and acceptance of bet365 bonus code 2023 and artistic programs by young people on the Internet，To understand this group’s real understanding and recognition of bet365 bonus code 2023 and artistic programs in different dimensions。Careful evaluation of the ideological effects of bet365 bonus code 2023 and artistic programs，Conducive to the subsequent production of more excellent online audio-visual works，Maximizing the dissemination of China’s excellent traditional culture in cyberspace。

　(The author is a lecturer at the School of Liberal Arts, University of bet365 bonus code 2023 Academy of Social Sciences)