Internet anime、Network Literature、Internet music、Online game、Online movie、Internet variety show、Short Video and other network literature is the most active expression of expression in the Internet space today。This aspect is derived from the network transformation of traditional literature and art under the new technical environment，On the other hand, it is actively created by the huge youth group in the network space as a "production and salesman".。According to the statistical data of the China Internet Research Center 2023，The scale of netizens in my country is 1.067 billion，where，10-40 -year -old netizens account for 48%of the size of the overall netizens。According to the seventh national census data in 2020，The number of 10-40 years old in my country is 548 million，Only 38.9%of the total population。These two sets of data indicate，The proportion of young Internet users in the total number of netizens in our country is almost half，much higher than the proportion of this population in my country's total population。This makes the value concept of adolescents amplified in the entire network space，It also explains that doing ideological work in the new situation，It is necessary。

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The development of the Internet and mobile terminal technology and the complex refraction of realistic interests，On the one hand, the subject of the internet space discourse is diversified，The noise of the Internet public opinion has become the new normal; on the other hand, it breaks the sense of space created by traditional mass media in the hearts of the audience，Get information、Entertainment、Commodity consumption、Social communication, etc.。Ideological narrative bet365 best casino games can be embedded in the specific situation of the people's daily life，Life narrative、Entertainment narrative、Emotional narrative intertwined together，and videos、Animation、Live and other communication forms for cross -space communication。These words are further recommended through the platform algorithm、Flow sorting and other indicators to present。

In the practice of online literary and artistic creation，The boundary between young people as consumers and producers is gradually blurred，They spend while spending their favorite online media content，It has also produced endless new human text。These texts have obvious "two -dimensional" special signs。

Young people not only produce new texts with new American elements in the consumption of online literature and art，New communities。The consumption and creation full of vitality is mostly based on "Fun Yuan" as the bond、The network "circle" with various social platforms as the position。Most "circles" have niche、Closed features，It will be in exclusive language and symbols or circle regulations、Etiquette and other "building circles"，Forms a circular discourse structure that enters the barrier and is shared by only community members。

At the same time，"Fan Culture" characteristics are also clearly presented in the production and consumption of online literature and art。Platform algorithm logic promotes the transparency of private desire and the flow of emotion，The spontaneous "making circle" based on "Fun Yuan" was originally built on "Fun Yuan".，exacerbated the emotional manipulation and circle Lin Li in the network，Make the production of online literary and artistic production of complex chaos。

　　Mainstream online literary values ​​leading new ideas

In recent years，bet365 Play online games mainstream online literary programs Shouzheng innovation，Actively promote the identity strategy based on the excellent traditional culture of China、Talking strategy Bet365 lotto review combined with traditional culture and the spirit of the times、Showing strategies blessed with virtual technology、Playing the topic with fragmented playback and the publicity strategy of cultural and creative marketing，Work hard to tell Chinese stories，Rich high -quality network cultural product supply，Leading online literary values。

First，Excellent genes for extracting traditional Chinese culture，attracts the attention of young people with "two -dimensionalization of traditional culture"、Love and identity，This is an important settlement point for bet365 Play online games mainstream online literary programs in the new situation。Such as early 2023，Shanghai Art Film Studio Production Network Animation "China Qi Tan"，Draw elements from ancient Chinese classic literary works and legends，expanded the boundaries of Guoman; the summer heat -screen animated film "Changan 30,000 Miles" brought the handsome poets of the Tang Dynasty and the poems chanted over the ages to the big screen; many Internet fantasy novels are in large number Based on the ancient classic elements, mix and match and then create。Among more than 7,000 cultural circles of station B stationed with secondary culture as the base camp，Traditional culture has become one of the most mainstream circles。

Internet literary products with strong Chinese style and Chinese style，Combined with modern aesthetics，Adapt to modern society，Makes people familiar and strange，presents the vitality of cultural innovation。At the same time，The mainstream network literary products are lively because of the "cuteness" form of adolescents that make the value of values ​​lively，Various "adorable" image full of innocent and interesting becomes an effective communication bridge between historical cultural relics and young audiences。

