Cultural Tourism is a tourist on site、The process of experience culture，It is "people want to know each other when they live and think in each other"，It is also a country to carry out commercial tourism activities based on cultural resources，Then promote employment、Prosperous Economy、An important areas and methods of spreading characteristic culture and expanding international influence。In the past more than a century，Britain passed legislative guarantee、Policy Incentive、Cultural Heritage Extract、Good financing system、Comprehensive measures such as service improvement and marketing innovation，Promote the prosperity of the cultural tourism industry and economic prosperity，Enhanced its own soft power and international competitiveness。

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The UK focuses on improving the regulations and planning systems，Standardize the development of the cultural and tourism industry in combination with flexible legislation and contract management，Formulated a series of laws and regulations and strategic plans for the development of the cultural tourism industry，Including the "Tourism Development Law", "British Tourism Development Strategy", "Tourism Action Plan", etc.。At the same time, it is required to formulate local cultural development strategies，Combining culture with tourism to promote economic and social development，Strengthen the construction of tourism infrastructure，Touring tourism as an important part of the strategy of British economic growth and international influence。

At the same time，Britain attaches great importance to the improvement of the management structure of the cultural and tourism industry。As early as the 1960s，The Tourism Bureau Bet365 app download was established in the UK、England Tourism Commission、The Scottish Tourism Commission and the Wales Tourism Commission and other administrative agencies，Its main task is to coordinate and coordinate，Create a suitable environment and conditions for the development of the tourism industry。To strengthen coordination management in the field of cultural tourism，The 1990s，The National Heritage Department was established in the UK，Coordinated management of culture and art that originally scattered in multiple departments、Cultural Heritage、News Broadcasting and Tourism，Later, a culture was established on the basis of the Ministry of Heritage of the National Heritage、Media and Sports Department。May 2019，British Hua Culture、The Ministry of Media and Sports is renamed to numbers、Culture、Media and Sports Department，The change and optimization of the organization have strengthened the integration, mutual promotion and unified management of British cultural tourism -related fields。

The British government also requires nationals to participate in the protection of cultural heritage and promote the sustainable development of the cultural tourism industry，It is clear that "cultural heritage is a shared resource，To make historical and cultural continuity，Everyone needs to participate in it "。This is widely supported by the British nationals，Data display，In the UK，About 500,000 adults regularly serve as volunteers in cultural heritage institutions。

　　Pay attention to product development and promotion

During the development of the tourism industry for more than 100 years，Britain has developed a variety of cultural tourism products and services。For example，Relying on more than 2,500 unique museums and its rich exhibits，Create a museum punch card hotspot。With the help of the world -renowned Cambridge University、Oxford University and many other prestigious universities and their historical buildings to build prestigious schools。Bet365 app download Based on the Edinburgh International Art Festival based on each year、Notting Mountain Art Festival、More than 600 cultural festivals such as the Thames Festival of London，Let tourists from all over the world play switch to celebration。Digging bars with a long history and unique pattern，Attract tourists to participate in bar tour。Using the British garden of Europe in the early 18th century，Garden tour that develops British elegant cultural life。Use a certain historical industrial town relic to carry out industrial heritage cultural tour，If the mining area of ​​the mining of the mining near the end turns waste into treasure，Create into an ecological protection、Landscape Boutique、Public education、The "Eden" pit green ecological tourism project and educational place with cultural values。Another example，It will be included in the World Cultural Heritage、Iron Bridge Canyon built in the 18th century，Create it into several industrial commemorative places and museums、Tourist destinations that integrate multiple functions。The United Kingdom also uses England Football Super League、Wimbledon Tennis Championship and British Rugby、Traditional horse racing and golf game, etc.，Promoting sports events and noble sports consumption tours。British gardening culture is famous for its world -famous，A large number of gardens old castles and botanical gardens are spread all over the country，Chelsea、Hampton Palace and Tatton Park can attract a large number of foreign tourists every year。

To meet the new consumer needs of tourists，Britain also develops new business products such as "Anime+Tourism" on the basis of the deep fusion of animation and tourism，Create anime experience project at tourist attractions，Organization of anime theme holiday exhibition activities，Design Tourism Anime Image，Show anime works，Sales related derivatives, etc.，Promoting the integration Bet365 app download of animation and tourism。other，The main row、Retro、Rural tourism of ecological and environmentally friendly lifestyles and rural exhibitions and rural cultural tourism on the basis of it，It is also loved by tourists at home and abroad。

