Cultural bet365 kentucky bonus code is tourists’ on-the-spot appreciation、The process of experiencing culture，It is "the journey that takes place when people want to understand each other's lives and thoughts"，It is also a country that relies on cultural resources to carry out commercial bet365 kentucky bonus code activities，Thus promoting employment、Prosperous Economy、Important areas and ways to spread distinctive culture and expand international influence。Over the past century，The UK passed legislation to protect、Policy incentives、Cultural Heritage Excavation、Sound financing system、Comprehensive measures such as service improvement and marketing innovation，Promote cultural bet365 kentucky bonus code industry prosperity and economic prosperity，Enhanced its own soft power and international competitiveness。

　Strengthen the construction of regulations and management institutions

The UK focuses on improving regulatory regulation and planning systems，Standardize the development of the cultural bet365 kentucky bonus code industry by combining flexible legislation and contract management，We have formulated and promulgated a series of laws, regulations and strategic plans to promote the development of the cultural bet365 kentucky bonus code industry，Including the "bet365 kentucky bonus code Development Act", "British bet365 kentucky bonus code Development Strategy", "bet365 kentucky bonus code Action Plan", etc.。At the same time, all localities are required to formulate local cultural development strategies，Combining culture and bet365 kentucky bonus code to promote economic and social development，Strengthen the construction of bet365 kentucky bonus code infrastructure，Making bet365 kentucky bonus code an important part of the UK’s strategy for economic growth and international influence。

At the same time，The UK attaches great importance to the improvement of the management structure of the culture and bet365 kentucky bonus code industry。Back in the 1960s，The UK has established a bet365 kentucky bonus code bureau、England Tourist Board、Administrative bodies such as the Scottish Tourist Board and the Welsh Tourist Board，The main task is overall coordination，Create suitable environment and conditions for the development of bet365 kentucky bonus code。To strengthen coordinated management in the cultural bet365 kentucky bonus code field，1990s，The UK established a national heritage department，Coordinate the management of culture and art that were originally scattered in multiple departments、Cultural Heritage、News broadcasting and bet365 kentucky bonus code, etc.，Later, Culture was established on the basis of the Ministry of National Heritage、Department of Media and Sports。May 2019，British general culture、Department of Media and Sports renamed as Digital、Culture、Department of Media and Sports，The changes and optimization of organizational structures have strengthened the integration, mutual promotion and unified management of British cultural and bet365 kentucky bonus code related fields。

The British government also passed a document requiring citizens to participate in protecting cultural heritage and promoting the sustainable development of the cultural bet365 kentucky bonus code industry，Clearly stated that “cultural heritage is a shared resource，Want to continue history and culture，Everyone needs to be involved”。This is widely supported by British nationals，Data display，In the UK，Approximately 500,000 adults regularly volunteer at cultural heritage institutions。

　　Focus on product bet365 kentucky bonus code and promotion

In the development process of the bet365 kentucky bonus code industry for more than a hundred years，The UK has developed a variety of cultural and bet365 kentucky bonus code products and services。For example，Relying on more than 2,500 unique museums and their rich exhibits including the British Museum，Creating a museum check-in hotspot。With the help of the world-renowned University of Cambridge、Oxford University and many other famous old schools and their historical buildings create famous school tours。Based on the annual Edinburgh International Arts Festival、Notting Hill Festival、More than 600 cultural festivals, large and small, including the London Mayor's Thames Festival，Let tourists from all over the world enjoy festival travel。Discover a bar with a long history and unique layout，Attract tourists to participate in bar tours。Use the English gardens that were popular in Europe in the early 18th century，Carry out a garden tour to experience British elegant cultural life。Carry out industrial heritage cultural bet365 kentucky bonus code using the remains of industrial towns with a certain history，How to turn waste into treasure in a mining area that is nearing the end of mining，Create integrated ecological protection、Landscape quality、Public Education、The "Garden of Eden" mine green ecological bet365 kentucky bonus code project and educational venue integrating cultural value。Another example，To be included in the World Cultural Heritage、Ironbridge Gorge built in the 18th century，Made into several industrial monuments and museums、A tourist destination integrating multiple functions。The UK also uses the English Premier League、Wimbledon Tennis Championships and Rugby Football、Traditional horse racing and golf events, etc.，Promote sports events and high-end sports consumption bet365 kentucky bonus code。British gardening culture is world-famous，A large number of garden castles and botanical gardens are spread across the country，Chelsea、The flower shows at Hampton Court Palace and Tatton Park attract a large number of foreign tourists every year。

In order to meet the new consumption needs of tourists，The UK is also developing new business products such as "animation + bet365 kentucky bonus code" based on the deep integration of animation and bet365 kentucky bonus code，Create animation experience projects at tourist attractions，By organizing animation theme festivals，Design travel animation image，Show animation works，Sales related derivatives, etc.，Promote the integrated development of animation and bet365 kentucky bonus code。In addition，Mainly pastoral、Retro、Ecological and environmentally friendly lifestyle rural bet365 kentucky bonus code and rural exhibitions and rural cultural bet365 kentucky bonus code organized on the basis of it，Also popular with tourists from the UK and abroad。

