Today, a hundred years after the "May 4th" new culture movement，Chinese Pinyin is widely used in various fields，There are also a large number of Pinyin (phonetic) reading logistics。The author on May 7, 2019. The online bookstore should be conducted on the Internet with the "Pinyin reading" as the keyword，The results obtained are as many as 21332 items。In 2018, there are many activities that commemorate the 60th anniversary of the promulgation of the "Chinese Pinyin Plan"。Some experts point out，"Chinese Pinyin Scheme" is the result of the most perfect interpretation of Chinese characters for thousands of years in the Chinese nation，"National" standard for spelling Chinese、"International" standard，It is also a global universal code for information processing and cultural exchanges between China and foreign countries，It is a great contribution of the Chinese nation to the world，For the use of thousands of autumn,。I think，Given that "the development of all media is a big trend，Media fusion is a big article "，It is necessary to talk about Chinese Pinyin under the macro view of the media at the moment.。

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Mc Luhan thinks，Media is information、Technology，It is an extension of the human body，Any new invention and technology is a new medium，It is an extension of human limbs or central nervous system，All will in turn affect people’s life、Thinking and historical process。With the medium，Global bet365 Play online games Life is increasingly synchronized，Physical time and space is shortened by shortening，The sea corner Tianya, which was out of reach, can now reach quickly。Differences that mobilize our perception methods and other factors according to the media，Media can be cold and hot again、Types of space dependency and time dependency。

From the above understanding of the media，Various language products (derivatives)、Language technology is also a medium in nature，It is an extension of human limbs or central nervous system。We use them to realize interactive communication that spans time and space。For example，Thanks to statistics and deep learning technology，Language intelligent technology has made the seamless communication of different languages ​​gradually possibly possibly; with large -scale bilingual alignment speaking library as support，Neuro -machine translation for daily speaking can already be comparable to manual translation。Oral communication when different languages ​​(dialects) may be seamless communication，What kind of media, including Chinese Pinyin, will survive and develop innovative development in advance。

The above understanding of the media also provides a broader vision for understanding Chinese Pinyin。From the macro vision of the media，Chinese Pinyin is essentially a medium，It is an extension of the human body，It is to communicate human -machine, text and voice、Hearing and vision、Chinese Host and Non -Chinese Press、The medium between illiterate and non -illiterate。This media that communicates with each other is essentially reflected in the relevant discussions of Zhou Youguang。He pointed out，in the bet365 Play online games country，Pinyin is not a replacement of Chinese characters but used to help Chinese characters，It allows the majority of people (especially illiterate people) to walk into Chinese culture from a state of illiteration，Chinese culture is going to the world，Need to let Chinese characters go to the world，Chinese characters need to help Pinyin to help; internationally，It is a bridge，Make Chinese culture abroad，Make foreign culture to China; in the information age，Chinese Pinyin enables Chinese character culture to go to a computer、Towards mobile phone。or，Chinese Pinyin as a medium has become a spelling tool、Cultural Jin Liang。

Chinese Pinyin as a medium is so emphasized that the reason is: the shape of the pinyin symbol、sound、Yishayan is separated in content，This can be translated、Language culture is more common to lay the foundation，Then the voice of any language can be translated into the same code symbol。As a pinyin symbol，Chinese Pinyin is undoubtedly the medium of cultural inheritance and development.、Language interoperability provides a good media interface and channel。Actually，Look at the source，"Chinese Pinyin Scheme" itself is a long -time family，Drawing from Matteo Ricci、Kimny Pavilion、Western Pinyin Plan for Western people such as Wichma，Using international universal Latin letters，Plan formed in accordance with the principle of phonetic pinyin。This is also conducive to its role of cultural heritage development medium。

