Inclusive digital government，refers to the application of digital technology but not complete reliance on digital technology to provide high-quality bet365 live casino games (including the general public and enterprises including digitally vulnerable groups)，A government that can effectively bridge the digital divide and maximize the effectiveness of bet365 live casino games。The concept of O2O (Online To Offline) was originally applied in the field of e-commerce，refers to a business model that combines offline business opportunities with the Internet。O2O in the government field is the integration of online and offline bet365 live casino games。Accordingly，We proposed the concept of “O2O inclusive digital government”，It can be understood as，A digital government that benefits digitally advantaged groups (enterprises) and digitally disadvantaged groups (enterprises) through online and offline integrated bet365 live casino games。

　The inevitable trend of digital bet365 live casino games construction

Grassroots governance is the cornerstone of national governance，Smart governance is the trend of grassroots governance。The "Opinions of the Central Committee of the Communist Party of China and the State Council on Strengthening the Modernization of Grassroots Governance Systems and Governance Capabilities" (hereinafter referred to as the "Opinions") pointed out that it is necessary to "strengthen the construction of grassroots smart governance capabilities"。my country has accelerated the construction of online government service platforms in the construction of digital government，However, the breadth and depth of its digital services extending to the grassroots, especially in underdeveloped areas, are still not satisfactory，The general public, especially young people, are still unable to enjoy the "dividends" of smart governance in some places。Meanwhile，Some places rely too much on online bet365 live casino games without retaining necessary offline service channels，As a result, some digitally disadvantaged groups (enterprises) such as the elderly and some small-scale traditional enterprises have suffered due to their usage habits、Unable to enjoy convenient bet365 live casino games at the grassroots level due to conditional restrictions and digital literacy。

It can be seen from this，On the one hand，Digital advantaged groups (enterprises) who are willing and able to enjoy the dividends of grassroots online bet365 live casino games have to do more errands because digital services are not extended enough to the grassroots。On the other hand，Digital disadvantaged groups (enterprises) who are neither willing nor able to enjoy the dividends of grassroots online bet365 live casino games are troubled by the difficulty of finding offline physical government service windows。Therefore，How to benefit all groups in building smart governance capabilities at the grassroots level，It is a real problem before us，Perhaps "O2O inclusive digital government" is the call of the times to resolve this practical problem and the "smart trick" to decode this practical problem。

　　“O2O inclusive digital bet365 live casino games” application field

First, expand the scope of benefits to the masses。The rapid development of online bet365 live casino games on the one hand conforms to the development trend of “Internet +” and the living habits of young people，On the other hand, the elderly and other vulnerable groups face the confusion caused by the digital divide。The value of the "O2O" model to the grassroots lies in realizing the complementary advantages of online and offline bet365 live casino games，Let every citizen, especially digitally disadvantaged groups, equally enjoy convenient bet365 live casino games。On the one hand，Offline bet365 live casino games can alleviate the problems caused by the digital divide to a certain extent，Groups such as the elderly who cannot adapt to online bet365 live casino games can continue to handle matters at the grassroots entity government service hall，When you cannot successfully complete the transaction alone，You can also seek help from the staff at the grassroots government affairs hall，Reduce the troubles faced by the elderly and other groups。On the other hand，Citizens who are good at using network technology can make full use of online bet365 live casino games to reduce "difficulties in getting things done"、Slow work、Problems such as "complicated work"。

The second is to optimize the business environment。While online bet365 live casino games bring “digital dividends” to enterprises，It also brings about the problem of "digital divide"。The inequality of online bet365 live casino games may further make "strong companies become stronger"，Weak enterprises become weaker”，Widening the gap between enterprises。The value of the "O2O" model to enterprises lies in its ability to effectively integrate fully functional physical government service halls and rapidly spreading integrated online government service platforms，Enable enterprises of different sizes in different regions to choose appropriate government service methods according to their own circumstances。On the one hand，Online bet365 live casino games provide convenience for enterprises to handle business efficiently，Effectively reduces the time cost that enterprises spend on handling various administrative affairs。On the other hand，Small-scale enterprises at the grassroots level or enterprises located in “digital low-lying” areas can also reduce labor costs or learning costs through continuously improving offline bet365 live casino games。Practical proof，While grassroots governments continue to expand the coverage of online services，Continuously follow up on offline services，Can form the maximum resultant force，Optimizing the business environment，Thus attracting more investors，Promote regional economic development。

