Pratt & Plazy Digital Government，refers to the use of digital technology but incomplete relying on digital technology to provide high -quality government services (including the general public and enterprise, including digital disadvantaged groups)，and the government that can effectively bridge the digital gap and maximize the effectiveness of government service efficiency。and the concept of O2O (online to offline) was originally applied to the field of e -commerce，refers to the business mode that combines offline business opportunities with the Internet。O2O in the field of government affairs is the integration of online and offline government services。Based on this，We propose the concept of "O2O inclusive digital government"，It can be understood as，Digital governments of the digital advantage group (enterprise) and digital disadvantaged groups (enterprises) that are integrated through online and offline combination of online and offline。

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Grassroots governance is the cornerstone of national governance，Smart governance is the trend of grassroots governance。"Opinions of the State Council of the Central Committee of the Communist Party of China on strengthening the modernization of grassroots governance systems and governance capabilities" (hereinafter referred to as "Opinions") pointed out that it is necessary to "strengthen the construction of grassroots smart governance capabilities"。my country has accelerated the pace of the construction of online government service platforms in the construction of digital government，bet365 best casino games But its digital service to the grassroots, especially the extension of the extension of the ups and downs, is not satisfactory，The general public, especially young people, cannot enjoy the "bonus" of smart governance in some places。At the same time，Some places over -dependence on online government services without retaining the necessary offline service services，To some digital disadvantaged groups (enterprises) such as the elderly and some small -scale traditional enterprises due to use habits、Conditional restrictions and digital literacy cannot enjoy convenient government services at the grassroots level。

This can be seen，On the one hand，Digital advantageous groups (enterprises) who are willing and capable of enjoying the dividends of grass -roots online government service dividends (enterprises) have to run more legs because of the insufficient extension of digital services。On the other hand，Digital disadvantaged groups (enterprises) that are unwilling to enjoy the dividends of grass -roots online government service dividends (enterprises) are difficult to find offline physical government service windows。So，How to benefit all groups in the construction of grassroots smart governance capabilities，It is a real problem that placed in front of us，Perhaps "O2O Inclusive Digital Government" is the "high move" of the call and decoding of this real problem that resolves this real problem。

　　"O2O Inclusive Digital Government" application field

1 is to expand the scope of benefits from the masses。The rapid development of online government services conforms to the development trend of "Internet+" and the living habits of young people，On the other hand, it makes the elderly and other disadvantaged groups facing the confusion of digital gaps。The value of the "O2O" model to the grassroots people is to achieve complementary advantages of online and Bet365 lotto review offline government services，Make every citizen, especially digital disadvantaged groups, can enjoy convenient government services。On the one hand，offline government services can alleviate the problems caused by digital gaps to a certain extent，Groups that cannot adapt to online government services can continue to go to the grass -roots physical service hall to handle matters，When you can’t successfully complete the transaction,，You can also seek help from the staff of the Government Government Hall，Reduce the problems faced by groups such as elderly people。On the other hand，Citizens who are good at using network technology can make full use of online government services to reduce "difficulty、Slow work、Works for complexity "and other questions。

The second is to optimize the business environment of the enterprise。Online government services bring "digital dividends" to enterprises at the same time，It also brought the problem of "digital gap"。The unevenness of online government services may further make the "stronger enterprise get stronger，The weaker the weak enterprise "，Dragon the gap between enterprises。The value of the "O2O" model to the enterprise is to effectively integrate the physical government service hall with complete functions and the quickly -rolled integrated online government service platform，Let enterprises of different regions of different scale be able to choose the appropriate government service method according to their own conditions。On the one hand，Online government services provides convenience for the efficient business of enterprises，Effectively reduced the time cost of the enterprise consumed to handle various administrative affairs。On the other hand，Small -scale enterprises at the grassroots level or enterprises located in the "low -lying" region can also reduce labor costs or learning costs through continuous improvement Bet365 lotto review of offline government services。Practice proof，The grassroots government is constantly expanding the coverage of online service coverage，constantly follow the offline service，Can form the maximum joint force，Optimize the business environment of the enterprise，Then attract more investors，Promoting regional economic development。

