Bet365 lotto review We live in an era of images supported by modern technology，With printing and replication technology、The development of modern image and media technology，Images become more and more extensive cultural information carriers。From the perspective of cultural acceptance，A "reading" acceptance form with text as the core is being converted into an image -based "viewing" acceptance form。In the era of image，People tend to use image -oriented observation form for cultural acceptance and communication，No longer obsessed with an interpretation of authoritative meaning，But more willing to "see the facts"，To get the freedom of cultural consumption and selection of some kind of self -need。In the "Incident"，"Reading" the elite nature and authority of "reading" are shaken by the increasingly self -oriented "Observation"，Explanation of power gradually transferred from elite to the public。Value orientation of dominating ideology is gradually blocked by the non -symbolized area of ​​the image，Then it is scattered by the image interpretation of the subject based on its own emotions and desires。The "induction" of the image to the subject finally forms the power condensation of the viewer's subject consciousness，Therefore, the self -reshaping of the main body opened a new possibility space。

　　Keywords:Reading View Self -oriented Image

　　AuthorLi Yingzhi，Professor of the School of Arts of Southwest University (Chongqing 400715)。