Tell the "folk" story to improve the external communication effect
June 27, 2022 10:07 Source: "China Social Sciences" June 27, 2022, Issue 2435 Author: Zhao Tingting Mao Haoran

"Telling Chinese Story" has an important role in improving my country's international communication ability。"Tell Chinese Stories" includes two levels: content and channels,What Chinese stories and how to tell Chinese stories。Folk literature is created by the working people in the long -term life and labor process、A widely circulated oral language art,It is an important part of Chinese literature,It is an important carrier for Chinese traditional culture and national spirit。Folk literature works condense the concept of national thinking、Cultural cognition and aesthetic interest,With a clear Chinese style。"Folk" story as the media can do a good job of passing by text、Cultural people,Help show the truth、stereo、Comprehensive China。

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Folk literature works of various nations in various regions of the world have many communication in content,It contains the common spiritual pursuit and value judgment of all mankind,When spreading Chinese folk literature works to the outside world,Stories that can focus on the same frequency of resonance with exotic audiences,Enhance cultural identity,Improve the effectiveness of international communication。For this,You can start from the following two aspects。

bet365 live casino games First,Written stories of translation of empathy and common sense。Mythical story contains the poetic imagination of ancient ancestors for nature and cultural phenomena,The moral concept of the people in the folk story,Epic is often used to sing the great achievements of national heroes,Translation of these three types of folk narrative works are more likely to cause emotional resonance of exotic audiences。For example,The Soviet Union and Russia have translated from Chinese folk literature works in the 1950s,As of the end of 2021,A total of 22 Chinese folk story works were published、6 mythical stories set、1 epic work set。Folk literature is a kind of "source culture" and "root culture",Folk literature works contain traditional Chinese thought and traditional culture。Selection and translation of the national spirit and the folk narrative works that are in line with the characteristics of the times are an important job of "telling a good Chinese story"。

Second,Disciplinary stories that communicate and communicate people's hearts。my country has a number of world intangible cultural heritage,Among them, Kunqu opera belonging to the category of folk literature and art、Mongolian chief tunes civil song、"Gesar" epic、Dai nationality song、"Manas" epic、Peking Opera, etc.。Tell Chinese "folk" story,It is necessary to give full play to the role of intangible cultural heritage in cross -cultural bet365 Play online games exchanges。On the one hand,It can be tapped by the intangible cultural heritage of the people of our country and the people of another country,Give play to its bridge role in cultural exchanges and cooperation between the two countries。For example,"Manas" epic is also in Kyrgyzstan、Kazakhstan、It is passed on to countries such as Afghanistan,Public foundation with out -of -domain communication。June 2019,The Central Opera House was invited to perform the original Chinese opera "Manas",Welcome to local audiences,This reflects the cultural identity of the Kyrgyzstan people on this intangible cultural heritage。On the other hand,You can strengthen the communication between different styles of intangible cultural heritage between the two countries,Promoting the localization of the spread of story works。For example,2015,Kunqu Theater in Northern China cooperates with the Russian Saha (Yakut) Republic to host an event,Russia re -arranged the Kunqu classic "Peony Pavilion",And the Chinese side re -arranged the epic "Tuyarima",Performance of the two repertoires with Taiwan Field。This is the collision and communication of the intangible cultural heritage of the two countries,It is also a very rare cultural experience,This kind of multinational cooperation can also become an important way to disseminate Chinese excellent traditional cultural works to the outside world。

 Expansion and communication channels to improve cognitiveness

Bet365 lotto review To inherit the tradition of promoting national folk literature and art,The Chinese Qi School is clearly established in the world of literature and art、Chinese style,We can expand the spread of Chinese folk literary works in the field outside through the following four channels,Improve the degree of cognition of the audience outside the domain。

First,Display mode Multi -mode state。folk literature works carry the historical and cultural memory of the nation,The cultural symbols in the work in the work are unable to translate,Only use text communication will be greatly limited。So,We need to fully consider the more intuitive and three -dimensional picture and audiovisual text information for paper translations,At the same time,Precise segmentation of the audience,Cultural differences based on exotic cultural group audiences、Differences and ethnic differences,Use the division of the country、Divided area、Differential communication methods of the audience,Differential object,Precise policy,Improve communication performance。

Second,Internationalization of the collaborative team。folk literature works have cultural heritage,engraved with the traditional cultural symbol of the nation、Thinking methods and cognitive habits。Scholars who are engaged in the research and translation of folk literary works in my country can cooperate with Sinologists and translators in the target state.,On Bet365 lotto review the one hand, the translation quality of the translation is effectively improved,On the other hand, the influence of experts and scholars in the field of target language,Certification、Propaganda and promotion work translated work,Increase the reading and recognition of the work,Overcoming the discourse dilemma of "can't speak" and "uploading people unbelief"。

third,Documentization of the story。Folk Literature is one of the main spiritual and cultural products of the general public,The spread of Chinese folk literary works to the outside world has attracted the attention of Chinese scholars。From the perspective of the National Social Science Fund Chinese Social Science Fund, which has been established in the past 11 years,,Translated Jiejie's True Covering the History of Chinese Folk Stories、Chinese creation myth、Epic text, etc.,Language involves English、Russian、Korean and French, etc.。The academic literature of translating the "folk" story embedded in Chinese "folk" stories can help experts and scholars from out -of -domain experts and scholars spread the story with Chinese elements。

Fourth,Story spread film and television。folk literary works often have Facebook character image and programming story structure,Suitable for external dissemination with animation serials and animated long movies。The film and television adaptation of folk stories can activate the new vitality Bet365 lotto review of the spread of folk literature。The film and television communication of the story can broaden the scope of the audience interested in China's "story",Digging potential audience resources。my country's excellent cartoon "Big Fish Begonia", "White Snake: Origin", "The Demon Children of Nezha", "Jiang Ziya", etc., have been praised when they were released outside the territory,According to the Russian movie search score ranking,The score of the above four films is between 7.0-7.5,More than some Russian native cartoons score。

Folk literature is not only the source of the inexhaustible source of literary creation,It is also a bridge for the people of all ethnic groups in all countries in the world。The "folk" story derived from the people reflects the common value pursuit of all mankind,It is an important medium to spread Chinese voice to the world。Tell the story of China's "folk" story with love,Dowards the affinity of the story narrative、Appeal and influence,can show credibility、Cute、Dear China image,Contributions to the construction of a community of human beings。

(This article is the State Social Science Fund Youth Project "20th Century Russian Epic Academic History Research" (19CWW008) phased achievement)

(Author Unit: University of Petroleum (East China) School of Foreign Languages)

Editor in charge: Cui Cen
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