　　Examine the media influence of Chinese pinyin

Media extend the human body，It also affects human individuals and overall。The impact of Chinese Pinyin as a medium is also worth examining。

bet365 Play online games Talking about the influence of Chinese Pinyin as a medium, first talk about Chinese characters。Chinese characters are regarded as the cornerstone of Chinese culture，It has rich cultural connotation，Gives the overall intuition of each word that means to exist and rationality，and can fix meaning and perception。This kind of text form with rich cultural connotation is often unable to provide people with a sudden change of transformation- "The non -continuous traditional world full of magical power from the tribal words into a low -sharp visual medium of low -sharp visual medium means"。This also makes the stability of Chinese characters、Compression resistance is stronger than its continuity and consistency in the concept of time and space。Different from Chinese characters as a medium，Pinyin symbols such as Pinyin in Chinese are beneficial to separate sensations and functions，helps to segmented hearing and vision、Sacrifice meaning and perception，Then it can strengthen the visual effect of the communication process，allowing users to effectively replace the ears，Extended visual unity and continuity mode。McLuhan thinks，Pinyin symbol is the most distant human、Used for average militaryized life、The most amazing processing medium。

The above analysis first reminds people to examine the Chinese Pinyin as a medium、Knowledge、Contents and other aspects of strong reaction。For example，Chinese Pinyin determines the clarity and structural method of information，It is not able to effectively distinguish the same phonetic word，For example, there are a large number of homophonic errors caused bet365 best casino games by the use of pinyin input method in the news language。In other words，Chinese Pinyin can greatly extend the visual function of human beings，But it is also difficult to avoid the lack of roughness and slowness。This can be seen，Chinese Pinyin is difficult to completely replace or replace Chinese characters on the one hand，On the other hand, it is convenient to communicate while adding the complexity of Chinese expression。

At the same time，Chinese Pinyin as a medium will also affect people's relationships and activities。The change of the relationship of people is mainly manifested as: as a spelling tool、The medium of cultural Jinliang，The use of Chinese pinyin helps to communicate large and small communities，Promoting the fusion between different levels of speech communities and different levels of the same speech community。"Book of the same text" and "Similar sound" is therefore not only a language problem。Actually，"Books and Text" more than 2,000 years ago have strongly guaranteed the unity of the country、Unity of the nation、The interaction of the people、The development of society; more than 2,000 years later, today's "Books in the same article" and "different words" again cause inconvenience and losses to people's communication，"Similarly" the ambitions naturally surfaced，How to rejuvenate Chinese Pinyin in the Chinese nation、The media value of language interoperability in the construction of the community of human destiny also needs to be discussed。

As an interface and channel，Its changes in people's activities are also reflected in many aspects。For example，Entering the "sound code" method of Chinese characters with bet365 best casino games the help of "Chinese Pinyin Plan" is the most widely used surface、One method with the most users，It has changed the behavior of people's long -term writing (stroke entry) Chinese characters。Another example，Now I can read Pinyin reading with the help of Chinese pinyin，You can read Chinese characters with the help of two -way conversion software，This has also changed the previous domestic school children's mother tongue enlightenment and non -native Chinese learning behavior。

　Further use the advantages of Chinese pinyin

"Chinese Pinyin Plan" has been promulgated for more than 60 years，It has some inevitability，and have played an important role in many fields。

Globalization of human beings、Informatization current，How to adapt to the rapid development of language and the rapid development of the language of language and the popular information of human -computer is worth exploring。From the macro vision of the media，Chinese Pinyin is communication man -machine, text and voice、Hearing and vision、Chinese Host and Non -Chinese Press、The medium between illiterate and non -illiterate，Can provide good language facilities for the community of human destiny，Provides interfaces and channels for interconnected interoperability for different languages ​​(dialects) in different languages ​​(dialects)。Chinese Pinyin as a medium、Knowledge and other aspects will have a strong reaction，and will be used as interfaces and channels to promote the fusion between different speech communities and different levels of the same language community。

(This article is the "Zhou Youguang Language Cultural Academic Research Project" (ZYG001803) in 2018)

(Author Unit: College of Light Language and Culture, Changzhou University Week)