Since the birth of economics，How to choose an individual、Decision，Can human decision -making behavior predict，Such problems have always lived at the core of its research。The rational economy of traditional economics assumes that humans are stable、Continuous preferences，People can make rational behavior decisions based on their respective utility functions。But because the assumptions used by some traditional economics theory are not in line with the actual situation，and sometimes there will be violation of individual decision -making behavior in real economic life，Therefore, it has been questioned a certain amount of doubt。In recent years，Some economists begin to cooperate with neurosciences，Try to observe the decision -making behavior of human display through the activity of the brain neurons，Interpretation of economic behavior of reconstruction economics。One of the founders of neurology、Professor Paul W. Glaim, a professor at New York University, USA，"Economics、Psychology、Comprehensive neurology，Establish a standardized interdisciplinary theoretical system，You can depict the full picture of human decision -making behavior beyond people's imagination "。

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Neuroral economics was born in the early 21st century，It integrates bet365 best casino games neuroscience、Psychology、Sociology、Economics and other disciplines，Research on the physiological mechanism of humans to make a choice of decision -making，Based on neuroscience，Use functional magnetic resonance imaging (FMRI) technology，Observation of neural activities that are generally difficult to observe。This subject is based on behavioral economics，Continue to challenge traditional economics rational economics hypothesis，The reality from the neurological level is a person to find evidence，Make economics closer to natural science when predicting individual decisions。Therefore，Some neurologists think，Neurologics may turn economics into natural science。

As a cross discipline，Neurological economics is essentially to explore the brain neurological mechanism behind people's economic decisions，The basic research idea is to make assumptions on the cognitive process of decision makers and the cognitive ingredients involved，Mathematicalized these ingredients，Build a behavioral model，Then verify the existence of these ingredients or find the neural mechanism related to these cognitive ingredients。It uses technical means such as functional magnetic resonance imaging to directly observe the reaction of the nervous system when humans make economic behavior，When determining the individual when facing risk decisions，The sensitivity and changes of volt nucleus under dopamine regulation，Determine individual emotional changes，bet365 live casino games to predict its risk preferences and decision -making behaviors。The new contribution of neurology is that it has abandoned the simple model of traditional economics to explain human behavior，New technical means through neuroscience，On the basis of practically understanding the true way of human brain spiritual activity，Interpretation of individual decision -making behaviors for reconstruction economics，further enhanced the ability of economics to predict human decision -making behavior。

　　New individual decision -making logic analysis framework

Effectiveness is the core of traditional economics，From the perspective of classical economics，Individual decisions means utility。Therefore，Economists establish a function function through various models，Measure the economic decision made by the individual。and neurology believes that before the individual is made by a certain choice，The choice of neural circuits inside the brain is already the subjective value of the expectation action，Many brain areas provide signals to the central nervous circuit inside the brain in some specialized form，The brain represented the concept of "preferences" in economics with a clear basis of expected subjective value。In the choice of the brain，The desired subjective value of these base types shows a adjustable category of Poin pine，As long as one of the following two situations appears，Select decision -making will happen: First, the global state of the bet365 best casino games network has changed rapidly，Make it effectively selectable from the current options set to selectable options with the highest relatively expected subjective value; the second is that the network status has been set in advance a threshold with relatively expected subjective value，Once the value of any option is more than the threshold，Choice will happen。

other，Neurosciences have also analyzed the impact of emotions on individual decisions，Discover the front forehead of the brain、The activity of the front buckle leather layer and hippocampus area will be strengthened with the degree of regrets of people。Therefore，Neur economics believes，Personal emotions will also have a significant impact on whether people can make reasonable decisions。

　　There are still many controversy and challenges

Although in the past ten years，Research on neurological research has made great progress，Make a significant contribution to the development of human behavior decision -making knowledge，But with its doubts and disputes, it has never disappeared。

One is the difficulty of cross -disciplinary research。Some scholars believe that for economics、Psychological and neuroscience integration is almost impossible，Because the discipline between them is too large。Even if it can really achieve discipline integration，It is also difficult to determine what the integration of this interdisciplinary discipline is the significance of its parent discipline。Professor Doug Berne Haim at Stanford University in the United States has bet365 best casino games made people make decisions more wisely on the development of neurological economics、Live a better life and ask questions。other，Neuroral economics requires scholars to at least proficient in neuroscience、Three Disciplines of Psychology and Economics，For ordinary researchers，This is a very difficult job。Therefore，At present, neurologists are mostly dominated by neurosciences，It is difficult for most economists to publish papers on neurologically in high levels of journals。

Second, the reliability of the research method。Functional magnetic resonance imaging technology is one of the most important research methods in the field of neurological research，But this research method has been repeatedly questioned。2016，Swedish scientist Andes Lorer and his research team published an article on the National Academy of Sciences (PNAS)，Some basic algorithms involved in functional magnetic resonance imaging technology will generate fake "positive" signals，The displayed activity is the product of the software algorithm，instead of being researching the brain is really active，This will undoubtedly cause a huge impact on the interpretation of the results of the nerve imaging。Another，Functional magnetic resonance imaging equipment is complex、The price of angiography is very high、Sample small，and most of the laboratory behavior，It is difficult to enable the subject to accept experiments under natural conditions，This will also reduce the reliability of the analysis conclusion。

bet365 Play online games Third, there are technical obstacles。Human brain is a very complicated system，Current，The ability to measure the brain of human beings is still not enough to support the study of neurological economics，Analyze the individual dopamine secretion、Temperature、Brain pressure、Hormone regulation in each cortex area still has many difficulties related to the brain -related data。For example，Humans can connect thousands of items，Perform valuations。But which part of these valuation information stored in the brain? How to "encode" in the brain?。

From the results of existing research，Neural economics has not yet brought a revolutionary impact on economic behavior theory，And the artificially established mathematical model may not be reasonable or real，The corresponding neural mechanism also requires more research evidence and scientific demonstration。But it is undeniable that，The conclusion obtained by neurological scholars has challenged the hypothesis of traditional economics theory，and many times give more powerful and meaningful evidence，greatly enhances the prediction ability of economics for individual behavior decision -making，Getting a series of research results。Future，I believe that with the development of neuroscience technology and artificial intelligence，The Society of Neurological Society has developed into one of our important tools we understand human behavior。

(Author Unit: Research Center of the Socialist Theoretical System of bet365 best casino games Chinese Characteristics of Fujian Academy of Social Sciences)