Third is to improve the level of government credit。The "highlight" of grass -roots government services is the interaction between government and the people，What is the way the masses deal with the government and whether there is a substantial content with the government。Although online government services have broaden the channels for grassroots people to participate in interaction，But it may also trigger a new "public trust crisis"。For the masses who are used to using the Internet，Almost all government services can be handled online through service platforms and service machines，It is less and less frequently dealing with the grass -roots government and the grassroots government，Over time, it will weaken its "warmth" perception of the grassroots government。Just as online education combined with offline education will also affect the feelings between teachers and students，If there is no face -to -face communication based on eyes and shape，It is difficult for the grass -roots people to feel that the grass -roots government is full of temperature and care，As the emotion gradually dilutes，In a sense，Its trust in the grassroots government will decrease with it。"O2O" mode to the government's value on the government lies in the advantages of two ways of online and offline，It provides a convenient and efficient and humane integration through the integration of online and offline integration、Government service full of humanity。Dual channels of interacting with the Bet365 app download establishment of effective online and offline politics，Grass -roots people can feel the improvement of grass -roots government capabilities and efficiency in the handling of online government affairs，In the handling Bet365 lotto review of offline government affairs, experience the work attitude and enthusiasm of the grassroots government to serve the people，Then deepen the feelings of grassroots people in the grassroots government，Improve the level of public credit，enable the grassroots government to better provide government services to the grassroots people，Form a benign cycle。

　　How to create "O2O Inclusive Digital Government"

First, it is guided by the needs of grassroots people。In the grassroots wisdom governance，Grass -roots governments should be guided by the needs of grassroots people，Improve service quality，Activity of enhanced services。Online government services need to pay special attention to and solve the difficulties of digital disadvantaged groups，For example, providing a guidelines for online government platform usage for non -obstacles for visual auditory obstacles、Timely launch "Old Young Health Code Self -Service Query" function、Vigorously promoting the influx of the electronic social security card、High -frequency services for social insurance medical insurance such as cross -provincial medical treatment and other social security and medical insurance。Offline government services also need to fully consider the urgent mood of grassroots people's work，Streamlier work process，Let the grass -roots people work less，Only enter one door，Run at most。Rudou Beijing、Nanjing and other grass -roots offices set up the "unsuccessful" window，It is a useful exploration to effectively solve the problem of "difficulty in doing things" of grassroots people and enterprises。

The second is to use online and offline collaboration bet365 live casino games as a target。At present, a certain progress has been made in the governance of the grassroots level in my country，But online and offline government services, the implementation of the collaborative effect goals of the two "false and reality"，You need to make many efforts in the following two aspects。On the one hand，Going out of the misunderstanding of thought。Grass -roots government service providing the main body to get out of the "only network" or "real body" understanding misunderstanding，Correctly recognize the complementary relationship between the two government service models of online and offline.。On the other hand，Open resources sharing channels。Online and offline split transportation exercises can only use their limited resources to provide services，If it can achieve online and offline resources sharing，Then the efficiency of government services online and offline can be improved，Realize the synergy effect of 1+1> 2。In short，Governments of all local governments should follow the requirements of the Opinions，In the "Construction of the National Grassroots Governance Database，Promote the sharing of data resource sharing of grassroots governance，Open and use to the grassroots as needed "should be available.。

In strengthening the construction of grassroots smart governance capabilities，The results that need to make smart construction benefit all the masses and enterprises，The original intention of creating the "O2O inclusive digital government" is this。"O2O Inclusive Digital Government" by constructing an online and offline organic interaction and deep integration government service model allows digital advantage groups (enterprises) to fully enjoy the convenient service of the digital age，Make digital disadvantaged groups (enterprises) can choose to handle matters suitable for you，truly Bet365 app download reflect the value pursuit of "people -centered" and the "inclusive" governing concept，to effectively decode the problem of the governance of grassroots smart governance。

　　(Author Unit: Government Management Research Center of Nanjing University of Finance and Economics)