Chinese online literature born in the late 1990s has been closely related to digital technology from the beginning，Each leap in digital technology，All changes to Chinese online literature。With the rapid development of digital technology and the media revolution，A large number of Chinese online literature works go out to sea，spread Chinese voice to the world，Show the charm of Chinese culture to the world。General Secretary Xi Jinping emphasized when he studied at the 30th of the Political Bureau of the Central Committee: "To better promote Chinese culture to go global，Tao of the text、Voice of Wen Chuan、Cultural people，Explain and promote to the world more with Chinese characteristics、Reflection of Chinese spirit、Excellent culture that contains Chinese wisdom。"" The 20th National Congress of the Party further pointed out，"Continuously enhances national cultural soft power and the influence of Chinese culture"。This points the direction of the global market for Chinese online literature，Provided fundamentally following。

According to relevant data statistics，As of 2021，Chinese online literature overseas market size exceeded 3 billion yuan，Overseas users reach 145 million people，Export more than 10,000 works overseas。Domestic online literature websites have established a platform to go to the sea，Overseas localization communication system is initially established，and have a large number of overseas audiences。

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Online literature overseas communication was originally spread in the form of physical books，The path generally uses Hong Kong, Macao and Taiwan as a transit station，Renewal until Japan, South Korea and Southeast Asian countries，bet365 best casino games The scope of communication is limited to the Asian cultural circle。With the continuous progress of digital technology，The domestic online literature industry has achieved rapid development，The popularization of online reading and online payment has spawned the new professional group of signed online literature authors，Internet literature capital continuously increase capital。The emergence of translation of folk lines，Chinese online literature began to start with the United States、Canada、France and other developed countries output content。And the relatively poorly developed Africa and other countries and regions in the Internet，Folk online translation behavior is less，The local area is more enthusiastic about carrying out official authorization cooperation with the online literature platform。

Internet literature content，Each country and region also have their own options。According to relevant data surveys，European and American audience prefers Chinese traditional cultural works with strong color online literature works，Especially martial arts、Xianxia、Fantasy and other "male frequency" types，welcomed by local readers。For example，The online literature work "Tiandao Library", which was first released on the starting point Chinese website，Tell a person named Zhang Xuan through the world to become a teacher，Mysterious library appears in the mind，His spirit of learning with extraordinary memory and hard work，Get the recognition of the alien world，The story of the storm from this。This online novel is deeply influenced by Oriental mythology and legendary story "Witch God"，The author fictional has a famous teacher level system，The actor continues to upgrade the danger like a monster，Finally reached the highest realm，Become a generation of famous teachers。Novels convey the tradition of respecting teachers and bet365 best casino games religions in traditional Chinese culture，Later, he was translated into English and sold in English，Get a lot of fans。Southeast Asia, Japan and South Korea and other Asian cultural circles prefer "female frequency" ancient romance types。other，Internet literature physical translation、TV series and movies, such as Southeast Asia, Japan and South Korea, there are a large number of audiences，and it is relatively large。

　　decentralized translation accelerate online literature to go to sea

Chinese online literature overseas communication，Translation is the most important part，Especially the rise and development of online translation，Accelerated the pace of online literature。Online translation spread in 2014，The rise and development of the digital medium is closely related to the inherent mechanism of the digital medium。As the social attributes of the media continue to deepen，The audience is both content receiver，It is also the content manufacturer，Still content disseminator -so -called decentralization。On this basis，Online translation and communication broke the creation of the traditional paper media era、Translators、Accepting and criticism of this communication process，Vague author、The boundary between the three characters of the translator and the reader，Everyone can participate in translation、Evaluation and Communication，It can even be re -created on the basis of the original text，To meet the emotional needs of the local people。2012，Create，The novel on this website is spontaneously translated by Russian netizens to translate Chinese online literature to Russian，Readers pay the translator according to the chapters，The website charges 30%handling fee，The remaining 70%of the translator owners。This crowdsourcing translation mode is similar to the production method of online literature -Platform Capital uses the organization to sign a large amount of content to produce Bet365 lotto review in accordance with the requirements，Pay the author's salary in the form of pieces，Congress translation mode will be translator、Readers and authors are jointly incorporated into the digital network system，The common undertaking in the process of becoming online literature。