​​To attract tourists from all over the world，The UK actively organizes various cultural and bet365 kentucky bonus code promotion activities。VisitBritain has successively launched projects or plans such as “Invitation from Great Britain”, “Extraordinary Britain”, “Inheriting the Golden Heritage” and “Scotland’s Year of Return”，And carry out international marketing activities in multiple cities，Show the image of British culture and bet365 kentucky bonus code to the world。The "Extraordinary Britain" program，Clever use of pictures、Visual aids such as videos，Strengthen publicity effect，Improved own influence。In addition，Since 2009，UK through online marketing and promotion every year，Introducing its cultural bet365 kentucky bonus code activities and related resources，In order to establish an effective global communication network。

　Guaranteeing the supply of funds and cultivating talents

As the basis for the development of cultural bet365 kentucky bonus code industry，The restoration and excavation of cultural heritage and the integrated development of bet365 kentucky bonus code infrastructure require a large amount of financial support。For this，Britain is built by the government、Non-governmental public cultural institution、A financing system for the development of the cultural bet365 kentucky bonus code industry with the participation of multiple entities such as enterprises。In addition to various non-governmental public cultural institutions being responsible for the actual operation of corresponding cultural protection funds，The British government also took the initiative to unite relevant industry associations，Various sciences、Technology and Art Foundation, etc.，Form a multi-party collaborative fund-raising mechanism，Adopt the government and social capital cooperation model to develop cultural bet365 kentucky bonus code projects。The UK has increased funds for cultural heritage protection and social welfare development through the issuance of the "Discover England Fund"，It will also be developed through cultural heritage and cultural creation、Travel souvenir sales、Income from bet365 kentucky bonus code reception services and other services is used for the restoration and construction of cultural facilities，Realizing endogenous heritage protection, management, development and utilization。

In order to cultivate enough professional cultural bet365 kentucky bonus code talents，Britain will regulate bet365 kentucky bonus code、The cultivation of bet365 kentucky bonus code creative talents shall be incorporated into the undergraduate education system，Developed long term、Systematic bet365 kentucky bonus code and creative talent training plan，Educate society、Combining school education and industrial education，Cultivating innovative talents in cultural bet365 kentucky bonus code。The British government proposed not long ago，Cultivate 30,000 bet365 kentucky bonus code service talents every year，And conduct skills improvement training for more than 10,000 bet365 kentucky bonus code employees，Increase the proportion of British bet365 kentucky bonus code industry employees receiving on-the-job training to 80%。UK government launches bet365 kentucky bonus code program to retain older workers and recruit new talent，Tax exemptions are also given to companies that cultivate creative talents。Many British universities emphasize both theory and practice when cultivating cultural and bet365 kentucky bonus code talents，Professional teachers must have practical work experience in the cultural bet365 kentucky bonus code industry，Ensure that the knowledge students learn in the classroom can adapt to industry changes and needs。

　　Comprehensive measures bring bet365 kentucky bonus code dividends

The UK is fully and carefully organized to explore culture、History、Environment、Life and other factors，Design and provide unique features、Colorful cultural bet365 kentucky bonus code products and services，For many years, the number of tourists received and total bet365 kentucky bonus code revenue have ranked among the top in the world。The sales of British brand licensed derivatives are also very impressive，Income in this area in 2017 reached 140.USD 400 million。This not only promotes the prosperity and development of the British economy，Increased the number of jobs in the UK，Also contributes to enhancing Britain’s international influence。

In the author’s opinion，The UK’s basic experience in promoting the development of the cultural bet365 kentucky bonus code industry can be summarized as the following points。First，Establish sound regulations、Policy and strategic framework to support the development of cultural bet365 kentucky bonus code industry。Second，Be good at making use of your own cultural heritage and festivals，Like royal elements、Historic Building、Celebrity Effect、Literary and artistic works、Museum、University Campus、Industrial relics, etc.，And integrate it into modern bet365 kentucky bonus code activities。Third，Form a diversified and sustainable financial support system to support the protection, discovery and sustainable utilization of cultural heritage。Fourth，Focus on cultivating bet365 kentucky bonus code talents and improving the skills of practitioners，Improve cultural bet365 kentucky bonus code service methods and quality。Fifth，Continuously innovate cultural bet365 kentucky bonus code products and services。The UK proposed a creative industry development policy as early as 1997，Emphasis on promoting the organic integration of creative industries and cultural elements，Promote the comprehensive development of the cultural bet365 kentucky bonus code industry，And regard it as a key point and effective method to revitalize the British economy。Sixth，Smartly carry out various forms of international marketing，Enhance the international appeal and communication power of British cultural bet365 kentucky bonus code projects。

However，“Brexit” and related policy changes have had a certain negative impact on the UK’s international image and cultural influence，The occurrence and continuation of the new coronavirus pneumonia epidemic have also impacted the British cultural bet365 kentucky bonus code industry，These are challenges and problems that the British cultural bet365 kentucky bonus code industry cannot ignore and needs to effectively deal with。

　(This article is a phased result bet365 kentucky bonus code Hunan Provincial Department of Education Fund Project "Research on the Visual Presentation of Humanistic Landscapes on Xiaoxiang Water Road" (20C0858)

(Author’s unit: School of Fine Arts and Art Design, Hunan University of Science and Technology)