To attract tourists from all over the country，The British actively host various types of cultural tourism promotion activities。The British Tourism Administration has launched projects or plans such as "invitations from Great Britain", "Extraordinary Britain", "Inheritance Golden Heritage", "Scottish Reignity Year"，and carry out international marketing activities in many cities，Show the image of British cultural tourism to the world。Among them, the "Extraordinary British" plan，​​Utilize the picture、Video and other visual auxiliary means，Strengthening publicity effect，improved your own influence。other，Since 2009，Britain every year through online marketing and promotion，Introduce its cultural tourism activities and related resources，Establish an effective global communication network。

　Guarantee funds supply and talent cultivation

As the basis for the development of the cultural tourism industry，The repair and excavation of cultural heritage and the integration and development of tourism infrastructure requires a lot of support for the support。For this，British constructed by the government、Non -government public cultural institutions、Enterprise and other diverse subjects participating in the development of the cultural tourism industry development financing system。Except for the actual operation of the corresponding cultural protection funds by various non -governmental public cultural institutions，The British government also actively cooperate with related industry associations，All kinds of science、Technology and Art Foundation, etc.，Forms a multi -party collaborative fund -raising mechanism，Use the government and social capital cooperation model to develop cultural bet365 live casino games tourism projects。Britain issued funds to enrich cultural heritage protection and social welfare development funds through the issuance of "Discover the England Fund"，Development of cultural heritage cultural and creative development、Travel souvenirs sell、Tourism reception services and other income are obtained for cultural facilities for repair and construction，Realizing endogenous heritage protection management, development and utilization。

To cultivate enough professional cultural tourism talents，The British will travel management、Travel creative talent training, etc. Integrated into the undergraduate education system，Developed long -term、System tourism and creative talent training plan，Social education、Combination of school education and industrial education，Cultivation of Cultural Brigade Innovative Talent。The British government recently proposed，Treat 30,000 tourism service talents each year，and conduct skills improvement training for more than 10,000 tourism practitioners，The proportion of the British tourism practitioners receives on -the -job training to 80%。The British government has launched tourism projects that retain elderly employees and recruit new talents，It is also given corporate tax reduction and exemption to cultivate creative talents。Many British universities emphasize theoretical and practical equivalent when cultivating cultural tourism talents，Professional teachers must have the actual work experience of the cultural tourism industry，Ensure that the knowledge learned by students in the classroom can adapt to industrial changes and needs。

　　Comprehensive measures bring development bonus

Britain fully organizes the excavation culture、History、Environment、Life and other factors，Design and provide various features、Colorful cultural tourism products and services，The scale of receiving tourists has been at the forefront of the world for many years。The sales bet365 best casino games of the British brand authorized derivatives are also very considerable，The revenue in this area in 2017 reached 14.04 billion US dollars。This not only promotes the prosperity and development of the British economy，increased the number of jobs in the UK，Also contributed to improving British international influence。

From the author's view，Basic experience in promoting the development of the cultural tourism industry can be summarized as the following。First，Establish a sound regulations、Policy and strategic framework supports the development of the cultural tourism industry。Second，Good at using various cultural heritage and festivals，Royal elements、History architecture、Celebrity effect、Literature and art works、Museum、University Campus、Industrial relics, etc.，and integrate it into modern tourism activities。third，Forms a diversified and sustainable funding support system that supports cultural heritage protection and sustainable use。Fourth，Pay attention to cultivating tourism talents and improve practitioners，Improve cultural tourism service methods and quality。Fifth，Continuous innovative cultural tourism products and services。Britain proposed the development policy of creative industry as early as 1997，Emphasizing the need to promote the organic integration of creative industries and cultural elements，Promoting the comprehensive development of the Great Literary Travel Industry，and regard it as the key point and effective method for revitalizing the British economy。Sixth，ingenious international marketing，Enhance the international attraction and communication of the British cultural tourism project。

but but，"Brexit" and related policies have brought a certain negative impact on Britain's international image and cultural influence，The occurrence and continuous occurrence and continuity of the new crown pneumonia also impacted the British cultural tourism industry，These are the challenges and problems that cannot be ignored in the British cultural tourism industry and need effective response。

　(This article is the research on the visual presentation of the Human Landscape of Xiaoxiang Water Road in the Hunan Provincial Education Department of Hunan Provincial Education Department (20C0858) phased achievement)

(Author Unit: School of Fine Arts and Art Design of Hunan University of Science and Technology)