2015，Chinese Chinese Lai Jingping founded Wuxiaworld (Martial Arts World)，This website is mainly based on translation of Chinese original network literature，In just one year，Harvesting a million -level English readers，also caused the establishment and development of a large number of online literature translation websites。At the end of 2016，Wuxiaworld reached a copyright agreement with the domestic reading group，From then on, the fan organization has gradually changed to a commercial website that dedicated to translation of Chinese online literature。Domestic online literature has never stopped，2017，Reading Group Overseas Platform "Starting point International"，It marks the official entry of the domestic online literature platform for overseas markets，This is not only conducive to the solution of overseas translation copyright，It also lays the foundation for the future overseas development of Chinese online culture。According to statistics，At present, the number of international visits to the world from the starting point is 73 million，About 1,700 translation works have been launched。After that，Chinese online overseas platform Chapters、Tapream and other websites of overseas platforms of vertical and horizontal literature are online。These websites not only have translation functions，can also be created by foreign language，Create UGC (User Generated Content，User original content) mode。

　Overseas original echoing online literature to go to sea

As Ben Yaming said，The translation gives the original "Eternal Life with Unlimited Potential"bet365 best casino games ，Good translation can not only translate literal meaning，Can also translate the literally hidden culture and customs behind。At present，Most online novel translators are not professional translators，but translator from the people，The mother tongue of these people is generally English or local language，Chinese level is not high，and deeply affected by Western thought，Can't be well translated by the web text。As the web article goes to the sea, heating up，The translation team continues to expand，Some domestic network platforms，For example, Reading Group and Jinjiang Literature City have begun to establish their own professional translation team，But overall，Translation is still in short supply。The characteristic of online literature is "Writing and Sales"，The author can "interact" with the reader during the serialization process of the work，If the translation speed and quality are not high，Online literature will lose the advantage of "interaction between the author and readers"，turn into pure content output。

Based on this，Online literature Overseas Original has become a breakthrough to solve this problem。The domestic network literature content production system has been verified that it can be profitable in large quantities -according to the classification method of the type text，Platform Capital Standardization of content production，Ensure that the signing authors can make mass production Bet365 lotto review in accordance with the content production standards，The platform is issued by the author's salary，Encourage the author to get more and more。According to relevant reports，As of June 2021，The number of overseas writers owned by the Reading Group has reached 190,000，Among them, the proportion of net writers in Southeast Asia and North America ranks first、Second，This also corresponds to the market layout of online Bet365 lotto review literature。Reading Group promotes the domestic full -time system (that is, the minimum update number can be obtained) to the sea，This country and region with relatively backward economic level，It has a strong attractiveness。

　Overall layout Cultural identity and cultural output

With the help of digital technology and media fusion，Bridge of cultural exchanges and emotional resonance at home and abroad。Compared to technology，Culture is more basic、Deeper、More long -lasting power。For the spread and development of Chinese online literature overseas，Persevere in Chinese cultural position，Refine the spiritual logo and cultural essence of Chinese civilization，is the story of Chinese stories、The foundation of spreading the voice of Chinese voice。J. Straubhaar (J. Straubhaar) has proposed the "cultural approach" theory，That is, the audience is based on local culture、Language、Customs and other familiarity，Compared to accept with this culture、Language、Program close to customs。From all levels,，Online literature must be adapt to local conditions，Portrait analysis of the audience of different cultural backgrounds and conclusions，Create relevant content output and operation management strategies，To meet the emotional needs of the local audience，Finally promote Chinese culture to better move towards the world，Improve the soft power of Chinese culture。

The continuous development of digital technology，It will promote the fusion of the medium to further deepen，In this context，Digital and cross -media has become the most significant feature of online literature，and promote online literature from linear development to diversified、The development trend of complexity，Make it more in line with the changes in the environment and audience reading of the Internet era，Therefore, you cannot look at the overseas development of online literature from bet365 live casino games a static perspective。What can be determined is，The overseas communication of Chinese online literature provides a successful path for reference for Chinese literature and even Chinese culture。

(This article is the research project of Guangdong Province's youth research project "Research on the Emotional Labor Process of Internet Literature in the Platform Governance Vision" (2021WT050) phase results)

(Author Unit: School of Journalism and Communication at Sun Yat -sen University)