Second，Focus on digging the value connotation of the excellent traditional culture of China，Actively do a good job of creative transformation and innovative bet365 live casino games development of traditional culture，At the same time, use individualized story narrative as a strategy，Get the emotional resonance of the youth group。CCTV Cultural Bo variety show "National Treasure" first uses the dramatic interpretation of the star to tell the "previous life legend"，evoke the empathy of young people in the mighty years of Chinese culture and intergenerational precipitation; then tell the "This Life Story" that excavate the national treasure through contemporary guardians，For the small details of personal life, the opposite era of the ethnic country is relative，Let young people realize the same roots of Chinese culture、Contemporary inheritance of handmade skills、The conversion of ancient technology in the development of modern countries、The meaning of ordinary and hard work for ordinary people to the meaning of the country，Then realize the hook of traditional values ​​of cultural relics and the core values ​​of socialism。This kind of discourse and narrative strategy is also reflected in a series of programs such as "Readers" and "Classic Wings"，Get excellent effect at the level of values。

third，Blessing with virtual technology，Using multimedia audiovisual medium as a carrier，presents a "substitution" medium field。For example，"National Treasure" uses 360 degrees holographic image technology、The ring giant screen composed of LED curtain wall creates a very technological stage effect，Really displayed the details of each cultural relic，Bringing the audience visual shock。At the same time，Multi -tone Chinese -style background music creation programs created by the Guan Da continent，and the costume drama known to the two -dimensional group、Online game music is the background music closer to the distance from teenagers。2021，Henan Satellite TV Spring Festival Gala dance show "Tang Palace Night Banquet" passes the actor's makeup、bet365 best casino games The combination of styling and virtual scene and real stage is combined to place the song and dance into the museum scene，The image of the "Tang Warriors" and the appearance of the Tang Dynasty，Completion of ancient and modern dialogue through time and space。This fusion of high -tech scene presentation strategies，It can effectively "live" excellent traditional culture、"Fire"，Let the teenagers perceive the charm of Chinese culture in the immersive experience。

Fourth，All network coverage，All network coverage，and adapt to mobile media for playback，Topic marketing、Cultural and Creative Designs form an endless influence。This attempt began in the 90th anniversary of the establishment of the Palace Museum "I Repair Cultural Relics in the Forbidden City"，The film premiered in 2016 on CCTV Documentary Channel Golden Times，I was put into station B in the short time later，Praise Ruchabu。2017，"National Treasure" program began to be broadcast on CCTV and B platform，A variety of audiovisual social media that gathers a large number of young groups at the same time as the specified playback promotion channel，This has also become the "standard" of traditional cultural products in the "explosion" in the future。These "phenomenal" cultural programs are broadcast on each platform，The wonderful paragraphs of the program will also be further edited in a fragmentation，Complete a closed content in 10 minutes and present on the social media platform。2018，CCTV even launch a hundred -episode documentary "If the National Treasure Speaking"，Tell the legend of the national treasure with delicate and short narrative methods。These short clips realize "screen -style" communication on various video platforms and social media channels，Summoning youth groups through forwarding、Comments、Like、Secondary editing and other methods to actively participate。

other，Traditional cultural bet365 Play online games mainstream online literary programs also try to use social marketing methods，Create hot topics on social media around the content of the program，Initiating discussions interact with fans; or conduct cultural and creative attempts，Cultural and creative products that are in accordance with the elements of cultural relics in accordance with the current aesthetic demands of young people。These propaganda methods do not fall into the mortar，Not only can cultural relics rejuvenate in the new era，It can also effectively help the program "break the circle"，Let Chinese excellent traditional culture better nourish the spiritual life of young people。

　　Traditional culture leads the new trend of online literature and art development

In recent years，bet365 Play online games mainstream online literary products with Chinese excellent traditional culture combined with the core values ​​of socialism，and strive to fit the aesthetic of the young user group，Leading the new trend of the development of online literature and art。This idea and attempt，While highlighting the historical value and the value of the times of Chinese excellent traditional culture，It also makes teenagers treat Chinese excellent traditional culture、Revolutionary Culture、Socialist advanced culture has deeper cognition and emotional identity。

In practice，Can bet365 Play online games mainstream online literary products effectively realize the "two combinations"，It is the ability to improve online public opinion、Promote the creative transformation and innovative development of the excellent traditional culture of China、The key to fully stimulate the national cultural innovation and creation of vitality。For this，After the successful "breaking circle" in traditional cultural programs in traditional culture，It should also be noted that different social groups have different attention logic and way of use for these literary products，In particular, you need to observe the consumption and acceptance of the youth network groups for mainstream online literary programs，Then bet365 best casino games understand the real cognition and identity of this group of mainstream online literary programs in different dimensions。Consolidated the ideological effect of mainstream online literary programs，It is conducive to the successor output more excellent online audiovisual works，Maximize the spread of Chinese excellent traditional culture in the network space。

　(The author is the lecturer of the School of Literature of the University of China)