The third is to improve the level of government credibility。The “highlight” of grassroots bet365 live casino games is the interaction between government and citizens，That is, in what way the masses deal with the government and whether there is substantive content in their dealings with the government。Although online bet365 live casino games have broadened the channels for grassroots people to participate and interact，But it may also trigger a new “public trust crisis”。For people who are accustomed to using the Internet，Almost all bet365 live casino games can be handled online through service platforms and service machines，The number of face-to-face interactions with grassroots governments is getting less and less，Over time, its "warmth" perception of grassroots governments will be weakened。Just like the lack of online education combined with offline education will also affect the relationship between teachers and students，If there is no face-to-face communication based on eyes and body，It is difficult for the grassroots people to feel the warm care of the grassroots government，As the feelings gradually fade away，In a sense，Their trust in grassroots government will decrease accordingly。The value of the “O2O” model to the government lies in integrating the advantages of both online and offline methods，Provide convenience, efficiency and humanity through the integrated integration of online and offline services、bet365 live casino games full of human touch。By establishing effective dual channels for online and offline government-citizen interaction，Grassroots people can feel the improvement of grassroots government capabilities and efficiency in the handling of online government affairs，You can also experience the working attitude and enthusiasm of grassroots governments in serving the people through the handling of offline government affairs，Thus deepening the feelings of the grassroots people towards the grassroots government，Improving the credibility of grassroots governments，Enable grassroots governments to better provide bet365 live casino games to grassroots people，Form a virtuous cycle。

　　How to create an “O2O inclusive digital bet365 live casino games”

First, it is guided by the needs of the grassroots people。In grassroots smart governance，Grassroots governments should be oriented to the needs of grassroots people，Improve service quality，Enhance the humanity of services。Online bet365 live casino games need to pay special attention to and solve the difficulties of digitally vulnerable groups，For example, provide an accessible version of the online government platform usage guide for people with visual and hearing impairments、Timely launch of the "self-service inquiry of health codes for the elderly and children" function、Vigorously promote electronic social security card family services、High-frequency services such as social security and medical insurance registration for cross-provincial and remote medical treatment。Offline bet365 live casino games also need to fully consider the urgency of grassroots people，Streamline service procedures，Let grassroots people avoid queuing for services，Only enter one door，Run at most once。Like Beijing、The "cannot get things done" window set up in Nanjing and other grassroots service halls，It is a useful exploration to effectively solve the "difficult to deal with" problems of grassroots people and enterprises。

The second is to aim at online and offline collaboration。Currently, my country has made certain progress in grassroots smart governance，But the realization of the synergy goal of “virtual and real integration” between online and offline government services，A lot of efforts still need to be made in the following two aspects。On the one hand，Get out of misunderstandings。Grassroots government service providers must get out of the misunderstanding of “network only” or “entity only”，Correctly understand the complementary relationship between online and offline government service models。On the other hand，Open resource sharing channels。The separated operation of online and offline forces both parties to use their own limited resources to provide services，If online and offline resource sharing can be achieved，Then the efficiency of online and offline government services can be improved，Realize the synergy effect of 1+1>2。Anyway，Local governments must follow the requirements of the "Opinions"，In "Co-building a national bet365 live casino games governance database，Promote the sharing of bet365 live casino games governance data resources，There must be substantial collaborative measures in terms of "opening it to the bet365 live casino games as needed"。

In strengthening the construction of grassroots smart governance capabilities，The results of smart construction need to benefit all people and enterprises，This is the original intention of creating an “O2O inclusive digital bet365 live casino games”。“O2O inclusive digital bet365 live casino games” allows digital advantaged groups (enterprises) to fully enjoy convenient services in the digital age by building a bet365 live casino games service model with online and offline organic interaction and deep integration，It also enables digitally disadvantaged groups (enterprises) to choose offline channels that suit them to handle matters，Truly embodies the value pursuit of "people-centered" and the governing concept of "universal benefit"，Thus effectively decoding the problems of grassroots smart governance。

　　(Author’s unit: bet365 live casino games Management Research Center of Nanjing University of Finance and Economics)